Free 30-min Web3 Consultation
Book Consultation
Smart Contract Security Audits
View Audit Services
Custom DeFi Protocol Development
Explore DeFi
Full-Stack Web3 dApp Development
View App Services
Free 30-min Web3 Consultation
Book Consultation
Smart Contract Security Audits
View Audit Services
Custom DeFi Protocol Development
Explore DeFi
Full-Stack Web3 dApp Development
View App Services
Free 30-min Web3 Consultation
Book Consultation
Smart Contract Security Audits
View Audit Services
Custom DeFi Protocol Development
Explore DeFi
Full-Stack Web3 dApp Development
View App Services
Free 30-min Web3 Consultation
Book Consultation
Smart Contract Security Audits
View Audit Services
Custom DeFi Protocol Development
Explore DeFi
Full-Stack Web3 dApp Development
View App Services
nft-market-cycles-art-utility-and-culture
Blog

Why the Next NFT Bull Run Will Be Driven by Utility, Not Hype

A technical analysis of the NFT market's evolution from speculative mania to a utility-driven ecosystem, examining the protocols and on-chain mechanics that will define the next cycle.

introduction
THE PIVOT

Introduction

The next NFT market cycle will be defined by verifiable utility, not speculative mania.

The hype cycle is over. The 2021-22 NFT boom was a speculative bubble built on social proof and financialization, not underlying utility. The market now demands assets that generate real yield or enable specific on-chain actions.

Utility is a technical specification. It is not marketing. It is a smart contract's programmed ability to confer rights, generate revenue, or unlock functionality. This shift moves NFTs from being endpoints to being composable financial primitives.

The infrastructure now exists. Standards like ERC-6551 (token-bound accounts) and platforms like Aavegotchi or Parallel create NFTs that hold assets, earn yield, and interact autonomously. This enables new utility vectors that were previously impossible.

Evidence: The collapse of the PFP floor price index versus the sustained TVL in utility-driven projects like DeGods' staking pools demonstrates capital's migration from speculation to function.

thesis-statement
THE UTILITY PIVOT

Thesis Statement

The next NFT market cycle will be fueled by functional assets that generate yield, govern protocols, and power applications, not by speculative JPEGs.

The Speculative Era is Over. The 2021-22 cycle proved that price appreciation based solely on scarcity and cultural hype is unsustainable. The market now demands assets with cash flow mechanics and embedded utility.

NFTs are becoming financial primitives. Projects like Tensor's TNSR and Magic Eden's Diamond Rewards demonstrate that NFTs are evolving into loyalty and governance instruments that accrue value from platform fees and user activity.

The infrastructure now exists for utility. Standards like ERC-6551 (token-bound accounts) and ERC-404 (semi-fungible tokens) enable NFTs to hold assets, execute transactions, and integrate with DeFi protocols like Aave and Uniswap V3.

Evidence: The total value locked (TVL) in NFTfi protocols like BendDAO and JPEG'd has grown 300% year-over-year, signaling strong demand for using NFTs as collateral for loans and yield generation.

historical-context
THE SPECULATIVE WAVE

Historical Context: The Hype Cycle

The 2021 NFT boom was a liquidity-driven speculative event, not a sustainable adoption curve.

Speculation drove the first wave. The 2021 bull run was a function of cheap capital and social signaling, not underlying utility. Projects like Bored Ape Yacht Club succeeded as status symbols, not as functional applications.

The infrastructure was immature. Scaling solutions like Arbitrum and Optimism were nascent, making high-frequency, low-cost interactions impossible. The Ethereum mainnet was the primary venue, with gas fees often exceeding the value of the assets traded.

The collapse was inevitable. When liquidity contracted, purely speculative assets with no cash flow or utility collapsed first. Trading volume on marketplaces like OpenSea and Blur plummeted by over 95% from peak to trough.

Evidence: The total NFT market cap fell from a $35 billion peak to under $5 billion, a ~86% drawdown that erased purely hype-driven value.

