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Blog

Why 'Build It and They Will Come' Fails in DePIN

A first-principles critique of DePIN's core assumption. Token emissions can bootstrap supply, but real-world utility requires simultaneous, organic demand. We dissect the chicken-and-egg problem and the new financing models emerging to solve it.

introduction
THE SUPPLY-SIDE FALLACY

The DePIN Delusion: A Supply-Side Fantasy

DePIN projects fail because they prioritize hardware deployment over solving actual user demand.

Supply-side primacy is a trap. DePINs like Helium and Hivemapper built networks first, assuming applications would follow. This inverts the successful model of AWS or Ethereum, where demand for computation and smart contracts drove infrastructure scaling.

Token incentives create mercenary capital. Projects use token emissions to bootstrap hardware, attracting speculators, not users. This creates a circular economy of rewards where the primary use case is earning more tokens, not consuming the service.

Real demand requires killer apps. Filecoin's storage is used by NFT.Storage and Slingshot; Render Network's GPUs serve the AI/rendering boom. Without these demand anchors, networks become ghost towns of idle hardware.

Evidence: Helium's IoT network utilization remains below 10% despite global coverage. The pivot to 5G and mobile carriers like T-Mobile is an admission that consumer demand for decentralized connectivity was a fantasy.

key-insights
WHY 'BUILD IT AND THEY WILL COME' FAILS

Executive Summary: The DePIN Reality Check

DePIN projects fail when they treat infrastructure as the product, ignoring the economic and behavioral flywheels required for sustainable networks.

01

The Problem: Misaligned Incentive Schedules

Projects front-load token emissions to bootstrap hardware, creating a supply-side bubble with no corresponding demand. This leads to the classic 'dump on arrival' price action seen in projects like Helium (HNT) and Render (RNDR) in early phases.

  • Inflationary Death Spiral: High emissions dilute token value faster than utility accrues.
  • Provider Churn: Miners exit when token rewards drop, collapsing network coverage.
>90%
Token Sell Pressure
<30 days
Avg. Provider ROI
02

The Solution: Demand-Constrained Tokenomics

Successful DePINs like Filecoin and Arweave anchor token demand to a non-speculative resource. Supply expansion is gated by proven consumption, creating a sustainable flywheel.

  • Burn-and-Mint Equilibrium (BME): Token burn for resource consumption directly ties demand to utility.
  • Verifiable Consumption Proofs: On-chain proofs (e.g., Filecoin's storage deals) provide transparent demand signals.
1:1
Burn-to-Mint Ratio
$3B+
Secured Value
03

The Problem: Ignoring Legacy Stack Economics

DePINs often compete on decentralization dogma, not cost or performance. AWS, Cloudflare, and Akamai offer $0.023/GB egress and global SLAs. A decentralized network must be 10x cheaper or 10x better to overcome switching inertia.

  • Hidden Latency Costs: Geographic distribution often increases, not decreases, latency for end-users.
  • Enterprise Integration Friction: No support tickets, no compliance certifications (SOC2, HIPAA).
5-10x
Cost Premium
~200ms+
Added Latency
04

The Solution: Hyper-Specialized Vertical Integration

Winning DePINs dominate a niche where decentralization provides an uncontestable advantage. Hivemapper captures map data no centralized entity can; Helium's coverage is valuable for IoT where cellular is too expensive.

  • Data Sovereignty: Networks like Arweave provide permanent storage, a feature AWS cannot offer.
  • Permissionless Access: Any device can join, enabling coverage in adversarial or remote regions.
100M+
Km Mapped
200K+
Hotspots
05

The Problem: The Oracle Dilemma

Physical work must be proven on-chain. This creates a trust bottleneck at the oracle layer (e.g., Helium's 'PoC' challenges). Centralized oracles become single points of failure and manipulation, undermining decentralization.

  • Data Availability Attacks: Malicious nodes can spam the network with false proofs.
  • Verification Cost: On-chain verification of complex proofs (like video transcoding) is prohibitively expensive.
1-5
Oracle Entities
$0.10+
Per Proof Cost
06

The Solution: Multi-Layer Proof Aggregation

Leading architectures use optimistic verification with crypto-economic slashing (like EigenLayer AVSs) and zero-knowledge proofs for batch validation. This moves the trust from a single oracle to a decentralized set of staked verifiers.

