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gaming-and-metaverse-the-next-billion-users
Blog

Why Play-to-Earn Was Just the First Step

Play-to-Earn's hyperinflationary model was a dead end. The real evolution is Play-and-Own, where sustainable economies are built on composable asset ownership and player governance. This is the foundation for the next billion users.

introduction
THE REALITY CHECK

Introduction: The Ponzi in the Room

Play-to-earn's collapse exposed a fundamental flaw: it monetized speculation, not gameplay.

Axie Infinity's model was a capital efficiency Ponzi. The game's economy required a constant influx of new players to buy assets from veterans, creating a sustainable only through growth dynamic. When user acquisition stalled, the entire tokenomic house of cards collapsed.

The core failure was conflating speculative yield with utility. Projects like STEPN and DeFi Kingdoms focused on token emissions as the primary reward, not compelling gameplay loops. This created players who were financially motivated rent-seekers, not engaged users.

True on-chain gaming requires autonomous, persistent worlds where value derives from player actions and scarcity, not inflation. Games like Dark Forest and AI Arena demonstrate that non-extractive crypto primitives can create genuine engagement without a financial death spiral.

thesis-statement
THE PIVOT

The Core Thesis: Ownership, Not Yield

Play-to-Earn's failure exposed that financialization is a feature, not a product; the next wave will build on true digital ownership.

Play-to-Earn was a Trojan Horse that introduced millions to the concept of provable digital assets. Games like Axie Infinity demonstrated demand for ownership, but its ponzinomic token model collapsed because it prioritized unsustainable yield over sustainable gameplay.

The core innovation is ownership, not speculation. A player's time and assets should be sovereign digital property, not a claim on a treasury. This shifts the design focus from extractive tokenomics to creating durable, composable assets that retain value across experiences.

Compare Axie's SLP to a hypothetical Unreal Engine 5 asset. The former is a fungible yield token with no utility beyond its emission schedule. The latter is a verifiable, non-fungible asset that can be used in multiple games, traded on Blur or OpenSea, and serve as collateral in Aave or Compound.

Evidence: The $40B NFT market cap persists despite the 'crypto winter', while most gaming tokens have collapsed by over 90%. This proves the market values provable scarcity and utility over inflationary reward mechanisms.

WHY P2E WAS JUST THE FIRST STEP

P2E vs. Play-and-Own: A Protocol-Level Comparison

A technical breakdown of the economic and architectural differences between first-generation Play-to-Earn and next-generation Play-and-Own models.

Protocol FeaturePlay-to-Earn (P2E) e.g., Axie InfinityPlay-and-Own (P&O) e.g., Parallel, Pirate Nation

Primary Economic Driver

Token Inflation for Staking/Yield

Asset Appreciation & Utility Sinks

Asset Liquidity Model

High, Direct-to-DEX (Ronin DEX)

Controlled, Curation Markets (Fractional.art)

Developer Revenue Model

Primary Sales & Marketplace Fees (4.25%)

Secondary Royalties Enforced On-Chain (5-10%)

Player Onboarding Cost

$200-500 (3 Axie Starter Pack)

$0-50 (Free-to-Play with NFT progression)

In-Game Asset Sinks

Limited (Breeding cooldowns)

Extensive (Crafting, upgrading, burning)

Protocol Sustainability Risk

High (Ponzi-like token emission)

Moderate (Tied to ecosystem GDP growth)

Interoperability Standard

ERC-20 / ERC-721 (Single-chain)

ERC-6551 (Token-Bound Accounts), ERC-404

Example Tech Stack

Ronin Sidechain, Unity SDK

Ethereum L2 (Base), Starknet, Unreal Engine 5

deep-dive
BEYOND SPECULATION

The Mechanics of a Sustainable Economy

Sustainable on-chain economies require value creation beyond token emissions, built on composable primitives and verifiable utility.

Play-to-Earn was a Ponzi. Early models like Axie Infinity demonstrated demand but collapsed under hyperinflationary tokenomics where the primary utility was selling to a greater fool. The sustainable model inverts this flow, requiring external value capture.

Value must be imported on-chain. A protocol's native token becomes a claim on real revenue, not future speculation. This mirrors the fee switch mechanics of Uniswap or the real-world asset backing of MakerDAO's DAI, where value originates outside the system's token loop.

Composability is the growth engine. Isolated economies die. Sustainable ones plug into DeFi money legos like Aave and Curve, turning in-game assets into collateral or liquidity. This creates utility demand orthogonal to pure gameplay.

Evidence: The failure of pure inflationary models is quantified. Axie's SLP token lost >99% of its value from peak, while ecosystems with external fee capture like Ethereum (base layer gas) or GMX (protocol revenue) demonstrate lasting valuation floors.

protocol-spotlight
FROM P2E TO PLAY-AND-OWN

Protocols Building the Play-and-Own Stack

Play-to-Earn's extractive tokenomics failed. The next wave is building composable infrastructure for true digital ownership and sustainable economies.

01

The Problem: P2E Was a Ponzi

Axie Infinity's model collapsed because it was a closed-loop economy dependent on new player capital. The result was hyperinflationary token sinks and unsustainable player acquisition costs.

