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account-abstraction-fixing-crypto-ux
Blog

Why Bundler Profitability is the Unsolved Equation of Account Abstraction

Account abstraction promises a UX revolution, but its core infrastructure—the bundler—lacks a clear economic model. This analysis breaks down the subsidy trap, MEV challenges, and the path to a sustainable, decentralized bundler network.

introduction
THE UNPROFITABLE CORE

Introduction

Account abstraction's mainstream adoption is bottlenecked by the unsustainable economics of its core infrastructure: the bundler.

Bundlers are unprofitable by design. The ERC-4337 standard mandates they pay network gas fees in the native token (ETH, MATIC) but only receive fee refunds in a volatile ERC-20 token from the user's wallet. This creates a toxic P&L mismatch that scales with adoption.

The 'public mempool' is a trap. Unlike Ethereum validators or Flashbots searchers, bundlers cannot extract MEV from user operations to subsidize costs. Their role is purely mechanical execution, making them a commoditized, low-margin utility.

Current solutions are stopgaps. Projects like Stackup's Paymaster and Biconomy use subsidization and sponsorship, which are marketing costs, not sustainable business models. This is the web2 growth-hack playbook applied to core web3 infrastructure.

Evidence: The dominant bundler, Pimlico, processes ~80% of ERC-4337 volume but operates at a loss, relying on venture capital to fund user gas fees. This is not a scaling problem; it is a fundamental economic flaw.

deep-dive
THE INCENTIVE MISMATCH

The Core Economic Flaw: Fee Markets vs. MEV

Bundlers face a structural conflict where protocol-level fee markets are insufficient against off-chain MEV extraction.

Bundlers are rational economic agents. Their primary goal is profit maximization, not network health. The paymaster-subsidized fee model in ERC-4337 creates a thin, predictable revenue stream that is easily outbid by private orderflow.

MEV is the dominant revenue source. A bundler's profit from a block of UserOperations is negligible compared to the value of reordering or frontrunning a single high-value swap. This forces bundlers to act as MEV searchers first, treating the bundling service as a cost center.

The public mempool is toxic. Unlike Ethereum's tx pool, a public ERC-4337 mempool exposes intents, creating predictable MEV. Bundlers must run private orderflow networks or rely on services like SUAVE to remain competitive, centralizing the network.

Evidence: In early 4337 deployments, >90% of profitable bundles contained MEV-extractive transactions. The base fee from user-paid gas is often less than 10% of a bundler's total revenue for that block.

THE UNSUSTAINABLE TRILEMMA

Bundler Economic Models: A Comparative Snapshot

Comparing the core economic trade-offs between the dominant bundler models, highlighting why sustainable profitability remains elusive.

Economic DimensionPaymaster Subsidy ModelMEV Auction ModelPure Gas Fee Model

Primary Revenue Source

Paymaster subsidies & gas arbitrage

MEV auction proceeds (backrunning, DEX arbitrage)

User-paid gas fees only

User Onboarding Cost

$0 (sponsored)

$0 (sponsored)

~$2-5 (native gas)

Bundler Profit Margin (est.)

0-0.1% (highly volatile)

1% (market dependent)

0.05-0.2% (fixed)

Requires External Capital

Vulnerable to MEV Extraction

Protocol Examples

Biconomy, Stackup

Ethereum Builder (PBS), Flashbots SUAVE

EIP-4337 Reference Client

Key Sustainability Risk

Paymaster churn & subsidy cliffs

MEV market volatility & centralization

Insufficient margin at scale

counter-argument
THE INCENTIVE PUZZLE

The Optimist's Rebuttal: It's Early, Solutions Are Coming

Bundler profitability is a solvable market design problem, not a fatal flaw.

Bundlers are not altruists. They require sustainable revenue to secure the network. The current fee model, reliant on simple transaction ordering, is primitive. This creates a classic chicken-and-egg problem for user adoption.

The solution is vertical integration. Bundlers will capture value by offering adjacent services. A bundler running a private mempool or a MEV auction like Flashbots can extract more value per bundle than from base fees alone.

