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the-creator-economy-web2-vs-web3
Blog

Why On-Chain Royalties Are Non-Negotiable for the Future of Creativity

A technical and economic analysis arguing that programmable, on-chain royalties are the sole credible defense against platform rent-extraction, enabling a sustainable, permissionless creator economy.

introduction
THE EXTRACTION

The Broken Promise: How Web2's Creator Economy Became a Rentier's Paradise

Web2 platforms captured value through data ownership and opaque terms, creating a system that extracts rent from creators rather than empowering them.

Platforms are rent-seekers. YouTube, Spotify, and Instagram own creator relationships and data, enabling them to unilaterally change revenue splits and algorithm rules. This centralization of control creates an adversarial business model where platform profit is inversely related to creator autonomy.

On-chain royalties are property rights. Smart contracts on Ethereum or Solana encode creator ownership into the asset itself. Protocols like Manifold and Zora enable perpetual, programmable revenue splits that execute automatically on secondary sales, removing the need for a trusted intermediary to enforce terms.

Code replaces trust. Web2 relies on corporate policy, which is mutable and often predatory. On-chain logic, verified by networks like Arbitrum or Base, provides immutable economic alignment. The creator's cut is a function call, not a favor from a platform's finance department.

Evidence: The 0% royalty pivot. In 2022, major NFT marketplaces like Blur and OpenSea optionalized royalties, proving Web2-style extraction migrates on-chain without enforceable code. This triggered the rise of royalty-enforcing protocols and EIP-2981, demonstrating the market's demand for programmable creator economics.

thesis-statement
THE ECONOMIC IMPERATIVE

The Core Argument: Property Rights Require Enforceable Contracts

On-chain royalties are the only mechanism that transforms digital ownership from a social promise into an economically enforceable right.

Programmable property rights are the core innovation of NFTs. Without them, an NFT is just a receipt for a JPEG. Platforms like OpenSea and Blur that treat royalties as optional destroy the asset's fundamental value proposition, reverting to a patronage model.

Enforcement is not optional. A right without an enforcement mechanism is a suggestion. On-chain logic, via standards like ERC-2981 or EIP-6968, makes royalty payment a cryptographic certainty, not a marketplace policy debate. This is the difference between a contract and a handshake.

The creator economy scales with automated, trustless payments. Compare the manual, error-prone licensing of Web2 (Spotify, YouTube) to the immutable revenue streams enabled by on-chain splits in protocols like Manifold or Zora. The latter creates a viable, scalable profession for digital creators.

Evidence: After Blur made royalties optional, royalty payments for top collections fell by over 90%. This empirical data proves that off-chain social consensus fails; only on-chain code is law.

PROTOCOL-LEVEL ENFORCEMENT

The Royalty Enforcement Spectrum: A Builder's Scorecard

A technical comparison of on-chain royalty enforcement mechanisms, analyzing the trade-offs for creators, marketplaces, and collectors.

Enforcement MechanismCreator-Defined (e.g., EIP-2981)Marketplace-Optional (e.g., Blur)Fully Enforced (e.g., Manifold, Zora)

Royalty Enforcement Guarantee

Weak (Signaling Only)

Voluntary / Gamified

Strong (Protocol-Level)

Primary Sales Royalty

0% (Not Applicable)

0.5% - 1%

5% - 10%

Secondary Sales Royalty

0% - 10% (Voluntary)

0% (Default, can be opted-in)

5% - 10% (Immutable)

On-Chain Enforcement Logic

Off-chain indexer reliance

Centralized marketplace policy

Smart contract transfer hooks

Creator Sovereignty

High (Set & Signal)

Low (Subject to Policy)

Absolute (Coded into NFT)

Marketplace Flexibility

High (Can Ignore)

High (Controls Policy)

None (Must Comply)

Technical Implementation

ERC-721/1155 Metadata Extension

Custom Marketplace Logic

ERC-721C, Transfer Hooks, ERC-6551

deep-dive
THE ENFORCEMENT MECHANISM

First Principles: Why Code is the Only Credible Neutral

On-chain royalties are the only credible-neutral mechanism for creator compensation, as they are enforced by the protocol itself, not by the goodwill of marketplaces.

