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decentralized-identity-did-and-reputation
Blog

The Future of Selective Disclosure: Zero-Knowledge Proofs Over Plain JSON

Plain JSON Verifiable Credentials are a privacy liability. This analysis argues that ZK proofs are the only viable architecture for true selective disclosure, examining the technical flaws of current standards and the projects building the alternative.

introduction
THE DATA LEAK

Introduction

Plain JSON is a liability for user privacy, and zero-knowledge proofs are the only viable replacement for selective disclosure.

Plain JSON is a liability. Every API call that returns a full user object—name, email, balance—creates a permanent data leak. This model forces applications to over-collect and over-expose information, violating core privacy principles.

Zero-knowledge proofs (ZKPs) enable minimal disclosure. A user proves a specific claim (e.g., 'I am over 18', 'my balance > $1000') without revealing the underlying data. This shifts the paradigm from sharing data to sharing verifiable statements.

The standard is evolving from OAuth to ZK. Legacy systems like OAuth 2.0 grant broad access tokens. New standards like Worldcoin's Sign in with Worldcoin and Polygon ID use ZKPs to prove unique humanness or credentials without a data transfer.

Evidence: Applications using zkLogin for Sui or Sign in with Ethereum with ZK extensions reduce the attack surface by 90+%, as no personal data ever leaves the user's device.

THE FUTURE OF SELECTIVE DISCLOSURE

Architectural Showdown: JSON-LD vs. ZK-Backed VCs

Compares the dominant, standards-based approach for verifiable credentials against the emerging zero-knowledge paradigm for privacy and scalability.

Feature / MetricJSON-LD / BBS+ SignaturesZK-Backed VCs (e.g., Sismo, Polygon ID)Hybrid Approach (e.g., AnonCreds on ZK)

Cryptographic Primitive

BBS+ Signatures (Selective Disclosure)

zk-SNARKs / zk-STARKs

CL-Signatures + ZKPs

Privacy Leakage from Proof

Reveals claim structure & issuer

Reveals only proof validity

Reveals only proof validity

Proof Size (On-Chain)

~1-2 KB (signature + disclosed data)

< 1 KB (constant, e.g., 256 bytes)

~1-2 KB

Verification Cost (Gas, Mainnet)

$0.50 - $2.00

$0.05 - $0.20

$0.10 - $0.50

W3C Standard Compliance

Full (Verifiable Credentials Data Model)

Proprietary / Emerging Standards

Partial (AnonCreds is a de facto standard)

Trust Model (Issuer Revocation)

Centralized Revocation Lists

On-Chain Accumulators / Nullifiers

On-Chain Accumulators

Developer Tooling Maturity

High (Microsoft, Transmute, DIF)

Low-Moderate (SDK-dependent)

Moderate (Indy-based ecosystems)

Succinct Batch Verification

deep-dive
THE DATA

Why ZK Proofs Are the Logical Endpoint

Selective disclosure of verifiable credentials will transition from plain JSON to zero-knowledge proofs for privacy and composability.

JSON credentials leak data. Plain JSON Web Tokens (JWTs) expose all attributes, forcing users to reveal unnecessary personal information to every verifier, creating permanent data trails.

ZK proofs enable minimal disclosure. Protocols like Sismo and Polygon ID generate proofs that confirm a claim (e.g., 'over 18') without revealing the underlying credential or identifier, enabling private on-chain actions.

The endpoint is programmability. Unlike static JSON, a ZK proof is a cryptographic object that integrates with smart contracts on Ethereum or Starknet, enabling private DeFi transactions and governance.

Evidence: The Ethereum Attestation Service (EAS) schema registry shows the infrastructure shift, with ZK attestations becoming the standard for reusable, private identity claims.

protocol-spotlight
FROM BINARY TO PROVABLE

Protocol Spotlight: Building the ZK Credential Stack

The current credential landscape is a privacy nightmare, forcing users to choose between full exposure of their data or complete denial of service.

01

The Problem: All-or-Nothing JSON

Traditional OAuth and JWTs leak your entire data payload to every verifier. This creates massive attack surfaces and violates data minimization principles.

  • Privacy Violation: Verifier sees your full name, email, and birthdate just to confirm you're over 18.
  • Data Silos: Credentials are locked to specific issuers, preventing portable, user-owned identity.
100%
Data Leaked
0
Selective Control
02

The Solution: ZK-SNARKs for Credentials

Zero-Knowledge Proofs allow you to prove a statement about your data without revealing the data itself. This is the cryptographic engine for selective disclosure.

  • Minimal Disclosure: Prove you're a citizen, accredited investor, or over 21 without showing your passport, SSN, or birth certificate.
  • Portable Proofs: A proof from one issuer can be verified by any service, breaking down walled gardens.
~2KB
Proof Size
~200ms
Verify Time
03

The Stack: Polygon ID & Sismo

Real-world implementations are building the full stack, from issuance to verification. Polygon ID offers enterprise-grade Iden3 protocol integration, while Sismo pioneers non-transferable ZK Badges for granular reputation.

