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layer-2-wars-arbitrum-optimism-base-and-beyond
Blog

The Future of L2s: Bundlers as the New Business Frontier

Account abstraction shifts the profit center from sequencers to bundlers. This analysis explores the new fee market dynamics, key players like Stackup and Alchemy, and the strategic implications for L2s like Arbitrum and Optimism.

introduction
THE SHIFT

Introduction

The next major business model in crypto is the commoditization of block space through specialized transaction bundling.

Bundlers are the new miners. The value capture in L2s is shifting from pure block production to the transaction supply chain. This mirrors the evolution from monolithic L1s to modular execution layers like Arbitrum and Optimism.

The MEV opportunity is the catalyst. The searcher-builder-separated model pioneered by Flashbots on Ethereum is being rebuilt within L2s. Bundlers like EigenLayer's EigenDA and AltLayer are competing to offer the cheapest, fastest inclusion.

This creates a new business frontier. Protocols like UniswapX and CowSwap abstract gas and slippage via intents, but a bundler must execute them. The winner aggregates the most profitable, censorship-resistant transaction flow.

Evidence: The EIP-4337 Account Abstraction standard formalizes the bundler role, creating a permissionless market. Projects like Stackup and Biconomy are already operating as professional bundlers, proving the model's viability.

thesis-statement
THE BUSINESS MODEL SHIFT

The Core Argument

The primary value capture in the L2 stack is shifting from sequencers to specialized bundlers.

Bundlers are the new business frontier. Sequencer revenue is a commodity; the real margin exists in aggregating and structuring user intents before they hit the chain. This mirrors the evolution from generic cloud compute to specialized SaaS.

Intent-based architectures prove this. Protocols like UniswapX and CowSwap abstract execution complexity into a solver network. The winning bundler provides optimal routing across Across, LayerZero, and DEXs, not just cheap blockspace.

The data shows specialization. Arbitrum and Optimism sequencers earn from base fees, but EigenLayer's restaking and AltLayer's rollup-as-a-service enable application-specific chains where the bundler logic is the product.

Evidence: The mempool is the new battleground. Projects like Flashbots' SUAVE aim to own this pre-chain flow, turning transaction ordering into a service sold to the highest-value user intents.

market-context
THE SUBSIDY TRAP

The Current State: Sequencer Subsidies and Fee Wars

Today's L2 business models are unsustainable, built on sequencer subsidies that fuel a race to the bottom on fees.

Sequencers are loss leaders. L2s like Arbitrum and Optimism run centralized sequencers that capture MEV and transaction ordering rights. They use these profits to subsidize user transaction fees, creating artificially low costs to attract developers and volume.

This triggers a fee war. The subsidy model forces a race to the bottom where the primary competitive lever is fee price. This is a zero-sum game that commoditizes execution and destroys long-term economic viability, mirroring early CEX battles.

The endgame is commoditization. When the only differentiation is cost, L2s become interchangeable pipes. This pushes teams like Polygon, zkSync, and Scroll to seek new revenue frontiers beyond simple transaction processing.

Evidence: Arbitrum sequencer revenue, after subsidies, often nets negative. The network's profitability relies entirely on the value of its sequencer's MEV extraction and future airdrop speculation, not sustainable fee economics.

L2 INFRASTRUCTURE BATTLEGROUND

The Bundler vs. Sequencer Value Capture Matrix

Comparing the economic models, technical roles, and business moats of the two primary infrastructure roles in the modular stack.

Feature / MetricBundler (e.g., ERC-4337)Sequencer (e.g., Arbitrum, Optimism)Hybrid (e.g., Starknet, zkSync)

Primary Function

Aggregates & submits UserOperations to EntryPoint

Orders & executes L2 transactions, proposes L1 batches

Native account abstraction; combines ordering & bundling

Revenue Source

User-paid priority fees (100% capture)

L1 gas savings + MEV + priority fees

Transaction fees + potential future MEV

Fee Capture per TX

~0.5-2% of gas cost

~10-90% of L1 gas savings

~5-20% of L1 gas savings

Permissionless Entry

MEV Extraction Surface

Cross-bundle & intra-bundle (PBS required)

Full intra-block & cross-domain (native)

Theoretically full, but limited by prover constraints

Capital Efficiency

High (paymaster sponsorship, no staking)

