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Why the Rollup-Centric Roadmap Is a Strategic Mistake for L1s

Ethereum's pivot to a settlement layer for rollups surrenders the high-growth, high-value execution and data availability markets to more focused competitors, creating a strategic vacuum.

introduction
THE STRATEGIC BLIND SPOT

Introduction

The industry's singular focus on a rollup-centric future ignores the existential threat of commoditization and the real source of sustainable value.

The rollup-centric roadmap is a strategic trap for L1s. It treats the base layer as a passive data availability and settlement utility, a model that guarantees eventual commoditization and fee compression, as seen with Ethereum's execution layer post-merge.

Sustainable value accrual requires owning the user and application. L1s like Solana and Monad compete on this front, while Ethereum L2s like Arbitrum and Optimism battle for marginal improvements in a crowded, undifferentiated market.

The core strategic error is conflating infrastructure with product. A chain that outsources its execution and innovation to a third-party rollup stack surrenders its economic future, becoming a commoditized settlement ledger akin to a public utility with capped returns.

thesis-statement
THE MISALLOCATION

The Core Strategic Error

L1s focusing on a rollup-centric roadmap cede their core value proposition and become commoditized settlement layers.

Ceding the value layer is the primary mistake. L1s like Ethereum and Solana are competing to become the best data availability (DA) and execution environment for rollups. This outsources all application innovation and fee revenue to L2s like Arbitrum and Optimism, reducing the L1 to a commodity.

The modular trap creates a prisoner's dilemma. While Ethereum's roadmap pushes danksharding for rollup scaling, competing L1s like Celestia and Avail are building superior, specialized DA layers. This forces L1s into a race to the bottom on DA pricing, a battle they cannot win against purpose-built chains.

Execution is the moat. The real user and developer value resides in the execution layer—smart contracts, composability, and MEV. By prioritizing DA, L1s abandon this high-margin territory. Rollup stacks like Arbitrum Orbit and OP Stack now let anyone deploy a chain, making the base L1 interchangeable.

Evidence: Ethereum's L1 revenue from user transactions is being cannibalized. Over 90% of Ethereum's ecosystem activity now occurs on L2s. Meanwhile, Celestia's blobspace costs are orders of magnitude cheaper than posting calldata to Ethereum, proving the commoditization thesis.

THE L1 DILEMMA

Market Capture: Modular vs. Monolithic (2024)

A data-driven comparison of strategic approaches for Layer 1 blockchains, analyzing the rollup-centric roadmap against alternatives.

Strategic MetricRollup-Centric L1 (e.g., Ethereum, Arbitrum Nova)Aggressive Monolithic L1 (e.g., Solana, Sui)Modular Settlement Layer (e.g., Celestia, EigenLayer)

Primary Revenue Source

L1 Gas + MEV (Sequencer)

L1 Gas + MEV (Validator)

Data Availability Fees + Restaking Yield

Developer Mindshare Capture (2024)

High (Est. 65%)

Medium (Est. 25%)

Low but growing (Est. 10%)

Time to Finality for End-User

12 min (Ethereum) to 1-3 days (Optimistic)

< 1 sec (Solana)

Varies (Dependent on Rollup)

Control Over Execution Layer

Cedes to Rollups (e.g., Arbitrum, OP Stack)

Full Control

None (Decoupled)

Max Theoretical TPS (Theoretical)

~100k+ (via Rollups)

~65k (Solana实测)

Unbounded (Execution-agnostic)

Protocol Revenue Risk

High (Rollups may bypass via Validiums/SoVs)

Low (Direct fee capture)

Medium (Competitive DA market)

Ecosystem Composability

Fragmented across Rollups

Unified, Atomic

Not applicable

Capital Efficiency for Stakers

Low (Stake locked on L1)

High (Stake secures execution)

High (Restaked capital multi-use)

deep-dive
THE STRATEGIC VACUUM

The Vacuum and Its Conquerors

L1s ceding the execution layer to rollups creates a vacuum that will be filled by new, vertically integrated competitors.

The execution vacuum is the strategic error. L1s following the rollup-centric roadmap outsource their primary value proposition—user transactions. This turns them into commodity data availability layers, competing solely on price with Celestia and EigenDA.

Vertically integrated chains will capture the value. New L1s like Monad and Sei v2 bundle execution, settlement, and data availability into a single, optimized stack. This eliminates the fragmentation tax of cross-rollup bridging via LayerZero or Axelar.

The modular premium disappears. The theoretical benefits of modularity—specialization and sovereignty—are negated by its operational overhead. A monolithic chain with a superior virtual machine and mempool, like Monad's parallel EVM, offers a better user and developer experience than a fragmented rollup ecosystem.

