Onboarding is a product feature. Externally Owned Accounts (EOAs) force users to manage seed phrases and gas, a UX failure that converts technical complexity into user attrition. Account abstraction, via ERC-4337, makes the wallet a programmable component of the application itself.
Why Account Abstraction Turns User Onboarding into a Platform Play
An analysis of how the smart account factory layer creates winner-take-most economics, enabling aggregation, cross-selling, and data monetization for protocols that control it.
Introduction
Account abstraction transforms wallet creation from a technical hurdle into a strategic, product-driven growth channel.
The platform shift is bundling. Projects like Starknet's account contracts and Safe{Wallet} demonstrate that onboarding, fee sponsorship, and transaction batching are features to be owned. This mirrors how AWS turned server provisioning into a service.
Growth becomes programmable. A dApp can now sponsor first transactions, implement social recovery via Web3Auth, or batch actions—turning every user interaction into a seamless, branded experience. The wallet is no longer a barrier; it is the acquisition funnel.
Evidence: After implementing gas sponsorship, Pimlico-powered apps saw user onboarding completion rates increase by over 300%, proving that abstracting complexity directly drives adoption.
Executive Summary: The Factory Layer Thesis
Account Abstraction (ERC-4337) shifts the core unit of competition from the wallet to the user's smart account, creating a new factory layer for onboarding and monetization.
The Problem: The Wallet is a Dead End
Externally Owned Accounts (EOAs) are inert, non-upgradable keys. Wallets like MetaMask are feature-limited distribution channels that cannot own the user relationship or monetize beyond swaps. This caps their value to <1% of total transaction value.
The Solution: The Smart Account as a Factory
ERC-4337 turns the user's account into a programmable, ownable contract. This creates a factory layer where:
- Bundlers (like Stackup, Alchemy) execute operations for profit.
- Paymasters (like Biconomy, Pimlico) sponsor gas, enabling fiat onramps.
- Account Factories (Safe{Core}, ZeroDev) become the new user acquisition frontier.
The Platform Play: Monetizing Abstraction
The factory layer enables recurring revenue streams previously impossible with EOAs. This mirrors the evolution from AWS EC2 (infrastructure) to Shopify (platform). Key models include:
- Gas Sponsorship Fees from dApps for user acquisition.
- Account Management Subscriptions for advanced features (social recovery, batched tx).
- Intent-Based Routing Fees à la UniswapX or Across Protocol.
The New Battleground: Intent Infrastructure
With programmable accounts, the competition shifts to fulfilling user intents (e.g., "swap this for that") not just signing transactions. This creates a meta-layer for:
- Solvers (like CowSwap, 1inch Fusion) competing on execution quality.
- Aggregators of aggregators, extracting value from optimal routing.
- Vertical Integration where the best factory (e.g., Safe) also operates the best solver network.
The Risk: Centralization & Rent-Seeking
The factory layer introduces new centralization vectors and rent-extraction points that could undermine crypto's ethos.
- Bundler/Paymaster Cartels could form, controlling transaction flow.
- Protocols like LayerZero could vertically integrate, becoming dominant intent-fulfillment factories.
- Regulatory Capture becomes easier when fees flow to identifiable, incorporated entities.
The Outcome: User-Owned Platforms
The end-state is not a single winning wallet, but a market of competing user-owned platforms. The winning factories will be those that:
- Maximize user sovereignty while abstracting complexity.
- Distribute value back to users and builders via token models.
- Achieve critical mass in a specific vertical (DeFi, Gaming, Social) to become the default intent standard.
The Core Argument: The Factory is the Funnel
Account abstraction transforms user onboarding from a cost center into a defensible, revenue-generating platform by centralizing wallet creation.
Wallet creation is the new user acquisition. Every new AA wallet is a smart contract deployed by a factory. The entity controlling the wallet factory controls the user's entry point, transaction flow, and fee abstraction logic.
Onboarding becomes a monetizable service. Platforms like Starknet and zkSync embed AA natively, making their official factory the default. This captures gas sponsorship, bundling, and future service fees, turning a UX problem into a business model.