NFT MARKET EVOLUTION

Data Highlight: Speculation vs. Utility

Quantitative comparison of the drivers behind the 2021 NFT cycle versus the emerging utility-focused market structure.

Metric / Feature2021 Cycle (Hype-Driven)2024+ Cycle (Utility-Driven)Key Enabler / Protocol

Primary Value Driver

Perceived Scarcity & Social Proof

Embedded Revenue Rights & Access

ERC-6551 Token Bound Accounts

Avg. Holder Duration (Days)

14

180+

Dune Analytics

Secondary Royalty Enforcement

ERC-721C w/ on-chain policy

Protocol Revenue Share to Holders

0%

5-25%

ERC-20 Mirrored Rewards

Integration with DeFi (Lending TVL)

$50M

$450M+

BendDAO, Arcade.xyz

Avg. Transaction Fee for Utility

$150 (Mint Gas)

$2-10 (Action Gas)

Polygon, Base, zkSync Era

On-chain Provenance & Utility Log

10% of collections

90% of new collections

IPFS + Arweave, Ethereum Attestation Service

deep-dive
THE ENGINE

Deep Dive: The Mechanics of Utility

The next NFT cycle will be powered by composable, on-chain utility that generates measurable protocol revenue, not speculative floor prices.

Utility is a revenue stream. The speculative model ties value to floor price, which is a zero-sum game. Utility-based NFTs generate fees from their function, creating a direct, sustainable value flow back to the holder and the protocol.

Composability is the multiplier. An NFT that is a static JPEG is a dead-end asset. An NFT that acts as a liquidity position (like Uniswap V3), a lending vault, or a governance token wrapper becomes a programmable financial primitive. This unlocks integration with DeFi protocols like Aave and Pendle.

The standard is ERC-6551. Previous NFT utility was bolted-on and custodial. The ERC-6551 token-bound account standard makes every NFT a smart contract wallet. This enables native asset ownership, permissionless composability, and direct interaction with any dApp without intermediaries.

Evidence: Look at DeGods. The project's shift to DeStaking and Points for their new Bitcoin collection demonstrates the pivot. The utility isn't the art; it's the perpetual yield and loyalty mechanics that accrue value independently of secondary market sentiment.

protocol-spotlight
BEYOND PFPS

Protocol Spotlight: Building the Utility Layer

The next NFT cycle will be defined by protocols that embed financial, social, and governance utility directly into the asset, moving beyond speculative JPEGs.

01

The Problem: Illiquid, Idle Capital

NFTs are the most illiquid assets in crypto, locking up billions in dormant value. Lending against them is inefficient, relying on volatile floor prices and manual underwriting.

  • Over $10B in NFT market cap is non-productive.
  • Traditional lending protocols like BendDAO suffer from volatile health factors and forced liquidations.
$10B+
Idle Capital
-80%
LTV Ratios
02

The Solution: DeFi-Native NFT Vaults

Protocols like NFTFi and Arcade.xyz treat NFTs as collateralized debt positions, enabling permissionless, peer-to-peer lending. The real innovation is fractionalization via ERC-721 wrappers, creating fungible shares for DeFi composability.

  • Enables 5-10x higher capital efficiency.
  • Creates a native yield layer for blue-chip collections.
5-10x
Capital Efficiency
ERC-721
Wrapper Standard
03

The Problem: Static Metadata, Zero Interactivity

Traditional NFTs are immutable JSON files. They cannot evolve, respond to on-chain events, or act as programmable keys, limiting their use to simple ownership proofs.

  • No dynamic traits or state changes.
  • Zero integration with the broader on-chain activity graph.
0
State Changes
Static
Metadata
04

The Solution: Programmable, Evolvable NFTs

Standards like ERC-6551 (Token Bound Accounts) turn every NFT into a smart contract wallet. This enables NFTs to own assets, interact with dApps, and accrue history. Platforms like Arianee use it for dynamic product passports.

