Free 30-min Web3 Consultation
Book Consultation
Smart Contract Security Audits
View Audit Services
Custom DeFi Protocol Development
Explore DeFi
Full-Stack Web3 dApp Development
View App Services
Free 30-min Web3 Consultation
Book Consultation
Smart Contract Security Audits
View Audit Services
Custom DeFi Protocol Development
Explore DeFi
Full-Stack Web3 dApp Development
View App Services
Free 30-min Web3 Consultation
Book Consultation
Smart Contract Security Audits
View Audit Services
Custom DeFi Protocol Development
Explore DeFi
Full-Stack Web3 dApp Development
View App Services
Free 30-min Web3 Consultation
Book Consultation
Smart Contract Security Audits
View Audit Services
Custom DeFi Protocol Development
Explore DeFi
Full-Stack Web3 dApp Development
View App Services
wallet-wars-smart-accounts-vs-embedded-wallets
Blog

Why Most Paymaster Models Are Financially Unsustainable

An analysis of paymaster economics, arguing that pure subsidy models are venture capital burners. Sustainable models must extract value through data, fees, or owning the vertical.

introduction
THE UNIT ECONOMICS

The Great Paymaster Subsidy: A Venture Capital Bonfire

Most paymaster models are loss-leading customer acquisition funnels that burn venture capital to subsidize unsustainable user growth.

Paymasters are loss leaders. They pay transaction fees on behalf of users, creating a direct cost with no inherent revenue stream. This is a subsidy, not a business model. Projects like Biconomy and Pimlico operate on this premise, betting that user growth justifies the burn.

The subsidy creates perverse incentives. Users chase the cheapest gas, not the best chain. This leads to mercenary liquidity that abandons the network when subsidies end, as seen in early Optimism and Avalanche incentive programs. The user is not captured.

The math never works. A paymaster spending $0.10 per user transaction needs astronomical user lifetime value (LTV) to break even. Most dApps have LTVs near zero. This turns venture funding into a bonfire, converting equity directly into ephemeral, low-value blockchain transactions.

Evidence: Analyze any major subsidized chain. Polygon PoS initially paid ~80% of user gas fees via its native paymaster. When EIP-4337 abstracted this, the true, unsustainable cost of user acquisition was revealed.

FINANCIAL VIABILITY

Paymaster Model Breakdown: Subsidy vs. Value Capture

A comparison of dominant paymaster business models, highlighting the economic incentives and long-term sustainability for sponsors.

Economic ModelSubsidy (e.g., Base, Polygon)Sponsored Gas (e.g., Biconomy, Pimlico)ERC-4337 Bundler Native

Primary Revenue Source

Protocol Treasury / Grants

User or dApp Fees

User-Paid Priority Fees

Value Capture Mechanism

Indirect (Ecosystem Growth)

Direct (Service Fee)

Direct (Mempool Arbitrage)

Typical Subsidy per TX

$0.001 - $0.01

$0

$0

Sponsor's ROI Horizon

24 months (Network Effect)

< 6 months (Service Contract)

Immediate (Per-Bundle)

Relies on External Funding

Vulnerable to Sybil Attacks

Requires Smart Contract Wallet

Example Implementation

Base's first 1M tx

Gasless checkout for dApps

Ethereum Foundation reference bundler

deep-dive
THE SUBSIDY TRAP

The Unit Economics of a Sponsored Transaction

Most paymaster models are loss-leading customer acquisition tools that fail as standalone businesses.

Paymasters are loss leaders. They subsidize user gas fees to acquire customers. This creates a customer acquisition cost (CAC) that must be recouped via other services, like a DEX or wallet.

The subsidy is a variable cost. Every sponsored transaction burns real ETH or stablecoins. At scale, this creates a cash flow negative operation unless the paymaster controls a high-margin revenue stream.

ERC-4337 paymasters lack native monetization. Unlike Layer 2 sequencers that profit from MEV and base fee differences, a standalone paymaster's only revenue is fees from its bundled services.

Evidence: Major implementations like Pimlico (on Arbitrum) and Biconomy are venture-backed. Their sustainability depends on converting subsidized users into profitable products, not the paymaster itself.

counter-argument
THE REALITY CHECK

Steelman: Subsidies Are Necessary for Adoption

Most paymaster models are loss-leaders that require external capital to bootstrap network effects.

Gas sponsorship is a loss-leader. Protocols like Pimlico and Biconomy subsidize user gas to acquire market share. Their unit economics are negative until network effects create sustainable revenue from other services.

The wallet abstraction trap. Projects subsidize gas to onboard users, but this creates fee dependency. Users abandon the product when subsidies end, as seen in early EIP-4337 experiments.

Cross-subsidization is the only path. Successful models, like Visa's interchange fees, fund user acquisition from merchant revenue. In crypto, this means bundling gas sponsorship with profitable DeFi yield or protocol fees.

Evidence: Polygon's $1M daily subsidy for zkEVM transactions proves the scale of capital required. Without it, user growth stalls, demonstrating that native gas markets fail at low adoption.

protocol-spotlight
THE SUSTAINABILITY IMPERATIVE

Emerging Models: Beyond Pure Subsidy

Subsidizing user gas fees is a powerful acquisition tool, but a permanent subsidy is a permanent loss. Here are the models that aim to build a real business.

