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zk-rollups-the-endgame-for-scaling
Blog

The Future Cost of ZKRs: A Deep Dive into Data Pricing Models

An analysis of how EigenDA's marginal cost model will trigger a data availability price war, pressuring Celestia's fee market and Ethereum's blob pricing, fundamentally altering the economics for ZK-Rollups like Starknet, zkSync, and Scroll.

introduction
THE COST OF TRUTH

Introduction: The Looming Data Price War

The primary cost driver for ZK-Rollups is data availability, setting the stage for a competitive war over pricing models.

Data availability is the bottleneck. ZK-Rollups compress execution but must post cryptographic proofs and state diffs to a base layer like Ethereum. The cost of posting this calldata dominates operational expenses for chains like zkSync and StarkNet.

The pricing model dictates economics. Current models like Ethereum's calldata pricing are static and inefficient. The coming shift to blob transactions with EIP-4844 introduces a volatile, auction-based market, forcing rollups to optimize for cost or latency.

Rollups will differentiate on data strategy. A chain like Polygon zkEVM prioritizing low fees will aggressively batch data, while a chain like Linea focusing on ultra-fast finality will pay a premium for immediate inclusion, creating distinct user cost profiles.

Evidence: Posting 100kb of calldata on Ethereum Mainnet currently costs ~$20. Under EIP-4844's blob model, similar data is projected to cost under $0.10, a 200x reduction that reshapes rollup profitability and subsidy strategies.

market-context
THE DATA

Market Context: The Current DA Landscape

Data Availability is the primary cost driver for ZK-Rollups, creating a competitive market between dedicated layers and Ethereum.

Ethereum's DA is expensive. Storing call data on Ethereum L1 costs ~$0.24 per 100KB, which dominates transaction fees for ZKRs like zkSync and Starknet.

Dedicated DA layers undercut L1. Celestia, Avail, and EigenDA offer data pricing at 99%+ discounts by separating consensus from execution, creating a new cost baseline.

The market is a two-sided auction. ZKR operators choose between secure but costly L1 and cheaper external DA, with protocols like Polygon CDK and Arbitrum Orbit enabling configurable DA.

Evidence: A 100KB proof on Celestia costs ~$0.001, versus ~$0.24 on Ethereum calldata, establishing the new competitive benchmark for ZKR economics.

ZK-ROLLUP COST DRIVER

Data Availability Pricing Model Comparison

A first-principles breakdown of the economic models for publishing L2 transaction data, the primary cost for ZK-Rollups. This dictates long-term fee competitiveness.

Pricing DimensionEthereum Calldata (Status Quo)EigenDA (Restaked AVS)Celestia (Modular DA)Near DA (Nightshade Sharding)

Core Pricing Model

Gas Auction (EIP-4844 Blobs)

Stable Fee + Premium

Capacity-Based Auction

Fixed $/MB/Sec

Current Est. Cost per MB

$0.50 - $2.50

$0.10 - $0.40 (est.)

$0.01 - $0.05

< $0.01 (est.)

Settlement & Security Assumption

Ethereum L1 Consensus

Ethereum Restaking (EigenLayer)

Celestia Consensus

Near Consensus

Data Guarantee Enforced By

Ethereum Validators

EigenLayer Operators (Slashing)

Celestia Validators

Near Validators (Shards)

Throughput Ceiling (MB/sec)

~1.33 MB/sec (per blob)

~10 MB/sec (Phase 1)

100 MB/sec

100 MB/sec

Latency to Finality

~12 min (Ethereum block time)

~12 min (aligned with Ethereum)

~12 sec (Celestia block time)

~1.2 sec (Near chunk time)

Native Integration with Ethereum

Requires Separate DA Token

deep-dive
THE UNIT ECONOMICS

Deep Dive: Why Marginal Cost Pricing is a Game Changer

The shift from bundling to marginal cost pricing for data will collapse ZK-rollup transaction fees to near-zero.

Current pricing is a tax. Today's rollups like Arbitrum and Optimism charge a bundled fee covering execution, proving, and data. This model subsidizes expensive proofs with cheap data, creating a price floor for users.

Marginal cost is the unlock. Separating data costs from the proof cost, as seen with EIP-4844 blobs, reveals the true economics. The cost to post a transaction's data to Ethereum becomes the dominant variable cost.

Data markets will commoditize. With data as a separate, auctioned resource, providers like Celestia, Avail, and EigenDA will compete on price. This drives the per-byte cost toward the marginal cost of storage on the cheapest secure data layer.

