User onboarding is broken. The requirement for users to pre-fund wallets with a network's native token creates a massive adoption barrier, contradicting the promise of seamless Web3 interaction.
Why Pay-as-You-Go Smart Accounts Will Dominate
The future of user onboarding isn't free mints—it's abstracted gas. Subscription-based Paymaster services will become the primary revenue engine for smart accounts, creating superior UX and defensible business models.
Introduction
The current model of funding smart accounts is a UX dead end, and pay-as-you-go economics will replace it.
Sponsored transactions are a bridge, not a destination. Protocols like Biconomy and Pimlico abstract gas for dApps, but they rely on opaque, centralized bundler subsidies that are unsustainable at scale.
Pay-as-you-go is the only viable scaling model. It mirrors the cloud computing evolution from capital expenditure to operational expenditure, enabling true mass-market adoption by removing upfront cost friction.
Evidence: The success of ERC-4337 account abstraction and the rapid growth of gas sponsorship platforms prove the demand; the next step is decentralizing the payment rail itself.
Executive Summary: The Paymaster Thesis
The current smart account model is broken. Paymasters abstract gas fees to unlock mainstream adoption.
The Problem: The Onboarding Friction
Requiring users to pre-fund wallets with native gas tokens is a UX dead-end. It's a $50+ billion barrier to entry for the next 100M users.\n- Kills dApp conversion: >90% drop-off at first transaction.\n- Fragments liquidity: Users must bridge and swap before any action.
The Solution: Abstracted Gas Sponsorship
Paymasters let apps or third-parties pay gas fees on a user's behalf, billed in any ERC-20 token. This is the intent-based model for transactions.\n- Session keys: Users approve a spending limit, apps batch & sponsor.\n- ERC-20 gas: Pay fees in USDC, not ETH, removing mental overhead.
The Catalyst: Account Abstraction (ERC-4337)
ERC-4337 provides the standard infrastructure for paymaster logic, enabling non-custodial fee abstraction. It's the rails for Visa-like payment flows in crypto.\n- Bundler network: Decentralized execution layer for user operations.\n- EntryPoint contract: Single trust point for verification and paymaster logic.
The Business Model: Gas as a Service
Paymasters create a B2B2C market for gas. Think Stripe for blockchain fees, with entities like Stackup, Biconomy, and Pimlico competing on rates and reliability.\n- Subsidized onboarding: dApps absorb cost to acquire users.\n- Monetized relaying: Paymasters earn on spread or subscription fees.
The Network Effect: Sponsored Transactions
Once a dominant paymaster network emerges, it becomes the default payment rail. This mirrors how UniswapX and Across use fillers for intents.\n- Liquidity moat: Largest paymaster has the deepest capital pool for sponsorship.\n- Developer lock-in: SDKs and tooling create sticky integration ecosystems.
The Endgame: Invisible Infrastructure
Gas abstraction disappears. Users interact with apps, not blockchains. This is the final step before mass adoption, making crypto as seamless as web2 logins.\n- Cross-chain gas: Paymasters settle fees across LayerZero and CCIP messages.\n- Regulatory shield: Sponsorship can abstract sanctioned tokens, simplifying compliance.
The Core Argument: Gas as You Go (GaaS)
Smart accounts will dominate by eliminating the user-hostile requirement to pre-fund native gas, shifting the cost to a service layer.
Gas abstraction is the killer feature. Smart accounts like ERC-4337 enable users to pay fees in any token, but the real unlock is removing the need to hold native gas tokens entirely.
Pay-as-you-go is the default. Users will not manage gas wallets. The cost becomes a service fee, abstracted by account abstraction (AA) bundlers and relayers like Biconomy or Stackup.
This creates a new service layer. Protocols will compete on gas sponsorship and fee optimization, similar to how UniswapX abstracts MEV and cross-chain complexity for users.
Evidence: The growth of Pimlico's paymaster infrastructure, which now processes millions of user operations, proves the demand for this abstraction layer.
