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wallet-wars-smart-accounts-vs-embedded-wallets
Blog

Why Gasless Transactions Are a Subsidy Bubble

Gas sponsorship is a temporary marketing gimmick, not a sustainable UX primitive. This analysis dissects the subsidy model, exposes its economic flaws, and maps the inevitable transition to user-paid abstractions via ERC-4337 and intent-based architectures.

introduction
THE SUBSIDY

Introduction

Gasless transactions are a temporary marketing tool, not a sustainable infrastructure primitive.

Gasless transactions are a subsidy. Protocols like Biconomy and Gelato abstract gas fees to onboard users, but the underlying network fee is still paid by a centralized relayer, creating a hidden cost center.

This model inverts blockchain economics. Users are shielded from market signals (gas price), which distorts demand and encourages spam. The paymaster model externalizes costs to VCs or token treasuries, not the end-user.

The bubble bursts when subsidies end. Projects like Polygon initially offered gasless minting to drive adoption; activity collapsed when free transactions stopped. This is a customer acquisition cost, not a protocol feature.

Evidence: An analysis of ERC-4337 bundler economics shows relayer profitability requires >$0.10 per user op at scale. Current zero-gas implementations operate at a 90% loss, funded by token emissions.

thesis-statement
THE SUBSIDY BUBBLE

The Core Argument: Gas Sponsorship is a CAC, Not a Feature

Gasless transactions are a user acquisition cost that distorts market signals and is unsustainable at scale.

Gas sponsorship is a CAC. Protocols like Biconomy and Gelato abstract gas fees to onboard users, but this is a marketing expense, not a technical breakthrough. The cost is merely shifted from the user to the protocol's treasury, creating a hidden liability.

This model distorts product-market fit. Users engage with dApps because transactions are free, not because the product is superior. This creates a false-positive signal for growth, similar to early DeFi yield farming incentives that masked real usage.

The subsidy is unsustainable at scale. As transaction volume grows, the protocol's gas bill scales linearly. No protocol, not even those backed by a16z or Paradigm, possesses infinite capital to fund this perpetual subsidy for millions of users.

Evidence: Layer-2 networks like Arbitrum and Optimism initially sponsored gas to bootstrap activity. Their programs were temporary and have largely sunset, proving the model is a tactical growth hack, not a permanent feature of the stack.

GASLESS TRANSACTION ECONOMICS

The Subsidy Math: CAC vs. LTV in a Volatile Market

Compares the unit economics of subsidized gas models against traditional user-paid models, highlighting the Customer Acquisition Cost (CAC) and Lifetime Value (LTV) mismatch.

Economic MetricSubsidized (Paymaster) ModelUser-Paid Gas ModelHybrid (Session Key) Model

Effective User CAC

$5-25 (sponsor cost)

$0 (user cost)

$2-10 (sponsor cost)

Avg. Gas Subsidy per TX

$0.10 - $0.80

$0

$0.05 - $0.30

Primary Subsidy Payer

Protocol Treasury / VC Grants

End User

Application / dApp

LTV Assumption for Profit

$30+ (speculative)

$0 (user pays costs)

$15+ (requires retention)

Break-Even TX Volume per User

30-250 TXs

N/A

15-100 TXs

Sustains 50% ETH Gas Spike

Viable Without Token Emissions

Example Protocols

Biconomy, Gasless DEXs

Uniswap, MakerDAO

Argent, Braavos

deep-dive
THE SUBSIDY TRAP

The Inevitable Pivot: From Subsidy to Sustainable Abstraction

Gasless transactions are a temporary marketing tool, not a sustainable architectural primitive.

Gasless transactions are a subsidy. Protocols like Biconomy and Etherspot abstract gas by paying for it themselves, creating a user acquisition cost that scales linearly with usage. This model is a marketing expense, not a protocol-level innovation.

The subsidy creates economic misalignment. The entity funding the gas (the 'sponsor') bears all cost volatility, while users and dApps receive a free ride. This centralizes risk and creates a single point of financial failure, mirroring the flaws of early cloud computing credits.

Sustainable abstraction requires cost internalization. The endgame is account abstraction (ERC-4337) and Paymasters that enable dApps to programmatically sponsor user ops from their own revenue streams. This shifts the cost from venture capital subsidies to sustainable business logic.

Evidence: The 2022-23 bear market saw multiple 'gasless' services deprioritized or shut down as VC funding dried up, proving the model's dependency on external capital rather than protocol-generated fees.

protocol-spotlight
WHY GASLESS IS A BUBBLE

Building the Post-Subsidy Stack

Gasless transactions are a temporary subsidy model that obscures real costs and centralizes risk.