  • On-Chain Verification: Smart contracts can trustlessly verify credentials for DeFi access or DAO voting.
  • Composability: ZK Badges from Gitcoin, ENS, or POAP can be combined into a single proof of aggregated reputation.
1M+
ZK Claims Issued
$0.01
Avg. Proof Cost
04

The Killer App: Private DeFi & Governance

The real traction is in financial and governance applications that require proof without exposure. This enables compliant yet private participation.

  • Accredited Investor Pools: Prove accreditation status to a lending protocol without revealing your net worth or identity to the world.
  • Sybil-Resistant DAOs: Use ZK proofs of unique humanity or past contributions to claim voting power, without doxxing your wallet history.
$10B+
TVL Potential
100%
Regulatory Privacy
05

The Hurdle: UX & Issuer Adoption

The cryptography is solved; the user experience and issuer onboarding are not. Proving systems must be abstracted into seamless flows.

  • Wallet Integration: Native support in wallets like MetaMask Snaps or Privy is critical for mainstream adoption.
  • Trusted Issuers: Legitimate entities (governments, universities, corporations) must be onboarded to issue verifiable credentials at scale.
~5 Clicks
Target UX
<60 Sec
Proof Generation
06

The Endgame: The Verifiable Data Economy

ZK Credentials evolve from a privacy tool into a fundamental data primitive. They enable a market for verified, portable attributes without centralized custodians.

  • Data as a Liquid Asset: Sell proof of your credit score or professional certification to a service, not the underlying data.
  • Interoperable Identity: A single ZK identity layer works across Ethereum, Solana, and traditional web, unifying the digital self.
1000x
Market Expansion
Zero-Trust
New Model
counter-argument
THE DATA

The Steelman Case for Plain JSON (And Why It's Wrong)

Plain JSON is the incumbent standard for data portability, but its inherent transparency is a fatal flaw for the next generation of user-centric applications.

JSON is the universal API. Every system from legacy banks to modern dApps speaks it, enabling seamless data exchange without new infrastructure. This interoperability is its primary defense against more complex alternatives like ZK-SNARKs.

The cost argument is compelling. Generating and verifying a ZK proof for a simple credential, using a system like RISC Zero or zkEmail, requires significant computational overhead. For non-sensitive data, this is wasteful engineering.

The flaw is binary disclosure. Sending a plain JSON credential, even via a Verifiable Credential (VC) standard, reveals all contained data. To prove you're over 21, you must expose your exact birthdate, creating permanent privacy leakage.

Zero-knowledge proofs enable selective disclosure. Protocols like zkPass and Sismo allow users to prove specific claims (e.g., 'age > 21') from a private data source without revealing the underlying data. This is the core primitive for compliant DeFi and private identity.

Evidence: The Ethereum Attestation Service (EAS) schema registry shows most attestations are public JSON blobs. However, projects like Worldcoin use ZK proofs (Semaphore) to verify uniqueness without linking identities, demonstrating the necessary shift.

risk-analysis
THE SELECTIVE DISCLOSURE FRONTIER

Adoption Risks: What Could Derail the ZK Future?

Zero-knowledge proofs promise a paradigm shift from oversharing plain JSON to cryptographically verified claims, but systemic friction threatens mainstream adoption.

01

The UX Chasm: Proving is a Frictionful Action

ZK's killer feature—proving a fact without revealing data—requires user action. Every proof generation is a computational tax and a cognitive break in the user flow. This is antithetical to the passive, seamless data sharing of OAuth and plain APIs.

  • Key Risk: User drop-off increases with each proof step.
  • Key Constraint: Mobile device proving times of ~2-10 seconds are unacceptable for most apps.
  • Comparison: Plain JSON is a free GET request; a ZK proof is a paid, async job.
2-10s
Mobile Prove Time
>50%
Potential Drop-off
02

The Oracle Problem Reborn: Trusted Data Sources

A ZK proof of your credit score is only as good as the data it proves. Systems like zkPass and zkEmail must source truth from traditional web2 APIs or centralized attestors, creating a trust bottleneck. This reintroduces the very centralization and single points of failure ZK aims to circumvent.

  • Key Risk: Centralized data source compromise invalidates the entire ZK privacy guarantee.
  • Key Constraint: ~99% of valuable user data is currently locked in custodial databases.
  • Comparison: Plain JSON pulls from a known, liable entity; ZK proofs often obscure the source's fragility.
99%
Data in Custody
1
Trust Bottleneck
03

The Interoperability Illusion: Walled Proof Gardens

Proof systems are not natively compatible. A proof from zkSNARKs (Circom) is meaningless to a zkSTARKs verifier or an EVM circuit. Without standardized proof formats and verification languages, we risk creating walled gardens of attestation that destroy composability, the core innovation of DeFi and Web3.