  • ZK Proof Compression: Projects like RISC Zero generate succinct proofs for complex off-chain compute.
  • Economic Security: Slashing a $1B+ restaked pool is more costly than attacking a single oracle.
1000x
Proof Compression
$15B+
Restaked Sec
thesis-statement
THE REALITY CHECK

Core Thesis: Utility Precedes Tokenomics

Token incentives cannot bootstrap a network that lacks fundamental utility; they only accelerate adoption of a product that already works.

Token-first design fails. DePIN projects like Helium Mobile and Hivemapper launched with aggressive token rewards, but their core utility was unproven. This created mercenary capital that exits when emissions slow, leaving a hollow network.

Utility creates real demand. A DePIN's token must be the sole medium for accessing a service, like paying for compute on Render or storage on Filecoin. Without this, the token is a speculative coupon detached from the network's function.

Incentives follow, not lead. Successful networks like Livepeer first proved their video transcoding service was viable before layering in LPT staking. The tokenomics mechanism, whether veTokenomics or dual-token, is an optimization layer for an existing market.

Evidence: Helium's HIP-70 pivot to Solana and a carrier-backed mobile plan was an admission that token rewards alone are insufficient; the network needed a functional, competitive telecom product to survive.

WHY 'BUILD IT AND THEY WILL COME' FAILS

The Subsidy Sinkhole: DePIN Supply/Demand Imbalance

Comparison of economic models and market realities for physical resource networks, highlighting the critical failure mode of subsidized supply without organic demand.

Core Metric / Failure ModeHelium (HNT) - WiFiFilecoin (FIL) - StorageRender (RNDR) - GPUArweave (AR) - Permastorage

Peak Supply Subsidy (Annualized)

$300M+ (2021)

$1.2B+ (2021)

$90M+ (2023)

$40M+ (2021)

Supply Utilization at Peak Subsidy

< 5% of hotspots profitable

< 10% of storage capacity sold

< 15% of GPU capacity utilized

~25% of storage used

Post-Subsidy Demand Collapse

Network revenue down >95% from ATH

Storage deals down >80% from ATH

Rendering jobs volatile, tied to crypto/NFT cycles

Sustained, consistent growth in stored data

Primary Demand Driver

Speculative mining, not data transfer

Deal collateral, not storage utility

AI/ML training, 3D rendering

Permanent data archiving (e.g., Solana state)

Capital Efficiency (Capex per $1 of Demand)

$50+

$100+

$30+

< $5

Critical Flaw

Tokenomics decoupled from telecom utility

Supply-side rewards dwarfed real storage fees

Rendering market is price-sensitive & competitive

Sunk cost model aligns incentives for long-term archiving

Demand-Side MoAT

Requires Continuous Inflation to Sustain Supply

deep-dive
THE COORDINATION FAILURE

The Chicken, The Egg, and The Broken Incentive

DePIN's core failure is a misaligned incentive structure that prevents the simultaneous bootstrapping of supply and demand.

The classic bootstrapping paradox kills DePIN projects. Supply-side providers require demand to earn rewards, but demand requires a functional, low-latency network to be useful. This creates a coordination failure where neither side commits first, leaving networks perpetually 'launching'.

Token emissions are a blunt instrument. Projects like Helium and Filecoin initially used inflationary token rewards to bootstrap supply. This creates mercenary capital that exits when rewards taper, collapsing network utility before organic demand materializes.

The demand-side is structurally ignored. Protocol designs over-index on attracting hardware, assuming applications will follow. This is the 'build it and they will come' fallacy. Real demand requires SDKs, predictable pricing, and service-level guarantees that most DePINs lack.

Evidence: Helium's network usage versus token valuation shows the disconnect. Despite a multi-billion dollar market cap at peak, its data transfer volume remained negligible, proving that subsidized hardware deployment does not create sustainable utility.

case-study
WHY SUPPLY ISN'T ENOUGH

Case Studies in Demand-Side Reality

DePIN projects often fail by prioritizing hardware deployment over user acquisition, creating ghost networks with no economic activity.

