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nft-market-cycles-art-utility-and-culture
Blog

Why On-Chain Curation Deserves a Royalty Cut

The current NFT royalty model is broken. It rewards creators and platforms but ignores the curators and communities who drive discovery and secondary market liquidity. We propose a first-principles framework for programmatic curator royalties to align incentives for sustainable ecosystem growth.

introduction
THE VALUE LEAK

The Curation Paradox: Value Creation Without Compensation

On-chain curation generates immense protocol value but remains a systematically uncompensated activity.

Curation is a core protocol function. Users who stake tokens in governance or provide liquidity to Curve gauge votes directly determine capital allocation and protocol security. This activity creates value for the underlying asset but the curator receives only baseline staking rewards.

The value capture is misaligned. The curator's work accrues to tokenholders and LPs, not the curator. A user boosting Convex Finance CRV emissions increases Curve's TVL and fee revenue, but Convex captures the arbitrage, not the voter.

Protocols monetize curation for free. Uniswap's governance directs fee switches and treasury deployment, increasing UNI's fundamental value. Delegates and active voters perform this service without a direct share of the generated fees or appreciation.

Evidence: The Aave Grants DAO experiment. Aave allocated treasury funds to a community-curated grants program. The curators identified high-impact projects, directly boosting Aave's ecosystem value, yet operated as uncompensated volunteers.

thesis-statement
THE VALUE FLOW

The Core Argument: Curation is a Primary Economic Activity

On-chain curation generates protocol revenue and user retention, justifying a direct economic stake.

Curation creates protocol revenue. Users who discover and promote assets drive transaction volume, which directly converts to fees for the underlying platform like OpenSea or Uniswap. This activity is a core growth engine, not a passive byproduct.

Discovery is a public good. Platforms like Farcaster and Lens Protocol monetize engagement, but the users who surface quality content—the curators—see no direct cut. Their labor subsidizes the network's value.

Curation demands a royalty model. Analogous to Spotify paying per stream, on-chain systems need a native micro-payment rail for attention. This shifts the economic model from advertising to aligned value capture.

Evidence: Friend.tech's key sales demonstrated users will pay for curation access, creating a $50M+ fee market. This proves social capital is monetizable when the infrastructure exists.

market-context
THE MARKET FAILURE

The Royalty Wars: How We Got Here

The collapse of creator royalties stems from a fundamental misalignment between marketplaces and the curation that creates value.

Royalties are a curation subsidy. They fund the discovery and community-building that makes an NFT collection valuable. Marketplaces like Blur and OpenSea compete by slashing this fee, externalizing the cost of curation onto creators.

The zero-fee equilibrium is inevitable. In a pure liquidity game, the dominant marketplace will undercut fees to zero. This creates a tragedy of the commons where no one pays for the public good of curation.

On-chain curation solves the incentive problem. Protocols like Manifold's Royalty Registry and EIP-2981 enable enforceable, programmable splits. This shifts power from extractive marketplaces back to the value-creating curators and artists.

Evidence: After Blur's fee war, creator royalties on major collections plummeted from 5-10% to near 0%, destroying a primary revenue model and proving the existing marketplace structure is broken.

ON-CHAIN VS. OFF-CHAIN

Curation Models: A Comparative Analysis

A feature and incentive comparison of curation mechanisms, evaluating their ability to capture value for curators and enforce creator royalties.

Feature / MetricOn-Chain Curation (e.g., Sound.xyz, Zora)Off-Chain Curation (e.g., Spotify, YouTube)Hybrid Curation (e.g., Audius, Catalog)

Royalty Enforcement

Curator Revenue Share

Direct % of primary & secondary sales

Algorithmic playlist placement fees

Protocol-native token rewards + potential sales %

Curation Signal Cost

Gas fee + asset cost (~$5-50)

$0

Staked token slashing risk

Curation Permanence

Immutable on-chain record

Mutable, platform-controlled list

Semi-permanent via staking periods

Discoverability Surface

Marketplace frontends, aggregators

Platform-owned homepage & algorithms

Protocol-level APIs, client-specific frontends

Sybil Attack Resistance

High (cost = gas + NFT price)

Low (cost = bot farm)

Medium (cost = staked tokens)

Creator Payout Latency

Settlement in block time (<15 sec)

30-90 day payment cycles

Varies (on-chain = instant, off-chain = delayed)

Platform Take Rate

0-5% marketplace fee

30-70% of streaming revenue

5-15% protocol fee

deep-dive
THE VALUE FLOW

The Technical Blueprint for Programmatic Curation Royalties

On-chain curation is a verifiable, high-value service that must be compensated directly from the protocol's revenue stream.

