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gaming-and-metaverse-the-next-billion-users
Blog

The Future of Gaming IP: From Walled Gardens to Open Networks

A technical analysis of how franchise value is migrating from closed ecosystems to permissionless, composable IP frameworks, driven by token standards and community co-creation.

introduction
THE SHIFT

Introduction

Gaming intellectual property is transitioning from closed, proprietary systems to open, composable networks built on blockchains.

Gaming IP is trapped in walled gardens. Characters, items, and achievements are locked within individual publisher platforms, creating friction and destroying user-owned value.

Blockchains are the substrate for open IP networks. Public ledgers like Ethereum and Solana provide the neutral, permissionless settlement layer for verifiable digital property rights.

Composability unlocks new economies. An asset minted in one game becomes collateral in DeFi on Aave, trades on a marketplace like Tensor, or integrates into another world via cross-chain messaging like LayerZero.

Evidence: The $10B+ NFT market and projects like Parallel and Pirate Nation demonstrate demand for true digital ownership and on-chain game logic.

thesis-statement
FROM WALLED GARDENS TO OPEN NETWORKS

The Core Argument

Gaming's future is the unbundling of intellectual property from centralized platforms into composable, tradable assets on open networks.

Gaming IP is trapped in corporate vaults. Publishers like Activision and EA treat characters, items, and worlds as static, licensed content. This model prevents asset composability and user ownership, capping the total addressable market for any single game.

Blockchains invert the model by making IP a permissionless public good. Projects like Immutable X and Ronin provide the settlement layer where assets become sovereign, tradable, and interoperable. This creates a new asset class: verifiable, on-chain gaming IP.

The value accrual shifts from licensing fees to network liquidity. A character's value is no longer tied to one game's success but to its utility across an ecosystem. This mirrors how Uniswap tokens derive value from the protocol's total volume, not a single transaction.

Evidence: The $10B+ NFT gaming market cap demonstrates demand for digital ownership, while platforms like TreasureDAO prove interoperable asset economies function at scale, with the MAGIC token powering a cross-game metaverse.

GAMING IP ECOSYSTEMS

The Walled Garden vs. Open Network Scorecard

A first-principles comparison of asset control, economic models, and developer incentives in traditional and on-chain gaming ecosystems.

Feature / MetricTraditional Walled Garden (e.g., Steam, App Store)Semi-Permissioned Network (e.g., Immutable, Ronin)Fully Open Network (e.g., Ethereum L2, Arbitrum)

Asset Portability & True Ownership

Protocol Royalty Enforcement

100% (Platform Dictates)

Configurable (0-100%)

0% (Marketplace Wars)

Primary Revenue Model

30% Platform Tax

2-5% Protocol Fee

< 0.1% Gas Fee + App Surcharge

Developer Onboarding Time

7-14 days (App Review)

< 1 hour (Smart Contract Deploy)

< 1 hour (Smart Contract Deploy)

Secondary Market Liquidity

Siloed (Internal Only)

Fragmented (Chain-Specific)

Composable (Cross-DEX, e.g., Uniswap)

Modding & UGC IP Rights

Platform-Owned

Creator-Owned (via Smart Contract)

Creator-Owned (via Smart Contract)

Interoperable Asset Standard

None

ERC-721/1155 (Chain-Locked)

ERC-6551 (Token-Bound Accounts)

deep-dive
THE PIPELINE

Deep Dive: The Technical Stack for Open IP

Open IP requires a composable technical stack that separates assets, logic, and data from proprietary game engines.

Asset Portability is foundational. Game assets must exist as on-chain tokens, not database entries. The ERC-1155 standard is the dominant primitive, enabling both fungible and non-fungible assets within a single contract for gas efficiency. This separates the asset from the game client.

Logic execution moves off-chain. Game engines like Unity or Unreal remain the rendering layer, but core game state logic migrates to dedicated app-chains (e.g., Immutable zkEVM, Ronin). This isolates performance from L1 congestion while maintaining sovereign economic policy.

