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gaming-and-metaverse-the-next-billion-users
Blog

Why Play-and-Earn Will Replace Play-to-Earn

A technical autopsy of Play-to-Earn's failure and a first-principles analysis of why sustainable Web3 gaming must treat fun as the primary product and financialization as a secondary feature.

introduction
THE ECONOMIC REALITY

The P2E Ponzi: A Post-Mortem

Play-to-earn's fundamental flaw was its reliance on a tokenomic Ponzi that collapsed when new player inflows stalled.

Ponzi tokenomics defined the model. Projects like Axie Infinity required new users to buy in-game assets, creating a circular revenue stream that paid old players with new capital. This is not a sustainable game economy; it is a financial scheme.

Play-and-earn flips the incentive. The model, as seen in early experiments from Immutable and TreasureDAO, rewards existing gameplay with tokens. The primary loop is fun, not financial extraction. Earning becomes a bonus, not the core mechanic.

The data proves the shift. Axie's daily active users fell over 90% from its peak. In contrast, games built on sustainable asset ownership using ERC-1155 or ERC-6551 standards focus on player retention, not speculative churn.

Evidence: The Ronin chain, built for Axie, now pivots to host third-party games with varied economies, acknowledging the P2E model failure. The future is entertainment-first ecosystems, not yield farms with a UI.

WHY PLAY-AND-EARN IS THE SUSTAINABLE SUCCESSOR

The P2E vs. P&E Economic Model Matrix

A first-principles comparison of dominant blockchain gaming economic models, highlighting the structural flaws of P2E and the corrective mechanisms of P&E.

Core Economic MetricPlay-to-Earn (Axie Infinity)Play-and-Earn (Parallel, Pixels)Traditional Free-to-Play (Fortnite)

Primary Value Sink

New player entry fees (SLP sinks insufficient)

Cosmetic NFTs, season passes, consumables

Cosmetics, Battle Passes, direct purchases

Token Emission vs. Demand

Inflationary; supply > utility demand

Deflationary or capped; demand-driven utility

Not applicable (no native token)

Player Motivation Driver

Extrinsic (financial ROI)

Intrinsic (fun) + Extrinsic (collectibles)

Intrinsic (fun, social status)

Protocol Revenue Source

Marketplace fees (4.25%)

Primary NFT sales, marketplace royalties

Item shop (30% platform fee)

Economic Vulnerability

High (Ponzi mechanics, death spiral)

Medium (requires engaging gameplay loop)

Low (proven, stable model)

Developer Payout Model

Token treasury sell pressure

Earned revenue share from primary sales

Centralized corporate profit

Required Daily Active Users (DAU) for Stability

1M (to sustain token price)

~100k (to sustain community & marketplace)

N/A (scales with fun, not tokenomics)

Example of Sink Mechanism

Breeding cost (burn SLP)

Card upgrading/forging (burn PRIME, cards)

V-Bucks spent on skins (fiat exit)

deep-dive
THE PIVOT

The Play-and-Earn Blueprint: Fun First, Finance Second

Sustainable blockchain gaming requires inverting the value proposition from financial extraction to entertainment-driven engagement.

Play-to-Earn is a Ponzi. The model's core loop extracts value from new players to pay earlier adopters, creating an inevitable death spiral when user growth stalls, as seen with Axie Infinity.

Play-and-Earn inverts the funnel. The primary product is a fun game loop; token rewards become a retention tool, not the core incentive, mirroring the engagement-first strategy of traditional live-service games.

The shift requires new infrastructure. Studios need gasless onboarding via account abstraction (ERC-4337) and modular asset ownership using standards like ERC-6551 to make wallets and NFTs invisible to the casual player.

Evidence: Games like Pixels on Ronin demonstrate this. Its user growth surged after pivoting to a free-to-play model with optional earning, decoupling daily active users from volatile token prices.

protocol-spotlight
WHY PLAY-AND-EARN WILL REPLACE PLAY-TO-EARN

Architects of the New Era

The P2E model is a broken economic primitive. The next generation of on-chain games is building sustainable worlds where fun, not finance, is the core loop.

01

The Problem: The Ponzi Tokenomics of P2E

Play-to-Earn's fatal flaw is its reliance on a positive-sum economic model that requires a constant influx of new players to pay the old ones. This creates unsustainable inflation, >90% token price collapses, and turns players into mercenaries.

  • Axie Infinity's SLP fell from $0.35 to ~$0.001, destroying player income.
  • Games become jobs, with player retention plummeting after the first yield cycle.
  • The result is a death spiral where the only 'gameplay' is extracting value before the crash.
-99%
Token Collapse
<30 days
Avg. Retention
02

The Solution: Fun-First Loops with Aligned Incentives

Play-and-Earn inverts the model: the primary reward is intrinsic enjoyment, with assets and tokens as secondary, aligned incentives. This builds sustainable economies where value accrues to engaged participants, not just speculators.

  • Parallel and Illuvium focus on deep strategy and AAA quality, using assets for governance and ecosystem access.
  • Yield is generated from in-game activity and fees, not new player deposits, creating a circular economy.
  • Retention is driven by gameplay, creating a stable base for long-term asset value.
10x
Longer Retention
Fees > Inflation
Revenue Model
03

The Infrastructure: Autonomous Worlds as Persistent Canvases

The technical foundation shifts from closed-game economies to on-chain autonomous worlds built on high-performance L2s and L3s like Ronin, Immutable zkEVM, and Arbitrum Orbit. This enables true digital ownership and composability.

