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e-commerce-and-crypto-payments-future
Blog

Why 'Fairness by Default' Must Be the New Payment Standard

The current model of opt-in MEV protection is a market failure. This analysis argues that for crypto payments to scale, we must build systems where front-running and sandwich attacks are structurally impossible, not just mitigated. We examine the architectural shift from execution to intent and its implications for e-commerce.

introduction
THE BROKEN DEFAULT

Introduction

Current payment systems are structurally unfair, creating winners and losers through opaque, extractive mechanics.

Fairness is a protocol parameter, not an afterthought. The dominant first-come, first-served (FCFS) transaction ordering on blockchains like Ethereum and Solana is a permissionless front-running engine. It allows sophisticated actors with faster bots to exploit predictable user behavior for profit, creating a negative-sum game for everyone else.

The MEV supply chain is the extractor. This dynamic has spawned an entire industry of searchers, builders, and validators who capture value from ordinary users. Protocols like Flashbots Auction and MEV-Boost formalize this extraction, proving that fairness is not the system's equilibrium without explicit design.

Fairness by default is a competitive moat. Protocols that bake it in, such as CowSwap with its batch auctions or Taiko with its based sequencing, don't just improve UX—they realign network incentives. This creates a credible neutrality that attracts sustainable, long-term user adoption over extractive, short-term capital.

thesis-statement
THE UX TRAP

The Core Thesis: Opt-In Protection is a Market Failure

The current model of optional user protection creates systemic risk and misaligned incentives that block mainstream adoption.

Opt-in security is a tax on vigilance. Users must manually enable features like revocation checks or simulation tools before every transaction, creating friction that most will bypass. This shifts the burden of safety onto the least equipped participants.

The market cannot self-correct. Protocols like Uniswap and MetaMask offer protection as a feature, not the default. This creates a perverse incentive where the safest products appear slower and more complex, losing to slicker, riskier competitors.

Fairness must be a protocol primitive. Just as TCP/IP guarantees packet delivery, blockchain transactions require atomicity and finality by default. The current model, where these are add-ons, is architecturally flawed.

Evidence: Over $1 billion was stolen in Q1 2024 from hacks and scams, a direct result of this optional security layer. Systems with default-on protection, like native intent-based architectures, see near-zero user-side fraud.

market-context
THE EXTRACTION MACHINE

The Current State: A Jungle of Extractable Value

Today's payment infrastructure is an adversarial system where value is systematically siphoned from users by intermediaries.

Maximal Extractable Value (MEV) is the foundational flaw. Every transaction on Ethereum or Solana is a public signal, creating arbitrage opportunities for bots that front-run and sandwich-trade users. This is not a bug but a feature of transparent, permissionless blockchains.

The infrastructure is the adversary. Protocols like Flashbots' MEV-Boost and private RPCs like BloxRoute formalize this extraction. They don't prevent MEV; they commoditize and redistribute it, turning block building into a rent-seeking business for validators and searchers.

User experience is financial leakage. The 'gas auction' model forces users to overpay for priority. Aggregators like 1inch and MetaMask Swaps often capture hidden spreads, while cross-chain bridges like Across and Stargate embed slippage and routing fees as unavoidable costs.

Evidence: Over $1.2 billion in MEV was extracted from Ethereum users in 2023 alone, with the average swap losing 0.8% to invisible slippage and front-running. This quantifies the 'jungle tax' paid by every user.

PAYMENT PROTOCOL COMPARISON

The Cost of Complacency: MEV Extracted from User Payments

A comparison of MEV leakage and user cost structures across dominant payment settlement layers, highlighting the financial impact of not enforcing fairness by default.

Extraction Vector / MetricPublic Mempool (Status Quo)Private RPC (e.g., Flashbots Protect)Fair Sequencing Service (e.g., Chainscore FSS)

Avg. MEV Siphoned from User Tx Value

1.5% - 5.0%

0.5% - 2.0%

0.0%

Frontrunning Protection

Sandwich Attack Protection

Time-to-Frontrun (Block Time)

< 100ms

N/A (Private)

N/A (Deterministic)

User Cost: Priority Fee + MEV Tax

Yes

Yes (Reduced)

No

Requires User Opt-In / Tooling

Settlement Finality Guarantee

Probabilistic

Probabilistic

Deterministic (< 2s)

Integration Complexity for Apps

Low

Medium (RPC Switch)

High (Protocol Upgrade)

deep-dive
THE NEW PRIMITIVE

The Architectural Shift: From Execution to Intent

Intent-based architectures invert the user's role from specifying low-level execution to declaring a desired outcome, making fairness the default state of the network.

