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wallet-wars-smart-accounts-vs-embedded-wallets
Blog

Why the Battle for Smart Account Supremacy is Really About Data

A cynical look at how control over the account abstraction stack creates an unassailable data advantage, turning user intent into the ultimate asset.

introduction
THE DATA FRONTIER

Introduction

Smart account adoption is not a UX contest; it is a strategic land grab for the most valuable asset in Web3: user transaction data.

Smart accounts are data engines. Every meta-transaction, gas sponsorship, and batched operation generates structured on-chain data that reveals user behavior, financial relationships, and intent. This data is the new oil for protocols like EigenLayer and EigenDA, which require high-quality, verifiable data streams for restaking and data availability.

The battle is for the data pipeline. The winning smart account standard, whether ERC-4337, EIP-7702, or a proprietary stack, will control the primary data ingestion layer. This creates a moat similar to Coinbase's dominance in fiat on-ramps, but for behavioral on-chain data.

Data ownership shifts from wallets to accounts. Externally Owned Accounts (EOAs) generate opaque, fragmented data. Smart accounts, by design, produce a comprehensive activity graph that links identity, asset flows, and dApp interactions into a single, analyzable entity.

Evidence: Protocols like Safe{Wallet} and ZeroDev already process millions of user operations monthly. This data feed, when aggregated, provides a real-time map of on-chain economic activity that is more valuable than the gas fees it generates.

thesis-statement
THE REAL BATTLEFIELD

The Data Moat Thesis

Smart account adoption is a proxy war for control over the most valuable asset in Web3: user behavior data.

Smart accounts are data factories. Every sponsored transaction, social recovery event, and batched operation generates a rich behavioral fingerprint. This data reveals user preferences, risk tolerance, and financial patterns.

The moat is predictive execution. The entity controlling the account abstraction stack (like Safe{Core} or Stackup) sees intent first. This enables them to build superior intent-solvers that outcompete generalized systems like UniswapX or CowSwap on cost and speed.

Data ownership dictates business models. Without this data, wallets are commoditized front-ends. With it, they become profit centers via MEV capture, targeted DeFi product placement, and hyper-efficient gas markets.

Evidence: Visa analyzes $14 trillion in annual volume. The winning smart account standard will capture a similar data stream for on-chain activity, creating a defensible moat competitors cannot access.

DATA ATTRIBUTION MATRIX

The Data Goldmine: EOA vs. Smart Account

Comparison of on-chain data generation and attribution capabilities between Externally Owned Accounts (EOAs) and Smart Contract Accounts (SCAs).

Data Feature / MetricEOA (e.g., MetaMask)Smart Account (e.g., ERC-4337, Safe)Data Advantage

User Identity Resolution

Single address per chain

Single account across all chains

Smart Account

Session Key Attribution

Smart Account

Bundled Tx Attribution

Smart Account

Average User Actions per Session

1-2

5-15

Smart Account

Fee Sponsorship Data

Only if relayed

Native via Paymasters

Smart Account

Cross-Chain Intent Fulfillment Data

Fragmented per bridge

Unified via Account Abstraction Stacks

Smart Account

Recurring Revenue Predictability

Low (one-off gas)

High (subscription models)

Smart Account

Average LTV Data per Account

$50-500

$500-5,000+

Smart Account

deep-dive
THE DATA PIPELINE

From Gas Paymaster to Intelligence Broker

Smart account providers are shifting from subsidizing gas to monetizing the intent data flowing through their infrastructure.

Smart accounts are data factories. Every sponsored transaction reveals user preferences, asset holdings, and behavioral patterns. This data is more valuable than the gas fee being paid. Account Abstraction providers like Biconomy and ZeroDev are building the pipes for this data flow.

The business model flips from cost center to profit center. A Paymaster service is a loss leader. The real revenue is selling anonymized intent streams to DEX aggregators, lending protocols, and on-chain hedge funds for superior execution and alpha.

This creates a new data cartel risk. The entity controlling the user's transaction flow—be it a wallet like Safe or a bundler service like Stackup—holds a privileged position. They see the full intent lifecycle before any public mempool broadcast.

Evidence: UniswapX’s fillers already compete on access to private order flow. Smart account providers will become the primary source for this flow, creating a market more lucrative than the current MEV supply chain.

protocol-spotlight
BEYOND THE WALLET

Protocol Spotlight: The Data Contenders

Smart accounts are not just UX upgrades; they are data factories. The protocol that controls the account abstraction stack controls the most valuable on-chain behavioral graph.

01

The Problem: Fragmented User Graphs

EOAs scatter user activity across addresses. ERC-4337 Bundlers and Paymasters see only slices of behavior, missing the complete cross-dApp intent chain. This limits personalization and efficient capital routing.

