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zk-rollups-the-endgame-for-scaling
Blog

Pay-Per-Proof vs. Subscription: The Prover Revenue War

The battle for prover revenue will define ZK-Rollup scalability. This analysis dissects the inevitable oscillation between volatile spot markets and stable SaaS models, explaining the underlying economic and technical forces.

introduction
THE BATTLEFIELD

Introduction: The Looming Prover Commoditization

The zero-knowledge proving market is shifting from a hardware race to a brutal fight over pricing models, where prover revenue will be determined by the winner.

Proving is becoming a commodity. The initial competitive advantage of custom hardware (e.g., zkSync's Boojum, Polygon's Plonky2) is temporary. As proving algorithms standardize and hardware access democratizes, the marginal cost of a proof becomes the only defensible moat.

Pay-per-proof is the natural endpoint. This model, akin to AWS Lambda for compute, aligns incentives perfectly. Users pay only for the proofs they consume, and provers compete on a transparent, per-proof price. This is the inevitable commoditization of a core cryptographic service.

Subscription models are a temporary hedge. Protocols like Risc Zero and Succinct offer subscription tiers to guarantee capacity and predictable costs. This is a strategic play for early enterprise adoption, but it creates pricing opacity and misaligned incentives versus pure utility pricing.

Evidence: The evolution of cloud computing is the blueprint. AWS won by commoditizing server time with per-second billing, not by selling mainframe subscriptions. The same winner-take-most dynamics will apply to the proving layer.

market-context
THE PROVER REVENUE WAR

Current State: Bundled Services and Hidden Costs

Prover economics are shifting from opaque subscription bundling to transparent pay-per-proof models, exposing hidden costs and creating new market dynamics.

Prover revenue models are bifurcating. The market splits between bundled subscription services like RISC Zero's Bonsai and pure pay-per-proof models like Succinct's SP1. Subscriptions bundle compute and proving, while pay-per-proof unbundles them, creating direct price competition.

Subscription models hide true proving costs. Services like Polygon zkEVM and zkSync Era embed prover costs in their sequencer/validator fees. This bundling obscures the actual cost of generating a ZK-SNARK, making it impossible for developers to audit infrastructure spend.

Pay-per-proof enables cost discovery. Transparent pricing from RISC Zero and Succinct reveals that proving is the dominant cost in ZK-rollups, often exceeding data availability fees. This forces L2s like Taiko to optimize their proof systems for economic viability.

Evidence: RISC Zero's Bonsai charges ~$0.01 per 100K cycles, while a Succinct SP1 proof for a simple program costs ~$0.05. This creates a commoditization pressure that will drive proving costs toward the marginal cost of electricity and hardware.

PROVER REVENUE STRATEGIES

Economic Model Comparison: Pay-Per-Proof vs. Subscription

A first-principles breakdown of the two dominant economic models for ZK-rollup provers, analyzing their impact on user experience, prover incentives, and protocol sustainability.

Feature / MetricPay-Per-Proof (e.g., zkSync, StarkNet)Subscription (e.g., Polygon zkEVM, Scroll)Hybrid Model (Emerging)

User Fee Predictability

Low: Fee fluctuates with L1 gas & proof complexity

High: Fixed periodic fee, independent of usage spikes

Medium: Base subscription + variable cost component

Prover Revenue Volatility

High: Directly tied to on-chain activity and gas wars

Low: Recurring revenue stream, predictable cash flow

Medium: Mix of stable and variable income

Capital Efficiency for Provers

Low: Requires significant upfront capital for gas, risk of underutilization

High: Capital can be deployed against guaranteed future work

Medium: Balances upfront cost with committed work

Barrier to Prover Entry

High: Must compete in real-time gas auctions; high operational risk

Low: Secured slot provides guaranteed work, lowering risk

Medium: Requires commitment but reduces per-proof competition

Model Aligns With

Spot Market Dynamics (like Uniswap)

SaaS / Enterprise Contracts

Two-Sided Marketplace (like AWS)