Low (staking/slashing for decentralization)

Medium (prover staking, no direct sequencer stake)

Key Dependency

EntryPoint contract, alternative mempools

L1 Data Availability (Celestia, EigenDA, Ethereum)

Prover network & L1 DA

Competitive Moats

Relayer reputation, integration depth (Pimlico, Stackup)

First-mover L2 brand, ecosystem lock-in

Native AA user experience, proprietary tech stack

protocol-spotlight
THE NEW L2 BATTLEGROUND

Bundler Protocol Landscape: The Early Contenders

The rollup-centric roadmap has shifted competition from execution to the mempool, where bundlers arbitrage MEV and user experience.

01

The Problem: The L2 Mempool is a Black Box

Sequencers are centralized orderers, creating a fragmented, opaque market for transaction inclusion. Users and builders have no visibility or control.

  • No Competition: Single sequencer = monopoly pricing and censorship risk.
  • Lost MEV: Value extracted by the sequencer is not shared with users or app developers.
  • Fragmented Liquidity: Each rollup has its own isolated liquidity pool for gas.
100%
Sequencer Control
$0
User Rebates
02

The Solution: Permissionless Bundler Networks

Decentralize the role of the transaction submitter. Let anyone run a bundler to aggregate user ops, compete on inclusion, and capture/share MEV.

  • Open Market: Bundlers compete on price and latency, driving down costs for users.
  • MEV Redistribution: Sophisticated bundlers can implement PBS (Proposer-Builder Separation) logic, with profits flowing back to users via mechanisms like ERC-4337's paymaster subsidies.
  • Cross-Rollup Liquidity: A unified bundler network can abstract gas across Optimism, Arbitrum, Base, and zkSync.
~500ms
Bid Latency
-50%
Cost Reduced
03

Contender 1: EigenLayer & EigenDA as Settlement

EigenLayer's restaking model provides cryptoeconomic security for a decentralized sequencer layer. EigenDA acts as a high-throughput data availability layer for bundled transactions.

  • Security Stacking: Bundlers can be slashed for malicious behavior, secured by Ethereum restakers.
  • High Throughput: EigenDA enables 100k+ TPS for batch data, removing the DA bottleneck for aggressive bundling.
  • Native Integration: A natural fit for EigenLayer AVS operators to also run bundler software.
$15B+
Restaked TVL
100k TPS
DA Capacity
04

Contender 2: AltLayer & Rollup-As-A-Service (RaaS)

RaaS providers like AltLayer, Caldera, and Conduit are positioned to bundle at the source. They operate the sequencer and can expose its functionality as a service.

  • Vertical Integration: They control the stack from sequencer to prover, enabling optimized bundling logic.
  • Instant Launch: New L2s spun up via RaaS come with a built-in, customizable bundler market.
  • Custom DA: Can plug into EigenDA, Celestia, or Avail, tailoring cost/security for different bundler use cases.
1000+
Rollups Served
<1 min
Rollup Launch
05

Contender 3: Intent-Based Architectures (UniswapX, Across)

Intent protocols abstract transaction construction. Users specify a goal (e.g., "swap X for Y"), and a network of solvers (bundlers) compete to fulfill it optimally.

  • User Experience: Removes gas and slippage complexity. The solver/bundler handles everything.
  • Cross-Chain Native: Projects like Across and LayerZero's DVN network are inherently cross-domain bundlers.
  • Efficiency Gains: Solvers find optimal routes across Uniswap, Curve, and other DEXs, capturing and sharing the efficiency gain.
10x
Better Rates
$1B+
Volume
06

The New Business Model: Bundling-as-a-Service (BaaS)

The winning model won't be a single protocol, but a service layer selling reliability and optimization to wallets and dApps.

  • Revenue Streams: Transaction fees, MEV sharing, and premium API access for low-latency bundling.
  • Key Customers: Smart Wallets (like Safe), DEX Aggregators, and large DeFi protocols will pay for superior bundling.
  • Winner-Take-Most: Network effects in liquidity and solver intelligence will create a ~$10B+ annual fee market, consolidating around 2-3 major BaaS providers.
$10B+
Fee Market
2-3
Dominant Players
deep-dive
THE NEW FRONTIER

The Bundler Business Model: More Than Just Gas

Bundlers will monetize the intent economy, not just gas arbitrage, by controlling the flow of user transactions.

