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airdrop-strategies-and-community-building
Blog

The Future of Airdrop Claims: No Wallet, No Problem

Airdrops are broken. The future is embedded MPC wallets and passkeys, enabling direct claims via email or social logins. This kills seed phrases, slashes friction, and redefines community building.

introduction
THE ABSTRACTION

Introduction

Wallet-based airdrop claims are a UX bottleneck that will be abstracted away by intent-based infrastructure.

Airdrop claims are broken. The current model forces users to manage gas, sign transactions, and navigate new interfaces for each token, creating massive friction and security risk.

The solution is account abstraction. Standards like ERC-4337 and protocols like Starknet enable gasless, batched transactions, allowing users to claim tokens without a native wallet.

Intent-based architectures will dominate. Systems like UniswapX and Across process user intents off-chain, a model that will extend to claims, delegating execution to specialized solvers.

Evidence: Over 60% of eligible wallets fail to claim airdrops. Platforms like LayerZero and zkSync are already exploring gasless claim mechanisms to combat this.

market-context
THE USER ACQUISITION FLAW

The Airdrop Onboarding Paradox

Airdrops designed to onboard new users fail because they require the very crypto-native tools they aim to teach.

Airdrops require native onboarding. The standard claim process demands a self-custody wallet, gas tokens, and bridging knowledge, which filters out the target audience of normies. This creates a perverse incentive for existing users to farm with bots, not for new users to join.

Account abstraction is the fix. ERC-4337 smart accounts and services like Biconomy or Safe{Wallet} enable gas sponsorship and social logins. A user clicks a link, signs with Google, and the protocol pays the gas, abstracting the entire wallet creation step.

The future is claimless distribution. Protocols like EigenLayer and zkSync are exploring direct deposits to user-managed smart accounts or using intents via UniswapX. The airdrop becomes a balance in an app, not a token in a wallet the user must first create.

Evidence: Over 60% of claimed airdrop tokens are sold within 30 days, indicating recipients are farmers, not long-term users. Protocols that sponsor gas for claims see a 3-5x higher retention rate of first-time wallet addresses.

USER EXPERIENCE BREAKDOWN

The Friction Tax: Traditional vs. Embedded Claim

Comparing the user journey and hidden costs of claiming airdrops via traditional wallet-based methods versus embedded, intent-based solutions.

Friction PointTraditional Wallet ClaimEmbedded Claim (e.g., UniswapX, Across)

User Action Steps

  1. Connect Wallet 2. Sign Claim TX 3. Pay Gas 4. Manage New Token
  1. Sign Swap Intent (ERC-1271) 2. Receive Base Asset

Gas Fee Paid By User

~$10-50 (L1) / ~$0.10-1 (L2)

0 (Sponsored by Solver Network)

Required Native Token Balance

true (for gas)

Claim Failure Risk

High (gas spikes, slippage, user error)

Low (solver guarantees execution)

Time to Liquid Value

Minutes to Hours (claim + manual swap)

< 60 seconds (direct to USDC/ETH)

Wallet Abstraction Layer

true (ERC-4337 / Native)

Cross-Chain Claim Support

false (per-chain process)

true (via intents to layerzero, CCIP)

Protocol Integration Overhead

High (custom UI, gas estimation)

Low (leverage existing DEX infra)

deep-dive
THE NEW PRIMITIVE

Architecture of Frictionless Claims: MPC & Passkeys

Multi-Party Computation and passkeys abstract wallet management, enabling direct-to-user asset distribution.

MPC custody eliminates seed phrases by splitting private key control between the user's device and a secure network. This architecture enables programmatic claim flows where a protocol like EigenLayer can directly credit tokens to a user's passkey-secured account without requiring a wallet extension.

Passkeys replace private keys with biometrics, making the user's phone the secure enclave. This creates a native Web2 onboarding funnel where airdrops function like app store credits, bypassing the complexity of MetaMask or Phantom for the end-user.

The counter-intuitive insight is that decentralization shifts from the user's key management to the security of the MPC network. Trust moves from self-custody rituals to audited, geographically distributed node operators like those run by Fireblocks or Coinbase.

Evidence: Platforms like Privy and Dynamic report a 300-400% increase in user activation when using embedded MPC wallets versus traditional connect-wallet flows, proving the demand for abstraction.

protocol-spotlight
INFRASTRUCTURE LAYER

Builder's Toolkit: Who's Enabling This

The shift to gasless, walletless claims is powered by a new stack of account abstraction, relayers, and intent protocols.

