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web3-social-decentralizing-the-feed
Blog

The Coming Era of User-Submitted Ranking Logic

An analysis of how user-deployed ranking smart contracts will dismantle centralized social feeds, create liquid curation markets, and shift power from platforms to protocol participants.

introduction
THE SHIFT

Introduction

Blockchain ranking logic is evolving from miner extractable value (MEV) to user-submitted intents, shifting power from validators to applications.

User-submitted intents are inevitable. The current model of proposer-builder separation (PBS) outsources transaction ordering to a specialized market, but users still submit raw transactions. The next evolution is users submitting desired outcomes, not execution steps.

This is a protocol design shift. MEV searchers currently infer user intent from public mempools. Projects like UniswapX and CowSwap are flipping this: users declare intent upfront, and solvers compete to fulfill it. This moves the complexity upstream.

The infrastructure is already forming. The SUAVE network and intents-focused protocols like Anoma are building the shared sequencing and solver networks required for this new paradigm. The race is to own the standard for expressing and routing intent.

thesis-statement
THE LOGIC SHIFT

Thesis Statement

Blockchain infrastructure is shifting from static, protocol-defined logic to dynamic, user-submitted ranking logic, unlocking a new design space for decentralized applications.

User-submitted ranking logic is the next infrastructure primitive. It moves the core ranking and matching logic for applications like DEXes and bridges from the protocol layer into user transactions, enabling dynamic, context-aware execution.

This inverts the traditional model. Instead of protocols like Uniswap V3 dictating a fixed AMM curve, users submit their own logic for routing or pricing, as seen in intent-based systems like UniswapX and CowSwap.

The result is a composable execution layer. This allows for complex, multi-step intents across domains—bridging via Across or LayerZero, swapping, and limit orders—within a single user-submitted transaction bundle.

Evidence: The rise of intent-centric architectures and shared sequencers like Espresso and Astria demonstrates the market demand for this separation of ranking logic from consensus and execution.

market-context
THE DATA

Market Context: The Primitive is Here

The infrastructure for user-defined ranking logic is now operational, shifting power from protocol defaults to user preferences.

User-submitted ranking logic is a new primitive. It allows users to define their own criteria for transaction ordering, moving beyond the fixed rules of protocols like Uniswap or 1inch. This transforms the mempool from a passive queue into a programmable execution layer.

The primitive is live today. Protocols like Flashbots SUAVE and EigenLayer's EigenDA provide the execution and data availability layers required. This is not theoretical; it's a deployable stack that changes how value is extracted and allocated in block space.

The shift is from consensus to preference. Traditional MEV relies on a single, protocol-defined objective: profit. User logic introduces multi-objective optimization, where finality speed, privacy, or cross-chain atomicity can be prioritized alongside or instead of cost.

Evidence: Flashbots' SUAVE testnet processes intent bundles, and EigenLayer has over $15B in restaked ETH securing data availability. The composable infrastructure for custom sequencers and orderflow auctions is now built.

ARCHITECTURAL EVOLUTION

The Ranking Logic Spectrum: From Centralized to Liquid

A comparison of ranking logic architectures for blockchain transaction ordering, from traditional sequencers to emerging user-driven models.

Feature / MetricCentralized Sequencer (e.g., Arbitrum, Optimism)Decentralized Sequencer (e.g., Espresso, Astria)User-Submitted Ranking (Liquid Logic)

Architectural Control

Single entity (Foundation/DAO)

Committee of validators

Open market (users & builders)

Censorship Resistance

MEV Capture

Sequencer captures 100%

Shared among validator set

Redirected to users via auctions

Time-to-Finality (L1 Inclusion)

~1-5 minutes

~12 seconds

Sub-second intent matching

User Expressiveness

None (FIFO by default)

Limited (pre-defined rules)

Full (custom logic & constraints)

Logic Upgrade Path

Governance vote

Protocol upgrade

Instant, permissionless deployment

Primary Use Case

Simple scaling

Credible neutrality

Complex intents & cross-chain auctions

Representative Projects

Arbitrum, Optimism, Base

Espresso, Astria, Shared Sequencers

UniswapX, CowSwap, Across, Anoma

deep-dive
THE LOGIC LAYER

Deep Dive: Mechanics of a Liquid Curation Market

Liquid curation markets replace static governance with a dynamic, tradable market for ranking algorithms.

