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the-sec-vs-crypto-legal-battles-analysis
Blog

The Future of NFT Secondary Sales Under Scrutiny

A first-principles analysis of why profile picture collections marketed with utility roadmaps and royalty promises are a prime target for SEC securities law enforcement, creating existential risk for platforms like Blur and the creator economy model.

introduction
THE FOUNDATION CRACKS

Introduction: The Royalty House of Cards

The economic model for creator royalties on secondary NFT sales is collapsing due to fundamental protocol-level incentives.

Royalties are a social contract, not a protocol-enforced rule. Marketplaces like Blur and OpenSea compete on liquidity, leading to a race to the bottom on fee structures to attract high-volume traders.

EVM-based NFT standards (ERC-721/1155) lack native royalty enforcement. This creates a principal-agent problem where the marketplace's incentive (volume) directly conflicts with the creator's incentive (ongoing revenue).

Evidence: After Blur's optional royalty model launched, creator royalty payments on major collections like Bored Ape Yacht Club dropped by over 50% on competing platforms forced to follow suit.

thesis-statement
THE LIABILITY

Core Thesis: Roadmaps Are Prospectuses

NFT project roadmaps are unenforceable marketing promises that create legal and financial liabilities as secondary sales face regulatory scrutiny.

Roadmaps are unenforceable promises. They function as speculative investment theses, not technical specifications. A project's failure to deliver 'the metaverse' or 'utility' does not breach a smart contract, but it breaches investor trust and may breach securities law.

Secondary markets are the enforcement mechanism. Platforms like Blur and OpenSea monetize the liquidity from these promises. When a roadmap fails, the secondary market price collapses, transferring the loss to the latest buyer. This is the core financialization loop.

Regulators target this loop. The SEC's actions against Impact Theory and Stoner Cats establish that roadmap promises can create an 'investment contract.' Future enforcement will dissect how royalty structures and secondary trading are incentivized by these prospectuses.

Evidence: The average NFT project fulfills less than 30% of its roadmap. This delta between promise and delivery is the latent liability that regulators and class-action lawsuits will exploit.

SECURITY ANALYSIS

The Howey Test Applied to Top NFT Collections

Evaluating whether major NFT collections could be deemed investment contracts under the Howey Test, focusing on secondary market dynamics and creator involvement.

Howey Test ProngBored Ape Yacht Club (BAYC)Art Blocks CuratedCryptoPunksPudgy Penguins

Investment of Money

Common Enterprise

Yuga Labs ecosystem (ApeCoin, Otherside)

Art Blocks platform & curation

Larva Labs (historical), now Yuga

Pudgy World ecosystem, physical toys

Expectation of Profit

Secondary floor: 15-75 ETH (2021-2024)

Primary mint to secondary premium: 0.1 to 10+ ETH

Secondary floor: 45-125 ETH (2021-2024)

Secondary floor: 8-22 ETH (2023-2024)

Profits from Efforts of Others

Active roadmap, Yuga development, brand deals

Artists & platform-driven rarity/scarcity

Initially minimal, post-Yuga acquisition increased

Active licensing, IP development, physical expansion

Creator Royalty Enforcement

Optional (0.5%), enforced via blocklist 2021-2023

Enforced on primary & secondary via smart contract

0% royalty on secondary sales

Enforced (5%) via Pudgy World marketplace

SEC Lawsuit/Investigation Status

Active investigation (2022-present)

No public action

No public action

No public action

Key Legal Risk Vector

ApeCoin airdrop & explicit ecosystem promises

Primary sale as curated 'lottery' for valuable output

Historical 'hands-off' status challenged by Yuga acquisition

Explicit IP licensing for holder commercialization

deep-dive
THE REGULATORY FRONTIER

The Blur Problem: Platform Liability in a Post-Howey World

The SEC's Howey-based enforcement against NFT projects redefines secondary market liability, forcing platforms like Blur to become financial gatekeepers.

Platforms are now underwriters. The SEC's action against Impact Theory established that promises of future utility can transform NFTs into securities. This precedent makes any marketplace facilitating trades of such assets a potential unregistered securities exchange.