Curation is a protocol service. It is not passive discovery; it is the active, on-chain work of ranking, filtering, and surfacing quality assets. This work directly drives protocol usage and revenue, creating a clear case for a royalty fee.

Royalties are superior to token rewards. Airdropped governance tokens are a one-time subsidy that misaligns long-term incentives. A direct fee-for-service model like a 5-10bps cut from pool fees creates a perpetual, performance-based incentive for curators.

The technical mechanism is trivial. Smart contracts like Uniswap V3 or Curve pools can implement a simple split function, routing a defined percentage of swap fees to a curator's address. This is more transparent and efficient than off-chain deal-making.

Evidence: Look at Jito on Solana. Its MEV searcher network captures value from block production and shares it back with validators and stakers via a native fee, proving the viability of programmatic value distribution for core network services.

counter-argument
THE LIQUIDITY DRAIN

The Critic's View: Fees Kill Liquidity

Protocol-level curation fees are a direct tax on market depth, creating a structural disadvantage versus zero-fee alternatives.

Fees are a tax on every transaction. On-chain curation models like EIP-2981 royalties impose a mandatory fee on secondary sales. This creates a permanent liquidity leak that accumulates with each trade, making the asset less attractive for high-frequency market makers and arbitrage bots.

Zero-fee venues win. The market's relentless efficiency routes volume to the cheapest execution layer. This is why Blur's marketplace dominated OpenSea by bypassing creator fees, and why UniswapX abstracts fees into the solver's problem. Any persistent on-chain fee becomes an arbitrage target.

Evidence: Look at NFT liquidity. Collections enforcing royalties on OpenSea via the Operator Filter saw a 90%+ drop in secondary volume, which migrated to platforms like Blur and Tensor. The data proves fees destroy the liquidity they aim to monetize.

takeaways
THE VALUE ACCRUAL SHIFT

TL;DR for Builders and Investors

The current on-chain economy funnels all value to miners/validators and end-users, leaving the critical curation layer—which drives discovery and quality—uncompensated. This is a fundamental market inefficiency.

01

The Problem: Curation is a Public Good, Not a Business

Platforms like Jupiter, Uniswap, and Blur rely on external curators (aggregators, NFT marketplaces, social graphs) to route liquidity and attention. These curators incur R&D and operational costs but capture minimal value, creating a fragile, extractive ecosystem.\n- Value Leakage: Curators drive billions in volume but revenue flows only to base LPs and L1s.\n- Misaligned Incentives: Without a stake, curators optimize for short-term extractable value, not long-term ecosystem health.

$100B+
Annual Volume Influenced
<1%
Typical Revenue Capture
02

The Solution: Protocol-Level Royalty Streams

Embed a small, programmable fee (e.g., 1-5 bps) into the settlement layer that is automatically routed to permissionless curation contracts. This turns curation into a viable, on-chain business model.\n- Direct Value Flow: Fees are baked into swap/transaction logic, similar to how EIP-1559 burns base fees.\n- Composable Incentives: Curators like Tensor, DexScreener, or a DAO can programmatically claim their share based on verifiable on-chain activity.

1-5 bps
Royalty Range
Permissionless
Claim Mechanism
03

The Blueprint: Look at Intent-Based Architectures

Systems like UniswapX, CowSwap, and Across already separate order flow (intent) from execution. This creates a natural settlement layer where a curation fee can be levied without impacting end-user prices.\n- Architectural Fit: The solver/relayer network is the curation layer; fees can be shared retroactively based on filled orders.\n- Proven Demand: Flashbots SUAVE and Anoma are building entire ecosystems around this intent-centric, value-sharing model.

UniswapX
Key Entity
Intent-Based
Architecture
04

The Investor Thesis: Capturing the Middleware Layer

The next wave of infrastructure value will accrue to protocols that own the routing and discovery layer between users and settlement. This is a $10B+ annual fee opportunity currently left on the table.\n- New Asset Class: Curation rights become tradable, yield-generating assets.\n- Defensible Moats: Network effects in curation are stronger than in execution; users follow quality signals, not just low latency.

$10B+
Fee Opportunity
Middleware
Value Layer
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On-Chain Curation: Why Curators Deserve Royalties | ChainScore Blog