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the-creator-economy-web2-vs-web3
Blog

The Future of Value Capture Is Dynamic NFT Royalties

Static, one-size-fits-all NFT royalties are a market failure. We argue for on-chain, programmatically adjustable royalties based on holding period and sale velocity as the only sustainable model for creator economies.

introduction
THE BREAKDOWN

The Royalty Rebellion and the Static Model's Failure

Static NFT royalties failed because they ignored fundamental game theory, leading to a market-wide enforcement crisis.

Static royalties are unenforceable. The 2022-2023 royalty rebellion proved that on-chain percentages are mere suggestions. Marketplaces like Blur and OpenSea bypassed them to win volume, creating a classic prisoner's dilemma where no single platform could enforce rules alone.

The failure is structural. Static models treat value capture as a one-time event at sale. They ignore the ongoing utility and secondary market velocity that an NFT accrues post-mint. This misalignment forces creators to front-load value into mint price.

Dynamic royalties realign incentives. Protocols like Manifold's Royalty Registry and 0xSplits enable programmable logic. Royalties can scale with resale frequency, tier based on holder duration, or link to off-chain metrics, creating continuous value alignment between creator and collector.

Evidence: After Blur's optional royalty policy, creator earnings on major collections plummeted by over 90%. This collapse directly triggered the development of enforceable standards like EIP-2981 and EIP-721C, which empower creators to blacklist non-compliant marketplaces.

thesis-statement
THE MECHANISM

Core Thesis: Intelligence Through On-Chain Programmability

Dynamic, programmable royalties transform NFTs from static assets into intelligent, cash-flow generating primitives.

Dynamic royalties are the mechanism for capturing value from secondary market activity. Static royalties are a blunt instrument; programmable logic enables revenue models that reflect actual usage and market conditions.

On-chain programmability creates intelligence by embedding business logic directly into the asset. This moves beyond simple percentage splits to conditional logic based on time, price, or holder behavior, as pioneered by protocols like Manifold's Royalty Registry.

The future is composable cash flows, not one-time sales. An NFT's smart contract becomes a treasury, automatically routing royalties to stakers, funding DAO treasuries, or reinvesting in protocol-owned liquidity, similar to ERC-4626 vault logic.

Evidence: Platforms like Zora and Sound.xyz are building marketplaces where creator economics are a programmable layer, not a fixed parameter, enabling experiments in patronage and access gating.

THE FUTURE OF VALUE CAPTURE

Static vs. Dynamic Royalty Mechanics: A Comparative Analysis

A data-driven comparison of NFT royalty models, analyzing creator monetization, market efficiency, and protocol complexity.

Feature / MetricStatic RoyaltiesOn-Chain Dynamic RoyaltiesOff-Chain / Intent-Based Dynamic

Royalty Enforcement Mechanism

Hard-coded in NFT contract

Programmable via on-chain logic (e.g., ERC-2981 with hooks)

Enforced via off-chain solvers & intents (e.g., UniswapX, CowSwap)

Royalty Flexibility

Fixed percentage, immutable post-deploy

Real-time adjustment based on volume, holder status, time

Context-aware pricing via batch auctions & MEV capture

Secondary Market Compliance

Reliant on marketplace opt-in; <50% effective rate

Enforced at the contract level; ~100% effective rate

Enforced via order flow aggregation; >90% effective rate

Protocol Integration Complexity

Low; simple fee parameter

High; requires upgradable logic or modular hooks (e.g., EIP-7503)

Medium; relies on solver networks and intent standards

Creator Revenue Potential (vs. Static Baseline)

Baseline (1x)

Up to 3x via tiered rewards and burn mechanics

Up to 5x via MEV redistribution and cross-chain volume

Primary Use Case

Simple collectibles, one-off art

Gaming assets, subscription NFTs, loyalty programs

High-frequency trading, DeFi-NFT composability, cross-chain assets

Key Protocols / Standards

ERC-721, ERC-1155

ERC-2981, Manifold, Zora

UniswapX, CowSwap, Across Protocol

Gas Overhead for Royalty Logic

None (baked into mint cost)

5k-20k gas per secondary tx

Offloaded to solver; end-user pays <5k gas

deep-dive
THE INCENTIVE MECHANISM

Architecting the Dynamic Engine: Holding Period & Velocity

Dynamic royalties use on-chain behavior to create a self-reinforcing flywheel for value capture.