Code is the only law that provides credible neutrality. A marketplace's policy is a mutable promise; a smart contract's logic is an immutable rule. This is the core distinction between platforms like OpenSea, which can toggle royalty enforcement, and a protocol like EIP-2981, which defines a standard.

Enforcement at the settlement layer is non-negotiable. Royalties must be a mandatory deduction in the transaction's finality, akin to a protocol fee. This is the architectural lesson from Blur's market share surge following optional royalty policies on competing platforms.

The alternative is rent-seeking intermediaries. Without on-chain enforcement, marketplaces become gatekeepers of value flow, deciding which creators get paid. This recreates the extractive Web2 model that crypto-native systems like Arbitrum Nova or Zora Protocol were built to dismantle.

Evidence: Creator earnings on Manifold's Royalty Registry-enforced contracts are demonstrably higher and more consistent than on platforms relying on policy-based enforcement, proving the economic superiority of code-level guarantees.

counter-argument
THE COUNTER-ARGUMENT

Steelmanning the Opposition: Liquidity, Complexity, and 'Freedom'

A clear-eyed analysis of the strongest arguments against on-chain royalties, revealing their fundamental flaws.

The liquidity argument is a red herring. Opponents claim royalties fragment liquidity and hurt creators by reducing trading volume. This ignores that Blur's wash trading and OpenSea's fee wars already create toxic, artificial volume. Real liquidity follows utility, not just price discovery.

Protocol complexity is a solved problem. Adding royalty logic is trivial for modern EVM chains. The ERC-2981 standard and Seaport 1.5 demonstrate this. The real complexity is in policing non-compliant marketplaces, not the core mechanic.

'Freedom to trade' is a libertarian fantasy. This argument prioritizes speculator convenience over creator sustainability. It creates a tragedy of the commons where short-term extractive behavior destroys the long-term cultural asset being traded.

Evidence: Look at music streaming. Platforms like Spotify and Apple Music enforce royalties at the protocol layer. The result is a $17B annual industry for creators, not a race to zero. Web3's opt-in model is its fatal flaw.

protocol-spotlight
THE ENFORCEMENT LAYER

Builder's Toolkit: Protocols Making On-Chain Royalties Real

Marketplaces that bypass creator royalties are a tax on innovation. These protocols are building the infrastructure to make on-chain royalties non-negotiable.

01

Manifold: The Creator-First Licensing Standard

The Problem: ERC-721/1155 have no native royalty field, forcing reliance on marketplace goodwill. The Solution: ERC-721C introduces on-chain, configurable royalty logic with enforcement hooks. It's a programmable standard, not a static percentage.

  • Creator-Controlled: Royalty rules and splits are set in the smart contract, not a registry.
  • Gas-Efficient: Adds minimal overhead vs. basic transfers, with ~5-10% gas increase.
  • Adoption Vector: Backed by major platforms like OpenSea and integrated into creator tooling.
ERC-721C
Standard
On-Chain
Enforcement
02

EIP-7504: The Protocol-Native Revenue Engine

The Problem: Royalties are an afterthought, a tax applied post-trade. They should be a first-class primitive. The Solution: This proposed EIP bakes a royalty payment mechanism directly into the core transfer logic of tokens. It makes paying the creator as fundamental as updating the owner's balance.

  • Settlement Guarantee: Royalties are non-optional and atomic with the transfer.
  • Protocol-Level: Moves enforcement from marketplace policy to Ethereum consensus.
  • Future-Proof: Designed for a multi-chain world, enabling clean cross-chain royalty flows.
Core EIP
Scope
Atomic
Settlement
03

Sound.xyz: The Vertical Integration Playbook

The Problem: Generic marketplaces optimize for volume, not artist sustainability. The Solution: Full-stack ownership of the music NFT experience—from minting to marketplace to player—allows for hard-coded, non-negotiable royalty enforcement.

  • End-to-End Control: The protocol defines the rules; the marketplace and player enforce them.
  • Proven Model: Has facilitated $50M+ in primary sales with guaranteed secondary royalties.
  • Strategic Leverage: Demonstrates that the most effective enforcement comes from owning the entire value chain, not fighting aggregators.
$50M+
Primary Sales
Full-Stack
Model
04

The Blur Wars: Why Market Forces Alone Fail

The Problem: In a purely competitive landscape, the marketplace with the lowest fees (including waived royalties) wins volume, creating a race to the bottom. The Solution: Analysis of the Blur vs. OpenSea war proves that code, not policy, is the only reliable enforcement. Blur's optional royalty model forced universal capitulation.

