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web3-social-decentralizing-the-feed
Blog

Why Storing Relationships On-Chain Is a Scaling Fallacy We'll Solve

The industry's push for fully on-chain social graphs ignores fundamental scaling limits. The winning architecture will use the blockchain for sovereign identity and relationship roots, while offloading bulk data to scalable decentralized storage layers.

introduction
THE FALLACY

Introduction

Storing all relationship data on-chain is a fundamental scaling bottleneck that we must architect around.

On-chain relationship storage is a scaling dead end. Every friend list, social graph, or asset ownership link stored in a smart contract consumes permanent, expensive state that every node must replicate, directly opposing scalability goals.

The counter-intuitive insight is that blockchains excel at storing verifiable commitments, not the relationships themselves. Protocols like Lens Protocol and Farcaster store minimal on-chain proofs while delegating bulk data to decentralized storage layers like Arbitrum Nova or IPFS.

Evidence: The cost of storing 1KB of data on Ethereum L1 is ~$50, while storing the same data on Arweave is ~$0.0001. This 500,000x cost delta makes the economic case for off-chain data irrefutable for mass adoption.

thesis-statement
THE DATA

The Core Fallacy: Confusing Sovereignty with Storage

On-chain data storage is a scaling bottleneck, not a requirement for application sovereignty.

Sovereignty is about control, not location. A protocol's sovereignty stems from its ability to enforce rules and settle disputes, not from storing every user interaction on a base layer. This is the critical distinction between state (the rules) and state data (the ledger).

Storing relationships on-chain is a scaling dead end. Every 'friend request' or 'social graph' update stored as a mainnet transaction is a waste of expensive, globally-consensus-verified compute. This model fails at internet scale, creating the very bottlenecks L2s like Arbitrum were built to solve.

The solution is verifiable computation, not raw data. Protocols like Starknet with Volition or Aztec's zkRollups demonstrate that data availability can be separated from execution. The chain only needs a cryptographic commitment (e.g., a zk-SNARK) to prove the off-chain state transition was valid.

Evidence: Arbitrum processes over 200,000 daily transactions by batching them into a single L1 proof. Storing each social interaction directly on Ethereum would cost millions in gas and be impossible at scale. The future is proofs of state, not copies of state.

SCALING FALLACY

The Cost of Naive On-Chain Storage

Comparing the resource consumption of storing user relationships directly on-chain versus modern off-chain indexing solutions.

Storage ModelNative On-Chain (e.g., ERC-721)Off-Chain Indexing (e.g., The Graph)Intent-Centric Abstraction (e.g., UniswapX, Across)

Gas Cost per Relationship Update

$5-50 (Mainnet)

< $0.01

~$0 (User pays for intent, not storage)

State Bloat Impact

High (Permanent chain growth)

None (Indexer responsibility)

Minimal (Settled state only)

Query Latency for Complex Graphs

12 sec (Full node sync)

< 1 sec (Pre-indexed)

< 2 sec (Via solver network)

Developer Overhead

High (Manage events, storage logic)

Medium (Define subgraph schema)

Low (Declare intent, offload execution)

Data Availability Guarantee

Maximum (L1 consensus)

Variable (Depends on indexer decentralization)

High (Via embedded proofs or attestations)

Cross-Chain Relationship Support

Example Protocols

Basic NFT contracts, ENS

The Graph, Goldsky

UniswapX, CowSwap, Across, LayerZero

deep-dive
THE DATA

The Hybrid Architecture: Sovereign Root, Scalable Branches

On-chain relationship storage is a scaling dead end that hybrid architectures solve by separating sovereign consensus from scalable execution.

Storing relationships on-chain is a scaling fallacy. Every new social graph edge or game state update requires a global consensus operation, creating a hard throughput ceiling. This is why monolithic chains like Ethereum L1 cannot scale for mass adoption.

The solution is architectural separation. A sovereign root chain (like Celestia or EigenLayer) provides minimal, secure consensus for asset ownership and state commitments. Scalable branches (rollups, app-chains) execute application logic and store ephemeral data locally.