The Economic Shift: EOAs vs. Smart Accounts
A cost-benefit analysis of Externally Owned Accounts (EOAs) versus Pay-as-You-Go Smart Accounts (ERC-4337) for user onboarding and long-term activity.
| Feature / Metric | Traditional EOA (e.g., MetaMask) | Bundler-Subsidized Smart Account | Self-Funded Smart Account (ERC-4337) |
|---|---|---|---|
Onboarding Gas Cost (First TX) | $5 - $15 | $0 | $5 - $15 + ~$0.50 |
Recurring TX Cost (Simple Swap) | $2 - $8 | $0 - $2 (subsidy) | $2 - $8 + ~$0.20 |
Native Batch Execution | |||
Sponsored Transactions (Gas Abstraction) | |||
Session Keys / Social Recovery | |||
Protocol Revenue Model | L1/L2 Sequencer Fees Only | User Fees + MEV Capture | User Fees + MEV Capture |
Long-Term User LTV | Low (Churn from gas friction) | High (Lock-in via subsidy) | High (Feature retention) |
Wallet Drain Attack Surface | Single Private Key | Modular Signer Schemes | Modular Signer Schemes |
Deep Dive: The Sticky Funnel of Abstracted Gas
Pay-as-you-go smart accounts are the dominant user acquisition model because they eliminate the primary onboarding friction: acquiring native gas tokens.
Gas abstraction is the killer feature for onboarding the next billion users. Requiring users to first buy ETH or MATIC to interact with a dApp is a conversion-killing step. Protocols like Biconomy and Etherspot solve this by letting users pay fees in any token, with the relayer settling in the native currency.
The funnel becomes a flywheel. A user's first transaction is subsidized or paid in USDC, creating instant utility. This initial experience locks them into the account abstraction stack (e.g., Safe{Core}, ZeroDev) that sponsored it, making subsequent app switches frictionless within that ecosystem.
Sponsored transactions are a trojan horse. What appears as a user subsidy is actually a customer acquisition cost for the wallet or dApp. The entity paying the gas gains a persistent relationship with a non-custodial account, bypassing the need for custodial onboarding.
EIP-4337 bundles create lock-in. UserOperations bundled by a paymaster like Pimlico or Stackup create a sticky service layer. Switching providers means migrating your entire transaction history and sponsor relationships, a barrier that protects incumbents.
Evidence: 90% of new users fail. Data from Polygon and Arbitrum shows the majority of wallet creations never execute a first transaction, primarily due to gas complexity. Account abstraction flips this metric by making the first transaction the easiest.
Protocol Spotlight: Who's Building the Pipes
The shift to smart accounts demands new infrastructure for session keys, gas sponsorship, and batched operations. These are the protocols enabling the pay-as-you-go future.
ERC-4337: The Standard That Unlocks It All
The core standard for account abstraction, enabling gas sponsorship, batched transactions, and social recovery. It's the foundational layer for all pay-as-you-go logic.
- UserOperations are the new transaction primitive, enabling complex intents.
- Bundlers (like Pimlico, Stackup) compete on inclusion and speed.
- Paymasters abstract gas fees, enabling sponsored transactions and gasless onboarding.
The Problem: Users Won't Pre-Fund Wallets
Requiring users to acquire native tokens for gas before using a dApp is a catastrophic UX failure. It kills adoption at the first click.
- Friction Point: The initial deposit is a cognitive and financial barrier.
- Abstraction Goal: Gas should be as invisible as AWS server costs.
- Market Signal: Protocols that sponsor gas see 5-10x higher user activation rates.
Pimlico & Stackup: The Bundler & Paymaster Duopoly
These infrastructure providers operate the critical relayers and gas managers that make smart accounts viable at scale.
- Bundler Competition: They optimize for latency (<500ms) and inclusion rates, creating a competitive market.
- Paymaster as a Service: Offer flexible sponsorship models (dApp pays, user pays in ERC-20).
- Vertical Integration: They bundle RPC, bundling, and paymaster services for seamless developer integration.
The Solution: Session Keys for Recurring Micro-Transactions
Instead of signing every action, users delegate limited authority for a set time or value. This is essential for gaming, trading, and subscriptions.
- Granular Permissions: Limit by contract, max value, and time window.
- Revocable: Users can revoke sessions instantly from their master key.
- Use Case Driver: Enables sub-second game interactions and automated DeFi strategies without constant pop-ups.
