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Glossary

First-Price Auction

A first-price auction is a sealed-bid auction mechanism where the highest bidder wins the item and pays the exact amount they submitted.
Chainscore © 2026
definition
AUCTION MECHANISM

What is a First-Price Auction?

A first-price auction is a sealed-bid auction mechanism where the highest bidder wins the item and pays exactly the amount of their submitted bid.

In a first-price auction, all participants submit confidential bids simultaneously. The auctioneer then opens the bids, and the participant who submitted the highest bid is declared the winner. The critical, defining feature is that the winner's payment equals their own bid amount. This contrasts with a second-price auction (or Vickrey auction), where the winner pays the amount of the second-highest bid. The sealed-bid nature prevents bidders from reacting to others' offers in real-time, making strategic bidding crucial.

The primary strategic challenge in a first-price auction is the bid shading dilemma. A rational bidder must balance the desire to win against the desire to maximize profit. Bidding one's true maximum valuation guarantees winning if it's the highest bid, but results in zero surplus (profit) upon payment. Therefore, bidders typically shade their bid—submitting an amount lower than their true private value—to secure a profit margin. The optimal shading strategy depends on the bidder's assumptions about the valuations and strategies of other participants.

In blockchain ecosystems, first-price auctions are most commonly used in block space markets, such as transaction fee mechanisms. In networks like Ethereum (pre-EIP-1559) and Bitcoin, users submit transactions with a fee bid (gasPrice or feeRate). Validators or miners select transactions to include in the next block, typically prioritizing those with the highest bids. The winning transactions are included and the users pay the exact fee they specified. This creates inefficiencies like fee overestimation and unpredictable clearing prices.

Compared to other mechanisms, first-price auctions have distinct advantages and drawbacks. They are conceptually simple and guarantee the seller receives the highest submitted price. However, they often lead to inefficient outcomes and bidder regret. Winners may feel they overpaid (the "winner's curse"), and the lack of price transparency can result in volatile and unpredictable costs for participants. These shortcomings have driven the exploration of alternative designs, such as Ethereum's EIP-1559 base fee model, which introduces a network-set base price to improve user experience.

The analysis of first-price auctions is a cornerstone of auction theory and game theory. Bidders are engaged in a game of incomplete information, where formulating a winning strategy requires estimating the competition. In repeated auction environments, like those for digital advertising or blockchain blocks, sophisticated bidding agents often use algorithms to dynamically adjust their bids based on historical data and market conditions, turning the auction into a complex, automated competition.

how-it-works
AUCTION MECHANISM

How a First-Price Auction Works

An explanation of the first-price auction model, a fundamental mechanism for determining winners and prices in blockchain transaction processing.

A first-price auction is a sealed-bid auction mechanism where the highest bidder wins the auction and pays the exact amount they bid. In blockchain contexts, this model is most famously applied in Ethereum's transaction fee market prior to the London upgrade (EIP-1559). Users submit transactions with a gasPrice bid, and miners select the highest-paying transactions to include in the next block. The winning user pays their full bid, creating a strategic environment where participants must guess the minimum bid necessary to win without overpaying—a challenge known as the "winner's curse."

The mechanics create significant inefficiencies and user experience challenges. Bidders are incentivized to engage in complex guesswork, often leading to overbidding (wasting capital) or underbidding (causing transaction delays). This opacity results in high fee volatility and necessitates the use of fee estimation tools. Unlike a second-price auction (Vickrey auction), where the winner pays the second-highest bid, the first-price model lacks incentive compatibility, meaning a bidder's dominant strategy is not simply to bid their true valuation of the item.

In Ethereum's history, the first-price auction for block space led to several negative outcomes, including fee spirals during network congestion and economically inefficient overpayment. These issues were primary motivations for the protocol's shift to a base fee and tip model with EIP-1559, which incorporates a base fee that is burned and a priority fee (tip) in a simplified auction for miner ordering. However, first-price auctions remain relevant in other blockchain domains such as NFT sales, certain DeFi liquidation processes, and validator selection in some proof-of-stake systems.

Strategically, participants in a first-price auction must analyze public mempool data and network demand to formulate a bid. Optimal bidding often involves bid shading—submitting a bid below one's true maximum value to avoid the winner's curse. This requires sophisticated modeling of other participants' behavior, making the system complex for ordinary users. The model's transparency of outcomes (winning bids are public) but opacity of ongoing bidding creates a challenging strategic landscape distinct from other auction types.

