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Blog

The Future of Artist Royalties: A Fight Between Platforms and Protocols

An analysis of the economic battle between centralized NFT marketplace incentives and decentralized, on-chain royalty standards. This is a fight for control of the creator economy's financial plumbing.

introduction
THE BATTLEFIELD

Introduction

The future of artist royalties is a technical war between centralized platforms and decentralized protocols.

Platforms are winning today because they control distribution and user experience. Spotify and Apple Music have the users, the payment rails, and the legal frameworks, creating a walled garden that is difficult for artists to circumvent.

Protocols are building the escape hatch. Decentralized standards like EIP-2981 for NFT royalties and platforms like Sound.xyz and Catalog embed royalty logic directly into the asset, enabling perpetual, on-chain payments independent of any single service.

The fight is over the settlement layer. Platforms treat royalties as a database entry they can modify. Protocols treat them as immutable smart contract logic. The winner determines whether artists own their financial relationship with fans.

Evidence: In 2023, OpenSea controversially made creator royalties optional, while Sound.xyz and Zora maintained full enforcement, demonstrating the protocol-native advantage of credibly neutral code over mutable platform policy.

thesis-statement
THE INCENTIVE MISMATCH

The Core Conflict: Rent-Seeking vs. Rail-Building

The future of artist royalties is a battle between platforms that extract value and protocols that program it.

Platforms are rent-seekers. Spotify and Apple Music operate as centralized aggregators, taking a ~30% cut to provide distribution. Their business model is value capture, not value creation for artists. Royalties become a cost center to be minimized.

Protocols are rail-builders. Standards like EIP-2981 for NFT royalties and platforms like Sound.xyz encode royalties into the asset itself. The economic model shifts to value distribution, where fees are transparent and programmable on-chain.

The conflict is infrastructural. Platforms own the user interface and gatekeep access. Protocols own the settlement layer and the rules. The winner determines if royalties are a feature or a fundamental property of digital art.

Evidence: On-chain music platforms like Catalog and Zora demonstrate 100% of primary sales and enforceable secondary royalties go to creators, a model impossible on Web2 rails. This proves the protocol-based model is viable.

ON-CHAIN VS. OFF-CHAIN VS. HYBRID

The Royalty Enforcement Spectrum: A Data-Driven View

A comparison of the technical and economic mechanisms for enforcing creator royalties across NFT marketplaces and protocols.

Enforcement MechanismOn-Chain Enforcement (e.g., EIP-2981, Manifold)Off-Chain Enforcement (e.g., OpenSea, Blur)Hybrid / Social Enforcement (e.g., Zora, SuperRare)

Core Enforcement Layer

Smart Contract

Platform Policy

Protocol + Social Graph

Royalty Payment Guarantee

Royalty Bypass Possible?

Typical Royalty Default

Enforced at contract level

Optional (0-10%)

Flexible, creator-set

Primary Market Fee

0-2.5%

0-2.5%

0% (Zora)

Secondary Market Royalty

Creator-defined (e.g., 5-10%)

0-10% (buyer-determined)

Creator-defined, socially enforced

Key Dependency

Protocol adoption (EIP-2981)

Centralized marketplace dominance

Community & creator reputation

Example of Bypass Vector

Forking contract, custom marketplace

Marketplace policy change

OTC trades, alternative liquidity pools

deep-dive
THE STANDARDS

The Protocol Playbook: How On-Chain Standards Fight Back

On-chain standards are the technical weapons that enforce creator rights against platform non-compliance.

Royalty enforcement is a protocol-level problem. Platforms like OpenSea and Blur treat royalties as a policy choice, but protocols like EIP-2981 encode them as a smart contract standard. This creates a technical enforcement layer that bypasses platform discretion, making royalties a mandatory on-chain transaction.

The fight is about settlement location. Marketplaces that settle trades off-chain, like Blur, can ignore on-chain standards. This forces a protocol arms race where new standards like EIP-2981 with on-chain enforcement (e.g., Manifold's Royalty Registry) compete against off-chain order books.

Evidence: After OpenSea made royalties optional, projects using EIP-2981 and Manifold's registry maintained ~95% royalty collection, while non-compliant collections saw rates plummet below 20%. The standard defines the payment, but the registry enforces it.

risk-analysis
THE FUTURE OF ARTIST ROYALTIES

The Bear Case: Why Protocols Could Still Lose

On-chain royalties are a moral victory, but the economic and technical battle is far from over. Here's why centralized platforms still hold the cards.

01

The Liquidity Problem

Royalty protocols like Manifold or EIP-2981 are opt-in standards, not enforceable laws. Marketplaces like Blur and OpenSea have already demonstrated they will bypass them to win on price. Without a critical mass of liquidity locked to royalty-respecting venues, artists have no leverage.