  • Fully on-chain games (FOCG) like Dark Forest and Primodium prove the model, where the game is the smart contract.
  • Assets become composable primitives across applications within the same world.
  • Developers build on a shared state layer, enabling mods and extensions that increase the core world's value.
<$0.01
Tx Cost
100%
On-Chain Logic
04

The Entity: StarkNet's Dojo Engine

Frameworks like Dojo are the Unreal Engine for autonomous worlds, providing a complete Entity Component System (ECS) for building provable, high-performance on-chain games. It abstracts blockchain complexity for developers.

  • Enables massively scalable state simulations with Cairo proving.
  • Automatic indexing and client SDKs reduce dev time from years to months.
  • Creates a standardized ecosystem where game logic and assets are interoperable by default.
10-100x
Dev Speed
Native Interop
Ecosystem
05

The Pivot: From Speculative Assets to Cultural IP

Value capture evolves from token speculation to intellectual property and cultural significance. Successful Play-and-Earn worlds will mint franchises where the community co-owns the lore, characters, and future direction.

  • Yuga Labs' Otherside is betting on this with its Kodas and persistent world narrative.
  • Dynamic NFTs that evolve based on in-game achievements become the core collectible.
  • The community treasury, not a corporate entity, funds expansion, aligning all stakeholders.
IP > Token
Value Driver
DAO-Governed
Development
06

The Metric: Daily Active Earners vs. Daily Active Players

The ultimate KPI shift. P2E optimizes for Daily Active Earners (DAE), a metric that decays with token price. Play-and-Earn optimizes for Daily Active Players (DAP), a metric of genuine engagement that supports long-term value.

  • DAP-driven economies have stable sinks and faucets tuned for fun, not extraction.
  • High DAP attracts brands, advertisers, and external creators, diversifying revenue.
  • This creates a virtuous cycle: better gameplay → more players → a more valuable, sustainable world.
DAP > DAE
Core KPI
Sustainable Sinks
Economy Design
counter-argument
THE PIVOT

The Skeptic's Corner: Is This Just P2E with Better Graphics?

Play-and-earn is a fundamental economic redesign that solves the extractive ponzinomics of play-to-earn.

The core economic flaw of P2E is its reliance on speculative token inflation to fund player rewards, creating a negative-sum game for late adopters. Play-and-earn inverts this by using sustainable revenue streams like item trading fees and battle passes to fund a player-owned economy.

Asset ownership shifts from speculative to utility-driven, moving beyond the Axie Infinity SLP model. Games like Parallel and Shrapnel treat NFTs as gameplay components, not financial instruments, aligning asset value with in-game utility and scarcity rather than token emissions.

The infrastructure is now production-ready. Layer 2 solutions like Arbitrum and Immutable X provide the low-cost, high-throughput settlement required for seamless microtransactions, while marketplaces like Fractal and Tensor enable true player-to-player asset liquidity without predatory inflation.

FREQUENTLY ASKED QUESTIONS

FAQ: The Builder's Playbook

Common questions about the technical and economic shift from Play-to-Earn to Play-and-Earn models.

Play-to-Earn (P2E) treats gameplay as a job for token extraction, while Play-and-Earn (P&E) embeds optional rewards into genuinely fun games. P2E, like early Axie Infinity, creates unsustainable inflationary economies. P&E, as seen in projects like Parallel and Shrapnel, focuses on core gameplay loops first, using NFTs and tokens as secondary reward layers.

takeaways
WHY PLAY-AND-EARN WILL REPLACE PLAY-TO-EARN

TL;DR for Busy Builders

The P2E model is collapsing under its own economic weight. Here's the technical and design pivot required for sustainable on-chain gaming.

01

The Problem: The Extractive Ponzi

P2E's core loop is a closed economic system where player earnings are a direct drain on the treasury. This creates a negative-sum game reliant on perpetual new user influx.

  • Tokenomics as a Gameplay Crutch: Fun is secondary to financialization.
  • Inevitable Death Spiral: When user growth stalls, the in-game economy collapses, as seen with Axie Infinity.
-99%
AXS from ATH
~3 Months
Avg. P2E Lifespan
02

The Solution: Fun-First, Earn-Second

Play-and-Earn inverts the model. The primary loop is a compelling game; monetization is a non-extractive layer on top.

  • Sustainable Sinks & Sources: Earnings come from player skill, content creation, or ecosystem contributions, not just token inflation.
  • Aligns with Traditional Gaming Loops: Think Fortnite's Battle Pass, not a DeFi yield farm. Games like Parallel and Shrapnel are pioneering this.
70%+
Retention Target
10x
Longer Lifecycle
03

The Infrastructure: Seamless Asset Portability

True Play-and-Earn requires assets that are fungible across games and experiences, breaking the walled-garden approach of early P2E.

  • ERC-6551 & Dynamic NFTs: Enable composable character inventories and on-chain progression.
  • Interoperable Engines: Frameworks like MUD and Dojo allow game states and items to be portable primitives, not siloed data.
ERC-6551
Token Standard
0 Gas
Target for Actions
04

The Payout: Diversified Revenue Streams

Replaces the singular, inflationary token reward with a portfolio of value capture.

  • Primary Market Sales: Sell fun (skins, passes, DLC).
  • Secondary Royalties: Take a cut on Blur-style NFT marketplace activity.
  • Ecosystem Staking: Reward long-term holders and guilds with a share of platform revenue, not just emissions.
5-10%
Sustainable Yield
3+
Revenue Streams
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Why Play-and-Earn Will Replace Play-to-Earn | ChainScore Blog