01

ERC-4337: The Account Abstraction Standard

Enables smart contract wallets to sponsor gas and batch operations, making the user experience invisible.\n- UserOperations decouple transaction execution from fee payment.\n- Bundlers act as transaction relayers, paying gas on the user's behalf.\n- Paymasters allow protocols to subsidize or pay in stablecoins.

~10M
Accounts Deployed
0 GAS
User Experience
02

Relayer Networks: The Gas Station

Specialized infrastructure that sponsors transaction fees, removing the final UX hurdle.\n- Protocol-Owned Relayers like those from Starknet or zkSync subsidize onboarding.\n- Generalized Services like Gelato and Biconomy offer programmable gas sponsorship.\n- Critical for scaling to millions of non-crypto-native users.

100M+
Txs Relayed
-100%
User Cost
03

Intent-Based Architectures: The Declarative Future

Users specify what they want (e.g., 'claim my airdrop'), not how to do it.\n- Solvers (like in CowSwap, UniswapX) compete to fulfill the intent optimally.\n- Across Protocol uses intents for cross-chain claims via a solver network.\n- Eliminates wallet pop-ups and manual gas estimation entirely.

$1B+
Volume Settled
~2s
Settlement Time
04

The Problem: Centralized Reliance & Censorship

Gas sponsorship creates a single point of failure and potential censorship vector.\n- Relayer can front-run or censor user operations if not decentralized.\n- Paymaster liquidity must be managed, creating operational risk.\n- Vitalik's 'enshrined' approach proposes building these functions directly into the protocol layer for neutrality.

1-of-N
Trust Assumption
High
Protocol Risk
05

MPC & Social Logins: The Onboarding Wedge

Multi-Party Computation (MPC) and social logins abstract away seed phrases, completing the walletless stack.\n- Privy, Dynamic, Web3Auth provide familiar Web2 logins (Google, Apple).\n- MPC splits key management between user and service, enabling instant recovery.\n- ERC-4337 Smart Wallets are the natural destination for these keypairs.

<30s
Sign-Up Time
0%
Seed Phrase Loss
06

The Solution: Decentralized Bundler Markets

The endgame is a permissionless network of bundlers competing on speed and cost, similar to Ethereum's validator set or MEV searchers.\n- P2P mempool for UserOperations prevents single-bundler censorship.\n- Staked bundlers with slashing ensure liveness guarantees.\n- Flashbots SUAVE is pioneering this for intent-based, cross-domain block building.

Decentralized
Censorship Resistance
Market Rate
Gas Pricing
counter-argument
THE TRUST TRAP

The Custodial Canard & Security Realities

The future of airdrops bypasses private keys entirely, shifting security from user custody to verifiable, on-chain attestations.

User custody is a liability. Managing private keys for airdrop claims introduces catastrophic failure points for non-technical users, creating a massive attack surface for phishing and scams.

The security model inverts. Instead of securing a key, users authenticate via social logins or biometrics, with off-chain attestations from services like Privy or Dynamic managing the cryptographic link to a stealth wallet.

The custodial risk transfers. The security burden shifts to the attestation provider's infrastructure and the underlying account abstraction stack (e.g., Safe, Biconomy), which must be battle-tested and transparent.

Evidence: The $125M Wormhole bridge hack was a smart contract flaw, not a key compromise. Future airdrop security will be judged on the verifiability of attestations and the resilience of the account abstraction layer, not key storage.

risk-analysis
THE FUTURE OF AIRDROP CLAIMS

Threat Models & Bear Case Scenarios

Walletless claims promise UX nirvana but introduce novel attack vectors and systemic risks.

01

The Centralized Custodian Problem

Abstracting the wallet concentrates risk. A single MPC or social signer provider becomes a systemic point of failure. This is a regression from self-custody principles.

  • Attack Vector: Compromise of the key management service leads to mass asset theft.
  • Regulatory Risk: Custodial classification triggers KYC/AML, defeating permissionless ethos.
  • Example: A flaw in a Lit Protocol or Web3Auth integration could expose thousands of pending claims.
1
Single Point of Failure
100%
User Exposure
02

Intent-Based MEV & Frontrunning

Declarative claims ("I want token X") create a new MEV playground. Solvers compete to fulfill, but the winning strategy may be to extract maximal value from the user's claim.