This mirrors successful web2 patterns. AWS S3 provides durable storage (the root), while EC2 instances perform compute (the branches). In crypto, Arbitrum processes ~10x more transactions than Ethereum L1 by batching proofs to the root.

The future is multi-chain, not monolithic. Protocols like dYdX and Aevo migrate to app-specific chains because relationship data is local. The root chain only secures finality, enabling unbounded horizontal scaling for social and gaming applications.

protocol-spotlight
WHY ON-CHAIN RELATIONSHIPS ARE A SCALING FALLACY

Protocols Building the Hybrid Future

Storing every user relationship and social graph on-chain is a naive scaling dead-end. The future is hybrid: on-chain state for finality, off-chain infrastructure for speed and privacy.

01

The Problem: On-Chain Social Graphs Are a $100M Gas Sink

Storing mutable follower lists and likes in smart contracts is economically insane. Each interaction costs gas, creating a $100M+ annual waste for protocols like Lens Protocol and Farcaster. This model fails at web-scale adoption.

  • Cost Prohibitive: A single 'like' can cost more than the content's value.
  • State Bloat: Every new user relationship permanently inflates the chain's state.
  • Performance Bottleneck: Simple queries (e.g., 'get my followers') require expensive, slow contract calls.
$100M+
Annual Waste
10k+ Gas
Per Like
02

The Solution: Hybrid Architectures with Off-Chain Indexers

The winning model separates the settlement layer (on-chain) from the relationship layer (off-chain). Protocols like Farcaster (with Hubs) and Lens (with Momoka) use off-chain data availability and indexing.

  • On-Chain for Sovereignty: User identity and critical actions (e.g., registration) are anchored on-chain.
  • Off-Chain for Scale: Social graphs are maintained in permissionless, verifiable off-network nodes.
  • Verifiable Proofs: Systems like EIP-7212 and RISC Zero allow cryptographic verification of off-chain state.
~1000x
Cheaper Ops
<100ms
Query Latency
03

The Enabler: Decentralized Storage & Verifiable Compute

Hybrid models rely on a new stack of verifiable off-chain infrastructure. This isn't about going back to centralized servers, but about decentralizing the middleware.

  • Data Availability: Celestia, EigenDA, and Arweave provide cheap, scalable data layers for relationship logs.
  • Verifiable Computation: RISC Zero, Espresso Systems, and Succinct generate ZK proofs for off-chain graph updates.
  • Intent-Centric Routing: Frameworks like UniswapX and CowSwap abstract complexity, a pattern social protocols will adopt.
$0.01
Per 1M Ops
ZK Proofs
For Trust
04

The Future: Sovereign Data Pods & Portable Graphs

The endgame is user-owned data pods that interoperate across protocols. Think Solid (by Tim Berners-Lee) for web3, enabled by projects like Polybase and Ceramic Network.

  • User Sovereignty: Your social graph lives in a pod you control, not in a protocol's contract.
  • Protocol Agnostic: Applications (Social, DeFi, Gaming) query your pod with permission.
  • Monetization Shift: Value accrues to users and infrastructure (storage, compute), not to bloated L1 state.
User-Owned
Data Pods
Portable
Identity
counter-argument
THE SCALING FALLACY

Counterpoint: The Purist's View and Its Flaws

On-chain relationship storage is a naive scaling solution that misapplies blockchain's core value proposition.

On-chain relationship storage is a scaling fallacy. It treats the blockchain as a database, which ignores its primary function as a decentralized state machine. The cost is storing verifiable state transitions, not raw data. This misallocation creates a permanent, expensive ledger of ephemeral social data.

The purist view conflates decentralization with on-chain presence. A relationship's validity stems from cryptographic proof, not its storage location. Protocols like Farcaster and Lens demonstrate that off-chain data with on-chain verification roots provide the same social guarantees without L1 bloat.

