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Glossary

Identity Graph

An Identity Graph is a data structure, often stored on-chain, that maps relationships, attributes, and attestations between different identifiers and entities.
Chainscore © 2026
definition
DATA STRUCTURE

What is an Identity Graph?

An identity graph is a dynamic data model that maps and links a user's identifiers across multiple devices and platforms to create a unified, persistent profile.

An identity graph is a database that resolves disparate identifiers—such as email addresses, device IDs, cookie values, and wallet addresses—to a single, anonymous user entity. In web2 contexts, this process, known as identity resolution, connects online behaviors from a mobile app, a desktop browser, and a logged-in service to one individual. For blockchain and web3, the graph expands to include on-chain identifiers like wallet addresses, decentralized identifiers (DIDs), and soulbound tokens (SBTs), creating a holistic view of a user's activity across both centralized and decentralized ecosystems.

The core technical challenge an identity graph solves is deterministic and probabilistic matching. Deterministic matching uses hard, logged-in data points (e.g., a user signing into a website with the same email on two devices) to create a direct link. Probabilistic matching uses signals like IP address, device type, and behavioral patterns to infer connections with a degree of confidence. Advanced graphs employ machine learning to continuously update these connections and prune stale data, maintaining an accurate, real-time map of user identity.

In a blockchain context, identity graphs are crucial for understanding user sovereignty and cross-chain activity. A single user may control multiple wallet addresses across Ethereum, Solana, and Polygon. An on-chain identity graph can cluster these addresses by analyzing transaction patterns, shared funding sources, or the use of identity primitives like Ethereum Name Service (ENS) domains or proof-of-personhood protocols. This enables analytics far beyond a single address, revealing the true scope of a user's holdings, DeFi interactions, and NFT collections across the entire web3 landscape.

The primary applications of identity graphs are in personalization, measurement, and fraud prevention. For marketers, they enable coordinated cross-channel messaging without repetitive ads. For analysts, they provide accurate user lifetime value and attribution modeling. In web3, they are foundational for sybil resistance in governance, fair airdrop distribution, and underwriting in decentralized finance (DeFi) by assessing a user's complete, multi-chain financial footprint rather than a single wallet's isolated history.

Key related concepts include Customer Data Platform (CDP), which often uses an identity graph as its core engine, and Self-Sovereign Identity (SSI), a user-centric model where the individual controls their identity credentials. The evolution of identity graphs is moving towards greater user privacy through techniques like zero-knowledge proofs (ZKPs), which allow the graph to verify attributes and connections without exposing raw personal data, balancing utility with confidentiality.

how-it-works
DATA STRUCTURE

How an Identity Graph Works

An identity graph is a dynamic database model that resolves and links disparate user identifiers across devices and platforms into a single, unified profile.

An identity graph is a database that maps relationships between various identifiers—such as email addresses, wallet addresses, device IDs, and social media handles—to a single, coherent user entity. It functions by ingesting data from multiple sources, applying deterministic and probabilistic matching algorithms to link identifiers, and maintaining a continuously updated map of these connections. This process, known as identity resolution, is fundamental for creating a holistic view of user activity across fragmented digital environments, from web2 applications to blockchain networks.

The core mechanism involves creating nodes for each identifier and edges for the verified connections between them. Deterministic matching uses exact, user-provided data points like a login email to create strong, definitive links. Probabilistic matching analyzes behavioral patterns, device fingerprints, and interaction data to infer likely connections, such as linking a mobile wallet to desktop browsing activity. In blockchain contexts, this is crucial for connecting off-chain identity attestations (e.g., from OAuth or KYC providers) to on-chain addresses, enabling applications like soulbound tokens (SBTs) and compliant DeFi.

A critical function of the graph is deduplication, ensuring multiple signals are attributed to one user, not several fragmented pseudonyms. For example, it can resolve that the Ethereum address 0x123..., the ENS name alice.eth, and the GitHub account @alice-dev all belong to the same individual. This unified view enables advanced analytics for measuring true user engagement, preventing sybil attacks in governance, and powering personalized, cross-platform experiences without relying on centralized custodians of identity data.

In practice, building and maintaining an identity graph requires robust infrastructure to handle real-time data ingestion, scalable graph databases (like Neo4j or Amazon Neptune), and privacy-preserving techniques. Implementations often use zero-knowledge proofs (ZKPs) or decentralized identifiers (DIDs) to verify connections without exposing raw personal data. This architecture is key for projects aiming to establish portable, user-centric digital identity, moving beyond siloed profiles to an interoperable model where users control their aggregated identity and reputation across the web.

key-features
CORE ARCHITECTURE

Key Features of Identity Graphs

An identity graph is a data structure that maps relationships between identifiers and attributes across multiple systems. These are its fundamental technical components and capabilities.