Evidence: The Appchain Thesis. dYdX, Aevo, and Lyra migrated from L2s to sovereign appchains on Cosmos. This proves that top-tier applications prioritize performance and fee capture over shared L2 liquidity when the modular stack matures.

counter-argument
THE STRATEGIC BLIND SPOT

Steelmanning the Rollup-Centric View (And Why It's Wrong)

The rollup-centric roadmap is a defensive, commoditizing strategy that cedes long-term value and user experience to a fragmented ecosystem.

The Core Thesis is Defensive: The rollup-centric model, championed by Ethereum's roadmap, is a reaction to scaling limits. It outsources execution complexity to rollups like Arbitrum and Optimism, preserving L1 security. This turns the base layer into a settlement commodity, a slow but secure data ledger.

Commoditizes the Base Layer: This strategy makes the L1 a universal settlement hub, akin to TCP/IP. While elegant, it strips the L1 of application-specific optimizations and direct user relationships. Value accrual shifts entirely to the rollup and application layers.

Fragments User Experience: A rollup-centric world forces users into a multi-chain reality. Simple actions require navigating bridges like Across and LayerZero, managing separate gas tokens, and accepting fragmented liquidity. This creates massive UX friction mainstream users reject.

Evidence in Adoption Patterns: Despite high TVL, Ethereum L1 activity remains dominated by high-value settlements and DeFi primitives. Most user interactions already occur on L2s, proving the commoditization is underway. However, this fragments network effects the L1 once monopolized.

The Monolithic Counter-Argument: Solana and Monad demonstrate that vertical integration of execution, data availability, and consensus can achieve superior UX and developer simplicity. Their roadmap bets that raw performance and unified state will outcompete a fragmented, bridge-dependent stack.

takeaways
WHY THE ROLLUP-CENTRIC ROADMAP IS A STRATEGIC MISTAKE FOR L1S

Strategic Takeaways for Protocol Architects

Betting on a future of pure settlement layers cedes control, commoditizes the base layer, and ignores the enduring value of atomic composability.

01

The Commoditization Trap

Optimizing solely for cheap settlement turns your L1 into a dumb data availability (DA) layer. This is a race to the bottom where the only lever is price, and competitors like Celestia and EigenDA are already winning.\n- Strategic Risk: Your protocol's value accrual shifts entirely to the rollup teams building on top.\n- Market Reality: Rollups like Arbitrum and Optimism are already exploring alternative, cheaper DA layers, bypassing you.

-90%
DA Fee Premium
$0
Value Capture
02

The Atomic Composability Moat

Rollups fragment liquidity and state. The most complex, high-value DeFi applications require seamless, trustless interaction across multiple protocols—something rollup-centric architectures inherently break.\n- Defensible Advantage: Native atomic composability enables novel financial primitives that rollup stacks cannot replicate.\n- User Experience: Multi-step transactions across rollups require slow, expensive bridges, killing UX for advanced users.

~500ms
vs. 2-10min
100%
Success Rate
03

The Execution Layer Vacuum

Ceding execution to rollups creates a vacuum that will be filled by centralized sequencers and intents-based systems like UniswapX and CowSwap. The L1 loses its role as the canonical, decentralized execution environment.\n- Control Loss: Users and developers are at the mercy of rollup operator policies and potential MEV extraction.\n- Strategic Response: Invest in parallel execution (Solana, Monad), fast finality, and native intent infrastructure to retain relevance.

10x
More TPS
0
Sequencer Risk
04

Follow the Money: App-Chain Demand

The real demand from sophisticated protocols is not for generic rollup tooling, but for sovereign, customizable execution environments. See dYdX, Aevo, and the entire Cosmos ecosystem.\n- Market Signal: Teams want control over their stack, fee market, and governance—not to be another app-rollup in a crowded hub.\n- Strategic Pivot: Build tooling for sovereign app-chains (interoperability, shared security) rather than competing with Optimism's OP Stack.

$1B+
App-Chain TVL
100%
Fee Sovereignty
05

The Interoperability Endgame

A rollup-centric world is a multi-chain world. The winning L1 will be the one that provides the best native, trust-minimized bridges and cross-chain messaging, not the cheapest blockspace.\n- Critical Infrastructure: Protocols like LayerZero, Wormhole, and Axelar are building the connectivity layer you're ignoring.\n- Network Effect: Becoming the most connected hub (via IBC or superior light clients) is more valuable than being the cheapest.

50+
Chains Connected
<$0.01
Cross-Chain Cost
06

Reclaim the Narrative: The Synchronous L1

The counter-strategy is to double down on what rollups cannot do: provide a single, synchronous state for ultra-complex applications. This is the high-value niche for next-generation L1s.\n- Technical Thesis: Invest in state expiry, historical data pruning, and aggressive client optimization to scale the monolithic core.\n- Positioning: Market as the "Execution Layer" for the internet of value, not a passive settlement backwater.

100k+
TPS Target
1s
Finality
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Why the Rollup-Centric Roadmap Is a Strategic Mistake | ChainScore Blog