  • Core Flaw: Value extraction > Value creation.
  • Result: ~95%+ token value erosion for most projects.
~95%
Token Crash
$4B+
Peak TVL Lost
02

The Solution: Composable Asset Standards

True ownership requires assets that exist outside a single game's walled garden. Standards like ERC-6551 (Token Bound Accounts) and ERC-404 enable NFTs to hold assets, interact across apps, and become true digital property.

  • Key Benefit: NFTs become portable, programmable wallets.
  • Ecosystem Effect: Enables cross-game item utility and persistent identity.
ERC-6551
Standard
100k+
TBAs Created
03

The Solution: Autonomous World Engines

Games need unstoppable, decentralized backends. MUD from Lattice and Dojo from StarkNet provide a full-stack framework for on-chain games where game state is public and moddable.

  • Key Benefit: Enables permissionless innovation on top of a game world.
  • Result: Developers build within games, not just for them.
MUD/Dojo
Engine
<100ms
State Updates
04

The Solution: Player-Owned Economies

Shift from studio-controlled treasuries to player-governed economies. TreasureDAO and its MAGIC ecosystem demonstrate a cross-game resource standard and decentralized publishing platform.

  • Key Benefit: Value accrues to the community-owned ecosystem token.
  • Network Effect: 20+ games share liquidity and users.
TreasureDAO
Ecosystem
$200M+
Peak Ecosystem TVL
05

The Solution: Zero-Knowledge Gameplay

On-chain games expose strategy. ZK-proofs (via Dark Forest, Argus Labs) enable fog of war and private state transitions, bringing complex strategy games fully on-chain.

  • Key Benefit: Complete game logic verifiability without information leakage.
  • Technical Leap: Moves beyond simple, fully transparent automata.
zkSNARKs
Tech
Dark Forest
Pioneer
06

The Solution: Seamless Onboarding Rails

Mass adoption requires invisible wallets and gas abstraction. Privy, Dynamic, and account abstraction standards (ERC-4337) allow social logins and sponsored transactions.

  • Key Benefit: Removes the seed phrase barrier for millions of players.
  • Metric: Can reduce drop-off by over 60% at first transaction.
ERC-4337
Standard
-60%+
Onboard Friction
counter-argument
THE EVOLUTION

Counterpoint: Isn't This Just Skin Trading 2.0?

Play-to-earn was a primitive proof-of-concept for a new asset class, not the final product.

Play-to-earn was a prototype for provable digital asset ownership, but its economic model was unsustainable. The fungible token emission created hyperinflationary economies, conflating speculative yield with gameplay value.

The real innovation is composability. Unlike Steam's walled-garden skins, on-chain assets like ERC-1155 tokens are programmable, collateralizable, and portable across applications via bridges like LayerZero and Stargate.

Evidence: The $40B+ NFT market cap is dominated by profile picture (PFP) collections, not game items, proving demand for verifiable digital property transcends any single game's utility.

risk-analysis
WHY PLAY-TO-EARN WAS JUST THE FIRST STEP

Execution Risks: Where Play-and-Own Can Fail

The first wave of crypto gaming mistook financialization for gameplay, creating fragile economies. True Play-and-Own requires solving for sustainable execution.

01

The Problem: Hyperinflationary Tokenomics

Ponzi-like reward emissions from games like Axie Infinity led to token collapses, destroying player equity. The core failure is treating tokens as a sink for speculation instead of a tool for governance and utility.

  • Axie's SLP fell >99% from its peak.
  • Daily Active Users collapsed by ~90% post-hype.
  • In-game assets became liabilities as the floor price vanished.
>99%
Token Collapse
~90%
DAU Drop
02

The Problem: Centralized Game Servers

Web2-style servers controlling game state create a single point of failure, negating the ownership promise. If the studio shuts down, your immutable NFTs are linked to a mutable, offline database.

  • Traditional models offer zero player recourse on sunset.
  • True ownership requires verifiable, persistent logic on-chain.
  • This is why fully on-chain games (FOCG) like Dark Forest and Primodium are the logical endpoint.
0
Player Recourse
FOCG
Solution Path
03

The Problem: Extractive Fee Structures

High and unpredictable transaction fees on L1s like Ethereum make micro-transactions and frequent gameplay economically impossible. This limits design space to turn-based or batch-update models.

  • $10 NFT mint with a $50 gas fee is non-viable.
  • Solutions require L2s & AppChains: Ronin, Immutable zkEVM, Arbitrum.
  • Target: sub-cent fees with <2 second finality for real-time play.
$50+
L1 Gas Cost
<$0.01
Target Cost
04

The Problem: Opaque, Unfair Economies

Black-box algorithms for loot drops, matchmaking, and asset rarity exploit player psychology. True Play-and-Own demands verifiable randomness and transparent rules on-chain.