Data availability is non-negotiable. Player progression, inventory, and item metadata require persistent, verifiable storage. Solutions like Celestia or EigenDA provide high-throughput, low-cost data layers, preventing asset-state from being lost if a game studio shuts down.

Composability requires intent-based routing. For assets to move between games and chains, infrastructure like LayerZero for messaging and Across for bridging must be abstracted. The end-user experience is a single transaction, not manual bridging.

Evidence: Immutable's zkEVM processes 9,000 TPS for game logic, while storing asset provenance on Ethereum L1. This hybrid model demonstrates the separation of high-frequency state from ultimate settlement.

protocol-spotlight
FROM WALLED GARDENS TO OPEN NETWORKS

Protocol Spotlight: Early Frameworks in Production

Gaming's $200B+ IP value is trapped in centralized silos. These protocols are building the rails for composable, player-owned assets.

01

Immutable zkEVM: The Sovereign Gaming Chain

The Problem: Game studios need a high-throughput, low-cost L2 with native asset interoperability, not a general-purpose chain.\nThe Solution: A dedicated zk-rollup built for gaming, with gasless transactions for players and custom tokenomics for studios.\n- ~50ms finality via StarkEx prover integration\n- $0 gas fees for end-users, subsidized by studios\n- Native integration with Immutable Passport for 15M+ wallet-ready users

>200
Games Building
0 Gas
Player Cost
02

Treasure: The Decentralized Nintendo

The Problem: Isolated NFT game economies create shallow liquidity and player churn.\nThe Solution: A decentralized publishing ecosystem where independent games share a common currency ($MAGIC) and interoperable assets (Treasures).\n- Bridgeworld acts as a meta-game layer connecting all titles\n- $2B+ peak ecosystem market cap demonstrates network effects\n- L3 rollup (Treasure Chain) launching to scale transaction throughput

20+
Linked Games
$2B+
Peak MCap
03

Ronin: The Guild-Optimized Sidechain

The Problem: Mass-market games like Axie Infinity require sub-second transactions for millions of non-crypto users.\nThe Solution: An EVM-compatible sidechain built and operated by Sky Mavis, optimized for specific game economies and guild management.\n- Proven scale: Processed $4B+ in NFT volume in 2021\n- DAO-governed bridge (Ronin Bridge) for secure asset transfers\n- Custom fee structure for smooth player onboarding

1.5M+
Daily Users
$4B+
NFT Volume
04

Paima Engine: Stateful Gaming on Any L1/L2

The Problem: Games are locked to their host chain's limitations (throughput, cost, VM).\nThe Solution: An application-layer framework that uses deterministic state transitions to run complex games on top of any blockchain (Cardano, Ethereum, Polkadot).\n- ~$0.001 cost per game move, independent of L1 gas\n- Enables true cross-chain gameplay and asset portability\n- Sovereign game engine decouples logic from settlement

~$0.001
Move Cost
Any Chain
Deployment
05

Argus: EVM as a Component

The Problem: Game developers want blockchain features without managing full node infrastructure.\nThe Solution: An EVM-compatible web2 game server that abstracts away RPC nodes, gas, and wallets, exposing blockchain logic as a service.\n- Familiar SDKs (Unity, Unreal) for traditional studios\n- Gasless meta-transactions sponsored by the game publisher\n- Customizable data availability layer for cost control

0 RPC
Dev Overhead
Gasless
Player TXs
06

The Liquidity Black Hole: Why Fragmentation Fails

The Problem: A thousand isolated gaming chains will recreate the walled gardens they seek to replace, killing composability.\nThe Solution: Universal asset layers like LayerZero and Hyperlane enabling cross-chain messaging, and dynamic NFT standards (ERC-6551) turning NFTs into smart contract wallets.\n- ERC-6551 allows any NFT to own assets and interact with apps\n- Omnichain fungible tokens (OFT) enable seamless currency flow\n- Without this, the "Open Metaverse" is a marketing lie

ERC-6551
Key Standard
100+
Chains to Bridge
counter-argument
THE IP DILUTION RISK

Counter-Argument: The Quality and Canon Problem

Open IP networks risk fragmenting narrative quality and asset value, creating a coordination nightmare for creators.

