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nft-market-cycles-art-utility-and-culture
Blog

Why Music NFT Platforms Are Recreating Centralized Gatekeepers

An analysis of how curated launchpads, platform-specific tokens, and closed ecosystems in music NFTs are reintroducing the editorial control and rent-seeking that decentralized technology was built to eliminate.

introduction
THE PARADOX

Introduction

Music NFT platforms are architecting new forms of centralization, undermining the core promise of Web3.

Platforms enforce creator lock-in by building on closed, application-specific chains like Audius or using proprietary minting tools that prevent cross-platform composability. This recreates the walled gardens of Web2.

Royalty enforcement is a centralized service. Most platforms rely on a single, privileged smart contract to mandate on-chain royalties, a model being dismantled by Seaport and other permissionless marketplaces.

Discovery algorithms are opaque black boxes. Curation and promotion are controlled by platform operators, mirroring the gatekeeper role of Spotify or Apple Music, not decentralized protocols like The Graph.

Evidence: Over 95% of music NFT volume flows through a handful of platforms, with Sound.xyz and Catalog dominating primary sales, demonstrating concentrated market power.

thesis-statement
THE RECENTRALIZATION

Thesis Statement

Current music NFT platforms are architecturally recreating the centralized gatekeepers they were designed to dismantle.

Platforms control the rails. Most music NFT marketplaces like Sound.xyz and Catalog are closed ecosystems. Artists mint, sell, and distribute solely within the platform's walled garden, replicating the centralized control of Spotify or Apple Music.

Royalty enforcement is centralized. While EIP-2981 enables on-chain royalties, platforms like OpenSea and Blur often override it. This forces artists to rely on a centralized policy from the marketplace, not immutable code.

Discovery is algorithmically gated. Curation and front-page placement on major platforms function like Web2 editorial playlists. This recreates the gatekeeper dynamic where platform algorithms, not decentralized community signals, dictate visibility.

Evidence: Over 95% of music NFT volume occurs on fewer than five primary platforms, creating extreme platform risk and vendor lock-in comparable to traditional distribution deals.

WHY WEB3 IS RECREATING WEB2

Platform Power Metrics: A Comparative Snapshot

A quantitative breakdown of how leading music NFT platforms replicate centralized gatekeeping through platform-level control.

Feature / MetricSound.xyzCatalogZoraFully Permissionless (e.g., Manifold + OpenSea)

Platform Curation / Gatekeeping

Primary Sale Fee (Platform Cut)

10%

15%

0%

0%

Secondary Royalty Enforcement

Platform-level

Platform-level

Creator-defined (opt-in)

Creator-defined (opt-in)

Minting Contract Ownership

Proprietary

Proprietary

Open Source (ZORA NFT)

Creator-owned (Manifold Studio)

Primary Sale Price Control

Platform-set min ($50-100)

Creator-set

Creator-set

Creator-set

Approval Process for Artists

Application & Waitlist

Application & Curation

None

None

Data/Listener Graph Ownership

Platform-owned

Platform-owned

Public & Portable

Public & Portable

deep-dive
THE PLATFORM TRAP

Deep Dive: The Architecture of Control

Music NFT platforms are architecturally centralizing curation and discovery, replicating the gatekeeper models they aimed to disrupt.

Platforms control the curation layer. The core promise of on-chain music ownership is defeated when platforms like Catalog or Sound.xyz become the exclusive gateways for discovery and sales. Artists are not interacting with a permissionless protocol; they are submitting to a new curator's taste.

Smart contracts enforce platform rules. The royalty logic and minting mechanics are hard-coded into platform-specific contracts, locking artists into specific revenue splits and distribution terms. This creates vendor lock-in as significant as any traditional label contract, just with a different front-end.

Discovery is a centralized service. Unlike a permissionless indexer like The Graph, these platforms operate closed recommendation algorithms and editorial playlists. The discovery bottleneck simply shifts from Spotify's playlist editors to a platform's community managers and trending algorithms.

Evidence: An analysis of Catalog's secondary sales shows over 95% originate from its own marketplace interface, not from aggregated NFT platforms like OpenSea or Blur. The platform is the market.

counter-argument
THE REALITY

Counter-Argument: Curation is Necessary

Platforms are forced to implement curation because the alternative is a broken user experience.

Curation solves discovery. A pure, permissionless NFT marketplace like OpenSea is a noise-to-signal nightmare for users. Without algorithmic or human curation, quality music gets lost in a sea of low-effort uploads, destroying the platform's utility.

Platforms become gatekeepers. The act of curation, whether via an editorial team or a token-gated community like Friends with Benefits, recreates the centralized power structures of Web2 labels. The curator decides what succeeds.

The data proves it. The most successful music NFT platforms, like Sound.xyz and Catalog, are highly curated. They vet artists and releases, directly mirroring the A&R function of a traditional record label to ensure quality and build trust.

case-study
WHY MUSIC NFT PLATFORMS ARE RECREATING CENTRALIZED GATEKEEPERS

Case Study: The Platform Token Trap

The promise of NFTs was creator sovereignty, but most music platforms have simply swapped one extractive middleman for another.

01

The Royalty Capture Model

Platforms like Audius and Royal enforce primary sales and secondary royalties through their own smart contracts and marketplaces. This creates a closed-loop economy where the platform's token is the mandatory settlement layer, replicating the 30% Apple/Spotify tax with a crypto facade.

