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gaming-and-metaverse-the-next-billion-users
Blog

Why 'True Ownership' in Gaming Is a Marketing Myth

An analysis of how restrictive licenses, not property rights, define most gaming NFTs. We examine the legal frameworks and technical limitations that expose 'true ownership' as a marketing slogan, not a technical reality.

introduction
THE MARKETING VERSUS REALITY

Introduction: The Great Web3 Gaming Lie

The promise of 'true ownership' in Web3 gaming is a narrative built on technical and economic contradictions.

True ownership is a legal fiction for most in-game assets. While an ERC-721 NFT exists on-chain, its utility is gated by the game's centralized servers. The game studio controls the smart contract logic, can alter attributes, and can render the asset worthless by shutting down the game client. This is not ownership; it's a revocable license with a blockchain receipt.

The economic model is extractive by design. Games like Axie Infinity and StepN demonstrated that play-to-earn mechanics create unsustainable inflationary tokenomics. The 'ownership' narrative masks a ponzinomic structure where early adopters profit from later entrants, with value accruing to the platform's treasury, not the player's supposed asset.

Interoperability is a technical fantasy. The vision of moving a sword from one game to another fails on asset semantics and game balance. A Uniswap V3 LP position has a clear, universal financial meaning; a 'Dragon Slayer Sword +5' does not. Standards like ERC-6551 for token-bound accounts solve custody, not the fundamental logic and value translation between game worlds.

Evidence: The data shows collapse. The active user base for leading Web3 games fell over 90% from 2022 peaks, and the median transaction fee for interacting with these assets often exceeds the asset's own market value, proving the economic model is broken.

thesis-statement
THE LEGAL REALITY

The Core Argument: Ownership is a Bundle of Rights

True digital ownership is a composite of distinct legal rights, not a singular on-chain token.

Ownership is a bundle of rights. A property right is not a monolith; it is a collection of entitlements like the right to use, exclude, transfer, and derive income. An NFT on Ethereum or Solana is a cryptographic receipt for a specific right, not the entire bundle.

Games sell usage rights, not ownership. When you 'own' a Fortnite skin or an Axie Infinity character, you possess a revocable license to use the asset within a specific game's ecosystem. The developer retains the rights to modify, delete, or change the asset's utility, which is the antithesis of property ownership.

The legal bundle remains fragmented. Projects like ERC-6551 attempt to add composability by giving NFTs smart contract wallets, but this only addresses transfer and control. The core rights of modification and economic benefit are still dictated by the game's centralized terms of service and server architecture.

Evidence: The Blur marketplace's dominance was built on rewarding trading (a transfer right), but it cannot enforce a creator's right to royalties (an income right) without centralized enforcement, proving the bundle is technologically and legally disaggregated.

DECONSTRUCTING THE MARKETING

Ownership vs. License: A Feature Matrix

A first-principles comparison of asset control in Web2, Web3, and 'True Ownership' narratives, highlighting the practical limitations of on-chain gaming assets.

Feature / CapabilityWeb2 Licensed Asset (e.g., Steam Skin)Web3 'Owned' NFT (e.g., ERC-721)Theoretical 'True Ownership'

Legal Right to Resell

Developer Can Revoke/Delete

Developer Can Alter In-Game Utility

Portable Across Game Engines

Survives Game Server Shutdown

Asset persists, utility dies

Governance Rights Over Asset Rules

Rare (e.g., Nouns DAO)

Protocol-Level Composability (DeFi)

Average Secondary Market Fee

0% (banned)

2.5-10% (royalty + platform)

< 0.5% (gas only)

deep-dive
THE MYTH

The Technical & Legal Reality Check

On-chain assets create an illusion of ownership that is shattered by technical constraints and legal frameworks.

On-chain assets are not sovereign. True ownership implies the right to modify, fork, and migrate core logic. An ERC-721 NFT on a game's private L2 is a pointer to a mutable state controlled by the developer's centralized sequencer, not a self-contained digital object.

The legal wrapper is missing. The 'property right' narrative ignores that game assets exist under a game's Terms of Service, not property law. The Blur/OpenSea royalty wars proved platforms dictate final settlement terms, overriding creator intent.

Interoperability is a technical fantasy. Seamless asset transfer between game engines like Unreal and Unity requires standardized physics and rendering logic, not just a shared ledger. The ERC-6551 token-bound account standard adds composability but not semantic meaning.

Evidence: Major publishers like Ubisoft and Square Enix use permissioned chains or private subnets. This architecture guarantees they retain ultimate control over in-game economies and can comply with regional regulations like GDPR's 'right to be forgotten'.

case-study
WHY 'TRUE OWNERSHIP' IS A MARKETING MYTH

Case Studies in Controlled 'Ownership'

Blockchain gaming promises digital property rights, but most implementations are just sophisticated rental agreements with extra steps.

01

The Axie Infinity SLP Sink

Players 'own' their Axies, but the protocol centrally controls the utility token (SLP) supply and its sinks, dictating the entire in-game economy's value. True ownership is neutered by centralized monetary policy.

  • Key Metric: SLP inflation reached >100% annually before aggressive burning.
  • Result: Player earnings collapsed, proving asset 'ownership' is meaningless without economic sovereignty.
>100%
SLP Inflation
-95%
Price Drop (ATH)
02

The Immutable X Gas-Free Illusion

Immutable X abstracts gas fees for users, but this 'feature' is a centralizing force. The platform acts as the sole transaction sequencer and validator, creating a single point of failure and control.