Bundlers are the new gatekeepers. The ERC-4337 standard abstracts wallets, making the bundler the mandatory first hop for all user operations. This position grants them control over transaction ordering and access to a rich stream of user intent data.

The primary revenue shifts to MEV. Gas arbitrage is a thin margin business. The real profit is in extracting cross-domain MEV by sequencing and routing user intents across chains via protocols like Across and layerzero.

Bundlers become intent aggregators. They will compete to offer the best execution for complex intents, similar to how UniswapX and CowSwap operate, by splitting orders across venues and chains for optimal price.

Evidence: The top 10% of searchers on Ethereum already capture over 90% of MEV value, a dynamic that will concentrate further as bundlers centralize this role across the L2 stack.

counter-argument
THE ECONOMIC REALITY

Counter-Argument: Won't L2s Just Build Their Own Bundlers?

L2s building native bundlers is a natural but suboptimal path that cedes the market to specialized, cross-chain operators.

Native bundlers create fragmentation. An L2-specific bundler only captures value from its own chain, ignoring the cross-chain intent flow from users on Ethereum, Solana, or other L2s. This is a losing strategy against a shared sequencer like Espresso or a universal bundler network.

Specialization drives efficiency. A dedicated bundling firm like EigenLayer AVS or AltLayer aggregates demand across all rollups. This scale enables MEV optimization and gas arbitrage that a single-chain operator cannot match, lowering costs for end-users.

The business model is wrong. An L2's core revenue is from sequencer fees and staking. Operating a bundler is a low-margin, high-operational-overhead business that distracts from protocol development. Outsourcing to Across Protocol or Socket is the rational choice.

Evidence: The DeFi precedent. No major L1 runs its own dominant DEX; Uniswap and Curve are neutral, cross-chain protocols. The same modular specialization will define the bundler layer, separating execution from settlement.

risk-analysis
EXISTENTIAL THREATS

Risk Analysis: What Could Derail the Bundler Thesis?

The bundler business model is not a guaranteed monopoly; these are the critical vulnerabilities that could collapse its economic foundation.

01

The Centralizing Force of MEV

Bundlers compete on speed to capture MEV, creating a natural winner-takes-most dynamic. This centralizes transaction ordering power, undermining the decentralized ethos and creating a single point of failure.

  • Result: A few dominant players (e.g., Flashbots SUAVE, bloxroute) could control the flow.
  • Risk: Censorship resistance fails if top bundlers are compromised or regulated.
>60%
Market Share Risk
~0ms
Arb Latency
02

Protocol-Level Abstraction

If L2s or app-chains integrate native account abstraction, they can bypass the need for a competitive external bundler market entirely.

  • Example: zkSync's native AA or Starknet's fee model could make external bundlers redundant.
  • Result: The 'bundler as a service' market cap evaporates, relegated to a protocol-level utility.
$0
Fee Potential
L1 Gas
Cost Baseline
03

Regulatory Hammer on 'Money Transmitters'

Bundlers that aggregate and submit user transactions could be classified as financial service providers under emerging regulations (e.g., MiCA, SEC guidance).

  • Consequence: Crippling compliance costs, KYC requirements, and geographic restrictions.
  • Outcome: The permissionless, global bundler network fragments into walled, regulated gardens.
100x
Compliance Cost
Jurisdiction
Fragmentation
04

Intent-Based Architectures

The rise of intent-centric protocols (e.g., UniswapX, CowSwap, Across) shifts competition from transaction ordering to solving. Solvers, not bundlers, become the valuable economic layer.

  • Shift: Value accrues to solvers with the best execution, not to the entity that simply batches transactions.
  • Risk: Bundlers become a commoditized, low-margin settlement layer for intent solutions.
Solvers
Value Capture
-90%
Bundler Margin
05

L1 Scaling & Direct Inclusion

If base-layer scalability (e.g., Ethereum's danksharding, Solana's hardware scaling) succeeds, the economic incentive for many standalone L2s—and thus their bundler markets—diminishes.

  • Result: High-throughput L1s can absorb activity, making L2 bundling a niche for specific use cases only.
  • Metric: L1 TPS needs to sustain >10k to materially threaten the L2 thesis.
>10k TPS
L1 Threshold
Niche
Bundler Role
06

Validator/Proposer Collusion

The separation between block builders (bundlers/sequencers) and block proposers (validators) is fragile. Vertical integration creates a super-entity that controls the entire chain.