  • Market Share: Royalty-optional marketplaces often command >60% of NFT volume.
  • Network Effect: Liquidity begets liquidity; once a dominant marketplace flips the switch, others follow to compete.
>60%
Optional Volume
0x
Enforcement
02

The UX Friction Problem

Protocol-level solutions like 0xSplits or Royalty Registry add complexity for both creators and collectors. Minting becomes a multi-step process of configuring splits and verifying on-chain enforcement. Platform-level solutions (e.g., a checkbox in a dashboard) will always win on simplicity.

  • User Drop-off: Each additional step in minting can reduce completion by ~20%.
  • Aggregation Bias: Wallets and aggregators prioritize total price, not royalty compliance, burying compliant listings.
-20%
Per Step
1-Click
Platform Win
03

The Legal & Regulatory Moat

Established platforms like Spotify or Apple Music have spent billions on licensing deals and legal frameworks. A pure-protocol approach has no entity to sue, negotiate with, or regulate. For major labels and IP holders, this is a bug, not a feature. They will partner with centralized gatekeepers who offer legal certainty.

  • Deal Size: Major label advances are in the hundreds of millions, dwarfing crypto-native funding.
  • Compliance Cost: KYC/AML, tax reporting, and copyright takedowns are existential requirements, not protocol features.
$100M+
Label Deals
0
Protocol Liability
04

The Bundling Advantage

Platforms win by bundling services: discovery, promotion, fiat on-ramps, and community tools. A royalty protocol is just one feature. An artist choosing a platform is choosing an ecosystem. Protocols like Sound.xyz show the hybrid model may be the real winner, using the chain for provenance but the platform for the experience.

  • Sticky Ecosystem: Platform lock-in via integrated tools creates >70% user retention.
  • Feature Gap: Isolated royalty protocols cannot match the R&D spend of a $10B+ tech company.
>70%
Retention
$10B+
R&D War Chest
future-outlook
THE ENFORCEMENT LAYER

The Inevitable Endgame: Protocol-Enforced Rails

Royalty enforcement shifts from platform policy to immutable protocol logic, making non-compliance a technical impossibility.

Royalty logic moves on-chain. Platforms like Spotify or OpenSea enforce royalties through their Terms of Service, a policy layer vulnerable to market pressure. The endgame embeds royalty splits into the smart contract itself, using standards like EIP-2981 or ERC-7641 to define immutable payment flows.

Protocols become the settlement layer. This creates a two-tiered system: a marketplace front-end for discovery and a protocol backend for execution. A platform can choose any front-end, but the underlying NFT or token contract dictates the royalty recipient, removing platform discretion.

Evidence: Manifold's Royalty Registry and 0xSplits demonstrate this architecture. They act as canonical on-chain directories, allowing creators to register their royalty parameters, which compliant marketplaces like Blur or Zora must query and respect during settlement.

takeaways
THE PLATFORM VS. PROTOCOL WAR

TL;DR for Builders and Investors

Artist royalties are the new battleground where centralized platforms and decentralized protocols clash over control, value capture, and creator sovereignty.

01

The Problem: Platform Enclosure

Marketplaces like OpenSea and Blur have made royalties optional to win market share, destroying a $1.9B+ revenue stream for creators. Their business model is to capture users and liquidity, not enforce creator rights.

  • Value Extraction: Platforms treat royalties as a cost center to be minimized.
  • Race to the Bottom: Competition on fees leads to a 0% royalty standard.
  • Centralized Control: Enforcement is a policy decision, easily reversed.
~$1.9B
Royalties Lost
0%
Effective Rate
02

The Solution: Protocol-Enforced Rights

On-chain mechanisms like EIP-2981 and Manifold's Royalty Registry hardcode royalties into the NFT smart contract itself, making them immutable and platform-agnostic.

  • Code is Law: Royalties are a smart contract function, not a ToS clause.
  • Creator Sovereignty: Artists set terms that persist across all marketplaces.
  • Interoperable Standard: A universal spec for the entire Ethereum Virtual Machine (EVM) ecosystem.
100%
Enforcement
EIP-2981
Standard
03

The New Business Model: Royalty-Fi

Protocols like Sound.xyz and Zora are building new economic layers where royalties are the primary feature, not an afterthought. This enables novel financial primitives.

  • Revenue Streaming: Tools like Superfluid enable real-time, perpetual royalty splits.
  • Secondary Market LPing: Platforms can share fee revenue with creators, aligning incentives.
  • DeFi Integration: Royalty streams as collateral for loans via NFTfi or Arcade.
New Primitive
Revenue Stream
Real-Time
Splits
04

The Endgame: Modular Royalty Stack

The future is a composable stack separating minting, marketplace, and royalty enforcement, led by projects like Manifold (minting), Reservoir (liquidity), and 0xSplits (distribution).

  • Specialization: Best-in-class protocols for each layer.
  • Composability: Artists mix-and-match tools without vendor lock-in.
  • Liquidity Aggregation: Protocols like Reservoir aggregate orders across all marketplaces, making enforcement universal.
Modular
Architecture
Composable
Stack
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Artist Royalties War: Platforms vs. Protocols (2024) | ChainScore Blog