User-submitted ranking logic transforms curation from a governance vote into a competitive market. Developers submit algorithms as on-chain programs, competing for a share of protocol fees based on their ranking's utility. This creates a continuous performance auction where the best logic rises to the top, similar to UniswapX's solver competition for optimal routing.

The market's liquidity derives from the staked value backing each algorithm. Stakers deposit capital into a specific logic module, creating a financial skin-in-the-game mechanism. Poor-performing logic loses stake to better competitors, directly aligning economic incentives with curation quality, a principle refined by projects like EigenLayer for cryptoeconomic security.

Execution occurs via a verifiable compute layer, such as a zkVM or optimistic rollup. The system aggregates outputs from the top-ranked logic modules, paying rewards in the protocol's native token. This modular design separates the ranking market from the core application, enabling upgrades without hard forks.

Evidence: Early implementations like Ocean Protocol's data token curation and the proposed Jokerace mechanism for contest-driven governance demonstrate the demand for programmable, incentive-aligned ranking systems beyond simple token voting.

protocol-spotlight
THE COMING ERA OF USER-SUBMITTED RANKING LOGIC

Protocol Spotlight: Early Movers & Required Infrastructure

The shift from monolithic to modular blockchains creates a new market: ranking and ordering services. This is the infrastructure for user-submitted logic.

01

The Problem: Centralized Sequencers are the New MEV Cartels

Rollup sequencers today are trusted, centralized bottlenecks. They capture 100% of the MEV and introduce liveness risks, mirroring early mining pools.

  • Single point of failure for L2 transaction ordering.
  • Opaque revenue extraction from users via front-running and sandwiching.
  • No user agency in how transactions are prioritized or bundled.
100%
MEV Capture
1
Trusted Operator
02

The Solution: Espresso & Shared Sequencing Layers

Decentralized sequencing networks like Espresso Systems provide a marketplace for ordering. Rollups outsource sequencing, enabling permissionless proposer sets and user-specified logic.

  • Enables cross-rollup atomic composability (e.g., a single transaction spanning Arbitrum and Optimism).
  • Timeboost-style auctions allow users to pay for priority, democratizing MEV.
  • Foundation for application-specific ordering rules submitted by users or dApps.
~2s
Finality Time
N
Proposers
03

The Enabler: SUAVE - A Universal MEV Infrastructure

Flashbots' SUAVE is a specialized chain for preference expression and execution. It's the purest form of user-submitted logic, separating intent creation, competition, and execution.

  • Users express complex intents (e.g., "swap X for Y at best price across any DEX").
  • Solvers compete in a transparent auction on the SUAVE chain.
  • Execution markets on external chains fulfill the winning bundle, crediting SUAVE.
  • Creates a standardized flow for cross-domain MEV.
100+
Potential Solvers
Cross-Chain
Execution
04

The Application: Ditto & Intent-Based Staking

Ditto Finance applies user-submitted logic to liquid staking. Stakers delegate not just assets, but ranking preferences for validators (e.g., "maximize rewards, avoid OFAC-sanctioned entities").

  • Programmable validator sets via on-chain registries and scoring.
  • Shifts power from LST protocols to stakers and delegated operators.
  • Blueprint for reputation-based ranking in other domains like RPCs or oracles.
Dynamic
Validator Set
User-Defined
Slashing Risk
05

The Infrastructure: Astria & Rollup-As-A-Service

Astria provides a shared sequencer that rollup developers can plug into. This is the deployment layer for custom ranking logic, abstracting away the hardest part of running a rollup.

  • Developers launch a rollup in minutes, focusing only on execution logic.
  • Native cross-rollup interoperability via the shared sequencer's mempool.
  • Creates a competitive market for sequencer nodes and block builders, fed by user preferences.
Minutes
Rollup Launch
Shared
Mempool
06

The Frontier: AI Agents as Primary Users

The end-game users of ranking logic aren't humans, but autonomous agents. Systems will need to handle high-frequency, logic-driven intent from wallets like Copin or Botto.

