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the-creator-economy-web2-vs-web3
Blog

Why Staking Models Will Replace Simple Subscriptions

A technical analysis of how token staking for access creates superior economic flywheels for creators compared to legacy subscription models, reducing churn and building community-owned assets.

introduction
THE SHIFT

Introduction

Staking-based models will displace simple subscriptions by aligning user and provider incentives through programmable financial skin-in-the-game.

Staking aligns incentives where subscriptions cannot. A subscription is a passive fee for access, while a stake is an active, forfeitable bond that guarantees performance. This creates a cryptoeconomic feedback loop where poor service directly penalizes the provider.

The model is already proven in core blockchain infrastructure. Lido and Rocket Pool secure billions in ETH by staking user deposits, not charging monthly fees. This shifts the business model from rent-seeking to value-alignment.

Evidence: The total value locked in DeFi staking and restaking protocols like EigenLayer exceeds $50B, demonstrating market preference for models where capital works instead of being spent.

thesis-statement
THE INCENTIVE MISMATCH

The Core Argument: Staking > Subscribing

Subscription models misalign incentives, while staking creates a direct financial stake in service quality.

Subscription models create misaligned incentives. A user's monthly fee is a fixed cost for the provider, creating an incentive to minimize service cost, not maximize quality. This is the fundamental flaw in Web2 SaaS and emerging Web3 RPC services.

Staking models invert this dynamic. Protocols like EigenLayer and AltLayer require service operators to post a slashable bond. Poor performance or downtime directly burns the operator's capital, creating a direct financial stake in reliability.

The result is a trustless SLA. A user's stake is not a fee for access; it is collateral for performance. This transforms the user-provider relationship from a passive subscription into an active, aligned partnership.

Evidence: The $16B+ in restaked ETH on EigenLayer demonstrates market demand for this model. Projects like Espresso Systems are building shared sequencers where staking, not subscriptions, secures the network's liveness.

ALIGNMENT & SUSTAINABILITY

Economic Model Comparison: Staking vs. Subscriptions

A first-principles comparison of dominant Web3 infrastructure monetization models, analyzing capital efficiency, protocol alignment, and long-term viability.

Key Metric / MechanismPure Subscription ModelPure Staking ModelHybrid Staking-Subscription (e.g., EigenLayer AVS)

Capital Efficiency for Operator

0% capital lockup

100% capital lockup (e.g., 32 ETH)

100% capital lockup, but restaked from primary chain (e.g., Ethereum)

Protocol-User Incentive Alignment

Transactional; user is a pure cost center

Symmetric; slashing punishes operator failure

Symmetric for security, but service fees create dual alignment

Revenue Predictability

Fixed recurring (e.g., $500/month)

Variable, tied to usage & tokenomics (e.g., 5% APR)

Hybrid: variable staking yield + fixed service fees

Barrier to Entry for Users

Low; credit card

High; requires acquiring & staking native token

Medium; requires access to restaked capital or delegation

Attack Cost (Security)

Cost of subscription < Attack Profit

Cost of slashed stake > Attack Profit

Cost of slashed restaked stake > Attack Profit

Recurring Revenue Sustainability

Vulnerable to churn & price competition

Tied to protocol utility & token value accrual

Dual-moat: staking lock-in + service utility

Example Protocols

Alchemy (historical), Infura

Lido, Rocket Pool, Cosmos validators

EigenLayer AVSs, Babylon, AltLayer

Long-Term Viability Signal

Weak; competes on price, low switching cost

Strong; embedded economic security & loyalty

Strongest; combines capital gravity with service revenue

deep-dive
THE INCENTIVE ENGINE

Deep Dive: The Staking Flywheel Mechanics

Staking models create self-reinforcing economic loops that simple subscription fees cannot match.

Staking aligns long-term incentives. A subscription is a passive fee for service. A staked asset is an active, at-risk deposit that ties a user's financial outcome directly to the protocol's performance, security, and governance.

The flywheel drives network effects. Staking rewards attract capital, which increases security and utility, attracting more users, which increases fee revenue to fund more rewards. This is the positive feedback loop that protocols like Lido and EigenLayer monetize.

Subscriptions are extractive, staking is accretive. A subscription pulls value out. A staked asset's value appreciates with the network, creating shared upside. This transforms users from renters into owners.

Evidence: EigenLayer's TVL surpassed $15B by letting staked ETH secure new services, a model subscriptions cannot replicate. Lido's stETH became a core DeFi primitive because its staking model created intrinsic utility beyond yield.

protocol-spotlight
FROM SUBSCRIPTIONS TO STAKING

Protocol Spotlight: Who's Building This?