Protocols will subsidize strategically. Major dApps like Uniswap or Aave will run bundlers to ensure user experience. This mirrors how L2s like Arbitrum and Optimism initially subsidized transaction costs to bootstrap networks.

Evidence: The Pimlico and Stackup teams are already building infrastructure for paymasters and reputation systems. This proves the market is iterating on the bundler business model before mass ERC-4337 adoption.

risk-analysis
THE BUNDLER INCENTIVE CRISIS

The Centralization Risk Matrix

Account abstraction's promise of user sovereignty is undermined by a core economic flaw: bundlers currently have no sustainable, permissionless path to profit, creating a vacuum that centralized sequencers will fill.

01

The Problem: Unprofitable Public Goods

Bundlers perform critical work—aggregating, simulating, and submitting UserOperations—but earn only base fee tips. This is a classic public goods funding failure, where the entity providing the network's utility cannot capture value.

  • Revenue: Limited to variable priority fees from users.
  • Costs: Must bear gas fees upfront and risk MEV extraction losses.
  • Result: Net margins are negative or negligible, forcing reliance on altruism or VC subsidies.
~$0.01
Avg. Fee/Op
Negative
Operating Margin
02

The Solution: MEV-Capturing Bundlers (e.g., UniswapX, CowSwap)

The only proven model for bundler profitability is capturing MEV. Projects like UniswapX and CowSwap act as intent-based bundlers, solving for optimal trade routing and keeping the surplus.

  • Mechanism: Bundle user intents, execute via private mempools or on-chain solvers.
  • Revenue: Earns the spread between quoted price and execution price.
  • Risk: Centralizes around entities with the best solver algorithms and order flow, creating a new oligopoly.
$100M+
Annual MEV Captured
Oligopoly
Market Structure
03

The Problem: Vertical Integration by L2s

Layer-2 networks like Arbitrum, Optimism, and zkSync have a natural advantage: they already run centralized sequencers. They can subsidize bundling as a loss leader to drive adoption, squeezing out independent operators.

  • Tactic: Offer free or subsidized transaction bundling via native SDKs.
  • Outcome: Creates a walled garden where the L2's sequencer is the de facto, trusted bundler.
  • Long-term Risk: Replaces Ethereum's credibly neutral base layer with branded, centralized service providers.
5+
Major L2s
100%
Sequencer Control
04

The Solution: PBS for Bundlers (The Unbuilt Protocol)

A Proposer-Builder Separation (PBS) model, adapted from Ethereum consensus, is the canonical academic solution. It creates a competitive market where specialized builders (bundlers) sell bundles to block builders.

  • Mechanism: Builders bid for the right to have their bundle included in a block.
  • Benefit: Uncouples profitability from direct user fees, enabling permissionless competition.
  • Hurdle: Requires deep protocol-level changes and consensus layer coordination; it's years away.
0
Live Implementations
Protocol-Level
Change Required
05

The Problem: Subsidy Reliance & Central Points of Failure

Current "solutions" like Stackup's grant program or Alchemy's sponsored gas are temporary subsidies. They centralize trust and create single points of failure while masking the underlying economic problem.

  • Dependency: Bundlers rely on a single entity's treasury or credit line.
  • Censorship Risk: The subsidizing entity can arbitrarily filter transactions.
  • Outcome: Recreates the Web2 platform risk that crypto aims to eliminate.
Temporary
Subsidy Model
High
Censorship Risk
06

The Solution: Intent-Based Auctions & Shared Order Flow

Near-term, the path is bundlers evolving into generalized intent solvers. By aggregating cross-domain user intents (swap, bridge, mint) into complex bundles, they can auction fulfillment to specialized solvers like Across or LayerZero, capturing fees.

  • Model: User expresses what, not how. Bundler finds optimal execution path.
  • Revenue: Takes a cut of the saved value across DeFi protocols.
  • Future: Could evolve into a decentralized solver network, distributing the centralized risk.
Multi-Domain
Intent Solving
Fee Sharing
Revenue Model
future-outlook
THE ECONOMIC MODEL

The Path Forward: From Subsidy to Sustainability

Account abstraction's mass adoption depends on solving the fundamental economic flaw of bundler profitability.