ZeroDev & Biconomy: The Developer Abstraction Layer
SDK-focused platforms that abstract the complexity of ERC-4337, allowing devs to implement smart accounts in hours, not weeks.
- Kernel Smart Account: A highly modular and gas-optimized account implementation.
- Plug-in Architecture: Developers can add session keys, multi-chain recovery, and custom logic.
- Cross-Chain Gas: Native support for paying for transactions on one chain with tokens from another.
The Killer App: Batched Intents Across Protocols
The endgame: a single signature executes a complex workflow across multiple protocols (e.g., swap on Uniswap, bridge via Across, deposit into Aave).
- Intent-Based: User declares a goal, solvers find the optimal path.
- Atomic Composability: All actions succeed or fail together, eliminating sandwich attacks.
- Infrastructure Need: Requires sophisticated bundlers and intent-centric AMMs like CowSwap and UniswapX.
Counter-Argument: Isn't This Just Centralization?
Pay-as-you-go smart accounts centralize operations but decentralize economic incentives, creating a superior security model.
Centralized operations, decentralized security. The bundler role is a centralized operator, but its power is constrained by permissionless entry and slashing conditions. Any entity can run a bundler, and malicious behavior forfeits staked assets.
Compare to validator centralization. Today's L1s like Solana and L2s like Arbitrum rely on a handful of professional validators/sequencers. Pay-as-you-go shifts centralization from the consensus layer to the execution layer, where failure is less catastrophic.
The fee market is the decentralizer. Users choose bundlers based on cost and reliability, creating a competitive, open market. This mirrors how users select RPC providers like Alchemy or Infura, but with enforceable service-level agreements via smart contracts.
Evidence: Ethereum's PBS (Proposer-Builder Separation) proves this model. Builders are centralized, but the auction mechanism ensures neutrality. Pay-as-you-go accounts extend this principle from block production to user-level transaction processing.
Risk Analysis: What Could Go Wrong?
Pay-as-you-go abstracts gas, but introduces new attack vectors and systemic risks that must be mitigated.
The Paymaster Centralization Risk
Paymasters become critical centralized choke points. A malicious or compromised paymaster can censor transactions or drain sponsored funds. This recreates the trusted intermediary problem that account abstraction aims to solve.
- Single Point of Failure: A dominant paymaster (e.g., a large exchange) controls transaction flow.
- Censorship Vector: Paymasters can blacklist addresses or dApps.
- Funds at Risk: Buggy sponsorship logic can lead to mass fund loss.
The MEV Extortion Playground
Bundlers and sequencers, incentivized by MEV, can exploit the intent-based nature of user operations. They can front-run, sandwich, or censor transactions unless robust reputation systems and fair ordering are enforced.
- Intent Manipulation: Searchers can exploit vague user intents for maximal extractable value.
- Bundler Monopoly: A dominant bundler (like Flashbots on Ethereum) dictates inclusion and order.
- Privacy Leak: The public UserOp mempool exposes transaction strategy.
The Economic Abstraction Death Spiral
Fully abstracting gas fees from users destroys the native token's security budget and utility. If all fees are paid in stablecoins via a paymaster, the base layer token faces reduced demand, threatening chain security.
- Security Model Erosion: Validator/staker rewards decouple from network usage.
- Token Utility Collapse: Native token becomes purely speculative, not a fee asset.
- Protocol Capture: Paymaster token (e.g., USDC) becomes the de facto chain currency.
The Wallet Lock-In & Fragmentation Trap
Smart account standards (ERC-4337, native AA) are not fully interoperable. Users risk being locked into a specific wallet provider's stack (e.g., Safe, Biconomy, ZeroDev) due to proprietary paymaster networks and bundler dependencies.
- Vendor Lock-In: Switching wallets may require migrating entire account state.
- Standard Fragmentation: Competing implementations break composability.
- Innovation Stifling: Dominant wallet SDKs become gatekeepers.
The L2 Bridge & Liquidity Oracle Attack
Cross-chain pay-as-you-go requires secure bridging of gas fees. A compromised bridge or price oracle for estimating L1 settlement costs can bankrupt paymasters and strand users. This compounds risks from bridges like LayerZero, Across, and Wormhole.
- Oracle Failure: Incorrect gas price data leads to underfunded transactions or overpayment.