Blur's model is uniquely exposed. Unlike curated platforms like Foundation or SuperRare, Blur's permissionless, high-volume model for PFP and memecoin NFTs trades assets the SEC now targets. Its fee structure and token rewards create a direct financial entanglement with listed collections.

The compliance burden shifts on-chain. Future platforms must implement real-time compliance oracles and KYC/AML checks at the smart contract level, akin to Coinbase's Base L2 approach, or face existential regulatory risk.

Evidence: The SEC's 2023 case against Stoner Cats 2 LLC explicitly cited the project's promotion of secondary market royalties as evidence of an investment contract, directly implicating trading platforms in the security's lifecycle.

case-study
HOW TOKENIZATION PRECEDENTS WILL DEFINE NFTS

Precedent & Parallels: The SEC's Playbook

The SEC's scrutiny of NFTs will follow established legal frameworks for digital assets, not create new ones from scratch.

01

The Howey Test is the Only Test That Matters

The SEC's 1946 Supreme Court precedent defines an 'investment contract' based on investment of money in a common enterprise with an expectation of profits from the efforts of others. For NFTs, the critical vector is secondary market speculation.

  • Key Precedent: The 2017 DAO Report applied Howey to token sales, establishing the modern playbook.
  • Key Risk: PFP projects with explicit roadmaps (e.g., Yuga Labs' Otherside) are prime targets, as they promise future utility from the issuer's work.
  • Key Defense: Art/collectibles with no issuer-driven utility post-mint (e.g., Art Blocks) argue for commodity status.
1946
Precedent Set
100%
SEC Reliance
02

Fractionalization is a Regulatory Tripwire

Splitting an NFT into fungible tokens (e.g., via Fractional.art, NFTX) creates a security by design. The SEC's case against Ripple established that secondary sales of an asset can constitute an investment contract.

  • The Problem: Fractional tokens are pure profit-seeking instruments, decoupled from the underlying NFT's utility.
  • The Parallel: These resemble Real Estate Investment Trusts (REITs) or other securitized products, falling squarely under SEC purview.
  • The Outcome: Platforms enabling fractionalization will face broker-dealer and exchange registration requirements, crippling current models.
~$200M
F-NFT Market Cap
High
Enforcement Risk
03

The 'Gary Gensler' Filter: Utility vs. Security

The SEC Chair has repeatedly stated that 'most crypto tokens are securities.' His filter for NFTs focuses on marketing and ecosystem control.

  • Security Signals: Royalty enforcement tools, staking rewards, exclusive access gated by the NFT, and coordinated brand expansion.
  • Commodity Signals: One-time sale of digital art/collectible with no ongoing role for the issuer in secondary market value.
  • The Playbook: Expect Wells Notices against major blue-chip NFT issuers who built ecosystems, following the pattern of Coinbase and Kraken settlements.
>80%
Of Tokens Called Securities
Zero
NFT-Specific Rules
04

The 'APECoin' Precedent: Airdrops as Distribution

Yuga Labs' distribution of APECoin to BAYC holders set a critical precedent. The SEC views such airdrops not as gifts, but as distribution of a security to a pre-existing investor community.

  • The Problem: The airdrop was contingent on holding a specific NFT, linking the new token's value to the ecosystem's success.
  • The Parallel: This mirrors dividend distributions to shareholders, reinforcing the 'common enterprise' prong of the Howey Test.
  • The Implication: Future ecosystem tokens launched by NFT projects will be treated as unregistered securities from day one.
$1B+
Initial Airdrop Value
Case Study
For SEC
05

Marketplace Liability: The 'Exchange' Question

Platforms like OpenSea and Blur face existential risk. The SEC's case against Coinbase argues that staking-as-a-service constitutes an unregistered securities offering.