01

The MetaMask Snaps Subsidy

Wallet providers like MetaMask absorb gas fees to onboard users, creating a centralized cost sink. This is a classic customer acquisition play, not a sustainable protocol design.\n- Cost: Billions in potential liabilities hidden off-chain\n- Risk: Central point of failure for transaction censorship\n- Outcome: Users never learn real blockchain economics

$1B+
Hidden Liability
100%
Centralized Risk
02

Intent-Based Relayer Networks

Protocols like UniswapX and CowSwap use solvers to pay gas, bundling user intents off-chain. This creates a relayer oligopoly where execution is centralized.\n- Problem: Solvers compete on subsidy, not just efficiency\n- Data: Top 3 solvers control ~70% of CowSwap volume\n- Result: Market becomes vulnerable to solver collusion and MEV extraction

~70%
Solver Concentration
0 Gas
User Illusion
03

The Cross-Chain Gas Abstraction Trap

Bridges like LayerZero and Across promise gasless cross-chain swaps by having relayers front costs. This creates systemic liquidity risk and hidden fees rolled into exchange rates.\n- Reality: Users pay ~30-50 bps higher effective fees\n- Fragility: Relayer capital efficiency determines uptime\n- Future: True cost abstraction requires on-chain credit systems, not off-chain promises

30-50 bps
Hidden Fee
High
Systemic Risk
04

The Account Abstraction Paymaster Model

ERC-4337 Paymasters allow dApps to sponsor gas, shifting the subsidy to application-layer marketing budgets. This creates perverse incentives for unsustainable growth.\n- Scale: Requires $10M+ revolving capital per major dApp\n- Distortion: User behavior decoupled from real transaction costs\n- Solution: Requires native protocol-level fee markets, not sponsored wallets

$10M+
dApp Capital Lock
ERC-4337
Standard Used
05

The L2 Sequencing Subsidy

Networks like Arbitrum and Optimism offer gasless transactions by having sequencers subsidize fees, recouping costs via MEV and future token incentives. This is a temporal arbitrage on user growth.\n- Mechanism: Sequencer eats cost today for future profit\n- Capacity: ~$100M/year in potential sequencer subsidies\n- Endgame: Subsidy ends when token incentives dry up or MEV is democratized

$100M/yr
Subsidy Scale
Temporal
Arbitrage
06

The Post-Bubble Infrastructure

Sustainable abstraction requires native protocol solutions: fee markets for L2s, decentralized solvers with skin-in-the-game, and on-chain credit systems like EigenLayer AVSs for relayers.\n- Requirement: Costs must be transparent and borne by end-users\n- Architecture: Decentralized sequencers, solver auctions, verified paymaster pools\n- Goal: Eliminate hidden central points of failure and subsidy reliance

EigenLayer
Credit Primitive
0 Subsidy
Target Model
counter-argument
THE SUBSIDY TRAP

Steelman: But What About User Onboarding?

Gasless transactions are a temporary marketing tool that obscures unsustainable economic models.

Gasless transactions are a subsidy. Protocols like Biconomy and OpenZeppelin's Defender relay user transactions, paying the gas fee themselves to create a 'free' user experience. This is a customer acquisition cost, not a technical breakthrough.

This creates a misaligned incentive. The protocol subsidizes spam and inefficiency, while users develop expectations that are economically impossible for public blockchains. It's the Web2 'free tier' model applied to a system with hard, per-op costs.

The endgame is fee abstraction, not elimination. Solutions like EIP-4337 (Account Abstraction) and ERC-4337 Bundlers shift who pays and how, but the gas cost remains. The sustainable model is sponsorship (e.g., a dApp pays for its users) or paymasters using stablecoins.

Evidence: Major L2s like Arbitrum and Optimism have multi-million dollar subsidy programs for new users. When Polygon's gasless relayer scaled, its monthly relay costs hit seven figures, forcing a strategic pivot.

FREQUENTLY ASKED QUESTIONS

FAQ: The Subsidy Bubble Explained

Common questions about the unsustainable economics behind gasless transaction models.

A gasless transaction subsidy bubble occurs when protocols like Biconomy or OpenZeppelin Defender pay user fees to attract growth, creating unsustainable unit economics. This model relies on venture capital or token emissions to fund transactions, which collapses when subsidies end, as seen with early dApps on Polygon.

future-outlook
THE SUBSIDY

Why Gasless Transactions Are a Subsidy Bubble

Gasless UX is a temporary marketing tool funded by unsustainable token emissions and sequencer profits.

Gasless UX is subsidized. Users do not pay; protocols like Biconomy and Gelato pay the gas on their behalf. This cost is covered by protocol treasuries, which are funded by inflationary token emissions or venture capital, not sustainable revenue.

The subsidy creates false demand. Projects like Pimlico and ZeroDev measure success by transaction volume, but this volume evaporates when subsidies end. This distorts metrics for VCs and creates a Ponzi-like dependency on new user inflows.

Sequencer profits are the real engine. On L2s like Arbitrum and Optimism, the sequencer captures MEV and transaction ordering rights. Protocols use these future profit projections to justify current subsidies, a model that fails if rollup competition intensifies.

Evidence: The 2023 dYdX v3 to v4 migration showed a 90%+ drop in activity when its gas subsidy program ended, proving the activity was subsidy-driven, not organic.

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Gasless Transactions Are a Subsidy Bubble (2024) | ChainScore Blog