  • Requires sub-second preconfirmations and verifiable execution guarantees.
  • Ranking logic becomes a competitive advantage for agent performance.
  • Drives demand for ultra-low-latency sequencing networks and specialized co-processors.
Sub-Second
Latency Need
Agent-Driven
Volume
counter-argument
THE ATTACK VECTORS

Counter-Argument: The Quality & Sybil Problem

User-submitted ranking logic introduces fundamental attack vectors that threaten the integrity of any decentralized search engine.

Sybil attacks are inevitable. A permissionless system for submitting ranking logic is a direct invitation for spam and manipulation. Without a robust, costly-to-game identity or stake layer, the system will be flooded with low-quality, self-serving algorithms designed to promote specific tokens or protocols, rendering the core search function useless.

Quality control is computationally impossible. Automatically evaluating the objective 'quality' of a subjective ranking algorithm is an unsolved problem. Unlike verifying a zero-knowledge proof, there is no cryptographic guarantee that a submitted algorithm provides useful, unbiased results. This creates a verification gap that protocols like The Graph or KYVE cannot solve for subjective data.

The oracle problem re-emerges. The system becomes a meta-oracle, where the 'truth' is determined by the most popular or most gamed algorithm. This mirrors the challenges faced by early decentralized prediction markets, requiring complex, often centralized, dispute resolution layers that negate the permissionless ethos.

Evidence: Look at Gitcoin Grants and quadratic funding. Despite sophisticated sybil defense via Passport, manipulation remains a multi-million dollar cat-and-mouse game. A ranking system with direct financial stakes will face orders of magnitude more sophisticated attacks.

risk-analysis
THE LOGIC VULNERABILITY FRONTIER

Risk Analysis: What Could Go Wrong?

Decentralizing ranking logic shifts risk from protocol developers to a new class of adversarial actors: the rankers themselves.

01

The Sybil Ranking Attack

A malicious actor spins up thousands of low-cost validator nodes to submit self-serving ranking logic, drowning out honest participants and manipulating outcomes. This is the MEV of curation.

  • Attack Cost: Scales with staking requirements, potentially as low as $1M to dominate a mid-tier network.
  • Impact: Can systematically front-run profitable intents or censor transactions, similar to Flashbots searcher dominance on Ethereum.
  • Mitigation: Requires robust, cost-intensive Proof-of-Stake slashing and decentralized identity layers like Worldcoin or BrightID.
1000+
Sybil Nodes
$1M
Attack Cost
02

The Logic Black Hole (Unintended Consequences)

Poorly written or maliciously crafted ranking logic creates systemic instability, causing cascading failures or draining liquidity pools. A single buggy script becomes a network-wide hazard.

  • Analogy: Equivalent to a malicious Curve pool gauge vote or a faulty Yearn strategy, but executed at network speed.
  • Vector: Logic could prioritize fee extraction to the point of killing user demand, or create toxic order flow loops.
  • Containment: Requires formal verification tools (Certora, Runtime Verification) and circuit-breaker mechanisms inspired by Aave's guardian multisig.
~60s
Cascade Time
100%
Pool Drain Risk
03

Regulatory Capture of Curation

Ranking logic becomes a new compliance surface. Authorities pressure major node operators (Coinbase, Kraken) to implement logic that censors transactions, effectively baking OFAC sanctions into the protocol's core matching engine.

  • Precedent: Tornado Cash sanctions demonstrated the pressure points on infrastructure.
  • Outcome: Creates a two-tier system: compliant "clean" rankings and permissionless "dark" pools, fragmenting liquidity.
  • Counterplay: Relies on credible neutrality and geographic distribution of rankers, akin to Lido's node operator diversification.
>50%
Censorship Risk
Tiered
Liquidity
04

The Centralizing Force of Optimal Logic

In a pure efficiency game, a single, optimally profitable ranking algorithm will emerge and be copied by all rational actors. This leads to de facto centralization, recreating the miner/extractor oligopoly seen in Ethereum MEV.