Fairness is a protocol property. Traditional transaction execution forces users to compete in a public mempool, exposing them to front-running and MEV extraction. Intent-based systems like UniswapX and CowSwap remove this adversarial dynamic by having solvers compete for the user.

The user specifies the 'what'. Instead of signing a precise transaction, a user signs a declarative statement of desired outcome, such as 'swap X for Y at price ≥ Z'. This intent-centric model outsources pathfinding and execution complexity to a competitive solver network.

Solvers compete on fulfillment. Protocols like Across and Anoma create a marketplace where specialized solvers bid to fulfill the user's intent at the best price. This competition internalizes MEV, converting extractive value into better execution for the end user.

Evidence: UniswapX, which routes orders via a Dutch auction among fillers, has processed over $7B in volume, demonstrating that users and applications adopt systems that bake fairness into the protocol layer.

protocol-spotlight
FROM INTENT TO EXECUTION

Architectural Vanguards: Who's Building Fairness In

Legacy payment rails are extractive by design. These protocols are engineering fairness into the settlement layer itself.

01

The Problem: Front-Running as a Business Model

In traditional finance and on public blockchains, the ability to see pending transactions creates a multi-billion dollar MEV industry. This is a tax on users, paid to sophisticated actors who reorder or insert their own trades.\n- Cost: Users lose ~$1B+ annually to MEV on Ethereum alone.\n- Inefficiency: Latency arbitrage distorts prices and slows down settlement.

$1B+
Annual Extract
~12s
Arbitrage Window
02

The Solution: UniswapX & Intent-Based Architectures

Instead of submitting a vulnerable transaction, users submit a signed intent (e.g., "I want 1 ETH for max 1800 DAI"). A network of decentralized fillers competes off-chain to provide the best execution, with settlement guaranteed on-chain.\n- Fairness: Competition between fillers drives execution towards the true market price.\n- User Benefit: Guarantees like price improvement and MEV protection are baked into the protocol.

~500ms
Quote Latency
+0.3%
Avg. Price Improv.
03

The Enforcer: SUAVE by Flashbots

A decentralized block builder and mempool designed to neutralize the centralized power of today's MEV supply chain. It creates a neutral, competitive marketplace for transaction ordering.\n- Decentralization: Separates block building from proposing, preventing a single entity from controlling transaction flow.\n- Transparency: Provides a credibly neutral environment where order flow is auctioned, not exploited.

0%
Proposer Extract
100%
Auctioned Flow
04

The Bridge: Across Protocol

Demonstrates how intents create a superior cross-chain user experience. Users express a destination-chain intent; relayers fulfill it by sourcing liquidity from the cheapest chain, with a single optimistic verification.\n- Efficiency: ~70% cheaper than canonical bridges by dynamically routing liquidity.\n- Speed: ~1-3 minute settlement vs. 10+ minutes for native bridges.

-70%
vs Canonical Cost
<3 min
Settlement Time
05

The Infrastructure: Anoma & Shared Sequencers

Pushes the intent-centric model to its logical conclusion: a blockchain architecture where everything is an intent. A shared sequencer layer (like Espresso, Astria) provides fair ordering for multiple rollups, preventing cross-domain MEV.\n- Composability: Intents across assets and chains can be settled atomically.\n- Scalability: Moves complex solving off-chain, keeping L1 settlement simple and cheap.

Atomic
Cross-Chain Settle
1-N
Rollups Served
06

The Outcome: Fairness as a Protocol Primitive

The end state is a financial stack where extractive intermediation is structurally impossible. Fairness isn't a feature added by applications—it's enforced by the base settlement layer.\n- User Sovereignty: Economic value flows to users and validators, not intermediaries.\n- Systemic Resilience: Reduces centralization pressure and single points of failure in the transaction supply chain.

By Default
Fairness
To Users
Value Accrual
counter-argument
THE REALITY CHECK

Counter-Argument: But What About Centralization and Cost?

The push for fairness faces legitimate critiques on centralization and cost, but these are solvable engineering challenges, not fundamental flaws.

Fairness requires infrastructure. The computational overhead for ordering and censorship resistance is non-zero. Protocols like SUAVE or Flashbots Protect demonstrate this cost is a feature, not a bug, as it directly funds decentralized block building.