  • Key Control: All trades pass through Immutable's centralized sequencer.
  • Reality: Your 'owned' asset's liquidity and transferability depend entirely on a single corporate entity's infrastructure.
1
Sequencer
$0
User Gas
03

The Sorare Regulatory Veto

Sorare's NFT-based fantasy football game faced regulatory scrutiny that highlighted its controlled ecosystem. While you own the player card NFT, its utility and legality to be traded for prizes is governed by Sorare's terms and regulatory compliance, not your private key.

  • Key Event: French regulator AMF classification threatened its operational model.
  • Proof: Ownership is conditional on the platform's continued legal status and license to operate.
1
Governing License
AMF
Regulatory Risk
04

The STEPN Dual-Token Trap

STEPN's move-to-earn model used a two-token system (GST/GMT) where 'ownership' of NFT sneakers was functionally worthless without the inflationary governance token rewards. The protocol controlled minting rates, effectively deciding the yield on your capital asset.

  • Key Mechanism: Dynamic Minting Costs adjusted by the DAO to control inflation.
  • Outcome: Asset value and utility are protocol-defined variables, not inherent properties.
2
Token Levers
-99%
GST From ATH
05

The EVM Game Client-Side Verification Gap

Most EVM-based games run logic off-chain on centralized servers. Your on-chain NFT is just a receipt; the game state and rules that give it meaning are opaque and mutable. This is the Verification Problem.

  • Core Issue: On-chain asset, off-chain game state.
  • Consequence: The developer can change stats, nerf items, or alter drop rates without consensus, rendering your 'ownership' a cosmetic feature.
1
Source of Truth
Off-Chain
Game Logic
06

The Fortnite Skin vs. Blockchain Skin

Compare a Fortnite V-Bucks skin to an 'owned' blockchain skin. The functional difference is negligible: both are licenses to use a digital item in a walled garden. The blockchain version just adds a public ledger proving you bought the license, not that you control its future utility.

  • First Principles: Ownership = Control + Alienation Rights.
  • Verdict: Without the right to modify, fork, or independently verify utility, it's a verifiable license, not true property.
$0
Resale Cut (Epic)
Same
Functional Utility
counter-argument
THE OWNERSHIP ILLUSION

Steelman: But What About Fully On-Chain Games?

The 'true ownership' narrative for on-chain games is a marketing construct that fails under technical and economic scrutiny.

Ownership is a legal abstraction that blockchains cannot enforce. A smart contract grants conditional access, not property rights. The DAO hack proved code is law, not a court. Your 'owned' asset is a permission to call a function.

Fungibility destroys unique value. On-chain items are composable, meaning your rare sword is a derivative of a standard like ERC-1155. Any game can fork the contract, replicating your asset and collapsing its scarcity and utility.

The cost of sovereignty is prohibitive. Storing complex game state on L1 Ethereum costs millions in gas. Even optimistic rollups like Arbitrum or zk-rollups like StarkNet impose latency and cost that break real-time gameplay loops.

Evidence: The most successful 'on-chain' games, like Dark Forest, are minimal-state proofs-of-concept. Fully on-chain AAA projects have zero commercial traction because the technical trade-offs annihilate user experience.

takeaways
THE REALITY CHECK

TL;DR for Builders and Investors

The 'true ownership' narrative is a powerful marketing tool, but the on-chain reality for most games reveals a different, more pragmatic picture.

01

The Problem: Illiquid 'Assets'

Listing an NFT on a marketplace isn't ownership; finding a buyer is. Most in-game assets have near-zero liquidity and volumes under $100/day, trapping value.\n- Sunk Cost Fallacy: Players own a token, not a market.\n- Secondary Market Failure: Without a game's active economy, the asset is worthless.

>90%
Zero Volume
$0
Intrinsic Value
02

The Solution: Fungible Utility First

Stop selling JPEGs; sell utility. Games like Star Atlas and Illuvium anchor value in fungible tokens (ATLAS, ILV) that govern the ecosystem. The NFT is just a license.\n- Real Yield: Revenue share to token stakers creates tangible value.\n- Liquid Markets: High-volume token trading funds development, not speculative asset flips.

$100M+
Token TVL
24/7
Liquidity
03

The Problem: Centralized Game Loops

You own the sword, but the developer controls the dragon, the loot tables, and the server. This is client-side verification, not a sovereign smart contract world.\n- Rug-Pull Risk: Game logic can be changed unilaterally, devaluing assets.\n- False Autonomy: Your NFT is a key to their walled garden, not a deed to land.

100%
Developer Control
Off-Chain
Core Logic
04

The Solution: Autonomous Worlds & Fully On-Chain

Build games as autonomous worlds where core rules are immutable smart contracts. Projects like Dark Forest and Loot Survivor prove this model.\n- Censorship-Resistant: The game lives on-chain, independent of a studio.\n- Composable Economy: Assets gain utility across a universe of third-party clients and tools.

Immutable
Rules
Permissionless
Innovation
05

The Problem: Regulatory & Tax Nightmares

Calling every in-game item a 'digital asset' attracts SEC scrutiny and creates a tax compliance hellscape for players. Every trade is a potentially taxable event.\n- Legal Liability: Are you selling a security or a skin?\n- User Experience Killer: No casual gamer wants to file a 1099 for their virtual loot.

SEC
Scrutiny
1099s
Per Transaction
06

The Solution: Subscription & Licensing Models

Embrace the web2.5 hybrid. Use NFTs as non-transferable licenses or season passes (e.g., Sorare). Value accrues to the fungible ecosystem token, not the soulbound NFT.\n- Regulatory Clarity: You're selling access, not an investment contract.\n- Sustainable Revenue: Predictable subscription income beats volatile NFT mint cycles.

Soulbound
NFTs
Recurring
Revenue
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True Ownership in Gaming is a Marketing Myth | ChainScore Blog