01

The Abstraction Tax

Protocols like UniswapX and CowSwap don't just pay gas; they monetize the intent flow. They act as the exclusive settlement layer for user orders, capturing value through MEV recapture and fee switches on the aggregated volume.\n- Revenue Source: Fee on trade volume, not gas cost.\n- Sustainability: Scales with protocol usage, not subsidy budget.

$1B+
Monthly Volume
0.05-0.3%
Take Rate
02

The Bundler-Paymaster Merger

Entities like Stackup and Biconomy merge the bundler and paymaster roles. By controlling transaction ordering and sponsorship, they optimize for total profit per bundle, not just gas savings. This enables sponsored transactions as a service for dApps, funded by a cut of the dApp's own revenue.\n- Revenue Source: SaaS fee from dApps, bundle arbitrage.\n- Sustainability: Aligns cost with dApp success; turns gas from a cost center into a profit center.

>50%
Bundle Efficiency Gain
Pay-As-You-Go
Pricing Model
03

The Intent-Based Gateway

Cross-chain bridges like Across and LayerZero pioneered this. The paymaster isn't a cost but a feature of a unified liquidity layer. Users sign intents; solvers compete to fulfill them optimally. The protocol's revenue comes from the spread on the cross-chain swap, making gas sponsorship a negligible customer acquisition cost.\n- Revenue Source: Liquidity spread, solver fees.\n- Sustainability: Gas cost buried in a larger, profitable financial transaction.

$10B+
Total Volume
<0.1%
Effective Gas Cost
04

The DeFi Yield Engine

Paymaster contracts hold capital. Models like Ethereal's use that capital to generate yield via DeFi strategies (e.g., staking, lending on Aave). The yield earned subsidizes future gas fees, creating a self-sustaining flywheel. The paymaster becomes a yield-optimizing vault with a specific utility.\n- Revenue Source: Yield from deployed capital.\n- Sustainability: Reduces/eliminates need for external recapitalization; TVL growth improves subsidy power.

5-10% APY
Yield Target
TVL-Backed
Subsidy Capacity
future-outlook
THE ECONOMICS

The Inevitable Consolidation & Vertical Integration

Standalone paymaster services face an unsustainable squeeze between volatile gas costs and fixed-fee revenue models.

Revenue is decoupled from cost. A paymaster's primary cost is sponsoring volatile L1 gas fees, but its revenue is a fixed percentage of the user's transaction value. This creates a negative carry during network congestion, where gas spikes erase profit margins instantly.

The bundler is the real moat. Projects like Stackup and Pimlico initially focused on paymasters but pivoted to become full-stack bundler providers. Controlling the bundler allows them to capture MEV and transaction ordering revenue, subsidizing the loss-leading paymaster service.

Vertical integration is the only viable model. Successful infrastructure will bundle the paymaster, bundler, and RPC service. This mirrors the consolidation seen in intent-based architectures where UniswapX and CowSwap control the entire flow from expression to settlement to capture value.

Evidence: The dominant ERC-4337 bundler, Stackup, generates over 80% of its revenue from bundling and MEV, not paymaster fees. This proves the standalone paymaster is a feature, not a product.

takeaways
PAYMASTER ECONOMICS

TL;DR: Key Takeaways for Builders & Investors

Current paymaster models face a fundamental unit economics crisis. Here's what breaks and what to build instead.

01

The Subsidy Trap

Most paymaster models rely on unsustainable token subsidies to attract users, creating a negative-sum game. The moment subsidies dry up, user activity evaporates, revealing no underlying economic moat.

  • Key Problem: User acquisition cost > Lifetime value (CAC > LTV).
  • Key Insight: Sustainable models must monetize a service users will pay for, like privacy or superior execution.
$0.00
Real Revenue
-99%
Activity Post-Subsidy
02

The Bundler-Paymaster Conflict

Bundlers are incentivized to maximize MEV and fee revenue, which directly conflicts with a paymaster's goal of minimizing user costs. This misalignment forces paymasters to either overpay for inclusion or lose reliability.

  • Key Problem: Paymaster is a cost center, not a revenue source, for the bundler.
  • Key Insight: Viable models require vertical integration (e.g., EigenLayer, AltLayer) or explicit economic alignment via shared sequencer sets.
>50%
Fee Premium
High
Execution Risk
03

Intent-Based Paymasters

The future is paymasters that act as intent solvers, not just fee payers. By batching and optimizing user intents (like UniswapX or CowSwap), they capture value from execution quality, not subsidies.

  • Key Solution: Revenue shifts from user fees to MEV capture and liquidity provisioning.
  • Key Entity: Watch Anoma, Essential, PropellerHeads for architecture shifts.
10-30%
Better Execution
Positive LTV
Unit Economics
04

The Abstraction Premium

Users will pay a premium for seamless abstraction, but only if it's tied to a tangible benefit. Account abstraction alone is a feature, not a business. The winning model bundles gas sponsorship with high-value services like cross-chain intents or confidential transactions.

  • Key Problem: "Gasless" is a marketing term, not a revenue model.
  • Key Insight: Look for paymasters embedded in staking derivatives, restaking layers, or privacy rollups where the premium is justified.
5-10 bps
Viable Premium
Bundled
Service Model
ENQUIRY

Get In Touch
today.

Our experts will offer a free quote and a 30min call to discuss your project.

NDA Protected
24h Response
Directly to Engineering Team
10+
Protocols Shipped
$20M+
TVL Overall
NDA Protected Directly to Engineering Team