Primary Risk

Prover cannibalization during low-fee periods

Subscription underutilization or over-subscription

Complex incentive misalignment between fixed & variable tiers

Example Fee Structure

$0.10 - $2.00 per transaction (volatile)

$500 - $5000 per month (fixed)

$200/month + $0.05 per proof over quota

Optimal For Network Stage

Early Growth: Maximizes prover competition

Enterprise / Scale: Prioritizes stability & QoS

Mature Networks: Seeks to balance efficiency & accessibility

deep-dive
THE MARKET DYNAMIC

The Oscillation Engine: Why Neither Model Wins

Prover revenue models will oscillate between pay-per-proof and subscription as market conditions shift, creating a perpetual equilibrium.

The market oscillates, never settles. A pure pay-per-proof model creates high variable costs for users during peak demand, while a pure subscription model suffers from underutilized capital during troughs. Neither extreme is optimal for a dynamic, volatile market.

Protocols will dynamically hybridize. Systems like EigenLayer and AltLayer will implement automated pricing oracles that adjust rates based on real-time demand for proving capacity. This creates a fluid spectrum between the two models.

The equilibrium is a moving target. During a bull market with high transaction volume, the economic gravity pulls towards pay-per-proof to capture maximum value. In a bear market, subscriptions provide baseline stability for provers and predictable costs for dApps.

Evidence: The cloud computing market (AWS, GCP) demonstrates this oscillation, where spot instances (pay-per-use) and reserved instances (subscription) coexist and their adoption ratios shift with broader IT spending cycles.

risk-analysis
PAY-PER-PROOF VS. SUBSCRIPTION

Bear Case: Where Prover Economics Break

The battle for prover revenue models pits predictable costs against volatile, winner-take-all markets, risking centralization and security.

01

The Race to Zero: Pay-Per-Proof's Liquidity Trap

Pay-per-proof models like EigenLayer AVS and AltLayer create a cutthroat spot market. Provers undercut each other to win work, driving fees to marginal cost. This creates a liquidity trap where only the largest, most efficient provers survive, centralizing the network.

  • Winner-Take-All Dynamics: Lowest bidder wins the entire proof batch.
  • Unsustainable for Small Players: High fixed costs (hardware, R&D) cannot be covered at rock-bottom prices.
  • Security Risk: Ultra-thin margins disincentivize honest participation, making collusion or exit more likely.
~$0.001
Marginal Proof Cost
>80%
Market Share to Profit
02

The Subscription Lock-In: Stifling Innovation

Subscription models, as seen in RISC Zero B2B deals, offer predictable revenue but create vendor lock-in and stagnation. Long-term contracts protect incumbents and reduce the competitive pressure to improve performance or lower costs.

  • Barrier to New Entrants: New prover tech cannot displace an entrenched subscription base.
  • Hidden Costs: Protocols pay for idle capacity and lack flexibility during low-usage periods.
  • Innovation Tax: Revenue certainty removes the incentive for provers to aggressively optimize hardware or algorithms.
1-3 Year
Contract Length
+30%
Premium for Certainty
03

The Throughput Mismatch: Idle Provers, Broken Incentives

Both models fail when proof demand is volatile. In pay-per-proof, provers face idle capital during troughs. In subscriptions, protocols overpay during peaks. This mismatch leads to inefficient resource allocation and systemic fragility.

  • Boom-Bust Cycles: Prover hardware is either overwhelmed or sitting unused.
  • Slashing Ineffectiveness: Penalties cannot compensate for revenue lost during sustained low demand.
  • Protocol Risk: Reliance on a small set of provers who may exit the market during a downturn.
<50%
Avg. Utilization
100x
Peak-to-Trough Demand
04

The Solution: Hybrid Models & Proof Futures

The fix is a two-tiered market combining base-layer subscriptions with a spot auction for excess capacity. Projects like Espresso Systems with time-based sequencing hint at this future. Proof futures could let protocols hedge cost and provers hedge revenue.