Centralization is a spectrum. A fair ordering protocol like Astria or Espresso is not a single sequencer; it's a marketplace. This shifts centralization from opaque, rent-extracting MEV searchers to a transparent, competitive layer.

Costs are amortized by scale. The per-transaction cost of fair ordering becomes negligible at the throughput of a rollup like Arbitrum or Optimism. The alternative cost—user attrition from front-running—is far higher.

Evidence: Ethereum's PBS (Proposer-Builder Separation) proves the model. Builders compete on block value, creating a liquid market for block space that funds decentralization while improving user outcomes.

future-outlook
THE NEW STANDARD

The 24-Month Outlook: Fairness as a Prerequisite

Fairness by default will become a non-negotiable requirement for user acquisition and protocol sustainability.

Fairness is a growth lever. Protocols that bake in fair ordering or commit-reveal schemes will see lower user churn. This directly counters the extractive value capture of searcher-builder collusion seen in today's generalized blockchains.

The standard will be protocol-native. Fairness cannot be a bolt-on feature. It must be embedded in the settlement layer, as seen with Solana's Jito for MEV distribution or Fuel's parallel execution preventing front-running.

Applications will demand it. The next wave of high-frequency DeFi and on-chain games will only deploy on chains guaranteeing transaction fairness. This creates a competitive moat for L2s like Arbitrum Stylus or appchains using Celestia for data availability.

Evidence: Adoption of UniswapX and its intent-based, MEV-protected swaps proves users migrate to fairer experiences. Its volume share grows as users reject the toxic waste of traditional AMM routing.

takeaways
THE NEW PAYMENT STANDARD

Takeaways for Builders and Investors

Fairness by default is not an ethical luxury; it's a technical and economic imperative for sustainable on-chain adoption.

01

The MEV Tax is a Silent Killer of User Trust

Front-running and sandwich attacks are a ~$1B+ annual tax on users, making predictable transaction outcomes impossible. This hidden cost destroys UX and chokes adoption.

  • Key Benefit 1: Guaranteed execution at the quoted price, eliminating surprise slippage.
  • Key Benefit 2: Restores user confidence in the system's integrity, driving retention.
$1B+
Annual Tax
-100%
Sandwich Risk
02

Fair Ordering as a Core Protocol Primitive

Fairness must be enforced at the consensus or sequencer level, not bolted on later. Projects like Solana, Sui, and Sei are baking in time-based ordering to neutralize front-running.

  • Key Benefit 1: Creates a defensible moat for L1s/L2s by offering superior, predictable UX.
  • Key Benefit 2: Unlocks new application designs (e.g., fair auctions, games) that are impossible in adversarial environments.
~400ms
Fair Block Time
0
Priority Gas
03

Intent-Based Architectures Are the Endgame

Shift from transaction submission to outcome declaration. Let specialized solvers (like UniswapX and CowSwap) compete to fulfill user intents optimally, capturing and redistributing MEV.

  • Key Benefit 1: Users get better prices and guaranteed results without needing expert knowledge.
  • Key Benefit 2: Transforms MEV from an extractive force into a subsidy for user transactions.
10-50%
Better Execution
Solver Race
New Market
04

The Compliance & Auditability Advantage

A verifiably fair ledger is a prerequisite for institutional capital and regulated assets. Transparent, first-in-first-out (FIFO) ordering provides a clear audit trail.

  • Key Benefit 1: Dramatically simplifies regulatory compliance for DeFi and RWAs.
  • Key Benefit 2: Enables forensic analysis and insurance products, de-risking the entire ecosystem.
Audit Trail
Built-In
Institutional
Gateway
05

Fairness Drives Capital Efficiency

Predictable execution reduces the need for excessive slippage tolerances and safety buffers. This lowers the cost of capital for LPs and protocols like Aave and Compound.

  • Key Benefit 1: Higher effective yields for liquidity providers as less value is leaked to bots.
  • Key Benefit 2: Enables larger trade sizes without market impact, improving liquidity depth.
5-15%
Yield Uplift
>10x
Trade Size
06

The Bundler & Solver Infrastructure Play

The shift to fairness creates massive demand for neutral infrastructure. This is the next battleground for firms like Flashbots and new entrants, mirroring the RPC/sequencer wars.

  • Key Benefit 1: Recurring revenue from order flow auctions and solver fees.
  • Key Benefit 2: Strategic control over a critical, trust-minimized layer of the transaction stack.
New Stack
Critical Layer
Fee Machine
Recurring Revenue
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Why 'Fairness by Default' Must Be the New Payment Standard | ChainScore Blog