01

Decentralized Identifiers (DIDs)

The foundational identifier in a Web3 identity graph. A DID is a globally unique, cryptographically verifiable identifier controlled by the user, not a central authority. It is the root node in the graph, linking to various Verifiable Credentials (VCs) and attestations.

  • Example: did:ethr:0xab32...1c
  • Key Property: Self-sovereign, portable, and resistant to censorship.
02

Verifiable Credentials (VCs)

Tamper-evident, cryptographically signed attestations linked to a DID. These are the edges and attribute nodes in the identity graph. A VC can represent a KYC check, a proof-of-humanity attestation, or a guild membership.

  • Structure: Contains claims, issuer's DID, proof (signature), and expiration.
  • Standard: Based on the W3C Verifiable Credentials Data Model.
03

Graph-Based Relationship Mapping

The core data model that connects DIDs, VCs, and on-chain/off-chain activity into a network. This structure enables complex queries about reputation, social connections, and sybil resistance that a simple list cannot.

  • Nodes: Represent entities (users, organizations, contracts).
  • Edges: Represent relationships (holds credential, interacted with, is member of).
04

Sybil Resistance & Uniqueness Proofs

A primary function of identity graphs is to distinguish between unique humans and duplicate or bot-controlled identities. This is achieved through attestation graphs and consensus mechanisms among trusted issuers.

  • Methods: Proof-of-personhood protocols (e.g., Worldcoin, BrightID), social graph analysis, and biometric verification.
  • Goal: Enable fair distribution of resources (airdrops, governance power) and prevent spam.
05

Composable Reputation & Scores

Identity graphs allow for the computation of portable reputation scores based on the aggregated history and quality of a DID's connections. Different applications can define their own scoring algorithms over the same underlying graph.

  • Inputs: Transaction history, credential age, social connections, governance participation.
  • Output: A context-specific score for undercollateralized lending, governance weight, or access control.
06

Interoperability & Portability

A well-designed identity graph is not siloed within a single application or chain. It uses open standards (DIDs, VCs) to allow users to port their identity and reputation across different blockchains and dApps.

  • Standards: W3C DID, Verifiable Credentials, Ethereum's EIP-712 for signed typed data.
  • Benefit: Reduces onboarding friction and creates network effects across the ecosystem.
examples
IDENTITY GRAPH

Examples & Ecosystem Usage

Identity graphs are implemented across the blockchain ecosystem to power decentralized applications, enhance security, and enable new forms of user-centric data management.

02

Sybil Resistance & Airdrops

Projects use on-chain identity graphs to filter out Sybil attacks—where a single entity creates many fake accounts—to ensure fair distribution of tokens or rewards. By analyzing transaction patterns, social connections, and credential attestations, protocols can construct a graph to identify unique humans. This is critical for retroactive airdrops, quadratic funding, and governance systems where one-person-one-vote is desired.

03

Credit & Underwriting in DeFi

Identity graphs enable soulbound tokens (SBTs) and reputational data to serve as collateral for under-collateralized loans in DeFi. A user's graph, built from verified credentials like payment history, educational attainment, or professional licenses, creates a reputation score. Protocols like ArcX and Spectral use this to assign on-chain credit scores, allowing trusted borrowers to access capital without over-collateralization.

05

Data Monetization & Privacy

Users can control and monetize their own identity graph through zero-knowledge proofs (ZKPs). Instead of revealing raw data, users generate ZK proofs that attest to specific claims (e.g., "I am over 18" or "my credit score is >700"). Projects like Sismo and zkPass facilitate this, allowing users to aggregate credentials into a private, user-controlled graph and selectively disclose verifiable statements to applications without exposing the underlying data.

ARCHITECTURAL COMPARISON

Identity Graph vs. Traditional Identity Models

A structural and functional comparison of graph-based identity resolution against siloed and federated models.

Feature / AttributeIdentity GraphSiloed Identity ModelFederated Identity Model

Data Structure

Decentralized graph of nodes and edges

Centralized, isolated database

Hub-and-spoke with central authority

Entity Resolution

Deterministic & probabilistic across all data

Deterministic within the silo only

Deterministic via predefined federation protocols

Cross-Channel View

Limited (within federation)

Real-Time Link Updates

Data Redundancy

Low (single source of truth for links)

High (data duplicated per silo)

Medium (central authority holds link keys)

Privacy & User Control

User-centric, selective disclosure

Provider-centric, full control

Provider-centric, delegated control

Integration Complexity for New Data

Low (add node/edge to graph)

High (requires new silo & ETL)

Medium (requires federation protocol support)

Fraud Detection Capability

High (holistic pattern analysis)

Low (limited to single channel)

Medium (limited to federated partners)

security-considerations
IDENTITY GRAPH

Security & Privacy Considerations

While identity graphs enable powerful on-chain analysis, they introduce significant risks related to data aggregation, deanonymization, and user consent that must be addressed.