Open IP fragments creative control. Permissionless derivative creation on platforms like Avalanche or Arbitrum dilutes the original creator's vision, leading to inconsistent quality and narrative dissonance that alienates core fans.

Canonical asset provenance is unsolved. Without a universal resolver standard, a character skin minted on Polygon and bridged via LayerZero lacks a single source of truth, creating market confusion and devaluing the primary asset.

The market votes with its wallet. Projects like Yuga Labs' Otherside maintain tight control because speculative value hinges on scarcity and brand integrity, not infinite forking. True open IP requires curation mechanisms that current infrastructure lacks.

risk-analysis
CRITICAL FAILURE MODES

Risk Analysis: What Could Derail This Future?

The path from walled gardens to open IP networks is paved with non-technical risks that could stall or kill adoption.

01

The Legal Onslaught: IP Rights as a Weapon

Established publishers (e.g., Nintendo, Take-Two) will weaponize copyright and trademark law against composable assets. The legal precedent for on-chain derivative art and mod monetization is untested and hostile.\n- Cease & Desist as primary strategy against early projects\n- DMCA Takedowns crippling NFT marketplaces like OpenSea\n- Multi-year court battles draining capital from startups

100%
Certainty of Suits
$10M+
Legal Defense Cost
02

The Liquidity Trap: Speculation vs. Utility

Gaming IP becomes a purely financial asset, decoupled from gameplay utility. This attracts mercenary capital that destabilizes economies and alienates core gamers.\n- Pump-and-dump schemes on gaming NFTs destroy player trust\n- Sky-high gas fees for basic actions during bull markets\n- Axie Infinity's SLP collapse as a canonical case study

-99%
Token Collapse Risk
0%
Gamer Retention
03

The UX Chasm: Friction Kills Fun

The crypto onboarding cliff—wallets, gas, seed phrases—remains an insurmountable barrier for the mass market. No game succeeds by making gameplay harder.\n- ~5 minute setup vs. ~10 second App Store download\n- Irreversible asset loss from user error is a non-starter\n- Immutable bugs in smart contracts can permanently break game logic

90%
Drop-off Rate
0
AAA Titles Live
04

The Centralization Reversion: Publishers Build 'Open-ish' Gardens

Major publishers adopt superficial blockchain features (e.g., EA's "digital player tags") but maintain full control. They create permissioned sidechains or private zk-rollups that are de facto walled gardens with extra steps.\n- Controlled interoperability only within publisher's ecosystem\n- Revocable assets via admin keys, defeating true ownership\n- Ubisoft's Quartz as an early example of this model

100%
Publishers Prefer This
0
True Composability
05

The Interoperability Mirage: Technical Incompatibility

Fragmented tech stacks (EVM, Solana, Starknet, Immutable zkEVM) create isolated asset silos. True cross-chain composability for real-time game state is a nearly impossible computer science problem.\n- No secure bridge for dynamic, stateful assets\n- LayerZero, Wormhole, Axelar solve for tokens, not game objects\n- Latency of ~2 minutes for cross-chain proofs breaks gameplay

~2 min
State Finality Lag
$1B+
Bridge Hack Risk
06

The Cultural Immune Response: Gamers Reject the Model

The core gaming community's deep-seated hostility to NFTs and crypto (see GameStop marketplace failure) forms a cultural barrier. Perceived as a cash grab, it triggers review bombs and boycotts.\n- "Play-to-Earn" permanently tainted by Axie's exploitative labor model\n- Steam's ban on blockchain games signals platform risk\n- Development resources diverted from fun to tokenomics

0/10
User Score on Launch
100%
Community Backlash
future-outlook
THE IP STACK

Future Outlook: The 24-Month Horizon

Gaming's value will shift from closed platforms to composable, on-chain intellectual property, creating new economic models.