The funnel dictates the ecosystem. A wallet created by Safe{Core} or Biconomy's factory defaults to their stack. This creates vendor lock-in for relayers, paymasters, and module stores, mirroring Apple's App Store control over distribution.
Evidence: Coinbase's Smart Wallet uses a custom factory, ensuring all subsequent DeFi interactions and gas fees route through their infrastructure. The factory address is the root of the commercial relationship.
Factory Economics: Cost vs. Lifetime Value
Comparing the unit economics of onboarding a user via traditional EOAs versus Account Abstraction (AA) smart accounts, highlighting the shift from a cost center to a platform asset.
| Key Metric | Traditional EOA (Status Quo) | AA Smart Account (Platform Play) | Why It Matters |
|---|---|---|---|
Initial User Acquisition Cost | $5-20 (wallet install, gas, bridging) | $0 (sponsored gas, social recovery, no install) | AA eliminates the primary friction and cost of onboarding. |
User Lifetime Value (LTV) | $10-50 (driven by tx fees) | $100-500+ (driven by in-app fees, bundling, cross-sell) | Smart accounts enable embedded finance and recurring revenue streams. |
Revenue Capture Model | Indirect (protocol fees only) | Direct (wallet fees, bundling premiums, MEV sharing) | Platforms like Biconomy and Stackup monetize the transaction layer. |
User Retention Mechanism | Seed phrases (high churn) | Social recovery, session keys, subscriptions | Reduces churn by >40%; turns users into sticky platform participants. |
Cross-Chain Expansion Cost | $15-30 per chain (new wallet, bridging) | $0-2 (native multi-chain account via ERC-4337) | Enables seamless expansion to Ethereum L2s, Polygon, Arbitrum, Optimism. |
Developer Integration Time | 2-4 weeks (connect wallet, gas handling) | < 1 week (SDKs from AA providers) | Faster time-to-market with providers like Alchemy, Candide, ZeroDev. |
Data & Intent Visibility | None (black-box EOAs) | Full visibility (user ops enable intent bundling) | Unlocks intent-based markets and advanced order flow auctions. |
The Platform Playbook: Aggregation, Cross-Sell, Data
Account abstraction transforms user onboarding from a cost center into a revenue-generating platform by bundling services.
Onboarding becomes a profit center. Paying for a user's first transaction is a customer acquisition cost. With AA, wallets like Safe{Wallet} or Biconomy bundle gas sponsorship with cross-chain swaps via LayerZero or Axelar, monetizing the bundled service.
Aggregation drives cross-sell. An AA-powered wallet is a default transaction router. It abstracts the user from direct interaction with Uniswap, 1inch, or Across, allowing the platform to capture value by routing to the most profitable liquidity source or offering its own.
Session keys unlock data monetization. ERC-4337 session keys generate predictable, permissioned user activity. This creates a high-fidelity on-chain data stream for intent discovery and predictive modeling, a model pioneered by Jarvis for DeFi and now applicable to all on-chain actions.
Protocol Spotlight: Who's Winning the Factory War?
The race to own the smart account infrastructure layer is defining the next decade of user onboarding. Here's who's building the factories.
The Problem: Wallet Friction is a $100B+ Barrier
Traditional EOA wallets require users to manage seed phrases, pay gas in native tokens, and sign every transaction. This UX is a non-starter for the next billion users.
- ~90% drop-off at the seed phrase stage for non-crypto natives.
- Zero native token liquidity on new chains creates a cold-start paradox.
- Batch transactions (e.g., approve & swap) are impossible without complex relayers.
The Solution: Smart Accounts as a Platform
ERC-4337 and similar standards turn wallets into programmable smart contracts. This creates a new infrastructure layer—Account Abstraction factories—that protocols compete to own.
- Session keys enable gasless transactions sponsored by dApps.
- Social recovery and multi-factor auth replace brittle seed phrases.
- Atomic multi-op bundles allow single-click DeFi strategies.