A new wave of protocols is proving that staking-based models create superior alignment and unlock new utility compared to traditional SaaS subscriptions.

01

EigenLayer: The Restaking Primitive

The Problem: New protocols need billions in security capital but can't bootstrap it. The Solution: Allow Ethereum stakers to restake their ETH to secure other networks (AVSs). This creates a capital-efficient flywheel for decentralized trust.

  • $16B+ TVL secured for other protocols.
  • Enables shared security without new token issuance.
  • Turns idle staked capital into a productive, yield-generating asset.
$16B+
TVL Secured
100+
AVSs
02

Ethena: Staking as Synthetic Dollar Engine

The Problem: Stablecoins are either centralized (USDC) or capital-inefficient (DAI). The Solution: Stake stETH to mint USDe, a synthetic dollar backed by delta-neutral derivatives. The staking yield is the protocol's revenue.

  • Generates yield from staking + futures basis.
  • $2B+ in supply without traditional banking rails.
  • Stakers are the liquidity backbone, not passive subscribers.
$2B+
Supply
27%+
APY (peak)
03

Karak: Generalized Restaking for All Assets

The Problem: Restaking is limited to ETH, locking out vast pools of LSTs and LP tokens. The Solution: A generalized restaking layer that accepts multiple asset types (wBTC, ezETH, weETH) to secure services.

  • Unlocks ~$50B+ in currently idle LST/LRT capital.
  • Multi-asset security broadens the economic base.
  • Stakers earn yield from a diversified basket of services.
$1B+
TVL
Multi-Asset
Backing
04

Omni Network: Staking for Cross-Rollup Unity

The Problem: Rollups are fragmented, breaking composability. The Solution: A network secured by restaked ETH that provides global state synchronization across all rollups.

  • Stakers secure interoperability, replacing costly messaging subscriptions.
  • Enables atomic cross-rollup composability.
  • Security scales with the total value of restaked capital.
Ethereum
Security
All Rollups
Scope
05

Espresso Systems: Staking for Shared Sequencing

The Problem: Individual rollups run expensive, centralized sequencers. The Solution: A decentralized sequencer network secured by staked assets (initially ETH). Rollups "subscribe" by directing sequencing fees to the staker pool.

  • Replaces VC-funded sequencer SaaS with a staking market.
  • Stakers earn fees from multiple rollups, diversifying revenue.
  • Creates a credibly neutral transaction ordering layer.
Decentralized
Sequencing
Fee Market
Model
06

The Inevitable Shift: Capital > Recurring Fees

The Problem: Subscriptions extract rent without alignment. The Solution: Staking models invert the relationship: users become the infrastructure, capturing the value they secure. This is the Web3 business model.

  • Alignment: Stakers succeed only if the protocol succeeds.
  • Capital Efficiency: One asset secures multiple services.
  • Liquidity Flywheel: High yield attracts more capital, lowering costs for builders.
Capital
As a Service
Aligned
Economics
counter-argument
THE INCENTIVE MISMATCH

Counter-Argument: Is This Just Paywalling with Extra Steps?

Staking models solve the fundamental incentive misalignment inherent in traditional SaaS subscriptions.

Staking aligns provider-user incentives. A subscription is a one-way fee for a static service. A stake is a two-way bond that forces the provider (e.g., an RPC service like Alchemy) to compete on quality. Poor performance slashes the provider's own capital.

Subscriptions create rent-seeking, staking creates co-ownership. The value capture is redistributed to the network. Users earn yield on their stake, while in a Web2 SaaS model, that yield accrues solely to the platform's equity holders.

Evidence: Protocols like EigenLayer demonstrate this shift. Restakers don't pay a subscription to secure Actively Validated Services (AVS); they earn yield. The service's security budget becomes a shared reward, not a centralized cost center.

risk-analysis
STAKE-BASED MODELS

Risk Analysis: What Could Go Wrong?

Transitioning from simple subscriptions to staking introduces new attack surfaces and systemic risks that must be quantified.

01

The Slashing Attack: When Good Actors Get Punished

Malicious actors can grief honest stakers by triggering slashing conditions, creating a new class of financial risk. This is a direct cost of aligning incentives with skin in the game.

  • Sybil attacks can be used to falsely report peers.
  • Network instability or bugs can cause accidental slashing, as seen in early Cosmos and Ethereum validator implementations.
  • Requires robust slashing insurance protocols, a nascent DeFi primitive.
1-5%
Typical Slash
>30 days
Unbonding Risk
02

Centralization of Stake: The Rich Get Richer

Proof-of-Stake naturally trends toward centralization as large stakers earn more rewards, creating systemic fragility and potential regulatory targets.