01

Data Aggregation & Deanonymization

An identity graph links pseudonymous addresses to a single entity, creating a comprehensive behavioral profile. This process inherently risks deanonymization, where a user's real-world identity can be inferred by correlating on-chain activity with off-chain data leaks or metadata. The primary threat is the aggregation of data across multiple protocols and chains, which can reveal sensitive financial patterns, social connections, and transaction histories that were intended to be separate.

02

Consent & Data Sovereignty

Most blockchain identity graphs are constructed without explicit user consent, operating on the principle that public ledger data is free to analyze. This raises critical questions about data sovereignty and the right to control one's digital footprint. Key considerations include:

  • Opt-out mechanisms: The lack of standardized tools for users to prevent their addresses from being linked.
  • Data provenance: Users often have no visibility into who has built a graph containing their activity or for what purpose.
  • Immutability conflict: The permanent nature of blockchain data clashes with concepts like the 'right to be forgotten' found in regulations like GDPR.
03

Security Implications for Protocols

For DeFi protocols and dApps, integrated identity graphs can become an attack vector. Risks include:

  • Sybil resistance flaws: Over-reliance on graph-based scoring for airdrops or governance can be gamed by sophisticated actors who understand the linking algorithms.
  • Targeted exploits: Attackers can use graph data to identify and target 'whale' wallets or specific user cohorts for phishing, social engineering, or tailored smart contract exploits.
  • Oracle manipulation: If governance or pricing oracles incorporate reputation scores from a graph, compromising the graph's integrity could have systemic consequences.
04

Privacy-Preserving Techniques

Emerging cryptographic methods aim to enable graph analysis while protecting user privacy. These include:

  • Zero-Knowledge Proofs (ZKPs): Allowing users to prove attributes (e.g., 'I have >X reputation') without revealing the underlying transaction graph.
  • Secure Multi-Party Computation (MPC): Enabling collective computation on encrypted address data so no single party sees the raw links.
  • Differential Privacy: Adding statistical noise to graph query results to prevent the identification of individuals while preserving aggregate insights. These techniques represent the frontier of balancing utility with privacy in on-chain analysis.
05

Regulatory & Compliance Risks

The construction and use of identity graphs intersect with several regulatory frameworks, creating compliance overhead for the firms that build and use them. Key areas of scrutiny are:

  • Financial surveillance: Graphs used for Anti-Money Laundering (AML) and Know Your Transaction (KYT) must themselves comply with data handling and reporting regulations.
  • Cross-border data transfer: Graphs that aggregate global data may violate data localization laws.
  • Consumer protection laws: Misleading scores or discriminatory outcomes based on graph data could lead to liability under unfair practice statutes.
06

Centralization of Power

The entity that controls the definitive identity graph holds significant power in the ecosystem. This creates a centralization risk in a decentralized network. Concerns include:

  • Single point of failure/censorship: A dominant graph becomes critical infrastructure; its failure or bias can exclude users from financial services.
  • Gatekeeping: The graph operator can effectively decide which addresses are 'reputable,' influencing access to credit, governance, and rewards.
  • Opaque algorithms: The proprietary linking heuristics and scoring models are often black boxes, making it difficult to audit for fairness or accuracy.
IDENTITY GRAPH

Common Misconceptions

Clarifying frequent misunderstandings about identity graphs, their technical implementation, and their role in decentralized systems.

No, an identity graph and a social graph are distinct data structures serving different purposes. An identity graph is a mapping of identifiers (like wallet addresses, DID documents, and off-chain credentials) to a single, pseudonymous entity, focusing on attestation and verifiable claims. A social graph maps the relationships and interactions between entities, such as follows, likes, or transactions. While an identity graph answers "Who is this?", a social graph answers "How are these entities connected?" They are complementary; a robust identity graph can serve as the foundational node set for a decentralized social graph.

IDENTITY GRAPH

Frequently Asked Questions

An Identity Graph is a foundational data structure for connecting user activity across the decentralized web. These questions address its core purpose, mechanics, and key differences from traditional identifiers.

An Identity Graph is a dynamic, user-centric data model that maps and links a user's disparate on-chain identifiers—such as wallet addresses, decentralized identifiers (DIDs), and social profiles—into a single, coherent entity. It works by analyzing on-chain and off-chain data for behavioral patterns, transaction history, and social attestations to probabilistically infer which identifiers belong to the same real-world individual or entity. This is achieved through graph theory and machine learning algorithms that identify connections, creating a non-linear representation of a user's digital footprint across the blockchain ecosystem.

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