  • Data Silos: No unified view from DeFi to Gaming.
  • Missed Patterns: Inability to predict and subsidize future transactions.
  • Inefficient Markets: Liquidity and risk models based on incomplete data.
100+
Fragmented Addresses
<30%
Graph Coverage
02

The Solution: Stack-Wide Aggregation (Safe, ZeroDev)

Modular smart account SDKs like Safe{Core} and ZeroDev's Kernel are becoming aggregation points. By standardizing the account, bundler, and paymaster interface, they create a canonical data pipeline.

  • Unified Session Keys: Track behavior across sessions, not addresses.
  • Bundler-Level Insights: See transaction batches and failed intents.
  • Paymaster as Oracle: Reveal which services users are willing to pay for.
$40B+
TVL Managed
1 Graph
Per User
03

The Battleground: Paymaster as a Data Hub

The entity paying for gas sees the final, executed intent. This makes Paymasters like Biconomy, Stackup, and Alchemy's Gas Manager the ultimate data arbitrageurs. They can monetize insights via optimized fee markets and MEV capture.

  • Intent Decoding: See what users finally did, not just what they signed.
  • Gas Sponsorship Logic: Data on which dApps drive retention.
  • MEV Pipeline: Reorder or bundle transactions for extractable value.
~500M
Sponsored Tx/Mo
-90%
User Cost
04

The Dark Horse: Intent-Centric Architectures

Protocols like UniswapX, CowSwap, and Across that solve for user intent (e.g., "get me X token") generate pristine demand data. When paired with a smart account, they bypass traditional DEX routing, creating a closed-loop data monopoly.

  • Pure Demand Signals: No noise from failed swaps or liquidity probing.
  • Solver Networks: Competition reveals true price discovery costs.
  • Cross-Chain Intent: Data on user tolerance for latency vs. cost.
$10B+
Volume Processed
0 Slippage
For User
05

The Risk: Centralized Data Chokepoints

The natural endpoint of this aggregation is a few Bundler/Paymaster operators (e.g., Alchemy, Blocknative, Flashbots) controlling the data feed. This recreates Web2 platform risks: censorship, rent extraction, and single points of failure for the AA ecosystem.

  • Censorship Vector: Bundlers can exclude certain transaction types.
  • Data Monetization: User behavior sold to the highest bidder.
  • Protocol Capture: Standards set by entities with the best data, not tech.
>60%
Bundler Market Share
1
API Key to Block
06

The Endgame: Verifiable Data Markets

The winning protocol will cryptographically prove data provenance from the smart account. Think EigenLayer AVSs for data availability or Brevis co-processors verifying on-chain behavior. This turns the user graph into a tradable, trust-minimized asset.

  • ZK-Proofs of Behavior: Share data without revealing identity.
  • Data Staking: Users earn from their own activity graph.
  • Decentralized Bundling: Permissionless operators with verifiable outputs.
ZK-Proof
Data Integrity
New Asset Class
User Graph
counter-argument
THE DATA

The Privacy Counter-Argument (And Why It Fails)

Privacy-centric smart accounts are a tactical misdirection; the real strategic asset is the aggregated user data.

Privacy is a red herring. Protocols like Aztec Network and Zcash prove private transactions are possible, but they create isolated data silos. The dominant smart account standard will be the one that best monetizes aggregated, on-chain behavioral data, not the one that hides it.

Data is the new MEV. Just as searchers extract value from public mempools, account abstraction platforms will extract value from user flow. The transaction graph—your patterns of interacting with Uniswap, Aave, and LayerZero—is the monetizable asset.

Zero-Knowledge proofs obscure, not eliminate, data. A ZK-powered smart wallet still generates a metadata trail for the sequencer or bundler processing it. This shifts the data monopoly from public blockchains to a few infrastructure providers like StarkWare or Polygon zkEVM.

Evidence: The ERC-4337 standard centralizes bundlers and paymasters, creating natural data aggregation points. The business model for Stackup, Biconomy, and Candide is subsidizing gas to capture this transaction intent data for optimization and cross-selling.

risk-analysis
WHY THE BATTLE FOR SMART ACCOUNT SUPREMACY IS REALLY ABOUT DATA

The Bear Case: Centralization & Regulatory Blowback

Smart accounts are not just a UX upgrade; they are a strategic land grab for user transaction flow and intent data, creating new centralization vectors and regulatory targets.

01

The Bundler Monopoly Problem

The ERC-4337 standard outsources transaction ordering and fee payment to a new network role: the Bundler. This creates a single point of failure and control.

  • Who controls the mempool? Bundlers see all user intents before execution, a lucrative data stream.
  • Extractable Value reincarnated. Priority ordering and frontrunning migrate from block builders to bundlers.
  • Initial centralization risk. Early dominance by Stackup, Alchemy, Biconomy could lead to an ~80%+ market share, mirroring current RPC provider concentration.
1
Central Point of Control
80%+
Potential Market Share
02

Paymaster as a Regulatory On-Ramp

Paymasters sponsor gas fees, enabling gasless transactions. This service turns them into KYC/AML choke points.