  • Lido, Coinbase dominate Ethereum staking, creating a new layer of trusted intermediaries.
  • Voting power concentration threatens protocol governance, a lesson from early EOS.
  • Mitigation requires innovative mechanisms like Vitalik's Delegated Staking proposals or punitive curves for large stakes.
>33%
Lido's ETH Share
3 Entities
Often >66% Control
03

Liquidity Fragmentation: Locked Capital Sinks

Staked capital is illiquid, creating opportunity cost and reducing capital efficiency across DeFi. This is the core trade-off versus simple, liquid subscription payments.

  • Drives demand for liquid staking tokens (LSTs) like stETH, which themselves become systemic risk vectors.
  • TVL cannibalization pulls liquidity from DEX pools and lending markets.
  • Models must compete with yield from Aave, Compound, and restaking protocols like EigenLayer.
$100B+
Global Staked TVL
5-15%
Avg. Opportunity Cost
04

Oracle Manipulation & MEV Extraction

Staking-based services often rely on oracles for pricing and settlement, creating a massive attack surface for extractive value. This is a direct escalation from simple API calls.

  • Flash loan attacks can manipulate price feeds to trigger unfair liquidations or slashing.
  • Validators/sequencers can engage in Maximal Extractable Value (MEV) at the protocol's expense.
  • Requires suave-like encrypted mempools and decentralized oracle networks like Chainlink.
$1B+
Annual MEV Extracted
~500ms
Attack Window
future-outlook
THE STAKING SHIFT

Future Outlook: The Stack in 2024

Subscription-based revenue for infrastructure will be displaced by staking models that align incentives and capture protocol value.

Staking aligns economic incentives between infrastructure providers and users. Simple subscriptions create a client-vendor relationship, while staking forces providers to have skin in the game. This model, pioneered by EigenLayer for restaking and AltLayer for rollups, ties service quality directly to financial security.

The flywheel captures protocol value. Staked capital appreciates with network usage, unlike flat subscription fees. This transforms infrastructure from a cost center into a yield-bearing asset, mirroring the Lido finance and Rocket Pool model but applied to data oracles and RPC services.

Evidence: EigenLayer has secured over $15B in TVL by allowing ETH stakers to secure new protocols. This proves the demand for capital-efficient security over paying separate vendors like Alchemy or Infura on a monthly plan.

takeaways
WHY STAKING MODELS WIN

Key Takeaways for Builders

Simple subscriptions are a leaky abstraction for Web3 services. Staking aligns incentives, reduces churn, and unlocks new revenue streams.

01

The Problem of Churn and Bad Actors

Monthly subscriptions create misaligned incentives. Users churn freely, and malicious actors can spam APIs or abuse services with minimal cost.

  • Staking creates skin in the game: A slashed deposit is a powerful deterrent against abuse.
  • Reduces churn by >70%: The friction of locking/unlocking capital creates stickier, higher-value users.
  • Enables permissionless tiers: Service quality can be scaled directly with the user's staked amount.
>70%
Churn Reduced
$0
Spam Cost
02

The Capital Efficiency Flywheel

Locked capital isn't idle; it becomes productive protocol-owned liquidity. This transforms a cost center into a revenue engine.

  • Yield as a discount: Staking yield can subsidize or fully pay for service fees, creating a net-zero cost model.
  • Protocol-owned liquidity: Staked assets can be deployed in DeFi (e.g., Aave, Compound) or for securing other layers (e.g., EigenLayer, Babylon).
  • Unlocks $10B+ TVL potential: Shifts the business model from pure SaaS to a capital-efficient network.
$10B+
TVL Potential
Net-Zero
User Cost
03

The Solution: Programmable Slashing as a Service

Staking isn't just about security deposits. It enables granular, automated service-level agreements (SLAs) enforced by smart contracts.

  • Dynamic fee adjustment: Poor performance (e.g., high RPC latency) triggers automatic fee rebates or slashing.
  • Composable trust: A user's stake in one service (e.g., an oracle like Chainlink) can bootstrap trust in another.
  • See it in action: Models like EigenLayer's restaking and Cosmos SDK's fee grants are early blueprints.
~500ms
SLA Enforced
Auto-Rebate
On Failure
04

The Lazy User Paradox

Users are rationally lazy. A staking model with a yield subsidy creates a powerful default: doing nothing is the optimal choice.

  • Eliminates billing ops: No more failed credit cards, expired subscriptions, or dunning emails.
  • Inertia = retention: The minor hassle of unstaking creates immense retention, as seen in Lido and rocketpool.
  • Builds on-chain reputation: A long-standing stake becomes a verifiable credential for airdrops, governance, and access.
0
Billing Ops
95%+
Retention
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