Holding period is the primary signal. A longer holding period demonstrates conviction, reducing speculative churn and aligning holder interests with long-term project health. This metric is a direct proxy for loyalty and reduces the need for manual curation.

Velocity creates a negative feedback loop. High-frequency trading (HFT) bots and wash traders increase transaction volume but extract value. Dynamic systems penalize this behavior by increasing royalty fees on short-term flips, making parasitic strategies unprofitable.

The mechanism is a bonding curve. Royalty rates adjust algorithmically based on the time between an NFT's last sale and its current sale. Projects like Manifold Studio and Zora are pioneering these programmable fee structures, moving beyond static percentages.

Evidence: On platforms with static royalties, over 70% of secondary volume can be wash trading. Dynamic models, as prototyped by 0xSplits and EIP-2981 extensions, directly attack this inefficiency by taxing velocity.

protocol-spotlight
THE FUTURE OF VALUE CAPTURE IS DYNAMIC NFT ROYALTIES

Protocols Building the Dynamic Future

Static royalties are a broken model. The next wave of NFT infrastructure uses programmable logic to align incentives between creators, collectors, and ecosystems.

01

Manifold: Creator-Owned Smart Contracts

The Problem: Artists are locked into platform-controlled, one-size-fits-all royalty contracts. The Solution: Manifold provides self-service, non-custodial smart contract tooling that puts creators in control. This enables dynamic, on-chain logic for royalties and minting.

  • Creator Sovereignty: Deploy your own ERC-721/1155 contracts with embedded, unbreakable royalty rules.
  • Dynamic Foundation: Serves as the base layer for projects like Sound.xyz and Highlight to build custom royalty schemes.
100k+
Contracts Deployed
$1B+
Secondary Volume
02

0xSplits: Programmable Revenue Distribution

The Problem: Revenue sharing is static and manual, failing to adapt to contributor roles or performance. The Solution: 0xSplits is a composable primitive for real-time, on-chain value distribution. It turns a multi-sig into a dynamic, automated payment rail.

  • Granular Logic: Split revenue based on time, NFT ownership, or off-chain data via oracles.
  • Composability: Used by Zora, Sound.xyz, and Mirror to power dynamic creator funds and DAO treasuries.
$500M+
Value Routed
0%
Protocol Fee
03

The Royalty War is a Red Herring

The Problem: The market is fixated on the binary debate of "royalties on/off," which is a race to the bottom. The Solution: Dynamic royalties move beyond enforcement to create value-aligned ecosystems. Think tiered access, revenue-sharing pools, and collector rewards.

  • Incentive Design: Higher royalties for flippers, lower for long-term holders.
  • Protocol-Level Integration: Future Blur and OpenSea models will compete on programmable value capture, not just fee removal.
10-50%
Potential Yield
New GTM
For Creators
04

Highlight: On-Chain Loyalty Programs

The Problem: NFT utility is often a static, one-time airdrop with no sustained engagement. The Solution: Highlight builds dynamic NFTs whose metadata and rewards evolve based on holder actions and real-world data.

  • Behavior-Based Rewards: Royalty rates or token rewards adjust for provable engagement (e.g., event attendance).
  • Data-Driven: Integrates oracles and cross-chain state (LayerZero) to trigger on-chain updates.
100%
On-Chain Logic
Dynamic
Token URI
counter-argument
THE EXECUTION

The Complexity Counterargument (And Why It's Wrong)

Dynamic royalties are dismissed as too complex, but existing infrastructure proves the opposite.

The complexity is abstracted. The operational burden is not on creators or collectors. Protocols like Manifold's Royalty Registry and Zora's 721A standard handle the logic on-chain. The user experience remains identical to a static NFT mint.