The first-price auction serves as a critical case study in mechanism design, highlighting the trade-offs between simplicity, revenue for resource providers (miners/validators), and bidder efficiency. Its limitations in the context of a public, transparent blockchain have driven innovation toward hybrid fee models and more sophisticated transaction ordering mechanisms like MEV (Maximal Extractable Value) auctions, where searchers bid for the right to influence transaction ordering within a block.

key-features
AUCTION MECHANICS

Key Features of First-Price Auctions

First-price auctions are a foundational mechanism where the highest bidder wins and pays the exact amount of their bid. This structure creates unique strategic dynamics for bidders.

01

Pay-What-You-Bid

The core rule of a first-price auction is that the winning bidder pays the exact amount they submitted. This contrasts with second-price auctions (Vickrey auctions) where the winner pays the second-highest bid plus a small increment. This creates a bid shading incentive, where bidders may bid below their true valuation to avoid overpaying.

02

Dominant Strategy & Bid Shading

There is no single dominant strategy in a first-price auction. A rational bidder must estimate the bids of others and strategically shade their bid below their private valuation. The optimal bid depends on the auction format (sealed-bid vs. open-outcry) and the bidder's risk tolerance. This introduces complexity and can lead to inefficient outcomes if valuations are misjudged.

03

Common Blockchain Applications

First-price auctions are widely used in blockchain ecosystems for critical resource allocation:

  • NFT Drops & Sales: Platforms like OpenSea historically used first-price auctions for timed listings.
  • Ad Slot Auctions: Protocols like Brave's Basic Attention Token (BAT) auction ad slots to advertisers.
  • Initial DEX Offerings (IDOs): Some launchpads use a first-price, sealed-bid model for token distribution.
  • Domain Names: Services like ENS (Ethereum Name Service) often employ first-price auctions for premium names.
04

Sealed-Bid vs. Open Ascending

First-price auctions can have two primary formats:

  • Sealed-Bid: All bidders submit one concealed bid simultaneously. The highest bid wins and pays its price. This is common in blockchain due to its transactional nature.
  • Open Ascending (English Auction): Bidders call out increasing bids publicly until no one bids higher. The final (highest) bid wins and is paid. While also first-price, the open format provides more price discovery information to participants.
05

Revenue & Efficiency Trade-offs

The auctioneer's revenue in a first-price auction can be higher or lower than in a second-price auction, depending on bidder behavior. However, allocative efficiency (ensuring the asset goes to the bidder who values it most) can suffer due to bid shading. A bidder with the highest valuation might lose if they shade their bid too aggressively, leading to a suboptimal outcome.

06

Related Auction Types

First-price auctions are one model in a family of auction designs:

  • Second-Price Auction (Vickrey): Winner pays the second-highest bid. Truthful bidding is the dominant strategy.
  • Dutch Auction: Price descends from a high starting point until a bidder accepts. The first acceptor wins at that price.
  • All-Pay Auction: All bidders pay their bid, but only the highest bidder wins the item (e.g., some blockchain governance mechanisms).
ecosystem-usage
AUCTION MECHANISMS

Ecosystem Usage

First-price auctions are a foundational mechanism for allocating scarce digital resources, from block space to NFTs. Their implementation and impact vary significantly across different blockchain ecosystems.

05

Validator/Proposer Selection

Some Proof-of-Stake or consensus mechanisms use a first-price auction model for selecting the next block proposer. Validators may implicitly "bid" by staking more or having a higher voting power, where the highest staker in a given slot is chosen. This contrasts with randomized selection methods used in protocols like Ethereum's beacon chain.

32 ETH
Ethereum Validator Stake
06

Ad Slot Auctions

Decentralized advertising networks and attention economies (e.g., Brave's BAT) can use first-price auctions to sell ad space or user attention. Advertisers bid for the right to display an ad in a user's browser or within a dApp interface, with the highest bid winning the slot. This integrates microtransactions into the content monetization stack.

examples
FIRST-PRICE AUCTION

Examples & Use Cases

First-price auctions are a foundational mechanism for allocating scarce resources. Their applications range from traditional ad markets to cutting-edge blockchain protocols, each leveraging its simple, high-stakes bidding logic.

01

Traditional Ad Auctions

The Google Ads platform historically used a first-price auction model. In this system, the highest bidder for an ad impression won and paid exactly their bid. This created a winner's curse risk, where winners often overpaid, leading to bid shading strategies. The model was later replaced by a second-price auction to encourage more truthful bidding.

02

NFT Minting & Sales

Many NFT marketplaces and initial minting events use first-price auctions. For a limited-edition NFT drop, participants submit sealed bids, and the highest bidders win the NFTs at their bid price. This is common for high-value generative art collections and profile picture (PFP) projects, where demand exceeds supply and creators aim to capture maximum revenue.