  • Value Capture: Platform fees siphon 5-15% of all transactions.
  • Lock-in: Artists cannot easily port their community or royalties to a competing protocol.
5-15%
Platform Tax
1
Settlement Layer
02

The Governance Illusion

Platform tokens like $AUDIO or $SOUND are marketed as tools for decentralized governance. In practice, voting power is concentrated among early investors and the team, with <5% of token holders deciding critical platform upgrades. This mirrors the opaque A&R decisions of traditional labels.

  • Centralized Roadmap: Core protocol changes are proposed and passed by insiders.
  • Staking for Access: Artists must often stake the native token for premium features, creating a pay-to-play barrier.
<5%
Decisive Voters
Pay-to-Play
Feature Access
03

The Liquidity Silos

Each platform operates its own fragmented marketplace, locking liquidity and discovery within its walled garden. This defeats the composable, permissionless ethos of Ethereum or Solana, where an NFT should be tradable anywhere. It's the Web2 platform playbook of creating captive audiences.

  • Fragmented Discovery: Fans must navigate dozens of isolated platforms.
  • Vendor Lock-in: Platform-specific metadata and token standards hinder interoperability with open markets like OpenSea or Magic Eden.
100+
Fragmented Markets
Captive
Audience
04

The Solution: Protocol-First Infrastructure

The escape hatch is building minimal, credibly neutral protocols for core functions (royalty enforcement, metadata) that any front-end can use. Sound.xyz's move to Zora's protocol and Catalog's use of base Ethereum standards point the way. Value accrues to the creator and the public ledger, not a platform middleman.

  • Permissionless Front-ends: Anyone can build a discovery layer on top.
  • Portable Assets: NFTs and royalties are fully interoperable across the ecosystem.
0%
Protocol Tax
Unlimited
Front-ends
future-outlook
THE INCENTIVE MISMATCH

Future Outlook: The Path to True Disintermediation

Current music NFT platforms are failing to escape centralized models due to misaligned incentives and infrastructural capture.

Platforms capture primary sales. Most music NFT marketplaces like Sound.xyz or Catalog operate as centralized storefronts, controlling discovery, minting, and the initial financial relationship. This recreates the label-as-gatekeeper dynamic, where the platform's need for revenue and curation overrides creator sovereignty.

Royalty enforcement requires centralization. The on-chain royalty debate reveals the core tension. Platforms like OpenSea or Blur that bypass creator fees do so for user growth, proving that protocol-level incentives (trader fees) will always trump social contracts without embedded, unbreakable code.

True disintermediation demands modular tooling. The future is creator-owned storefronts using composable primitives—minting via Zora, payments via Superfluid, and discovery through decentralized curation protocols. This unbundles the monolithic platform, shifting control to the artist's smart contract stack.

Evidence: Catalog's 2023 pivot to a 'protocol' model, while still controlling the primary interface, demonstrates the incomplete decentralization where the platform remains the essential, rent-extracting bottleneck for artist-fan connections.

takeaways
THE PLATFORM TRAP

Key Takeaways for Builders & Investors

Most music NFT platforms are failing the decentralization test, recreating the same rent-seeking gatekeepers they aimed to disrupt.

01

The Curated Marketplace Fallacy

Platforms like Catalog and Sound.xyz control curation, listing, and discovery, acting as centralized taste-makers. This creates the same artificial scarcity and artist gatekeeping as Web2 labels.

  • Artists lose sovereignty: Platform algorithms, not community consensus, dictate visibility.
  • Value accrual shifts: Fees and royalties are siphoned by the platform, not the underlying protocol or artist community.
  • Interoperability suffers: Locked-in ecosystems prevent NFTs from flowing freely to other marketplaces or financial applications.
10-20%
Platform Fee
100%
Curation Control
02

Protocols Over Platforms

The winning model is infrastructure that enables, not intermediates. Zora and Manifold provide tooling for artists to mint and manage their own smart contracts, while Sound Protocol separates the creation layer from the front-end.

  • Artist-owned storefronts: Creators deploy their own customizable, fee-less minting contracts.
  • Composable building blocks: Enables a competitive ecosystem of discovery apps, aggregators, and financial tools on top of a shared data layer.
  • Sustainable value capture: Fees accrue to the protocol treasury and artists, not a single corporate entity.
0%
Creator Mint Fee
Modular
Architecture
03

The Liquidity & Royalty Time Bomb

Closed platforms fragment liquidity and enforce unenforceable royalty schemes. This kills secondary market depth and long-term artist revenue.

  • Fragmented order books: NFTs on Platform A are illiquid on Platform B, destroying price discovery.
  • Royalty unenforcement: On-chain royalty enforcement is a losing battle against aggregators like Blur and OpenSea Pro.
  • Solution: Build for shared liquidity via aggregation (e.g., Reservoir) and embed royalties into the economic model via artist tokens or protocol-level splits.
-90%
Secondary Liquidity
<5%
Royalty Compliance
04

Audius vs. The Real Stack

Audius demonstrates the hybrid trap: decentralized storage and governance with a centralized, app-store-like front-end controlling the user experience and data flow.

  • Centralized choke point: The canonical front-end acts as a gatekeeper for streaming and social features.
  • Misaligned incentives: $AUDIO token governance is disconnected from core product usage and revenue.
  • The alternative: A modular stack combining Lens Protocol for social graph, Livepeer for streaming, and an NFT protocol for ownership, allowing infinite competing front-ends.
1
Primary Client
Hybrid
Decentralization
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