Smart contract wallets enable this. Account Abstraction (ERC-4337) and Safe{Wallet} allow for post-deployment logic upgrades. This means royalty rules can evolve without migrating assets, solving the key deployment friction.

Markets already process variable fees. Every OpenSea collection offer and Blur bid is a custom financial transaction. Dynamic royalties are a simpler version of this settled infrastructure, not a new paradigm.

Evidence: The EIP-2981 royalty standard, adopted by major markets, is a primitive form of dynamic logic. Its 40%+ adoption rate proves the ecosystem executes variable on-chain payments at scale.

risk-analysis
THE FUTURE OF VALUE CAPTURE IS DYNAMIC NFT ROYALTIES

Execution Risks and Bear Case Scenarios

Dynamic royalties promise to re-align creator and collector incentives, but face significant adoption and technical hurdles.

01

The Problem: Static Royalties Are a Broken Market Signal

Fixed, on-chain royalties are a blunt instrument. They fail to reward loyal collectors or penalize flippers, creating a misalignment where creators capture value only on the first sale.

  • Market Reality: >90% of major marketplaces (e.g., Blur, OpenSea) have made royalties optional, decimating creator revenue.
  • Inflexibility: Cannot implement tiered rewards, time-based decays, or behavior-based incentives.
  • Result: The current model pushes creators towards extractive, pump-and-dump launch strategies.
>90%
Optional Royalties
1x
Value Capture
02

The Solution: Programmable, On-Chain Royalty Engines

Smart contract-based logic that dynamically adjusts royalty rates and distribution based on verifiable on-chain behavior.

  • Mechanisms: Sliding scales for holding period, reduced fees for trades within creator-curated pools (e.g., Sudoswap), bonuses for staking NFTs.
  • Tech Stack: Requires robust oracle integration (e.g., Chainlink) for off-chain data and sophisticated modular smart account infrastructure (e.g., Safe, Biconomy) to execute complex logic.
  • Precedent: Projects like Manifold's Royalty Registry and 0xSplits lay groundwork for programmable payout logic.
Dynamic
Pricing
Multi-Sig
Logic Required
03

Execution Risk #1: Liquidity Fragmentation & Market Inertia

Major liquidity venues (Blur, OpenSea) have no incentive to support complex, non-standard royalty logic that could reduce trading volume.

  • Liquidity Trap: NFTs with dynamic royalties may be ghettoized to niche marketplaces, killing their secondary market liquidity.
  • Integration Burden: Each marketplace must individually integrate the royalty engine's logic, creating a classic coordination problem.
  • Bear Case: Dynamic royalties remain a niche feature for small communities, failing to shift the ~$10B+ NFT market.
~$10B+
Market at Risk
High
Coordination Cost
04

Execution Risk #2: Regulatory Ambiguity as a Weapon

Dynamic royalties could be construed as creating an ongoing financial relationship, inviting securities classification.

  • SEC Precedent: The Howey Test scrutiny increases with promises of future revenue share based on holding or staking.
  • Platform Liability: Marketplaces like Coinbase NFT or Magic Eden may avoid the feature to de-risk their operations.
  • Chilling Effect: The most innovative models (e.g., profit-sharing DAOs tied to NFT ownership) become legally untenable, capping design space.
High
Legal Overhead
Limited
Design Space
05

Execution Risk #3: UX Friction and Opaque Pricing

Traders reject uncertainty. A system where the final fee is unknown until transaction settlement will face user backlash.

  • Price Discovery: How does a trader value an NFT if the exit tax (royalty) is variable? This undermines efficient markets.
  • Wallet Support: Most consumer wallets (MetaMask, Phantom) cannot simulate or display complex conditional fee structures.
  • Outcome: Traders flock to simpler, predictable assets, leaving dynamic royalty NFTs illiquid.
Uncertain
Exit Cost
Poor
Wallet UX
06

The Pivot: Off-Chain Enforcement & Social Consensus

The winning model may hybridize: lightweight on-chain rules with strong off-chain social and tooling enforcement.