03

Blockchain Validator Slot Auctions

Some Proof-of-Stake (PoS) and Proof-of-Authority (PoA) networks use first-price sealed-bid auctions to allocate validator slots for a fixed period. Validators bid their native tokens for the right to produce blocks and earn rewards. The highest bidders win the slots and pay their bid to the protocol treasury, which can then be burned or redistributed.

04

Decentralized Domain Name Sales

Platforms like the Ethereum Name Service (ENS) use first-price auctions for premium domain names (e.g., defi.eth). Bidders submit sealed bids, and after a reveal period, the highest bidder claims the name and pays their bid amount. This mechanism helps discover the market value of desirable, unique digital assets in a decentralized manner.

05

On-Chain MEV Auctions

In Maximal Extractable Value (MEV) extraction, searchers can participate in first-price auctions to have their transaction bundles included in the next block. Builders or proposers run these auctions, accepting the highest-paying bundle. This creates a competitive market for block space priority, directly linking payment to execution order.

06

Treasury & Asset Sales (DAOs)

Decentralized Autonomous Organizations (DAOs) can use first-price auctions to sell assets from their treasury, such as token reserves or NFT holdings. Members submit bids, and the highest bidder acquires the asset, with proceeds funding the DAO. This provides a transparent price discovery mechanism for illiquid assets held by the collective.

AUCTION MECHANISMS

First-Price vs. Second-Price Auction Comparison

A side-by-side comparison of the two primary sealed-bid auction models used in blockchain transaction fee markets and ad auctions.

Auction FeatureFirst-Price AuctionSecond-Price Auction (Vickrey)

Winning Bid Payment

Winner pays their exact bid amount.

Winner pays the second-highest bid amount.

Bidder Strategy

Complex; requires guessing others' bids to avoid overpaying.

Truthful; dominant strategy is to bid your true valuation.

Revenue for Seller

Potentially higher, but sensitive to bidder collusion.

Theoretically lower, but more predictable and resistant to collusion.

Primary Use Case in Crypto

Traditional blockchain transaction fee markets (e.g., Ethereum pre-EIP-1559).

Ad slot auctions, some NFT sales, and proposed transaction fee mechanisms.

Price Discovery

Inefficient; bidders shade bids below true value.

Efficient; reveals true aggregate demand.

Bid Optimization Need

High; requires sophisticated fee estimation tools.

Low; simple bidding is optimal.

Winner's Remorse Risk

High; risk of overpaying (winner's curse).

Low; payment is independent of own bid.

security-considerations
AUCTION MECHANISMS

Security & Economic Considerations

First-price auctions are a foundational mechanism for allocating scarce resources like block space, but they introduce specific security and economic trade-offs that protocols must manage.

01

Winner's Curse & Overpayment

In a first-price sealed-bid auction, the winner pays exactly their bid, often leading to the winner's curse—the risk of overpaying for the asset's true value. In blockchain, this manifests when users overbid for transaction inclusion, paying more in gas fees than the economic value of their transaction. This creates inefficiency and can deter rational participation.

  • Example: A user bidding 0.1 ETH to front-run a trade, but the profit from the trade is only 0.08 ETH, resulting in a net loss.
02

Bid Shading & Game Theory

Rational bidders engage in bid shading—submitting bids below their true valuation to avoid the winner's curse. This leads to complex, incomplete-information games where participants must guess others' bids. In Ethereum's pre-1559 market, this caused volatile and unpredictable gas prices as users constantly adjusted bids based on network congestion, rather than a clear base fee.

03

MEV & Front-Running Vulnerability

The transparency of pending transactions in a mempool, combined with first-price bidding, creates a fertile environment for Maximal Extractable Value (MEV). Searchers can observe bids and outbid ordinary users to capture value through front-running, back-running, or sandwich attacks. This can be seen as a security issue for users, as it leads to failed transactions, slippage, and a poor user experience.

04

Protocol Revenue vs. User Cost

First-price auctions can maximize short-term protocol revenue (e.g., block reward + fees) by capturing the highest possible bids from users. However, this comes at the cost of economic efficiency and user welfare. High and unpredictable fees can drive users to competing chains or Layer 2 solutions. Protocols must balance revenue extraction with ecosystem health and adoption.

06

Alternative Auction Designs

Other auction mechanisms are used to mitigate first-price drawbacks:

  • Vickrey (Second-Price) Auction: Winner pays the second-highest bid, encouraging truthful bidding. Complex to implement in decentralized settings.
  • Uniform Price Auctions: All winners in a batch (e.g., a block) pay the same clearing price. Used in some MEV auction designs.
  • Randomized Sequencing: Removing the price-based priority entirely to eliminate front-running, as seen in some Layer 1 and Layer 2 designs.
bidder-strategy
AUCTION DYNAMICS

Bidder Strategy & The Winner's Curse

This section explores the strategic considerations for bidders in first-price sealed-bid auctions, focusing on the inherent tension between winning and profitability, often encapsulated by the 'Winner's Curse'.