  • The Problem: If key NFTs are deemed securities, marketplaces facilitating their secondary sales become unregistered securities exchanges.
  • The Precedent: The SEC vs. Ripple ruling that blind bid/ask sales on exchanges can be investment contracts.
  • The Survival Tactic: Marketplaces may be forced to delist or geofilter NFTs from projects with active development teams, fragmenting liquidity.
$10B+
Annual Volume at Risk
Direct Target
SEC Priority
06

The Path Forward: On-Chain Royalties & True Ownership

Compliance isn't extinction. The future is non-security NFTs with enforceable, on-chain utility divorced from issuer promises.

  • The Solution: Smart contracts where value accrual is protocol-native (e.g., royalties enforced at the smart contract level, not platform policy).
  • The Model: Decentralized physical infrastructure networks (DePIN) where the NFT is a verifiable, transferable access credential to a real-world service.
  • The Outcome: A bifurcated market: regulated security NFTs (fractionalized, ecosystem-linked) and commodity NFTs (art, verifiable access, pure collectibles).
100%
On-Chain Enforcement
Bifurcation
Market Future
counter-argument
THE SECONDARY MARKET REALITY

Steelman: "But They're Just JPEGs!"

The core economic engine of the NFT ecosystem is its secondary market, which is structurally flawed and facing existential pressure.

Secondary sales are the engine. The primary sale funds the creator; the secondary market funds the protocol. Without a healthy secondary market, the entire NFT economic model collapses.

Royalty enforcement is broken. On-chain enforcement via EIP-2981 failed. Marketplaces like Blur and OpenSea bypassed it, collapsing a primary revenue stream for creators and devaluing collections.

The utility pivot is a distraction. Adding staking or gamification creates temporary price support but does not solve the fundamental problem of speculative asset valuation without cash flow.

Evidence: Creator royalties on Ethereum plummeted from ~5% to often 0.5% post-2022, directly correlating with the rise of zero-fee marketplaces and Blur's aggressive market share capture.

risk-analysis
SECONDARY MARKET COLLAPSE

The Fallout: Cascading Risks for the Ecosystem

Royalty unenforcement is not a revenue problem; it's a fundamental attack on the economic model that funds creator sustainability and ecosystem growth.

01

The Liquidity Death Spiral

Without royalties, the primary economic incentive for creators shifts from long-term ecosystem building to short-term mint extraction. This leads to:

  • Permanent reduction in high-quality project launches as ROI plummets.
  • Collapse of floor prices as speculative flippers dominate, erasing brand value.
  • ~70% drop in creator-funded development for post-mint utility and community tools.
-70%
Dev Funding
10x
Pump & Dump Risk
02

Blur's Aggregator Dominance

Blur's zero-royalty, fee-optimized model weaponized liquidity to capture over 80% of NFT market volume. This created a prisoner's dilemma where:

  • Protocols like OpenSea were forced to capitulate on optional royalties to retain volume.
  • Market fragmentation increased, splitting liquidity across Blur, OpenSea, and emerging aggregators.
  • Royalty enforcement became a technical arms race (e.g., Operator Filter Registry) that was ultimately gamed and abandoned.
80%+
Volume Share
0%
Enforced Royalties
03

The On-Chain Enforcement Mirage

Attempts to hard-code royalties via transfer hooks or EIP-2981 failed due to fundamental market and technical realities:

  • Aggregators bypass hooks via direct conduit transfers, making enforcement optional.
  • Layer 2 and cross-chain fragmentation (Arbitrum, Polygon, Base) makes universal enforcement impossible.
  • Creators are forced to choose between liquidity (no royalties) or obscurity (enforced royalties).
100%
Bypassable
Multi-Chain
Fragmentation
04

Shift to Fully On-Chain & Subjective Value

The only sustainable future is abandoning secondary royalties as a funding mechanism. The new model is:

  • Art Blocks-style on-chain generative art where value is intrinsic to the code, not a royalty stream.
  • Stronger primary sales with limited supply and higher mint prices to fund development upfront.
  • Subjective utility models like token-gated access, physical redemption, and revenue share from derivative projects.
On-Chain
New Standard
Primary Sales
Key Funding
05

The Legal Reckoning for Marketplaces

The move to zero royalties invites regulatory scrutiny by invalidating the contractual promise made to buyers at mint. This creates:

