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wallet-wars-smart-accounts-vs-embedded-wallets
Blog

The Hidden Subsidy: Who Really Pays for Sponsored Gas?

An analysis of the economic models behind 'free' gas, revealing how costs are ultimately socialized to token holders, venture capitalists, or users through inflation, burn rates, and data monetization.

introduction
THE SUBSIDY

Introduction: The Illusion of Free

Sponsored gas is a user acquisition cost, not a protocol feature, paid for by token inflation and future users.

Sponsored transactions are a subsidy. Protocols like Biconomy and Gelato abstract gas fees to onboard users, but the cost is transferred to the protocol's treasury or token holders. This creates a temporary illusion of a zero-friction user experience.

The subsidy model is unsustainable. It mirrors the venture capital-subsidized growth of Web2, where user acquisition costs are deferred. In crypto, this cost manifests as token inflation or drained protocol treasuries, a tax on future participants.

Real cost analysis is opaque. Users interacting with a dApp via a gasless meta-transaction on Polygon or Base do not see the relayers' operational costs or the protocol's payment for the service. The subsidy hides the true economic cost of the blockchain.

Evidence: Protocols like Pimlico and Etherspot operate as specialized relay networks, charging dApps ~10-30% above base chain gas costs. The dApp then decides whether to absorb this cost or pass it to the user later, often via inflationary token emissions.

thesis-statement
THE HIDDEN COST

The Core Thesis: All Subsidies Are Paid

Sponsored gas is not a free lunch; its cost is simply redistributed, creating hidden externalities and systemic risk.

Sponsored transactions shift costs. The user does not pay gas, but the sponsoring dApp or wallet does. This cost is then recouped through protocol fees, token inflation, or venture capital subsidies, making it a marketing expense.

The subsidy creates externalities. Protocols like Biconomy and Pimlico enable this, but the cost is socialized. The network's validators and full nodes still process the transaction, consuming real resources without direct compensation from the end-user.

This model distorts incentives. It encourages spam and low-value transactions because the user faces zero marginal cost. Systems like EIP-4337 Account Abstraction standardize this, but do not solve the underlying economic problem of who funds the base layer.

Evidence: The Polygon POS chain has run aggressive gas sponsorship programs. Analysis shows sponsored blocks increase network congestion and latency for paying users, demonstrating the negative externality of 'free' transactions.

market-context
THE HIDDEN SUBSIDY

Market Context: The Wallet Wars Escalate

Sponsored gas is a user acquisition tool, shifting the cost of on-chain activity from users to wallets and dApps.

Sponsored transactions are a marketing cost. Wallets like Rabby and dApps like Uniswap pay gas fees to acquire users, treating blockchain access as a customer acquisition channel. This creates a zero-friction onboarding experience that masks the true cost of execution.

The subsidy war distorts economic signals. When wallets or dApps absorb gas costs, users lose the price signal that prevents network spam. This leads to inefficient resource consumption on L2s like Arbitrum and Base, where sponsored blobs are common.

Account Abstraction enables this model. ERC-4337's Paymaster contract is the technical primitive allowing this subsidy. Wallets compete by integrating Paymasters that abstract gas complexity, turning UX into a battleground.

Evidence: Base's Onchain Summer initiative spent over 750 ETH subsidizing user transactions, demonstrating the scale of capital deployed for growth. This model is unsustainable without protocol-level fee markets.

SPONSORED GAS ECONOMICS

The Subsidy Scorecard: Who Bears the Cost?

A comparison of the economic models and hidden costs for different approaches to abstracting gas fees.

Feature / CostPaymaster (ERC-4337)Sponsor (Layer 2)Relayer (Intent-Based)

Primary Payer

DApp / Wallet (Smart Contract)

Sequencer / Protocol Treasury

Solver / Order Flow Auction

User Pays

Zero (at transaction time)

Zero (at transaction time)

Zero (at transaction time)

Recoupment Mechanism

DApp's token balance or off-chain billing

L2 transaction fees & MEV

Cross-chain fee arbitrage & liquidity

Subsidy Risk

DApp insolvency / token volatility

Protocol sustainability / tokenomics

Solver competition failure

Typical Cost to Sponsor

$0.10 - $1.00 per tx

< $0.01 per tx (batched)

Varies with cross-chain slippage

Cross-Chain Subsidy

Examples

Stackup, Biconomy, Candide

Optimism (Gas Sponsorship), Arbitrum Nitro

UniswapX, Across, Socket

deep-dive
THE HIDDEN SUBSIDY

Deep Dive: The Mechanics of Cost Socialization

Sponsored gas is not a free lunch; its costs are socialized across all users via inflation and MEV.