Evidence: Blob fee volatility. Post-Dencun, blob fees on Ethereum frequently drop below 1 gwei, demonstrating the price discovery of a pure data market. This is the future for all rollup data.

counter-argument
THE DATA BOTTLENECK

Counter-Argument: The Limits of Marginal Cost

The long-term cost floor for ZK-Rollups is not compute, but the immutable data they must publish.

Data availability is the ultimate cost floor. ZK-Rollups compress transactions but must still post a state diff or calldata to a base layer like Ethereum. This on-chain footprint is a non-negotiable, fixed cost per transaction, independent of proving efficiency gains.

Ethereum's blob market sets the baseline. With EIP-4844, the cost for this data is determined by a volatile fee market for blobs. This creates a variable, unpredictable cost component that proving hardware cannot optimize away.

Validiums and Volitions expose the trade-off. Solutions like StarkEx's Volition or zkPorter shift data off-chain to third-party committees or DACs, sacrificing Ethereum-level security for lower fees. This proves the marginal cost argument fails when data is the constraint.

Evidence: The cost to post 125 KB of calldata (a full Ethereum block's worth) can fluctuate from ~0.1 ETH to over 1 ETH during network congestion, dwarfing any proving cost savings from a new ASIC.

protocol-spotlight
THE FUTURE COST OF ZKRS

Protocol Spotlight: Who Wins and Who Adapts

The next ZKR scaling war will be won on data pricing, not proof speed. We analyze the emerging models that will define cost-per-transaction.

01

The Problem: On-Chain Data is a $1B+ Bottleneck

ZKRs today spend >90% of their operating cost on posting calldata to Ethereum L1. This creates a direct, volatile link between L1 gas fees and L2 user costs, capping scalability.

  • Cost Driver: Every byte of transaction data must be posted, creating a ~$0.10-$1.00+ floor per L2 tx.
  • Scalability Ceiling: At ~100 TPS, data costs become prohibitive, forcing trade-offs between decentralization and affordability.
  • Market Risk: Protocols like Arbitrum, zkSync Era, and Starknet are wholly exposed to L1 gas volatility.
>90%
Of Op Cost
$0.10+
Cost Floor/Tx
02

The Solution: EigenDA & Celestia - The Data Availability Moats

Modular DA layers decouple proof verification from data publishing, offering 10-100x cheaper data. The winner won't be the fastest prover, but the one with the most efficient, secure data pipeline.

  • EigenDA: Leverages Ethereum's trust via restaking, targeting ~$0.001 per tx data cost. Integrated by Arbitrum, zkSync, and Optimism.
  • Celestia: Sovereign rollups and high throughput enable ~$0.0001 per tx. Adopted by Manta, Eclipse, and Movement Labs.
  • Strategic Lock-in: DA choice becomes a core architectural commitment, creating powerful ecosystem moats.
10-100x
Cheaper Data
$0.001
Target Cost/Tx
03

The Adaptor: zkSync's Boojum and Volition Mode

zkSync Era is hedging with a dual-path strategy: ultra-cheap proofs via Boojum STARKs and optional data privacy via Volition. This lets users choose their own cost-security trade-off.

  • Boojum Prover: A STARK-based system reduces proof costs by 5-10x vs. older SNARKs, attacking the non-data portion of costs.
  • Volition Model: Users can post data to EigenDA for cheap settlement or to Ethereum for maximum security per transaction.
  • Market Fit: Captures both cost-sensitive dApps and high-value transactions needing L1-grade guarantees.
5-10x
Cheaper Proofs
Dual-Mode
DA Strategy
04

The Winner: StarkNet's Madara & Appchains

StarkWare's long-game is not a monolithic L2, but a network of app-specific chains (Madara) sharing a robust, proven cryptographic stack. This sidesteps the generic L2 cost war entirely.

  • Madara Stack: Provides a customizable sequencer for appchains, each able to choose its own DA (e.g., Celestia for gaming, EigenDA for DeFi).
  • Cairo VM: The proprietary, efficient proving runtime becomes the high-margin software license, while data costs are pushed to the appchain operator.
  • Enterprise Play: Focuses on Sovereign Chains and institutional use-cases where performance predictability outweighs raw cost minimization.
App-Specific
Focus
Cairo VM
Core IP
05

The Wildcard: Polygon's AggLayer & Unified Liquidity

Polygon 2.0 bets that cost is secondary to unified user experience. The AggLayer creates a single liquidity pool across all Polygon ZK chains, making cross-chain UX feel like a single network.