  • The compliance gateway. To manage liability, Paymasters (Gelato, ZeroDev) will be forced to screen users, creating a permissioned layer.
  • Data aggregation. They gain a complete view of who pays for which transactions across dApps.
  • De facto licensing. Regulators (SEC, FATF) will target these centralized, identifiable entities long before they can touch smart contracts.
100%
Transaction Visibility
KYC
Enforcement Vector
03

Intent-Based Architectures & Data Sovereignty

The shift from transactions to intents (via UniswapX, CowSwap, Across) abstracts away execution details. This surrenders maximal value to solvers.

  • You reveal your destination, not your path. Solvers compete to fulfill your intent, but the winning solver learns your exact preferences and limits.
  • Data is the real margin. The solver with the best data (liquidity routes, MEV opportunities) wins, creating a data moat.
  • Privacy paradox. While abstracted, your intent is a richer data profile than a simple transaction. Anoma, Suave aim to solve this, but are not yet mainstream.
High
Data Richness
O(1)
Solver Entities
04

The Vertical Integration Endgame

Winning infrastructure providers will bundle Bundler, Paymaster, RPC, and Solver services, creating vertically integrated data silos.

  • The "AWS for Smart Accounts". A single provider (Alchemy, Consensys) could control the entire user journey from intent creation to settlement.
  • Network effects of data. More users → better solver performance → cheaper fees → more users. This is a winner-take-most dynamic.
  • Protocol vs. Provider. The value accrues to the infrastructure company, not the decentralized protocol (ERC-4337), inverting the web3 ethos.
Winner-Take-Most
Market Dynamic
Vertical
Integration
future-outlook
THE DATA FRONTIER

Future Outlook: The Commoditization of Execution

Smart account adoption shifts the competitive battleground from raw transaction processing to the ownership and analysis of aggregated user intent data.

Execution becomes a commodity. The technical differentiation between smart account providers like Safe, Biconomy, and ZeroDev will erode as infrastructure matures. The real value accrues to the entity controlling the user intent graph.

Data drives protocol design. The winner controls the flow of aggregated intents, enabling MEV-capturing auctions and cross-chain liquidity optimization similar to UniswapX or Across Protocol. This data is the moat.

Evidence: The rise of intent-centric architectures (Anoma, Essential) and shared sequencers (Espresso, Astria) proves the market is already pricing execution as a fungible resource to be routed.

takeaways
THE DATA WAR

Key Takeaways

Smart accounts are not just a UX upgrade; they are the primary interface for capturing high-fidelity user intent and transaction data.

01

The Problem: Walled Data Gardens

Today's wallets like MetaMask and Phantom are data silos. Protocols and dApps see only the final, on-chain transaction, missing the rich intent, preferences, and failed paths that precede it. This creates a massive information asymmetry.

  • Lost Alpha: Inability to optimize for user drop-off or preference.
  • Blind Spots: No visibility into cross-chain or off-chain behavior.
  • Fragmented Identity: User activity is split across dozens of EOAs.
0%
Intent Visibility
100+
Fragmented IDs
02

The Solution: Programmable Data Hubs

Smart accounts (ERC-4337) act as programmable data hubs. Every user operation (UserOp) bundles intent, signature, and payment logic, creating a structured data feed. This turns the wallet from a key manager into a user behavior API.

  • Structured Feeds: Capture session data, gas sponsorship choices, and bundler selection.
  • Cross-Chain Portraits: Unified identity enables tracking across Ethereum, Polygon, Arbitrum via accounts like Safe{Core}.
  • Monetizable Asset: Data can be permissioned to solvers (like those in UniswapX or CowSwap) for better execution.
10x
Data Richness
360°
User View
03

The Battleground: Bundler & Paymaster Control

Whoever controls the bundler (transaction processor) and paymaster (fee abstraction) controls the data pipeline. This is the real stake for infrastructure players like Stackup, Biconomy, and Alchemy.

  • Bundler as Oracle: Sees the raw, unsubmitted UserOp queue—the purest intent signal.
  • Paymaster as Profile: Reveals which apps or chains are willing to subsidize which user actions.
  • Vertical Integration: Winners will own the full stack from account SDK to block builder, mirroring the Flashbots MEV supply chain.
$1B+
Stake Value
~500ms
Data Latency
04

The Endgame: Intent-Based Order Flow

The ultimate abstraction is intent-based systems (UniswapX, Across, Socket) where users declare what they want, not how to do it. Smart accounts are the perfect vehicle to express and fulfill these intents, creating a new market for order flow auction (OFA).

  • OFA Markets: Solvers compete on fulfillment, paying for the right to execute profitable bundles.
  • User-Captured Value: Fees from OFA can be redirected back to the user or account provider.
  • Paradigm Shift: Moves competition from gas prices to fulfillment quality, similar to CowSwap's batch auctions.
90%+
Efficiency Gain
New Market
OFA
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Smart Account Wars: The Hidden Battle for User Data | ChainScore Blog