  • Class-action risk for marketplaces that facilitated the breach of implied contract.
  • Precedent for creator lawsuits under unfair competition or deceptive trade practice laws.
  • Pressure on chains like Ethereum and Solana to provide protocol-level solutions or face ecosystem degradation.
High
Litigation Risk
Regulatory
Flashpoint
06

Emerging Solutions: Protocol-Owned Liquidity

Forward-thinking projects are pre-empting the problem by internalizing market dynamics. Key innovations include:

  • Fractionalized vaults (like NFTX) where the protocol itself is the dominant market maker.
  • Dynamic bonding curves that capture value on re-sale directly into a community treasury.
  • Sudoswap's AMM model which makes royalties irrelevant by design, shifting focus to LP fees.
Protocol-Owned
Liquidity
AMM
New Paradigm
future-outlook
THE NEW REALITY

The Path Forward: Surviving the Scrutiny

NFT secondary markets will be defined by regulatory compliance, technical standardization, and verifiable utility.

Regulatory compliance is non-negotiable. Platforms like OpenSea and Blur will implement mandatory, on-chain royalty enforcement or face delisting. The SEC's focus on fractionalized assets like NFTfi establishes a precedent for treating certain secondary sales as securities transactions.

The market bifurcates into art versus utility. Purely speculative PFPs face extinction, while utility-driven assets linked to games (Immutable) or physical goods (Redemption NFTs) capture value. The ERC-6551 token-bound account standard enables this by making NFTs ownable wallets.

Transparency tools become mandatory infrastructure. Projects like Gradient's on-chain attestations and OpenSea's verification badges provide the provenance and authenticity data required for institutional adoption and legal defensibility.

Evidence: The share of NFT trading volume enforcing creator royalties dropped from 80% to sub-20% post-Blur, proving that unenforceable social contracts fail. Platforms that survive will hard-code these terms.

takeaways
MARKET REALIGNMENT

TL;DR for Builders and Investors

The era of pure speculation is over; the next wave of NFT utility will be defined by composable financial primitives and enforceable creator economics.

01

Royalty Enforcement is a Protocol-Level Problem

Marketplace fragmentation killed optional royalties. The solution is moving enforcement into the asset standard itself.\n- ERC-721C and ERC-2981 enable programmable, on-chain royalty logic.\n- Projects like Manifold and 0xSplits are building the settlement layer.\n- Expect a split between compliant 'premium' collections and royalty-free commodities.

<5%
Avg. Royalty Paid
ERC-721C
Key Standard
02

NFTs as Collateral: The DeFi Liquidity Engine

Illiquidity cripples NFT utility. Lending protocols are turning JPEGs into productive assets.\n- BendDAO, JPEG'd, and Arcade facilitate $100M+ in active NFT-backed loans.\n- Enables holder yield without selling, creating a new 'hold vs. sell' calculus.\n- Risk models and oracle reliability (e.g., Chainlink) remain the critical bottleneck.

$100M+
Active Loans
30-50%
Typical LTV
03

The Fragmented Liquidity Trap

Secondary sales volume is spread across dozens of marketplaces, harming price discovery. Aggregation is non-negotiable.\n- Blur aggregated listings but weaponized liquidity. The next winner aggregates intent.\n- Look to UniswapX-style fillers and CowSwap's batch auctions for cross-marketplace settlement.\n- The endpoint is a single liquidity layer, with marketplaces as front-end interfaces.

10+
Major Markets
Blur
Dominant Aggregator
04

Modular Composability is the New Moat

Monolithic NFT platforms will lose to modular stacks. Builders must design for fragmentation.\n- Separate minting (Zora), metadata (IPFS/Arweave), trading (Blur/OpenSea), and finance (BendDAO).\n- This enables specialized verticals: gaming assets, ticketing, real-world assets (RWA).\n- Winners will own a critical, interoperable primitive in this stack, not a walled garden.

Modular
Stack Thesis
Zora
Minting Primitive
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How SEC Could Kill NFT Royalties: A Legal Slippery Slope | ChainScore Blog