  • Each NFT becomes an on-chain identity.
  • Enables provable provenance and utility accrual.
ERC-6551
Key Standard
100%
On-Chain
05

The Problem: Closed Gardens, No Composability

NFT utility is often siloed within a single game or platform. Your Bored Ape is useless in Decentraland, and your DeGods staking rewards can't be used as collateral elsewhere. This kills network effects.

  • Fragmented liquidity and user experience.
  • Zero cross-protocol utility stacking.
0
Cross-Protocol
Siloed
Liquidity
06

The Solution: The Interoperability Layer

Infrastructure like LayerZero and Hyperlane enables NFTs to move and maintain state across chains. This allows a gaming NFT on Arbitrum to be used as a governance token on Ethereum, creating a unified asset layer.

  • Unlocks omnichain utility and liquidity.
  • Protocols like Across and Wormhole enable secure bridging of NFT states.
Omnichain
Utility
LayerZero
Infra Standard
counter-argument
THE CAPITAL FLOW

Counter-Argument: Can't Hype Make a Comeback?

While hype cycles are inevitable, the capital required for a 2021-style bull run now demands real utility.

Institutional capital requires utility. The 2021 NFT market was a retail liquidity event. The next major influx must come from institutions, which mandate provable cash flows and asset-backed utility, not memes.

The infrastructure is now utility-native. Protocols like ERC-6551 (token-bound accounts) and ERC-404 (semi-fungible tokens) are not speculative art standards; they are financial primitives for composable on-chain assets.

The floor is utility. Projects like Redacted Cartel's Dinero (real-world asset vaults) and Tensor's TNSR (NFT marketplace infrastructure) succeed by building persistent economic engines, not one-time mint revenue.

Evidence: The 2021 NFT market cap peaked near $35B. To surpass that, the sector needs the trillions sitting in traditional finance, which only flows to assets with verifiable yield and on-chain utility.

risk-analysis
UTILITY FAILURE MODES

Risk Analysis: What Could Derail This Thesis?

The pivot from hype to utility is not guaranteed. Here are the critical points of failure for the next NFT cycle.

01

The Utility Trap: Novelty Over Necessity

Projects build complex utility that users don't want. The core risk is that 'utility' becomes a marketing gimmick, not a product-market fit.\n- Key Risk 1: Gaming NFTs fail because the game isn't fun, not because the asset isn't 'useful'.\n- Key Risk 2: Loyalty/access passes create friction, making Web2 alternatives like email lists superior.

>90%
Game Failure Rate
~0%
Stickiness
02

Infrastructure Debt: The Interoperability Bottleneck

True utility requires seamless cross-chain and cross-ecosystem portability. Current infrastructure is fragmented and insecure.\n- Key Risk 1: An NFT's utility is siloed to its native chain, crippling composability.\n- Key Risk 2: Bridging assets via protocols like layerzero or wormhole introduces custodial risk and UX friction, negating the utility promise.

$2B+
Bridge Exploits
5+ Steps
Avg. UX Flow
03

Regulatory Overreach: The 'Security' Label

If an NFT confers cashflow, governance, or profit-sharing rights, regulators (especially the SEC) may classify it as a security. This kills utility-driven models.\n- Key Risk 1: Royalty-enforcing protocols could be seen as enforcing an unregistered security's dividend.\n- Key Risk 2: Fractionalization platforms like Uniswap V4 hooks or tensor face immediate regulatory scrutiny for creating securities pools.

100%
Model Invalidation
SEC v. Howey
Legal Standard
04

Economic Model Collapse: Unsustainable Tokenomics

Utility often relies on inflationary token rewards or Ponzi-esque staking mechanics to bootstrap usage. When incentives dry up, so does the utility.\n- Key Risk 1: 'Earn-to-play' models like stepn collapse when token emissions outpace new user inflow.\n- Key Risk 2: Protocol-owned liquidity (e.g., blur's bidding pools) can create systemic fragility if the underlying asset (ETH) depegs or liquidity flees.

-99%
Token Drawdown
Weeks
Model Lifespan
future-outlook
THE UTILITY SHIFT

Future Outlook: The 2025 Landscape

The next NFT cycle will be defined by functional assets that generate yield, govern protocols, and serve as composable financial primitives.