  • Mechanism: A validator-proposer bundle (like in PBS) can internalize MEV and exclude competing bundlers.
  • Outcome: The open bundler market is bypassed, recreating the miner extractable value (MEV) problems of Proof-of-Work.
100%
Control
PBS
Failure Point
future-outlook
THE BUSINESS LAYER

Future Outlook: The Bundled World Order

The future of L2s is a battle for the user's transaction flow, with bundlers becoming the primary business model and revenue engine.

Bundlers become the business layer. The core L2 sequencer will commoditize into a low-margin utility. The real value accrues to the entity controlling the transaction flow and user relationship. This mirrors the evolution from ISPs to Google.

Intent-based architectures win. Users will express outcomes, not transactions. Bundlers like UniswapX solvers or Across relayers compete on execution quality, abstracting complexity. This shifts competition from raw TPS to economic efficiency.

The bundler stack fragments. Specialized bundlers emerge for DeFi (CowSwap), gaming (Particle Network), and social. A shared sequencer network like Espresso or Astria provides neutral settlement, preventing vertical lock-in by any single L2.

Evidence: 90% of L2 revenue is extractable. Current L2 fees are a tax on user ignorance. In a mature market, bundlers capture this value by routing to the cheapest, fastest chain, turning L2s into interchangeable commodities.

takeaways
THE BUNDLER ECONOMY

Key Takeaways for Builders and Investors

The L2 stack is commoditizing. The next billion in value will be captured by the entities that control transaction flow and user intent.

01

The Problem: MEV is a $500M+ Annual Tax on Users

Maximal Extractable Value (MEV) is a hidden cost, with searchers and validators capturing value that should flow to users and dApps.\n- Front-running and sandwich attacks degrade UX and trust.\n- Inefficient order flow leads to suboptimal execution prices.\n- Value leakage reduces sustainable yield for protocols and LPs.

$500M+
Annual MEV
>90%
Opaque Flow
02

The Solution: Intent-Based Bundlers (UniswapX, CowSwap)

Shift from transaction execution to intent fulfillment. Users specify what they want, not how to do it.\n- Better prices via off-chain solvers competing for fulfillment.\n- MEV resistance by design, protecting users from front-running.\n- Gasless UX where the bundler abstracts gas and pays for failures.

~20%
Price Improvement
0 Gas
User Experience
03

The New Business Model: Selling Block Space as a Service

Bundlers are the new RPC providers. They aggregate, order, and submit transactions, controlling the gateway to L2 blockspace.\n- Recurring revenue from sequencing fees and order flow auctions.\n- Protocol integrations become the sales channel (e.g., embedding a bundler SDK).\n- Vertical integration potential with cross-chain messaging (LayerZero, Axelar).

$10B+
TVL Addressable
~500ms
Latency Edge
04

The Infrastructure Play: Shared Sequencer Networks (Espresso, Astria)

Decentralizing the sequencer layer to prevent censorship and create a liquid market for block space.\n- Interoperability enables atomic cross-rollup composability.\n- Economic security via staking, separating it from the rollup's validity proof.\n- Neutrality prevents a single L2 from monopolizing transaction ordering.

100+
Rollups Supported
<2s
Finality Time
05

The Regulatory Hedge: Non-Custodial Order Flow

Bundlers that never touch user funds avoid being classified as money transmitters or brokers.\n- Pure software service model reduces regulatory surface area.\n- Permissionless solver networks align with decentralization ethos.\n- Attractive for institutions requiring compliant, non-custodial rails.

0%
Custody Risk
SEC-Proof
Design Goal
06

The Endgame: Bundlers as the Universal Liquidity Layer

The winning bundler stack will abstract away chains entirely, routing intents across the most efficient liquidity pools on any L2 or L1.\n- Cross-chain intents become native, surpassing basic bridges.\n- Aggregated liquidity from Ethereum, Solana, and Cosmos in a single UX.\n- Bundler tokens capture fees from the entire cross-chain economy.

Multi-Chain
Execution
1-Click
Complex Swaps
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L2 Bundlers: The New Profit Center in Account Abstraction | ChainScore Blog