  • Market Reality: Volume follows liquidity and low cost, not ethical commitments.
  • The Takeaway: This conflict was the catalyst for ERC-721C and EIP-7504. It proved that royalty enforcement must be trustless and exist outside marketplace business models.
>80%
Market Share Shift
Catalyst
For Standards
risk-analysis
CRITICAL FAILURE MODES

The Bear Case: Where On-Chain Royalties Could Fail

Ignoring these systemic risks turns a creator-first promise into a technical and economic liability.

01

The Liquidity Death Spiral

Enforcing royalties on-chain can fragment liquidity and kill secondary market volume. If a collection's floor price is $100 with royalties but $80 without, arbitrageurs and traders will migrate to the cheaper, non-compliant fork, starving the original of fees.

  • Market Fragmentation: Blur's optional royalties proved traders prioritize cost over creator support.
  • Value Extraction: Royalties become a tax that liquidity flees, creating a race to the bottom.
  • Result: A 0% royalty on a dead market yields less than a 5% royalty on a vibrant one.
-90%
Volume Risk
Race to 0%
Equilibrium
02

The Protocol Bloat Trap

Forcing royalty logic into core transfer functions (ERC-721, ERC-1155) adds permanent overhead for all users, even for non-royalty assets. This violates the Unix philosophy and increases gas costs and complexity for the entire ecosystem.

  • Universal Tax: Every transfer pays for a feature only some NFTs use.
  • Innovation Drag: New standards (ERC-6551, ERC-404) must awkwardly retrofit royalty logic.
  • Scalability Hit: Adds ~10-20k gas per transfer, a non-trivial cost at scale.
+20k gas
Per Transfer
All Users Pay
Inefficiency
03

The Enforcement Illusion

On-chain code is not law if marketplaces and aggregators can bypass it. A smart contract can mandate a fee, but a centralized marketplace's order book or a private pool (like Sudoswap) can ignore it. True enforcement requires monopolistic control over liquidity, which is antithetical to decentralized finance.

  • Bypass Vectors: Private pools, off-chain order books, and wrapper contracts.
  • Centralization Pressure: Leads to whitelisted marketplaces, killing permissionless innovation.
  • Reality: The most efficient market will always route around the fee.
Multiple
Bypass Vectors
Inevitable
Arbitrage
04

The Creator-Collector Misalignment

Royalties imposed after the initial sale are a retroactive change to the social contract. Collectors who bought an asset under one set of economic rules see their asset's liquidity and value penalized by new rules. This breeds community distrust and litigation risk.

  • Breach of Trust: Changes the fundamental economics of a held asset.
  • Legal Gray Zone: Could be viewed as an unenforceable adhesion contract.
  • Outcome: Alienates the core holder base necessary for long-term project health.
High
Trust Cost
Holder Exodus
Risk
05

The Innovation Stifle (See: Blur & OpenSea)

The 2022-23 royalty wars between Blur and OpenSea demonstrated that aggressive, optional royalty policies force all marketplaces to compete on fee elimination. This creates a prisoner's dilemma where no single actor can uphold royalties without losing volume, crushing the business model of creator-centric platforms.

  • Prisoner's Dilemma: OpenSea's fee enforcement led to immediate volume loss to Blur.
  • Winner-Take-All: Competition optimizes for trader, not creator, economics.
  • Data Point: Blur captured ~80% of NFT volume by making royalties optional.
~80%
Volume Shift
Race to Bottom
Market Dynamic
06

The Inflexible Revenue Model

Hardcoding a static royalty percentage ignores the lifecycle of creative work. A 10% fee on a blue-chip PFP is sustainable; the same fee on a high-velocity gaming asset or fractionalized piece is prohibitive. On-chain enforcement lacks the nuance for dynamic, context-aware fee structures.

  • One-Size-Fits-None: Static percentages don't suit all asset classes (art, gaming, music).
  • Kills Micro-Transactions: Makes high-frequency, low-value trading economically impossible.
  • Future-Proofing Fail: Cannot adapt to new models like streaming royalties or revenue sharing.
Static %
No Nuance
Kills Micro-TX
Use Case Loss
future-outlook
THE CREATOR STACK

The Next 24 Months: Settlement Wars and New Primitives

On-chain royalties are the foundational primitive for a sustainable, programmable creator economy.