Financialization drives adoption. The 2021 cycle was about profile pictures; 2025 is about cash flow. NFTs will function as collateral for DeFi loans on platforms like NFTfi and Blend, enabling liquidity without a sale. This transforms static art into productive capital.

Protocol ownership is the new status. Projects like Redacted Cartel and JPGd pioneer the voting-escrow token model for NFTs. Holding an NFT grants governance rights and fee revenue, aligning holder incentives with protocol success beyond floor price speculation.

Composability unlocks new markets. ERC-6551 turns every NFT into a token-bound account that can hold assets and execute transactions. This standard enables on-chain identity, automated royalty stacking, and complex DeFi strategies managed by the NFT itself.

Evidence: The total value locked in NFTfi protocols surpassed $500M in 2024, a 10x increase from the previous cycle's peak, signaling a structural shift toward utility-based valuation.

takeaways
THE UTILITY SHIFT

Key Takeaways

The next wave of NFT adoption will be fueled by verifiable utility and financial primitives, not just profile pictures and speculation.

01

The Problem: Illiquid JPEGs

Static PFPs are dead capital. Their value is purely speculative, leading to boom-bust cycles. The market needs assets that generate yield or unlock tangible benefits.

  • $2B+ in idle NFT collateral
  • ~90% of collections have zero ongoing utility
  • Secondary sales volume collapses between hype cycles
~90%
Zero Utility
$2B+
Idle Capital
02

The Solution: Financialized NFTs (fiNFTs)

NFTs are becoming debt collateral and yield-bearing assets. Protocols like BendDAO and JPEG'd enable NFT-backed loans, while Tensorians distribute protocol fees.

  • BendDAO: Over 100K ETH in NFT-backed loans originated
  • Tensorian Staking: Direct revenue share from a leading marketplace
  • Creates perpetual demand floor via utility yield
100K+ ETH
Loans Originated
Revenue Share
New Model
03

The Problem: Fragmented Identity & Access

NFTs as "keys" have been all promise, no delivery. Most token-gated experiences are clunky web2 integrations with no on-chain verification, offering little real value.

  • No standardized proof-of-ownership frameworks
  • Gated content often just a Discord role
  • Zero composability across platforms
Low
Composability
Clunky
User Experience
04

The Solution: Verifiable Credentials & Token-Bound Accounts

ERC-6551 turns every NFT into a smart contract wallet. This enables native on-chain reputation, asset accumulation, and seamless access. Think NBA Top Shot moments that hold their own ticket stubs and merch.

  • ERC-6551: NFT can own assets and interact with dApps
  • Enables true soulbound reputation systems
  • Unlocks complex, composable utility stacks
ERC-6551
Game Changer
Soulbound
Reputation
05

The Problem: One-and-Done Mint Mechanics

Traditional NFT drops are extractive events. Projects take the capital and community engagement plummets, leaving holders with a depreciating asset and no ongoing reason to participate.

  • >70% drop in holder engagement post-mint
  • No built-in mechanisms for sustained value accrual
  • Community becomes a support group for bagholders
>70%
Engagement Drop
Extractive
Model
06

The Solution: Evolvable Assets & On-Chain Games

Dynamic NFTs that change state based on usage. Games like Parallel and Pirate Nation use NFTs as core, upgradable game pieces. Platforms like Story Protocol enable IP evolution.

  • Parallel: Cards level up and evolve through gameplay
  • Pirate Nation: Fully on-chain RPG with ERC-6551 characters
  • Transforms NFTs from collectibles to interactive platforms
On-Chain
Game State
Evolvable
IP
ENQUIRY

Get In Touch
today.

Our experts will offer a free quote and a 30min call to discuss your project.

NDA Protected
24h Response
Directly to Engineering Team
10+
Protocols Shipped
$20M+
TVL Overall
NDA Protected Directly to Engineering Team
Why the Next NFT Bull Run Will Be Driven by Utility, Not Hype | ChainScore Blog