IP migrates on-chain. The core value of gaming—characters, items, lore—becomes a portable, verifiable asset class. This enables permissionless composability, where a skin from one game functions as a weapon in another, powered by standards like ERC-6551 and ERC-404.

Walled gardens become liabilities. Platforms like Steam and Epic face pressure as direct-to-player economies bypass their 30% tax. Games built on dedicated appchains (e.g., using Arbitrum Orbit or OP Stack) will own their full stack and user relationships.

The new moat is liquidity. Success hinges on attracting external capital to in-game asset pools. Projects like TreasureDAO and Pudgy Penguins demonstrate that IP liquidity on platforms like Blast or Hyperliquid is the defensible advantage, not the game code itself.

Evidence: Yuga Labs' Otherside demonstrates this shift, treating its IP as a modular asset layer for third-party developers, moving beyond a single game to an open ecosystem.

takeaways
THE OPEN IP PLAYBOOK

Key Takeaways for Builders and Investors

The $200B+ gaming industry is being rewired. The future belongs to open IP networks that unlock composable assets and new economic models.

01

The Problem: Walled Gardens Kill Value

Traditional IP is locked in corporate vaults, preventing community-driven innovation and capping long-term value.\n- Zero composability: Assets are trapped in single games.\n- Rent-seeking models: Value extraction via licensing fees stifles growth.\n- Fragmented liquidity: Each game's economy is a siloed, illiquid pool.

0%
External Utility
$0B
Siloed Asset Value
02

The Solution: Programmable IP Primitives

Treat IP as a set of on-chain, composable primitives (characters, items, lore) governed by smart contracts.\n- ERC-6551 & Dynamic NFTs: Turn static assets into programmable wallets and experiences.\n- Royalty Streams: Automated, transparent revenue sharing via protocols like Superfluid.\n- Permissionless Extensions: Enable third-party developers to build without gatekeepers, akin to Uniswap's permissionless pools.

100x
Developer Surface
>30%
Royalty Efficiency
03

The Model: Stakeholder-Aligned Economies

Shift from player-as-customer to player-as-stakeholder via aligned incentive layers.\n- Asset Staking: Earn yield by staking NFTs in ecosystem vaults (see TreasureDAO).\n- Governance Rights: IP holders vote on canonical storylines, partnerships, and treasury allocation.\n- Cross-Game XP: Portable reputation and progression systems create network effects.

10-50x
LTV Increase
>70%
Retention Boost
04

The Infrastructure: Interoperability Stacks

Open IP requires a new stack for asset portability and state synchronization across games and chains.\n- CCIP & LayerZero: Secure cross-chain messaging for unified asset ledgers.\n- MUD & Dojo: High-performance on-chain game engines as shared state layers.\n- Dynamic Asset Bundles: Composable NFT frameworks that reference mutable off-chain data (like Storage Proofs).

<2s
Cross-Chain Settle
-90%
Dev Time
05

The Valuation Shift: From P/E to Network Value

Investor models must evolve from discounting cash flows to valuing network growth and composable utility.\n- Metcalfe's Law for IP: Value scales with the square of connected games and developers.\n- Protocol Revenue > Licensing Fees: Capture value from ecosystem transaction volume, not just upfront deals.\n- Treasury as a Moat: Protocol-owned liquidity and IP assets create unassailable balance sheets.

100x
TAM Multiplier
P/S > 50
New Multiple
06

The First-Mover: Yuga Labs' Legacy

Yuga's Otherside and Bored Ape ecosystem is a live case study in open IP's potential and pitfalls.\n- Success: Demonstrated brand power and community-driven world-building.\n- Failure: Centralized control and slow permissioning created friction (see HV-MTL delays).\n- Lesson: True open IP requires ceding narrative and technical control to the network.

$4B+
Peak Valuation
-80%
From ATH
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