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the-state-of-web3-education-and-onboarding
Blog

Why Sustainable P2E Requires a Shift from Speculation to Creation

The current P2E model is a Ponzi scheme disguised as a game. True sustainability lies in economies built on player skill and creation, not token price appreciation. This is the only viable path forward.

introduction
THE PIVOT

The Ponzi Phase is Over

Sustainable play-to-earn requires shifting economic value from pure token speculation to user-generated content creation.

Speculative tokenomics are terminal. Early models like Axie Infinity's SLP proved that infinite inflation without a sink creates a death spiral. The value accrual must shift from the token to the assets and experiences players create.

The new model is creator-driven economies. Games must become platforms where players build and own assets, with value derived from utility and scarcity, not buy-pressure. This mirrors the creator economy shift seen in platforms like Roblox, but with true ownership via NFTs.

Evidence: The collapse of Axie's SLP from $0.35 to $0.002 demonstrated the failure of pure farming. In contrast, games like Parallel and Pirate Nation focus on composable assets and narrative, building value in the digital objects themselves.

THE P2E ECONOMIC ENGINE

Speculation vs. Creation: A Comparative Autopsy

A feature-by-feature breakdown of extractive speculative models versus sustainable creation-based economies in play-to-earn.

Economic Metric / FeatureSpeculative Model (e.g., Axie Infinity 2021)Creation Model (e.g., Axie Infinity 2023+)Pure Creation Target (e.g., Minecraft)

Primary Value Driver

Token Price & Asset Appreciation

Utility & Player-Generated Content (PGC)

Creative Expression & Social Capital

Sink-to-Faucet Ratio

< 0.5 (Net Inflation)

1.0 (Net Deflation)

N/A (Fiat-Based)

Player Retention After 30 Days

< 15%

40% (Target)

60%

Protocol Revenue Source

Primary Sales & Marketplace Fees

Secondary Market Fees & Creator Royalties

Game License Sales

In-Game Asset Utility

Speculative Staking & Breeding

Gameplay Components & Creator Tools

Building Blocks & Mods

Economic Vulnerability

High (Correlated to Token Volatility)

Medium (Correlated to Engagement)

Low (Detached from Crypto Markets)

Requires Continuous New Players

Sustainable Without Token Appreciation

deep-dive
THE CREATOR PRIMITIVE

Architecting the Creator Economy In-Game

Sustainable play-to-earn requires shifting economic value from speculative token trading to user-generated content creation.

The current P2E model is extractive. It treats players as liquidity providers for a token, creating a zero-sum game where late entrants subsidize early adopters. This is a ponzinomic death spiral that collapses when new user acquisition stalls.

Sustainable value accrual requires user-generated assets. Games must enable players to create, own, and trade unique in-game items, maps, or mods. This transforms the economy from a closed-loop token sink into an open marketplace of creator labor.

The technical primitive is composable digital property. This requires non-custodial asset ownership via standards like ERC-1155 and ERC-6551, and a creator SDK for easy tooling. Platforms like Ronin and Immutable are building these rails.

Evidence: Axie Infinity's Ronin sidechain now processes over 10x more NFT transactions than ETH transfers, signaling a shift from pure token speculation to asset interaction.

protocol-spotlight
FROM SPECULATION TO CREATION

Builders on the Frontier: Who's Getting It Right?

Sustainable P2E economies require moving beyond token price pumps to empowering genuine digital craftsmanship and ownership.

01

Pixels: The Anti-Speculation Farm

Focuses on social gameplay and resource crafting over token rewards. The core loop is building and trading, not yield farming.

  • Key Insight: Daily active users > token price. ~150k DAU driven by gameplay.
  • Key Benefit: In-game resources (e.g., crops, animals) are the primary value objects, decoupling fun from market volatility.
150k+
Daily Users
~0%
Inflationary Rewards
02

Parallel: Asset-Rich, Speculation-Lite

Treats NFTs as composable game pieces first, financial assets second. Value accrues to card utility and lore, not just rarity.

  • Key Insight: A $90M Series A funded long-term development, not a token launch.
  • Key Benefit: Deep, CCG-style gameplay creates intrinsic demand for cards, establishing a floor independent of crypto market cycles.
$90M
Series A
CCG
Core Loop
03

The Problem: Axie Infinity's Hyperinflation Trap

Proved that tokenomics built on ponzinomics fail. SLP emissions created infinite sell pressure, collapsing the player-earner economy.

  • Key Failure: ~99% SLP price drop from ATH as supply vastly outstripped utility demand.
  • The Lesson: Sustainable P2E requires a hard cap on inflationary rewards and a sink-first, mint-second economy.
-99%
SLP Collapse
Ponzinomics
Failed Model
04

The Solution: Dynamic, Utility-Based Sinks

Burn mechanisms must be tied to player progression and creation, not just staking. See Dark Forest's on-chain zk proofs or AI Arena's model training.

  • Key Insight: Sinks should feel like gameplay, not a tax. Crafting, upgrading, and competing should be the primary token drains.
  • Key Benefit: Aligns token velocity with player skill and time investment, creating organic scarcity.
zk Proofs
Skill Sink
AI Training
Utility Sink
05

Ronin: The Infrastructure Bet

Built a dedicated gaming chain to solve UX and cost barriers. The bet is that seamless, sub-cent transactions enable new game mechanics.