- Bridge Hack: Loss of pooled gas fee liquidity cripples cross-chain AA.
- Complexity Attack: Interacting systems (AA stack + bridge + oracle) increase attack surface.
The Regulatory KYC/AML Backdoor
Paymasters, especially those sponsored by institutions, will be forced to implement transaction screening and user identification. This transforms a permissionless system into a surveilled financial rail, defeating crypto's core ethos.
- Privacy Erosion: All sponsored transactions are linked to a KYC'd paymaster entity.
- Programmable Censorship: Compliance rules baked into smart contracts (e.g., Tornado Cash blacklists).
- DeFi Exclusion: Non-compliant dApps lose access to sponsored gas, killing innovation.
Future Outlook: The 24-Month Horizon
Session keys and gas sponsorship will make smart accounts the default, not a premium feature.
User acquisition costs will plummet as protocols sponsor onboarding gas. This mirrors the zero-commission trading model that fueled Robinhood's growth. Projects like Pimlico and Biconomy already abstract gas for users, turning a UX friction into a growth lever.
Session keys enable complex intents without constant signing. A user can execute a multi-step UniswapX/CowSwap trade across five chains with one approval. This makes advanced DeFi strategies accessible, moving beyond simple token swaps.
The wallet wars will shift from who has the prettiest UI to who offers the best sponsorship economics. Wallets become distribution platforms, competing on their ability to negotiate bulk gas rates and secure sponsor deals.
Evidence: ERC-4337 account abstraction is live on mainnet. Base's Onchain Summer and Optimism's RetroPGF demonstrate that subsidized transactions drive measurable adoption and developer activity.
TL;DR: Key Takeaways for Builders
The current smart account model is broken. Here's the data-driven case for moving to session keys and pay-per-use.
The Problem: The Gas Abstraction Lie
ERC-4337's 'gas abstraction' is a misnomer. Users still pay, just via a different wallet. This creates friction at the point of conversion (fiat-to-gas) and locks out non-crypto-native users. The real abstraction is removing the payment event from the user experience entirely.
- User Drop-off: ~40% at the funding step.
- Cognitive Load: Forces users to think about gas prices and L1/L2 economics.
The Solution: Session Keys as a Service
Decouple usage from payment via cryptographically signed session keys. The app pays for gas, then bills the user via stablecoins or subscription off-chain. This mirrors web2 cloud service models like AWS or Twilio.
- UX Paradigm: 'Sign once, use freely' for a defined session.
- Developer Control: Set spending limits and permissions per key.
- Monetization: Enables true SaaS models on-chain.
The Infrastructure: Intent-Based Relayers
Pay-as-you-go requires a backend to sponsor transactions. This creates a new market for intent-based relayers (like UniswapX, Across) that compete on execution quality and cost. The user expresses a goal, the network finds the best path.
- Market Efficiency: Relayers absorb gas volatility.
- Execution Optimization: MEV becomes a feature, not a bug.
- Interop Layer: Naturally bridges actions across chains via LayerZero, CCIP.
The Business Model: Recurring Revenue On-Chain
This unlocks the first viable B2C SaaS model for blockchain. Apps can charge subscriptions, usage fees, or take a revenue share on actions, all settled on-chain. This is superior to ad-based or token-inflation models.
- Predictable Cash Flow: Monthly stablecoin subscriptions.
- Alignment: Developers profit when users are active.
- Composability: Revenue streams can be split or used as collateral.
The Security Shift: From Wallet to Policy
Security moves from securing a single private key to managing granular session policies. Users approve specific actions (e.g., 'swap up to $100 on Uniswap for 24 hours'). Breach impact is contained.
- Reduced Blast Radius: Compromised session ≠drained wallet.
- Programmable Security: Time limits, spend caps, allow-lists.
- Audit Surface: Shifts to the policy engine, not the EOA.
The Winner: Apps, Not Wallets
The dominant interface becomes the vertical application, not the general-purpose wallet. The wallet is a background service. Think 'the Spotify of DeFi' or 'the Notion of DAOs'. User identity and spending are contextual.
- Brand Loyalty: Users engage with the product, not the underlying chain.
- Data Ownership: Apps own the user relationship and payment flow.
- Market Size: Targets the 99% who don't want to be their own bank.
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