Bundlers currently operate at a loss. The public mempool's paymaster subsidy model is a temporary marketing tool, not a sustainable business. Protocols like Biconomy and Stackup fund user gas to drive adoption, but this creates a venture capital-funded time bomb.

Sustainable fees require capturing user value. A successful bundler must extract value beyond simple gas arbitrage. This means monetizing intent-solving services, cross-chain MEV, or proprietary order flow, moving beyond the commoditized role of a block builder.

The endgame is vertical integration. Winning bundlers will be those attached to dominant wallet interfaces (like Safe{Wallet}) or applications that control end-user demand. The standalone, generic bundler is an economically untenable commodity business.

Evidence: The Ethereum Pectra upgrade's EIP-3074 introduces native sponsorship, which will commoditize basic bundling further and force a race to value-added services for profitability.

takeaways
THE UNSOLVED EQUATION

TL;DR: The Bundler Profitability Thesis

Account abstraction's killer feature is user experience, but its core infrastructure—bundlers—currently operates at a loss. Here's why solving profitability is the key to unlocking the next 100M users.

01

The Problem: The MEV Subsidy

Today's bundlers rely on MEV extraction (e.g., frontrunning, arbitrage) to subsidize operations. This creates a fragile, misaligned system where user security is traded for revenue.\n- Inconsistent Revenue: MEV is volatile and unpredictable.\n- Security Risk: Incentivizes adversarial behavior against users.\n- Centralization Pressure: Only large, sophisticated searchers can compete.

>90%
Revenue from MEV
Unstable
Business Model
02

The Solution: Intent-Based Order Flow

The future is declarative transactions. Users state what they want (e.g., "swap X for Y at best price"), not how to do it. This turns bundlers into competitive solvers, like UniswapX or CowSwap.\n- Auction-Based Fees: Solvers bid for the right to fulfill the intent.\n- User Pays for Outcome: Fees are for guaranteed execution, not gas.\n- Aligned Incentives: Profit comes from optimization, not exploitation.

~30%
Better Prices
Fixed Fee
Predictable Cost
03

The Gateway: Paymaster Primacy

The entity sponsoring gas fees (Paymaster) holds ultimate power. They choose the bundler, creating a B2B market for block space. This mirrors how Visa/Mastercard profit from merchant networks.\n- Recurring Revenue: Subscription or per-transaction fees from dApps.\n- Quality-Based Selection: Bundlers compete on reliability & speed.\n- Scale Advantage: High-volume paymasters command bundler discounts.

B2B Model
Revenue Shift
dApp-Owned
User Relationship
04

The Hurdle: Standardization Wars

Fragmentation across ERC-4337, RIP-7212, and proprietary SDKs (e.g., Starknet, zkSync) prevents bundler commoditization. Profitability requires a dominant, liquid market for user operations.\n- High Integration Cost: Bundlers must support multiple specs.\n- Market Silos: Reduces competition and fee pressure.\n- Winner-Take-Most: The chain with the most unified standard wins.

3+
Major Standards
Fragmented
Liquidity
05

The Metric: Profit per User Op (PPUO)

Forget TVL. The new core metric is PPUO = Fee Collected - (Gas Cost + Risk). Sustainable PPUO > 0 requires either high-value intents (e.g., cross-chain swaps via LayerZero, Across) or massive volume (e.g., social recovery, subscriptions).\n- Gas Optimization: Bundlers must be the most efficient executors.\n- Risk Management: Must hedge volatile base layer gas prices.\n- Volume vs. Value: Choose your vertical.

PPUO > 0
Sustainability
Gas Hedge
Key Requirement
06

The Endgame: Vertical Integration

Winning bundlers won't be neutral. They will integrate Paymaster services, solver networks, and chain abstraction layers. Profit pools consolidate, similar to Lido's dominance in LSDs. The infrastructure becomes the product.\n- Capture Full Stack: From user intent to cross-chain settlement.\n- Proprietary Flow: Own the user/developer relationship.\n- Commoditize Rivals: Competing pure-play bundlers get squeezed on margins.

Full-Stack
Business Model
Winner-Take-Most
Market Structure
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Bundler Profitability: The Unsolved Equation of Account Abstraction | ChainScore Blog