  • Unified Bridge: Leverages ZK proofs for trustless, atomic cross-chain composability, competing with LayerZero and Axelar.
  • Cost Obfuscation: Seamless UX may justify marginally higher fees, as developers pay for simplicity.
  • Strategic Pivot: Moves the battle from cost-per-tx to network effects and developer capture, leveraging the existing Polygon PoS ecosystem.
Unified UX
Value Prop
ZK Bridge
Core Tech
06

The Verdict: DA Commoditizes, Provers Differentiate

Data Availability will become a cheap commodity within 18-24 months, with EigenDA and Celestia driving prices toward marginal cost. The sustainable advantage shifts to the prover stack and developer experience.

  • Winners: Protocols with vertical integration (StarkWare) or unbreakable ecosystem flywheels (Polygon).

  • Adaptors: General-purpose L2s (Arbitrum, zkSync, Optimism) that successfully integrate modular DA and maintain developer momentum.

  • Risk: L2s that remain tightly coupled to expensive L1 data face existential cost pressure and commoditization.

18-24 mo.
DA Commoditization
Prover Stack
New MoAT
future-outlook
THE DATA PRICE WAR

Future Outlook: The 2024-2025 Price Compression

ZK-Rollup transaction costs will converge to the marginal cost of data availability, triggering a commoditization battle.

Data availability is the bottleneck. The cost of posting transaction data to Ethereum L1 dominates ZKR operating expenses. Solutions like EIP-4844 proto-danksharding and Celestia's modular DA directly attack this cost center, decoupling execution from consensus.

ZKRs become execution commodities. When DA costs equalize, differentiation shifts to prover performance and sequencer MEV strategies. The market will resemble today's CEX landscape, where execution quality, not base fees, drives user flow.

The zero-margin endpoint. Aggregators like Across Protocol and intents-based systems (UniswapX, CowSwap) will route user transactions to the cheapest, fastest prover network, pushing economic margins toward zero. Protocol revenue will migrate to application-layer value capture.

Evidence: Starknet's Volition hybrid DA model demonstrates the cost delta. Posting data to Celestia or an EigenDA AVS is 100-1000x cheaper than full calldata on Ethereum, setting the floor for the next pricing cycle.

takeaways
DATA PRICING IS THE BATTLEGROUND

Key Takeaways for Builders and Investors

The long-term viability of a ZK Rollup is determined by its data availability cost structure, not just its prover.

01

The Problem: Blobs Are a Temporary Fix

EIP-4844 blobs reduce costs by ~10-100x but are still a volatile, auction-based commodity. This is not a sustainable foundation for predictable, low-cost scaling.

  • Cost Volatility: Blob prices will spike with L1 congestion, breaking user experience.
  • Capacity Ceiling: The current ~3-6 blobs/block creates a hard, shared throughput limit for all L2s.
  • Long-Term Risk: Full danksharding is years away, leaving protocols exposed to interim market dynamics.
~3-6
Blobs/Block
10-100x
Volatility Risk
02

The Solution: Hybrid & Modular DA

Winning rollups will use a multi-layered data availability strategy, decoupling security from pure L1 cost.

  • Base Layer: Use blobs for highest security finality.
  • Optimistic Layer: Leverage Celestia, EigenDA, or Avail for high-throughput data at ~$0.01 per MB.
  • Execution: Architect clients (like Reth or Erigon) to seamlessly switch between DA sources based on cost and security needs.
$0.01/MB
Alt-DA Cost
2-3 Layers
Optimal Stack
03

The Metric: Cost Per Proven Transaction

Stop optimizing for prover speed alone. The total cost to include and prove a transaction is the only metric that matters for mass adoption.

  • Formula: (DA Cost + Prover Cost + Sequencer Profit) / TPS.
  • Prover Wars: Risc Zero, SP1, and Jolt are driving prover costs toward <$0.001.
  • Real Bottleneck: When prover costs are negligible, data availability becomes >80% of the cost structure. Build for this reality.
>80%
DA Cost Share
<$0.001
Prover Cost Target
04

The Investment Thesis: Own the Data Pipeline

Value will accrue to protocols that control the data pipeline, not just execution. Look for infra that reduces the blob-to-finality latency and cost.

  • Bridge the Gap: Protocols like Espresso (shared sequencer) and Astria (rollup-as-a-service) abstract DA complexity.
  • Vertical Integration: zkSync, Starknet, and Polygon zkEVM are building proprietary DA solutions to hedge against L1 volatility.
  • VC Play: Invest in teams solving data compression (RISC Zero), attestation networks, and fast finality layers.
~2s
Finality Target
Proprietary
DA Trend
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EigenDA vs. Celestia: The Coming ZKR Data Price War | ChainScore Blog