In a first-price auction, the winning bidder pays exactly the amount they submitted, creating a complex strategic environment where participants must balance the desire to win against the risk of overpaying. Unlike in a second-price auction (Vickrey auction), where the dominant strategy is to bid one's true private value, bidders in a first-price format must strategically shade their bids—submitting a value below their true maximum willingness to pay—to secure a profit margin. This bid shading is the core of bidder strategy, as the highest bid wins but also determines the price paid.

The optimal level of bid shading depends on several factors, including the number of competing bidders and the auctioneer's reserve price. With more bidders, competition increases, forcing participants to bid closer to their true value to have a chance of winning. Conversely, with fewer competitors, bidders can afford to shade their bids more aggressively. A rational bidder must estimate the valuations of others, often modeled using game theory and Bayesian Nash equilibrium, to determine the bid that maximizes their expected payoff, which is the probability of winning multiplied by the profit (true value minus bid price).

A critical risk in this environment is the Winner's Curse, a phenomenon where the winner tends to be the bidder who most overestimates the true value of the item, often leading to a loss. In common value auctions—where the item's value is the same for everyone but unknown (e.g., mineral rights, blockchain block space)—winning the auction can be a negative signal that your estimate was too high. The curse arises because the winning bid is, by definition, the highest estimate, which is statistically likely to exceed the item's actual common value. Rational bidders must preemptively adjust their bids downward to account for this adverse selection.

In blockchain contexts like Maximal Extractable Value (MEV) auctions or validator selection, these dynamics are paramount. Searchers bidding for the right to order transactions in a block face a first-price, sealed-bid auction. They must estimate the profit from their proposed bundle and shade their bid accordingly, all while contending with the Winner's Curse—overestimating network fees or future token prices can turn a winning bid into a net loss. Understanding these principles is essential for developers and analysts designing or participating in on-chain auction mechanisms.

FIRST-PRICE AUCTIONS

Common Misconceptions

First-price auctions are a fundamental mechanism in blockchain transaction ordering, but their dynamics are often misunderstood. This section clarifies key misconceptions about their operation, incentives, and impact on network participants.

No, a first-price auction is the specific auction mechanism used in a gas auction. A gas auction is the broader process where users bid transaction fees (gas) to have their transactions included in a block. The first-price auction is the rule set governing that competition, where the highest bidder wins and pays exactly what they bid. Other mechanisms, like EIP-1559's base fee and priority fee model, represent different auction designs. Therefore, while all gas auctions on networks like Ethereum (pre-EIP-1559) were first-price, the terms are not perfectly synonymous as the auction type is a component of the larger fee market.

FIRST-PRICE AUCTION

Frequently Asked Questions

A first-price auction is a common mechanism for allocating resources like block space or NFTs, where the highest bidder wins and pays exactly what they bid. This section answers the most common technical and strategic questions about its implementation and implications in blockchain systems.

A first-price auction is a sealed-bid auction mechanism where the highest bidder wins the item and pays the exact amount of their submitted bid. In blockchain contexts, this is most famously used in Ethereum's transaction fee market prior to EIP-1559, where users bid gas prices for block inclusion. The winning bid (the highest gas price) determines the fee paid, creating a volatile and often inefficient pricing environment where users must guess the market-clearing price to avoid overpaying or having their transaction stuck.

further-reading
AUCTION MECHANICS

Further Reading

First-price auctions are a foundational mechanism in traditional finance and digital advertising. Explore related auction types and their applications in blockchain.

02

Sealed-Bid Auction

A sealed-bid auction is a format where all bidders submit their bids simultaneously without knowing others' offers. The first-price and second-price (Vickrey) models are both types of sealed-bid auctions. This format is common for private sales, government contracts, and on-chain governance proposals.

  • Characteristic: Eliminates bidding wars and last-second sniping.
  • On-Chain Example: DAOs often use sealed-bid mechanisms for grant funding or asset sales to prevent strategic manipulation.
05

MEV Auctions

Maximal Extractable Value (MEV) auctions are a blockchain-specific application where searchers bid for the right to reorder, include, or exclude transactions within a block. Builders often run first-price sealed-bid auctions to sell this privilege, with proceeds going to validators.

  • Purpose: Monetizes the value of transaction ordering.
  • Outcome: Can lead to high, volatile bids based on the profit potential of the extracted MEV.
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