Royalties are a settlement primitive. They are not a marketplace feature but a programmable revenue stream embedded in the asset's DNA, enforced at the settlement layer by protocols like ERC-721C and Manifold's Royalty Registry. This separates the value of creation from the volatility of platform policies.

The alternative is parasitic extraction. Without enforceable on-chain royalties, value accrues solely to traders and liquidity providers, as seen on Blur and OpenSea's optional model. This creates a zero-sum game where creators subsidize speculation, destroying long-term ecosystem incentives.

New primitives enable complex economies. Standards like ERC-7007 for AI-generated content and composable royalty streams allow for automated revenue splits, secondary sales to fund ongoing projects, and direct integration with DeFi for yield. This is the infrastructure for creativity as a verifiable asset class.

Evidence: The $3.8B in creator royalties paid on Ethereum mainnet before the fee war demonstrates latent demand. Protocols with hard-coded royalties, like Art Blocks, maintain higher creator loyalty and project longevity compared to extractive marketplaces.

takeaways
THE CREATOR ECONOMY INFRASTRUCTURE

TL;DR for CTOs and Architects

On-chain royalties are not a feature; they are a foundational protocol primitive for sustainable digital asset economies.

01

The Problem: Protocol-Level Royalty Bypass

Marketplaces like Blur and Seaport bypass creator fees by settling trades in the mempool, exploiting the separation of execution and settlement. This breaks the fundamental economic promise of NFTs.

  • Result: Royalty enforcement drops from ~5% to <0.5% on major collections.
  • Architectural Flaw: Application-layer logic is overridden by settlement-layer indifference.
<0.5%
Effective Royalty
$2.8B+
Volume Bypassed (2023)
02

The Solution: Settlement-Layer Enforcement

Embed royalty logic at the token contract or protocol level, making it a non-negotiable transaction parameter. This mirrors how ERC-20 transfers inherently respect tokenomics.

  • Examples: ERC-2981 (standard interface), Manifold's Royalty Registry, and custom ERC-721C (transfer validation).
  • Outcome: Royalties become a settlement guarantee, not a marketplace policy.
100%
Enforcement Rate
Gas+
Overhead
03

The Network Effect: Composability & Value Capture

On-chain royalties transform NFTs from static JPEGs into programmable, revenue-generating assets. This unlocks new financial primitives.

  • Enables: Royalty-backed lending (e.g., Arcade.xyz), fractionalized cash flows, and automated creator treasuries.
  • Result: TVL in NFTfi protocols grows 10x as underlying assets gain verifiable yield.
10x
NFTfi TVL Growth
New Asset Class
Creates
04

The Alternative: A Race to Zero & Protocol Irrelevance

Without enforceable royalties, NFT ecosystems devolve into pure speculation. Creators migrate to platforms with better economics, draining liquidity and developer talent.

  • Historical Precedent: The music streaming wars, where artist payouts dictated platform longevity.
  • Risk: Layer 1/Layer 2 chains that fail to prioritize this infrastructure will cede the creative economy to those that do.
-90%
Creator Retention
High
Protocol Risk
05

The Technical Debt: Ignoring It Costs More

Retrofitting royalty enforcement after a marketplace ecosystem is established is a political and technical nightmare. Building it in from day one is trivial.

  • Cost of Delay: Forking community, alienating creators, and complex contract migrations.
  • Best Practice: Treat royalties as a core token standard parameter, like symbol or decimals.
10x
Retrofit Cost
Day One
Optimal Implementation
06

The Bigger Picture: Aligning Web3 Incentives

Sustainable blockchains require sustainable applications. On-chain royalties align long-term incentives between creators, collectors, and the underlying protocol.

  • Drives: Recurring protocol revenue via gas fee volume from secondary sales.
  • Proven By: Ethereum's dominance in NFTs is partly due to its robust, developer-first smart contract environment for such experiments.
Aligned
Incentive Model
Recurring Revenue
For L1/L2
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On-Chain Royalties Are Non-Negotiable for Web3 Creativity | ChainScore Blog