  • Key Insight: ~2M monthly active addresses demonstrate that a tailored L1 can capture and retain users.
  • Key Benefit: Provides the scalable, cheap base layer for the next generation of asset-heavy games to experiment with true digital ownership.
2M+
Monthly Users
<$0.01
Avg. Tx Cost
06

The Future: Player Studios & UGC Platforms

The endgame is player-as-developer. Platforms like The Sandbox and Decentraland hint at it, but the model is still clunky.

  • Key Insight: True sustainability comes from users creating value for other users, forming a circular economy.
  • Key Benefit: Shifts the economic burden of content creation from the studio's token treasury to the community's creativity, enabling infinite gameplay loops.
UGC
Core Engine
Circular
Economy
counter-argument
THE FUNDAMENTAL MISMATCH

The Hard Truth: Creation is Fucking Hard

Sustainable P2E demands a shift from extracting speculative value to creating tangible utility, a transition most protocols are structurally incapable of making.

The core economic flaw is the conflation of player and investor incentives. Players are rewarded for consumption (playing), not creation (building). This creates a one-way value drain where token emissions must perpetually outpace new user deposits, a model perfected and exhausted by Axie Infinity.

Sustainable economies require production. Real-world economies thrive on goods and services, not just currency trading. In crypto, this translates to user-generated content (UGC) and composable assets. The failure of most P2E games is their inability to become platforms for creation, unlike Roblox or Minecraft.

Speculation cannibalizes creation. When the primary reward is a token whose price is the sole success metric, all activity optimizes for short-term exit liquidity. This kills long-term development cycles and makes building complex, fun gameplay—the actual product—economically irrational for developers.

Evidence: The total value locked (TVL) in gaming-specific chains like Ronin or Immutable X is a fraction of DeFi ecosystems. This capital isn't seeking fun; it's seeking yield. The player retention rate for top P2E titles rarely exceeds 30 days, proving the speculation loop fails to build a lasting user base.

FREQUENTLY ASKED QUESTIONS

CTO FAQ: The Practical Questions

Common questions about why sustainable Play-to-Earn (P2E) requires a fundamental shift from speculation to creation.

The core flaw is a reliance on inflationary token rewards and speculative asset appreciation to fund player earnings. This creates a Ponzi-like structure where new user capital is required to pay old users. Models like Axie Infinity's SLP emissions lead to hyperinflation, collapsing token value and player income when growth stalls.

takeaways
FROM SPECULATION TO CREATION

TL;DR for Busy Architects

Current P2E models are Ponzi schemes with extra steps. Sustainability requires shifting value from token inflation to user-generated assets.

01

The Problem: Extractive Tokenomics

Ponzi-like models rely on new player deposits to pay old players, leading to inevitable collapse. Value is extracted, not created.

  • Primary Sink: Token inflation for rewards.
  • Result: ~95% of P2E tokens are down >90% from ATH.
  • Core Flaw: No intrinsic value anchor beyond speculation.
>90%
Token Drawdown
~0
Sinks/Creation
02

The Solution: Creator-Centric Economies

Shift the economic engine from farming tokens to crafting tradable, composable assets. Think Roblox meets Ethereum.

  • Value Source: Player creativity (NFT items, mods, maps).
  • Protocol Role: Facilitates creation, ownership, and exchange.
  • Key Metric: Secondary sales volume as health indicator.
70%+
Creator Revenue Share
10x
Asset Reuse Potential
03

The Mechanism: Dynamic Sinks & Sustainable Yield

Replace inflationary token rewards with fees from a vibrant asset economy. Yield is funded by utility, not dilution.

  • Primary Sink: Transaction fees from asset trading/minting.
  • Yield Source: Revenue share from ecosystem activity.
  • Example: Axie Infinity's shift to Axie Origin and crafting.
-99%
Inflation Reduced
Sustainable
Yield Model
04

The Infrastructure: True Digital Property Rights

Sustainability requires assets to be sovereign, portable, and composable beyond the game's walled garden. This is a blockchain requirement.

  • Standard: ERC-6551 for NFT wallets/composability.
  • Interop: Assets usable across games/metaverses (e.g., Otherside).
  • Result: Assets retain value even if the primary game declines.
ERC-6551
Token Standard
Portable
Asset Value
05

The Proof: Look at Minecraft, Not Axie 2021

The enduring model is a platform for creation, not a casino for extraction. The game is the marketplace.

  • Blueprint: Minecraft mods/skins economy valued in billions.
  • Web3 Execution: Dark Forest's plugin ecosystem.
  • Verdict: Long-term retention > short-term hyperinflation.
$B+
Modding Economy
10Y+
Platform Lifespan
06

The Action: Architect for Composability

Build the game as a minimal, robust protocol. Let the community build the fun on top. Your token is a governance utility for this ecosystem.

  • Design Principle: Game engine as public good.
  • Token Utility: Govern asset standards, fee parameters.
  • Success Metric: Ratio of UGC to dev-created content.
Protocol-First
Design
UGC-Driven
Growth
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