The subsidy is inflationary. Protocols like ERC-4337 and Particle Network fund user operations by minting new tokens or using a treasury. This dilutes all token holders, shifting the cost from the active user to the passive investor.

Validators are the ultimate payers. In systems like Solana or Aptos, priority fees for sponsored txns increase base fees for everyone. This creates a negative externality where one user's 'free' transaction makes the entire network more expensive.

MEV is the hidden tax. Sponsored bundles on Flashbots or via EigenLayer restaking often contain arbitrage or liquidation trades. The profit from this MEV funds the gas, but the extracted value comes from other users via worse swap prices or liquidations.

Evidence: On Arbitrum, a single sponsored NFT mint transaction can increase the base fee for the next block by over 10%, a direct cost passed to every subsequent user.

case-study
THE HIDDEN SUBSIDY

Case Studies: Subsidies in the Wild

Gas sponsorship is a critical user acquisition tool, but the economic model and payer vary wildly.

01

The MetaMask Conundrum

The wallet giant's sponsored transactions are a classic user acquisition subsidy. MetaMask pays the gas on select chains to onboard users, but this is a centralized cost center, not a sustainable protocol.\n- Payer: ConsenSys treasury\n- Goal: Reduce friction for first-time DeFi users\n- Hidden Cost: Centralizes fee market influence, creates vendor lock-in

~$0.15
Avg. Subsidy/Tx
1M+
Tx Sponsored
02

Polygon's AggLayer Play

Polygon's AggLayer uses protocol treasury subsidies to bootstrap unified liquidity. The chain pays for cross-chain messages, abstracting complexity to compete with monolithic L1s.\n- Payer: Polygon Community Treasury\n- Goal: Create a seamless 'unified liquidity' user experience\n- Hidden Cost: Treasury drain; sustainability depends on future fee capture

$1B+
Treasury War Chest
Zero-Cost
User Experience
03

dYdX's Maker Subsidy

The v4 perpetuals DEX uses a maker-taker model where makers post orders gas-free. Takers pay the network fee, plus a small protocol fee that funds the maker subsidy pool.\n- Payer: Taker fees + protocol treasury\n- Goal: Incentivize deep, competitive liquidity from day one\n- Hidden Cost: Creates a complex, interdependent fee economy vulnerable to low-volume periods

-100%
Maker Gas Cost
30bps
Taker Fee
04

Base's Onchain Summer

Coinbase's L2 used a massive, time-bound marketing subsidy to drive activity. They paid gas for millions of transactions during promotional campaigns, directly converting marketing budget into onchain growth.\n- Payer: Coinbase corporate marketing budget\n- Goal: Prove network effect and developer traction\n- Hidden Cost: Artificial activity spike; real test is post-subsidy retention

$3M+
Estimated Spend
2M+
Users Reached
05

The ERC-4337 Abstraction

Account abstraction's paymaster model enables application-specific subsidies. DApps can sponsor gas for their users, paying with any token, creating a direct B2C relationship.\n- Payer: Individual DApp treasuries\n- Goal: Remove ETH as a barrier to entry for any app\n- Hidden Cost: Shifts economic burden to DApps, requiring robust business models

Any Token
Payment Method
DApp-Owned
User Relationship
06

Starknet's Fee Market Revolution

Starknet's volition model separates L1 settlement costs from L2 execution. The protocol can subsidize high-throughput, low-cost L2 transactions because the real cost is amortized across a batch.\n- Payer: Protocol via batch economics\n- Goal: Achieve predictable, ultra-low user-facing fees\n- Hidden Cost: Requires massive scale to make batch posting economical; centralizes sequencer role

$0.001
Avg. L2 Tx Cost
~1000x
Batch Efficiency
counter-argument
THE REAL ECONOMICS

Counter-Argument: Is This Just Customer Acquisition Cost?

Sponsored gas is not a free lunch; it's a strategic subsidy that reshapes user acquisition and protocol revenue.