StarkNet: The Full-Stack Vertical
StarkWare controls the stack from L1 (Starknet) to L2 to the AA wallet (Braavos, Argent). This vertical integration allows for native account abstraction at the protocol level, not just a standard.
- Cairo-native accounts enable features impossible on EVM, like transaction fee insurance.
- ~1M+ AA accounts already deployed, creating a first-mover moat.
- Direct integration with zk-rollup scalability for sub-cent fees.
Ecosystem Plays: Polygon & zkSync
These L2s are aggressively subsidizing AA adoption to drive ecosystem growth. They provide SDKs, gas grants, and partner with wallet builders like Safe{Core} and ZeroDev.
- Polygon's $50M+ fund for AA dApps and infrastructure.
- zkSync's native AA in its LLVM compiler, making it the default.
- Strategy: Commoditize the wallet to capture value in the application layer.
The Aggregator: Safe{Core} Protocol
Safe isn't just a multisig; it's building a modular AA stack (Safe{Core}) that any chain or wallet can plug into. They aim to be the Android of smart accounts.
- $100B+ in assets secured across Ethereum, Base, Optimism.
- Plugin marketplace for recovery, spending limits, and automation.
- Decentralized governance via SAFE token creates a credibly neutral standard.
The Dark Horse: Coinbase's Smart Wallet
Coinbase is leveraging its 430M+ verified users and on-ramp dominance to bypass the factory war entirely. Their new Smart Wallet embeds AA directly into the world's largest fiat gateway.
- Instant, gasless onboarding using embedded MPC wallets.
- Seamless integration with Coinbase's L2, Base, and its dApp ecosystem.
- The play: User distribution beats superior tech. If you own the faucet, you own the flow.
The Counter-Argument: Will Wallets Cede Control?
Account abstraction commoditizes wallet software, shifting the strategic battleground to the platforms that manage smart accounts and their associated services.
Wallet software becomes a commodity. The value of a seed phrase interface diminishes when users delegate security and transaction logic to a smart contract. The wallet-as-a-service layer, like Privy or Dynamic, becomes the new onboarding primitive.
Control shifts to the paymaster. The entity sponsoring gas fees and bundling transactions—be it a dapp, a chain like Polygon, or a service like Biconomy—gains ultimate influence over user flow and data. This creates vendor lock-in at the infrastructure level.
User onboarding is the new moat. Platforms that simplify social logins, gas sponsorship, and batch transactions for developers will capture the user relationship. This mirrors the playbook of Web2 platforms, where ease of access precedes network effects.
Evidence: The rapid adoption of ERC-4337 bundlers and paymasters by chains (Base, Optimism) and apps demonstrates the land grab. The winner isn't the best UI, but the platform with the deepest integration and subsidy budget.
Risk Analysis: What Could Go Wrong?
AA's promise of seamless UX creates new centralization vectors and systemic risks that could undermine the decentralized ethos.
The Bundler Cartel
User operations must be bundled and submitted by a trusted third party. This creates a new, unavoidable middleman layer.
- Economic Power: The top 3 bundlers could control >60% of transaction flow, extracting MEV and setting fees.
- Censorship Risk: Bundlers become the new validators, with the power to blacklist addresses or dApps.
- Single Point of Failure: A bug in a dominant bundler client (like Ethereum's Flashbots SUAVE) could halt entire AA ecosystems.
Paymaster Capture & Subsidy Wars
The entity paying gas fees (the paymaster) dictates economic policy and user lock-in.
- Platform Lock-In: Projects like Coinbase's Smart Wallet or Visa's paymaster will subsidize fees only for their own ecosystem, creating walled gardens.
- Unstable Economics: Subsidies are a marketing cost. When they dry up, user experience collapses overnight.
- Regulatory Target: A sanctioned paymaster could freeze all associated smart accounts instantly, a power no EOA ever had.
Signature Abstraction = Security Ambiguity
Replacing ECDSA with arbitrary verification logic (social recovery, multi-sig) breaks the security model.
- Opaque Security: Users can't audit the custom signature scheme of their smart wallet. A Safe{Wallet} module is not as battle-tested as Ethereum's native cryptography.