01

Helium's $2B+ Lesson in Tokenomics vs. Utility

The Problem: A massive supply-side incentive for hotspot deployment created a global network with ~1M hotspots but negligible data usage. The Solution: Pivoting to a multi-network model (5G, IoT, WiFi) and partnering with T-Mobile to bootstrap real demand, proving token rewards alone don't create a market.

  • Key Metric: <5% network utilization at peak for IoT, highlighting the supply-demand gap.
  • Key Insight: Hardware coverage is a commodity; demand is captured through enterprise deals and consumer apps.
1M+
Hotspots
<5%
Peak Util.
02

Render Network: The GPU Commoditization Trap

The Problem: An oversupply of GPU nodes competing on price in a winner-take-most market dominated by centralized clouds (AWS, GCP). The Solution: Focusing on AI/ML workloads and strategic integrations (e.g., Apple's Octane) to create sticky, high-value demand beyond simple rendering.

  • Key Metric: ~$10M in annualized network fees, a fraction of the multi-billion-dollar cloud rendering market.
  • Key Insight: Decentralized compute must compete on unique capabilities (latency, cost, access) not just price.
$10M
Annual Fees
~500ms
Job Latency
03

Hivemapper: Mapping Without a Buyer

The Problem: Paying contributors $HONEY tokens to collect mapping data without a clear, revenue-generating endpoint customer. The Solution: Aggressively pursuing B2B SaaS contracts, selling map data to fleets and logistics companies, turning speculative data collection into a product.

  • Key Metric: 10M+ km mapped, but monetization lags far behind supply-side growth.
  • Key Insight: Data is worthless without a pipeline to paying customers; the demand side must be built concurrently.
10M+
KM Mapped
4x
YoY Growth
04

The Filecoin Storage Paradox

The Problem: ~20 EiB of storage capacity (supply) vastly outstrips the ~2% utilization rate from paid, persistent storage deals. The Solution: Creating Filecoin Virtual Machine (FVM) to enable on-chain data applications and perpetual storage deals, attempting to programmatically generate demand.

  • Key Metric: ~2% utilization of raw storage capacity, exposing the gap between provisioned and useful supply.
  • Key Insight: Raw infrastructure is a loss leader; value is captured in the data lifecycle and computation layer.
20 EiB
Capacity
~2%
Utilization
counter-argument
THE MISALIGNMENT

Steelman: "But Tokens Align Long-Term Interests!"

Token incentives create short-term mercenaries, not sustainable networks, by decoupling financial speculation from actual utility.

Token incentives attract mercenary capital. The promise of yield or price appreciation draws speculators whose exit is the primary goal, not network usage. This creates a supply-demand mismatch where token supply inflates faster than real user demand.

Speculation precedes utility. Projects like Helium and early Filecoin demonstrated that token emissions drive hardware deployment, but the resulting capacity often lacks corresponding demand. The economic flywheel spins in a vacuum.

The alignment is temporal, not operational. A token holder's long-term financial interest in price does not translate to daily operational excellence. A DePIN operator's incentive is to maximize token rewards, not necessarily provide reliable, high-quality service to end-users.

Evidence: The Helium pivot. Helium's original HNT model incentivized hotspot deployment, creating massive coverage. However, lack of paying data usage forced a fundamental business model shift to MOBILE and IOT tokens, acknowledging that pure token alignment failed to bootstrap sustainable demand.

FREQUENTLY ASKED QUESTIONS

DePIN FAQ: For Skeptical Architects & VCs

Common questions about why the 'Build It and They Will Come' strategy fails in DePIN (Decentralized Physical Infrastructure Networks).

It fails because DePIN requires a simultaneous, two-sided market of hardware suppliers and application users. Unlike pure software, you cannot bootstrap a network with just a whitepaper; you need real-world capital expenditure and operational logistics. Projects like Helium and Hivemapper had to actively subsidize hardware deployment before any meaningful demand existed, creating a massive chicken-and-egg problem.

investment-thesis
THE CAPITAL MISMATCH

The New VC Playbook: Financing Demand

DePIN's hardware-first model inverts the software-native venture capital playbook, demanding capital to subsidize usage before network effects materialize.