Sponsored transactions are CAC. Protocol teams pay for user gas to lower onboarding friction, treating the cost as a direct customer acquisition expense, similar to Uniswap's liquidity mining incentives.

The subsidy shifts costs. The user's gas fee burden moves from their wallet to the application's treasury, creating a hidden operational cost that must be justified by increased user lifetime value.

This warps fee markets. When protocols like Pimlico or Biconomy sponsor blobs on Ethereum, they compete with regular users for block space, potentially increasing base layer costs for everyone else.

Evidence: Base's Onchain Summer campaign spent over 700 ETH on sponsored gas, demonstrating that top-tier L2s treat this as a core growth lever, not a gimmick.

future-outlook
THE ECONOMIC REALITY

Future Outlook: The Subsidy Cliff

Sponsored gas is a temporary subsidy that will collapse under the weight of its own economic model.

Sponsored transactions are a subsidy that transfers cost from the user to the dApp. This model is unsustainable for high-volume applications like Uniswap or Aave, where gas fees become a direct operational expense. The subsidy creates a false sense of zero-fee UX.

The subsidy will expire when dApps face a choice: pass costs to users or absorb unsustainable losses. This creates a cliff event for user retention, as users accustomed to free transactions will churn when fees return. Protocols like Pimlico and Biconomy face this monetization pressure.

Account abstraction enables this, but does not solve the economic problem. ERC-4337 and Paymasters shift the burden, they do not eliminate it. The long-term solution requires native L2 economic models or explicit user-paid fees, as seen in Starknet's fee market evolution.

Evidence: On Arbitrum, sponsored transactions for a simple swap can cost a dApp $0.02-$0.05. At 1M daily transactions, this becomes a $20k-$50k daily operational cost, a direct subsidy to user acquisition.

takeaways
THE SPONSORED GAS ECONOMY

Key Takeaways for Builders and Investors

Sponsored transactions shift gas costs from users to dApps, creating a hidden subsidy that distorts user acquisition metrics and protocol economics.

01

The Problem: The CAC Mirage

Sponsored gas creates a false signal of organic growth. User acquisition costs (CAC) appear low, but the protocol is simply subsidizing ~$0.10-$2.00 per transaction. This model is unsustainable at scale and masks true product-market fit.

  • Hidden Burn Rate: Gas subsidies become a major, opaque operational expense.
  • Wash Activity: Incentivizes low-value, spammy interactions that inflate metrics.
  • Investor Deception: Metrics like 'daily active wallets' become meaningless without cost context.
$0.10-$2.00
Per-Tx Subsidy
0%
True CAC Visibility
02

The Solution: Intent-Based Abstraction

Shift from paying for gas to solving for user intent. Protocols like UniswapX and CowSwap use fillers who compete to fulfill orders, bundling and optimizing gas costs into their fee. The user never sees gas.

  • Real Economics: Fees reflect service value, not volatile network conditions.
  • Efficiency Gains: Solvers batch transactions, reducing net gas spend via MEV capture.
  • Sustainable Model: Protocol pays for value-added service, not raw infrastructure.
~30%
Avg. Gas Savings
UniswapX
Key Entity
03

The Arbiter: Paymaster Design

Who controls the paymaster controls the subsidy. Centralized paymasters (e.g., early Biconomy) create a single point of failure and censorship. The future is in decentralized, rule-based paymasters like EIP-4337 Account Abstraction bundles.

  • Censorship Risk: Centralized relayers can block certain transaction types.
  • Rule-Based Logic: Smart contracts can sponsor gas only for specific, high-value actions.
  • Auditability: On-chain rules make subsidy costs transparent and predictable.
EIP-4337
Standard
1
Critical Failure Point
04

The New Business Model: Subsidy-as-a-Service

Sponsored gas will evolve into a competitive B2B2C layer. Infrastructure like Stackup, Candide, and Etherspot will offer dynamic subsidy engines, allowing dApps to target subsidies based on LTV, user behavior, and on-chain credit scores.

  • Precision Targeting: Subsidize only your most valuable users or actions.
  • Cross-Chain Bundles: Paymasters will sponsor gas across Ethereum, Polygon, Arbitrum in one bundle.
  • Monetization Flip: Infrastructure providers capture fees from dApps, not end-users.
B2B2C
Model
Multi-Chain
Scope
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Who Pays for Sponsored Gas? The Hidden Subsidy Explained | ChainScore Blog