  • Guaranteed Base + Competitive Edge: Protocols reserve core capacity, provers auction surplus.
  • Derivative Markets: Financial instruments to smooth out revenue/cost volatility.
  • Dynamic Allocation: Automated systems like EigenLayer restaking could route work based on real-time price and performance.
70/30
Base/Spot Split
~90%
Utilization Target
future-outlook
THE PROVER REVENUE WAR

The Endgame: A Hybrid, Liquid Market

The competition between pay-per-proof and subscription models will converge into a single, liquid market for prover capacity.

The market consolidates to a single price. The distinction between pay-per-proof and subscription models is a temporary artifact of early market structure. Inefficient pricing creates arbitrage opportunities for market makers, who will standardize a single price for prover compute, just as AWS sells compute hours.

Subscriptions become futures contracts. A protocol's subscription for future proofs is a forward contract on prover capacity. This contract will be tokenized and traded on secondary markets like Aevo or Hyperliquid, allowing users to hedge costs and speculators to provide liquidity.

Provers become commodity providers. Specialized proving hardware from firms like Ulvetanna and Fabric creates a commoditized compute layer. The revenue war shifts from business model to raw efficiency, measured in cost-per-proof-cycle, mirroring the ASIC mining industry.

Evidence: The evolution of Ethereum's fee market from fixed gas to EIP-1559's dynamic pricing is the precedent. A liquid market for proofs reduces user costs by 30-50% through competition, as seen in L2 sequencing auctions.

takeaways
PROVER REVENUE MODELS

TL;DR for Builders and Investors

The battle for prover market share is shifting from pure performance to economic design, forcing builders to choose a side.

01

The Problem: Idle Capital & Prover Fragmentation

Subscription models lock capital into a single prover network, creating inefficiency. Builders overpay for unused capacity while provers fight for a finite pool of staked capital.

  • Capital Inefficiency: Staked capital sits idle, earning zero yield when not actively proving.
  • Fragmented Security: Each network (e.g., EigenDA, Avail) must bootstrap its own staking pool, diluting security.
  • Builder Lock-in: Switching provver networks requires unbonding periods and re-staking, creating friction.
$1B+
Idle Capital
2-4 weeks
Lock-in Period
02

The Solution: Pay-Per-Proof (Unbundled Capital)

Decouples payment from staking. Anyone with a GPU can become a prover and get paid per job, creating a liquid spot market for compute.

  • Capital Efficiency: Stakers can provide security to multiple networks simultaneously (e.g., via EigenLayer).
  • True Competition: Provers compete on cost and latency, driving prices toward marginal cost.
  • Builder Flexibility: Developers can route proofs to the cheapest/fastest prover instantly, no lock-in.
  • Representative Projects: Risc Zero, Succinct, Lumoz.
~90%
Utilization Rate
Seconds
Switch Time
03

The Counter: Subscription's Moats (Security & Predictability)

Subscription models argue that committed capital creates superior security and service guarantees, appealing to high-value applications.

  • Sybil Resistance: A $1B+ staked pool is harder to attack than a pay-per-proof network with minimal skin-in-the-game.
  • Predictable Costs & SLAs: Enterprises and L2s (e.g., Arbitrum, zkSync) prefer fixed monthly costs and guaranteed uptime.
  • Long-Term Alignment: Stakers are incentivized to maintain network health over years, not just for the next proof job.
  • Representative Projects: Polygon zkEVM, Scroll, Starknet.
>99.9%
Uptime SLA
Fixed Cost
Pricing Model
04

The Hybrid Future & Market Prediction

The market will bifurcate. High-security, high-TVL applications will pay premiums for subscriptions. Cost-sensitive, bursty workloads will dominate pay-per-proof.

  • Market Split: ~70% of TVL in subscription models, ~80% of proof volume in pay-per-proof by 2026.
  • Hybrid Emergence: Look for subscription networks to offer spot markets for excess capacity, and pay-per-proof networks to offer staking slashing for high-value clients.
  • Investor Takeaway: Bet on protocols that enable the capital layer (EigenLayer) and the middleware that routes demand (Hyperliquid, Espresso).
70/80
TVL/Volume Split
2026
Inflection Point
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