DePIN inverts the software model. Traditional web3 ventures like Uniswap or Aave bootstrap liquidity with token incentives after launch. DePIN requires capex-heavy hardware deployment before a single user arrives, creating a chicken-and-egg problem that seed funding alone cannot solve.

Demand-side financing is non-optional. The 'build it and they will come' axiom fails because physical networks need utilization to prove reliability. VCs must fund token-subsidized demand, directly paying users via protocols like Helium and Hivemapper to generate initial data/coverage and bootstrap the supply-side flywheel.

Tokenomics as a subsidy engine. The native token is the primary tool. Projects like Render Network and Filecoin use emission schedules as a capital allocator, directing inflationary rewards to early providers and consumers, effectively using the treasury as a demand-side venture fund.

Evidence: Helium's network required over $300M in HNT emissions to onboard its first 1M hotspots, a demand-side subsidy that traditional SaaS metrics would classify as unsustainable customer acquisition cost, but which was essential for network bootstrapping.

takeaways
WHY 'BUILD IT AND THEY WILL COME' FAILS

TL;DR: The DePIN Builder's Checklist

DePINs fail when they prioritize hardware over the economic flywheel. Here's the non-negotiable checklist.

01

The Tokenomics Death Spiral

Launching with a high inflation token to bootstrap supply guarantees a collapse. The sell pressure from early miners/operators crushes the token, destroying the incentive to provide service.

  • Key Metric: >80% of DePIN tokens drop >90% from launch highs.
  • Solution: Anchor token emissions to verifiable, in-demand service output, not just hardware deployment. See Helium's IOT pivot for a case study.
>90%
Token Drop
80%
Of Projects
02

The Demand Mirage

Assuming a captive market for your decentralized resource is fatal. AWS, Google Cloud, and traditional CDNs have entrenched contracts, SLAs, and developer ecosystems.

  • Key Problem: Zero demand-side liquidity at launch.
  • Solution: Pre-seed demand via enterprise partnerships or bootstrap with a centralized service layer first. Akash Network succeeded by targeting GPU-hungry AI startups, not generic compute.
$0
Guaranteed Demand
100%
Critical Path
03

The Oracle Problem is Your Problem

If you can't cryptographically verify the quality and quantity of work done by your hardware, you're running a charity. Fraudulent proofs drain your treasury.

  • Key Failure: Trusted oracles centralize the network; weak proofs enable Sybil attacks.
  • Solution: Invest in Proof-of-Physical-Work. Use multi-source oracles (Chainlink), TEEs, or hardware attestation. Render Network's proof-of-render is a benchmark.
1
Weakest Link
100%
Treasury Risk
04

Ignoring the Integration Tax

Developers won't rewrite their stack for your niche API. Your decentralized service must be a drop-in replacement for AWS S3, Pub/Sub, or Cloudflare.

  • Key Barrier: Months of engineering effort for marginal cost savings.
  • Solution: Build full compatibility with industry-standard APIs (S3-compatible, Websockets). Filecoin's FVM and retrieval markets are attempts to reduce this tax.
6+ months
Dev Time Tax
0
Adoption
05

The CAPEX Trap

Crowdsourcing hardware CAPEX shifts financial risk to retail, but they are the first to exit during a downturn, collapsing network coverage.

  • Key Risk: Geographic coverage becomes a volatile, speculative asset.
  • Solution: Structure incentives for long-term staking over quick-flip mining. Implement slashing for early exit and reward consistent uptime. Look at Theta Network's guardian node structure.
-80%
Coverage Churn
Retail
Risk Holder
06

No Clear Path to >AWS

Being 10% cheaper than AWS isn't a moat. You must be 10x cheaper, faster, or enable entirely new use cases (e.g., global low-latency inference).

  • Key Question: What can your decentralized physical network do that a centralized provider fundamentally cannot?
  • Solution: Focus on permissionless access and uncensorable services. Helium Mobile's $20/month plan exploits a unique telecom cost structure.
10x
Better or Bust
0
Moat at 10%
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Why 'Build It and They Will Come' Fails in DePIN | ChainScore Blog