The scaling bottleneck is absolute. Storing a global social graph on Ethereum at $0.01 per 32 bytes would cost billions. Layer 2 solutions like Arbitrum and zkSync optimize for computation, not cheap bulk storage. This economic reality makes native on-chain social graphs commercially non-viable.

The correct abstraction is a verifiable credential system. Standards like ERC-721 and ERC-1155 for ownership, combined with ZK proofs for relationship validity, create portable social capital. The chain secures the attestation, not the graph's adjacency matrix.

FREQUENTLY ASKED QUESTIONS

FAQ: Hybrid Social Graph Architecture

Common questions about why storing all social graph data on-chain is a scaling problem and how hybrid architectures solve it.

A hybrid social graph splits data storage between on-chain and off-chain layers for optimal performance and scalability. On-chain components, like token-gated memberships, handle trust and value transfer. Off-chain components, managed by services like Lens Protocol or Farcaster, handle high-volume, low-value data like follows and posts. This architecture avoids the scaling fallacy of putting everything on a blockchain.

future-outlook
THE RELATIONSHIP FALLACY

The Next 24 Months: Convergence and Commoditization

The industry's current obsession with storing every user relationship on-chain is a scaling dead end that will be solved by specialized data layers and intent-based architectures.

On-chain relationship storage is a scaling fallacy. Storing every follow, like, and social graph update as a state transition on a base layer like Ethereum or Solana is economically and technically unsustainable. This approach conflates data availability with consensus, creating a massive cost overhead for non-financial data.

The solution is data layer specialization. Protocols like EigenLayer and Celestia will commoditize data availability, while specialized chains like Farcaster's Frames handle social logic. The base layer becomes a settlement hub for value, not a global database for every interaction.

Intent-based architectures abstract the relationship. Users express desired outcomes (e.g., 'swap X for Y across any chain'), and solvers like UniswapX or Across handle the complex cross-chain state. The user's persistent 'relationship' is with their intent wallet, not with individual liquidity pools.

Evidence: Farcaster's transition to a L2 with Frames reduced the cost of social interactions by 100x while maintaining composability, proving that delegated execution with on-chain settlement is the viable model.

takeaways
THE RELATIONAL DATA TRAP

TL;DR for Protocol Architects

On-chain state bloat from social graphs, reputations, and complex relationships is a primary scaling bottleneck. Here's how to architect around it.

01

The Problem: The $1,000 Friend Request

Storing mutable, non-financial relationships (follows, likes, reputations) directly in contract storage is economically insane. It turns a social action into a state update, paying for perpetual global consensus. This creates O(n²) state growth and locks protocols into a single execution environment.

1000x
Cost Premium
O(n²)
State Growth
02

The Solution: Verifiable Off-Chain Attestations

Decouple relationship data from consensus. Store lightweight, cryptographically verifiable proofs (e.g., EIP-712 signatures, W3C VCs) off-chain. The chain only needs to verify the proof's validity and the issuer's authority. This is the core model behind ERC-4337 account abstraction (user operations) and decentralized identity stacks like Veramo and SpruceID.

~99%
State Reduction
ZK-Proofs
Verification
03

The Architecture: Indexers & State Channels

Push relationship logic to specialized, incentivized off-chain systems. The Graph indexes and serves complex queries. State channels (e.g., Connext, Raiden) batch updates before final settlement. This creates a multi-layer data hierarchy, where L1 is for finality and value, not for every 'like'.

Sub-Second
Query Speed
Micro-Cost
Per Interaction
04

The Endgame: Intent-Centric Abstraction

Users express desired outcomes ("connect these profiles"), not transactions. Solvers (like in UniswapX or CowSwap) compete to fulfill the intent using the most efficient data layer—off-chain attestations, indexers, or L2s. The chain only settles the net result, bypassing relational state updates entirely.

Intent-Based
Paradigm
Solver Network
Execution
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Why On-Chain Social Graphs Are a Scaling Fallacy | ChainScore Blog