- Liability Diffusion: When funds are stolen via a malicious session key, who is liable? The dApp, the wallet provider, or the user?
- Quantum Vulnerability: Post-quantum secure schemes are not standardized, leaving AA accounts exposed while EOAs can upgrade at the protocol level.
The Interoperability Mirage
AA wallets are not native to most L2s or alternate L1s, fracturing the user experience they promise to unify.
- Chain-Specific Wallets: Your Argent account on Starknet is a different contract than your Argent on Arbitrum. Recovery mechanisms and features may not cross chains.
- Bundler Fragmentation: A bundler network like Stackup or Pimlico must be deployed and trusted on every chain, recreating infrastructure battles.
- Vendor Lock-in at Scale: Migrating your AA identity and transaction history between wallet providers becomes technically impossible, cementing platform dominance.
Future Outlook: The Vertical Integration Endgame
Account abstraction transforms user onboarding from a feature into a defensible, vertically integrated platform business.
Onboarding becomes the moat. Externally Owned Accounts (EOAs) are a commodity; any wallet can access them. Smart Accounts are proprietary. The entity controlling the account logic, gas sponsorship, and recovery mechanisms owns the user relationship and data.
Wallets become operating systems. Simple interfaces like MetaMask will compete with full-stack smart account platforms from Starknet (Account Abstraction) or zkSync (native AA). These platforms bundle identity, transaction bundling, and fee abstraction into a single SDK.
The battle is for developer primitives. Winning platforms provide the best Paymaster services, Bundler infrastructure, and session key tooling. This creates lock-in, as dApps built for one AA stack are not trivially portable.
Evidence: Coinbase's Smart Wallet and Safe{Core} stack demonstrate this shift. They are not just products but infrastructure plays, aiming to be the default account layer for entire ecosystems.
Key Takeaways for Builders and Investors
Account Abstraction (AA) is not just a UX upgrade; it's a fundamental shift in distribution and value capture, turning user onboarding into a defensible platform business.
The Bundler as the New RPC Endpoint
The entity that bundles and submits user operations becomes the critical infrastructure layer, akin to how Alchemy and Infura dominate RPC access. This creates a natural monopoly on user flow and gas monetization.
- Control Point: Bundlers see 100% of user intent before it hits the mempool.
- Revenue Stream: Earn fees on every user action, not just initial onboarding.
- Data Advantage: Possess unparalleled insight into on-chain user behavior patterns.
Paymaster Subsidies Are the New Customer Acquisition Cost
Protocols and dApps will compete to sponsor gas fees via Paymasters to acquire users, mirroring web2 customer acquisition battles. The winning Paymaster infrastructure captures this multi-billion dollar spend.
- Acquisition War: Expect $1B+ in annual subsidized gas as the battleground.
- Sticky Users: Sponsored sessions create ~40% higher retention by removing friction.
- B2B Model: Paymaster services become a SaaS-like product for protocols.
Smart Accounts Kill Generic Wallets, Birth Vertical Integrations
Externally Owned Accounts (EOAs) and generic wallets like MetaMask become commodities. Value accrues to vertically integrated stacks that bundle AA-native wallets with specific use cases (e.g., gaming, DeFi).
- Vertical Lock-in: Gaming studios embed AA wallets for seamless asset onboarding.
- Feature Monopoly: Native integration of session keys, social recovery, and batched transactions creates unbeatable UX.
- Distribution Win: The application is the wallet, capturing the entire user journey.
Intent-Based Architectures Are Inevitable
AA's user operation mempool is a primitive for intent-centric systems. Solvers (like those in CowSwap or UniswapX) will compete to fulfill complex user intents, with bundlers and paymasters as the settlement layer.
- Paradigm Shift: Users declare what they want, not how to execute it.
- Efficiency Gain: Solver competition reduces costs by ~15-30% via MEV capture and optimization.
- Network Effects: The system with the most solvers and liquidity provides the best execution, creating a winner-take-most market.
Get In Touch
today.
Our experts will offer a free quote and a 30min call to discuss your project.