  • Provably Fair Randomness: Using Chainlink VRF or commit-reveal schemes.
  • On-chain logic allows players to audit drop rates and game mechanics.
  • This builds trust, turning players into stakeholders, not marks.
100%
Verifiable
Chainlink VRF
Key Primitive
05

The Problem: Illiquid, Fragmented Asset Markets

NFTs trapped in a single game's marketplace are dead capital. Real ownership means the ability to compose assets across games and leverage them in DeFi.

  • Interoperability Standards: ERC-6551 for NFT wallets, ERC-404 for semi-fungibility.
  • Cross-Game Economies: A sword in one game could be collateral in a Aave loan or provide stats in another.
  • Without this, assets are digital collectibles, not productive capital.
ERC-6551
Standard
Aave
DeFi Compose
06

The Solution: Autonomous Worlds as Infrastructure

The endgame is not a 'game' but a persistent, player-owned state layer. Lattice's MUD framework and Argus's World Engine enable this by making the entire game state an open, upgradeable smart contract.

  • Developers build on top of, not in place of, player-owned worlds.
  • Players own a piece of the underlying digital land and economy.
  • This shifts value from extractive publishers to network participants.
MUD
Framework
World Engine
Infrastructure
future-outlook
THE NEXT WAVE

Future Outlook: The Bifurcation and the Endgame

Play-to-Earn was a primitive market signal for a fundamental shift in digital ownership and economic coordination.

The P2E model failed because it conflated speculative yield with gameplay. Projects like Axie Infinity created unsustainable, extractive economies where token price was the primary game mechanic, not a reward for it.

The bifurcation is now clear: games with fun-first economies (e.g., Parallel, Shrapnel) are separating from pure DeFi yield farms masquerading as games. The endgame is player-owned economies, not player-paid salaries.

Interoperable asset standards like ERC-6551 (token-bound accounts) and cross-chain gaming SDKs from Immutable and Polygon enable true digital property. Your in-game item becomes a composable DeFi asset on Uniswap or a loan collateral on Aave.

Evidence: The 2023-24 cycle saw a 10x increase in funding for studios building on-chain game engines (Argus, Curio) and autonomous worlds (Lattice's MUD), not P2E tokenomics.

takeaways
WHY PLAY-TO-EARN WAS JUST THE FIRST STEP

TL;DR for Builders and Investors

P2E's hyper-financialization revealed the market but collapsed under its own extractive weight. The next wave is about sustainable, player-first economies built on new primitives.

01

The Problem: P2E Was a Ponzi of Player Labor

Axie Infinity's model required a constant influx of new players to pay old ones, creating a ponzinomic death spiral. The result was >95% player attrition and token collapses, proving pure extraction fails.

  • Unsustainable Sinks & Sources: Gameplay was a job, not fun.
  • Zero Retention: Players left the moment rewards dried up.
>95%
Player Attrition
-99%
AXS from ATH
02

The Solution: Digital Property Rights as the Core Loop

Games like Parallel and Pirate Nation are building on ERC-6551, making NFTs into programmable wallets that own assets and generate yield. This shifts value from inflationary tokens to scarce, composable digital objects.

  • True Ownership: Your character (NFT) owns its items and loot.
  • Composable Yield: Assets earn across games and DeFi (e.g., Aave, EigenLayer).
ERC-6551
Core Primitive
100%
Asset Portability
03

The Infrastructure: Autonomous Worlds & On-Chain Logic

Fully on-chain games (Dark Forest, Loot Survivor) and engines like MUD and Dojo enable persistent, unstoppable worlds. This allows for player-built economies and modding, creating value that accrues to the ecosystem, not just the studio.

  • Provably Fair Logic: No developer backdoors.
  • Community-Run Servers: Games outlive their creators.
MUD/Dojo
Engines
24/7
Uptime
04

The New Business Model: Cosmetic & Creator Economies

Following Fortnite's $20B in cosmetic sales, web3 games are decoupling speculative finance from fun. Marketplaces like Fractal and Tensor for Solana enable true digital fashion, funded by NFTs and powered by creator royalties.

  • Sustainable Revenue: One-time NFT mints & royalty streams.
  • Player Expression: Status through skins, not token farming.
$20B
Cosmetic Market
5-10%
Creator Royalties
05

The Pivot: From 'Play-to-Earn' to 'Play-and-Own'

The thesis shifts from earning a wage to owning appreciating assets within a fun game. Projects like Illuvium and Shrapnel focus on AAA quality first, using blockchain for asset ownership and interoperability as a premium feature.

  • Quality-First: Graphics and gameplay must compete with Web2.
  • Ownership as a Feature: Not the sole value proposition.
AAA
Quality Bar
Play-and-Own
New Paradigm
06

The Metric: Player Retention Over Token Price

Success is now measured by Daily Active Wallets (DAW) and session length, not token MCAP. Infrastructure like Sequence wallet and Pimlico paymaster abstract away crypto complexity, targeting the 3B+ gamers who don't care about blockchain.

  • Frictionless Onboarding: Email/social logins, gasless tx.
  • Sustainable Growth: Value through engagement, not speculation.
DAW > MCAP
Key Metric
3B+
Target Audience
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Play-to-Earn Was Just the First Step to Play-and-Own | ChainScore Blog