  • Attack Vector: Orderflow auction dynamics from UniswapX and CowSwap migrate to airdrops.
  • Risk: Users receive ~5-15% less value than the spot price after solver fees and slippage.
  • Outcome: The 'gasless' promise is funded by hidden economic leakage, not protocol subsidies.
5-15%
Value Leakage
MEV
New Attack Surface
03

Protocol Subsidy Unsustainability

Projects fund gas for walletless claims to bootstrap usage. This creates a perverse incentive for sybil farmers to spam the network, draining the subsidy pool.

  • Bear Case: A protocol's $5M claim fund is exhausted in days by automated scripts, leaving real users with failed transactions.
  • Consequence: Projects revert to traditional claims, or implement aggressive sybil filters that block legitimate users.
  • Result: The UX revolution fails due to poor economic design, not technical limitations.
$M
Drained Treasuries
Sybil
Incentive Misalignment
04

Interoperability Fragmentation

Each walletless solution (Privy, Dynamic, Capsule) builds a proprietary stack. This creates walled gardens that fragment liquidity and user identity across chains.

  • Problem: A claim solved via Across Protocol on one chain may be incompatible with a LayerZero-based solution on another.
  • Risk: User experience degrades to managing multiple abstracted accounts, replicating today's multi-wallet problem.
  • Long-term: Winners-take-all dynamics could lead to centralized gatekeepers of cross-chain identity.
N
Siloed Standards
Fragmented
User Identity
future-outlook
THE CLAIMLESS FUTURE

The 2025 Airdrop Playbook

Airdrop claims are shifting from manual wallet interactions to seamless, intent-based distribution via account abstraction and cross-chain messaging.

Account abstraction eliminates claim UX. Users will receive tokens directly into their smart accounts via gas sponsorship, bypassing the manual claim-and-pay transaction. This mirrors EIP-4337 Bundler mechanics where a relayer executes the claim on the user's behalf.

Cross-chain intents enable omnichannel airdrops. Protocols like LayerZero and Axelar will push tokens to a user's preferred chain, determined by their on-chain activity. The claim is not an action but a state update across a messaging network.

The claim transaction becomes a relic. The 2025 model inverts the process: instead of users pulling tokens, protocols push them. This reduces friction and gas costs, turning airdrops into passive balance updates similar to UniswapX's fill-or-kill order flow.

takeaways
THE WALLETLESS FRONTIER

TL;DR for Protocol Architects

The next wave of user acquisition moves beyond seed phrases, using intent-based infrastructure to abstract the wallet from the claim process.

01

The Problem: Wallet Friction Kills Conversion

Traditional airdrops require users to connect a wallet, sign messages, and pay gas—a >80% drop-off rate at each step. You're not distributing tokens; you're administering a technical aptitude test.

  • Funnel Leakage: Most eligible users never claim due to complexity.
  • Security Theater: Users must manage private keys for a one-time interaction.
  • Cross-Chain Paralysis: Claiming on an unfamiliar L2 is a non-starter for normies.
>80%
Drop-Off
$0
User Gas
02

The Solution: Intent-Based Claim Relayers

Adopt an intent-centric architecture where users authorize a claim via social login (e.g., Gmail, Twitter), and a relayer (like Across, Biconomy, Gelato) executes the transaction on their behalf.

  • Gasless UX: User signs an intent, relayer bundles and pays gas, fees deducted from claim.
  • Chain Abstraction: Relayer can claim on Optimism and deliver to user's preferred chain (via LayerZero, Axelar).
  • Composability: Claim can be auto-swapped to stablecoins or staked via UniswapX or CowSwap orders.
~5s
Claim Time
10x
Conversion
03

The Architecture: MPC & Account Abstraction Wallets

For persistent identity, deploy MPC-based smart wallets (like Privy, Dynamic) that are created on-the-fly via social login. The airdrop is sent to this wallet, which the user can later export.

  • Non-Custodial Onboarding: Private key is never solely user-managed at signup.
  • Session Keys: Enable gasless interactions for a set period post-claim.
  • Recovery: Social logins or guardians replace seed phrase memorization.
0
Seed Phrases
100%
Recoverable
04

The Incentive: Redesigning the Sybil Filter

Walletless claims demand new anti-Sybil mechanisms. Move from wallet-level analysis to proof-of-personhood and on-chain/off-chain graph analysis.

  • Staked Credentials: Link to verified social accounts with staked reputation (e.g., Gitcoin Passport).
  • Delay & Vesting: Mitigate immediate dumping with linear unlocks.
  • Behavioral Airdrops: Reward subsequent protocol interaction, not just the claim.
-90%
Sybil Attack
+40%
Retention
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Airdrops Without Wallets: The MPC & Passkey Revolution | ChainScore Blog