  • Dynamic: Similar to the convergence on Flashbots' MEV-Boost architecture.
  • Result: Kills the diversity and competition the system was designed to foster. The "market for logic" collapses to a commodity.
  • Prevention: Requires protocol-level incentives for logic diversity, potentially via retroactive funding models like Optimism's RPGF.
1
Dominant Algo
0
Real Choice
future-outlook
THE USER-DEFINED STACK

Future Outlook: The Stack in 2025

The modular stack will shift from a fixed hierarchy to a dynamic, user-configured network where ranking logic becomes a programmable primitive.

Ranking becomes a programmable primitive. Users and applications will submit custom logic to sequencers and validators, specifying their own criteria for transaction ordering and block building beyond simple fee priority.

This commoditizes the execution layer. Generalized sequencing markets, like those proposed by Espresso or Radius, will compete on the quality of their ranking execution, not just uptime, forcing a split between sequencing and execution.

The result is application-specific chains without the overhead. A dApp configures a rollup to use a Fair Sequencing Service (FSS) for MEV resistance, while a high-frequency trader's rollup uses a proposer-builder separation (PBS)-style auction for latency.

Evidence: Espresso Systems' partnership with Caldera and Conduit demonstrates the demand for configurable, shared sequencers that can implement custom consensus like HotShot.

takeaways
THE NEW RANKING FRONTIER

Key Takeaways for Builders & Investors

User-submitted ranking logic shifts the competitive edge from raw data access to superior algorithm design.

01

The Problem: Opaque, Static Ranking is a Bottleneck

Current oracles and indexers provide monolithic, one-size-fits-all data feeds. This creates latency arbitrage for MEV bots and forces applications to accept suboptimal, generalized results.

  • Cost Inefficiency: Paying for full data streams when you only need a specific, filtered subset.
  • Innovation Lag: Protocol-specific ranking logic (e.g., for a novel AMM) cannot be rapidly deployed.
  • Centralization Risk: Reliance on a few dominant data providers creates systemic fragility.
~500ms
Arbitrage Window
>70%
Market Share
02

The Solution: Programmable Ranking as a Service

Platforms like Ritual and Axiom are pioneering verifiable compute layers where users submit custom logic (ZK-circuits, AI models) to rank on-chain data. This turns ranking into a competitive marketplace.

  • Custom Optimizations: Builders can submit logic for specific intents (e.g., best price across UniswapX, CowSwap, 1inch).
  • Verifiable Outputs: Cryptographic proofs (ZKPs) guarantee honest execution, eliminating trust in the operator.
  • Monetization Vector: High-quality ranking algorithms become valuable, tradeable assets.
10-100x
Logic Variety
ZK-Proofs
Trust Layer
03

Investment Thesis: Own the Ranking Middleware

The infrastructure enabling user-submitted logic will capture more value than individual algorithms. This mirrors the AWS vs. SaaS model. Focus on layers that provide dispute resolution, algorithm discovery, and efficient proving.

  • Protocols to Watch: Espresso Systems (sequencer ranking), HyperOracle, Brevis (zk coprocessors).
  • Killer App: Intent-based architectures (like Across, Socket) will be primary consumers, demanding better routing logic.
  • Moats: Network effects in algorithm marketplaces and vertically-integrated proving hardware.
$10B+
Market Potential
New Stack
Middleware Layer
04

Build Now: Verticalized Ranking for Defi & Social

The first wave of adoption won't be generalized AI. It will be hyper-optimized, verifiable logic for specific verticals. This is a defensible builder moat.

  • DeFi Example: A yield optimizer's proprietary vault ranking algorithm, proven on-chain.
  • Social/Gaming: A reputation or content ranking model for Farcaster or an on-chain game.
  • Cross-Chain: Superior bridge routing logic that outperforms LayerZero's default settings.
  • Key Advantage: First-mover algorithms can become the standard, accruing fees and data advantages.
First-Mover
Advantage
Vertical SaaS
Model
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User-Submitted Ranking Logic: The End of Centralized Feeds | ChainScore Blog