  • Model: A minimal on-chain royalty registry (e.g., EIP-2981) paired with aggregator-level enforcement (like UniswapX for NFTs) and allowlists.
  • Tools: Platforms like Gallery or Context can prioritize artists who enforce royalties, creating social pressure.
  • Reality Check: Value capture shifts from pure protocol fees to curation, discovery, and financing tools (e.g., paprMEME, arcade.xyz).
Hybrid
Enforcement
Tooling
Value Shift
future-outlook
THE EVOLUTION

The 24-Month Horizon: From Feature to Standard

Dynamic NFT royalties will shift from a niche feature to a foundational standard, fundamentally altering creator economics and secondary market infrastructure.

Dynamic royalties are inevitable. Static fees are a legacy artifact. Protocols like Manifold's Royalty Registry and Zora's 721A standard already enable on-chain, programmable splits. The market will demand this flexibility.

The standard will be composable. Royalty logic will exist as a separate, updatable module, not hardcoded into the NFT. This mirrors the ERC-4337 account abstraction pattern, separating asset ownership from its financial rules.

Marketplaces will be forced to comply. Aggregators like Blur and OpenSea currently dictate terms. A dominant standard, potentially an EIP, will invert this power dynamic, making royalty enforcement a protocol-level primitive.

Evidence: The EIP-2981 royalty standard saw 60% adoption in 18 months. A more powerful dynamic standard, backed by major creators and platforms, will achieve ubiquity faster.

takeaways
DYNAMIC ROYALTIES

TL;DR for Protocol Architects

Static, on-chain royalties are dead. The future is programmable value flows that adapt to usage, time, and community contribution.

01

The Problem: Static Royalties Are Market Inefficiency

Fixed 5-10% fees ignore post-mint value creation. This creates misaligned incentives, stifles secondary market liquidity, and is trivial to bypass via marketplaces like Blur or Magic Eden. The result is a ~90% decline in creator royalty revenue on major chains.

  • Key Benefit 1: Aligns creator incentives with long-term ecosystem health, not just initial sale.
  • Key Benefit 2: Unlocks new revenue models beyond simple sales (e.g., staking, fractionalization).
-90%
Royalty Revenue
0%
Flexibility
02

The Solution: Programmable Royalty Standards (EIP-2981++)

Smart contract interfaces like EIP-2981 and Manifold's Royalty Registry enable dynamic logic. Royalties can be functions of time, sales volume, or holder status. This turns NFTs into programmable revenue streams, similar to Uniswap's fee switch but for digital assets.

  • Key Benefit 1: Enables time-decaying fees, volume-tiered rates, and rewards for loyal holders.
  • Key Benefit 2: Creates composable financial primitives for DeFi integration (e.g., royalty-backed lending).
EIP-2981
Standard
100%
Programmable
03

The Mechanism: On-Chain Attribution & Enforcement

Dynamic royalties require robust on-chain attribution to track provenance and usage. This moves beyond simple transfers to track derivatives, fractionalized ownership (ERC-404), and usage in games/virtual worlds. Protocols like LayerZero for cross-chain attribution become critical.

  • Key Benefit 1: Ensures fair compensation across complex, multi-chain asset lifecycles.
  • Key Benefit 2: Provides verifiable data for new underwriting models in NFTfi and insurance.
ERC-404
Fractional
Omnichain
Attribution
04

The Future: Royalties as a Service (RaaS)

The end-state is infrastructure that abstracts away royalty complexity. Think Chainlink Functions fetching off-chain data to adjust rates, or Safe{Wallet} modules automating distributor splits. This creates a new middleware layer for value distribution.

  • Key Benefit 1: Reduces integration friction for marketplaces and applications.
  • Key Benefit 2: Enables novel collab models with automatic, real-time revenue sharing.
RaaS
Layer
0-Friction
Integration
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Dynamic NFT Royalties: The Future of On-Chain Value Capture | ChainScore Blog