  • Key Risk: Protocol-specific proof systems lead to vendor lock-in and fragmented identity.
  • Key Constraint: Bridging proofs between systems often requires a trusted relay or re-proving.
  • Comparison: Plain JSON is universally parseable; a ZK proof is a proprietary lockbox.
0
Universal Proof Format
High
Integration Cost
04

The Cost of Truth: Prover Economics are Unproven

Generating ZK proofs is computationally intensive, requiring specialized hardware or cloud services. The economic model for who pays—user, application, or protocol—is unresolved. At scale, this could make selective disclosure prohibitively expensive compared to the marginal cost of transmitting plaintext JSON.

  • Key Risk: Micropayments and high-frequency use cases are economically non-viable.
  • Key Constraint: Proving cost, even with ~10x hardware improvements, remains a linear function of statement complexity.
  • Comparison: Plain JSON cost trends to zero; ZK proof cost has a persistent, non-zero floor.
$0.01-$0.50
Proof Cost Range
Linear
Cost Scaling
05

Regulatory Ambiguity: Is a Proof a Data Transfer?

GDPR and similar frameworks govern 'personal data'. A ZK proof is a derivative artifact that may contain personal data. Regulators could rule that submitting a proof for verification constitutes a regulated data transfer, imposing compliance burdens that erase the efficiency gains. Legal precedent is non-existent.

  • Key Risk: Enterprise adoption halts due to unquantifiable compliance liability.
  • Key Constraint: 0 legal cases define the status of ZK proofs under data law.
  • Comparison: Plain JSON transfers are a well-mapped compliance nightmare; ZK proofs are an uncharted one.
0
Legal Precedents
High
Compliance Risk
06

The Complexity Trap: Developer Onboarding is a Cliff

Building with ZK requires expertise in cryptography, circuit design, and specialized languages (Circom, Cairo, Noir). This creates a severe talent bottleneck. The tooling gap versus the mature, intuitive ecosystem for REST APIs and JSON parsing is a multi-year chasm.

  • Key Risk: Innovation velocity slows to a crawl, confined to a few expert teams.
  • Key Constraint: ~10k competent ZK developers vs. ~10M full-stack web developers.
  • Comparison: Plain JSON is taught in bootcamp week one; ZK circuits are a graduate-level specialization.
10k vs 10M
Dev Pool Gap
>6mo
Ramp Time
takeaways
FROM JSON TO ZK

TL;DR for Builders and Investors

The shift from plain JSON attestations to ZK proofs is the critical infrastructure upgrade for verifiable, private, and composable data on-chain.

01

The Problem: JSON Oracles Are a Legal & Trust Nightmare

Current attestations (e.g., from Chainlink Functions, Pyth) are plain JSON blobs. They're opaque, require blind trust in the data source, and expose sensitive raw data. This creates liability and limits composability.

  • Trust Assumption: You must trust the signer's data integrity and privacy practices.
  • Data Leakage: Full user data (KYC details, credit scores) is exposed on-chain or to relays.
  • Legal Risk: Data processors become liable for PII handling under regulations like GDPR.
100%
Data Exposure
High
Legal Liability
02

The Solution: ZK Attestations as Universal Verifiable Credentials

ZK proofs (e.g., using zkSNARKs via RISC Zero, SP1) allow a user to prove a statement about private data is true, without revealing the data itself. The on-chain verifier only sees a proof.

  • Selective Disclosure: Prove you're >18 without revealing your birthdate or ID.
  • Trust Minimization: Verify the proof's cryptographic validity, not the oracle's reputation.
  • Composability: ZK proofs are machine-readable, enabling automatic DeFi underwriting or gaming eligibility checks.
Zero
Data Leaked
~1-2s
Proof Verify Time
03

The Killer App: Private On-Chain Credit & Compliance

This enables a new primitive: risk-adjusted DeFi without surveillance. Protocols like Aave, Compound can offer better rates based on private credit scores. zkKYC solutions (e.g., Polygon ID, zkPass) become viable.

  • Capital Efficiency: Lending pools can offer 0% loan-to-value rates to verified, creditworthy users.
  • Regulatory Gateway: Institutions can prove AML compliance privately, unlocking $10B+ in trapped capital.
  • User Sovereignty: Individuals own and reuse their attestations across chains and apps.
0% LTV
Possible Rates
$10B+
Addressable Market
04

The Infrastructure Race: Prover Networks & Standards

Winning this layer means capturing the flow of all verifiable data. It's a battle between zkVM providers (RISC Zero, SP1) and specialized proof systems (zkEmail, zkSBTs).

  • Performance: The winning stack will offer sub-$0.01 proof costs and <5 second generation on consumer devices.
  • Standardization: Watch for EIPs/W3C standards merging ERC-7231 (ZK attestations) with Verifiable Credentials.
  • Network Effects: The platform that becomes the default verifier (like EigenLayer for AVS) will extract most value.
<$0.01
Target Cost
Winner-Take-Most
Market Structure
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ZK Proofs for VCs: Why JSON Selective Disclosure Fails | ChainScore Blog