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account-abstraction-fixing-crypto-ux
Blog

Why Every Layer 2 Needs a Native Paymaster Strategy

Gas fees are a UX tax and a growth bottleneck. This analysis argues that a native, subsidized paymaster is not a cost center but a critical growth engine for L2s, essential for winning developers and mainstream users.

introduction
THE USER ACQUISITION COST

Introduction: The Onboarding Bottleneck

The inability for new users to pay for their first transaction is a fatal flaw in the L2 growth model.

Gasless onboarding is non-negotiable. Every user must hold the network's native token to transact, creating a circular dependency that blocks adoption. This is a user experience failure that precedes any protocol-level evaluation.

Paymasters solve the chicken-and-egg problem. By allowing a third party to sponsor gas fees in any token, they decouple usage from token ownership. This shifts the economic burden from the user to the dApp or network, aligning incentives for growth.

The strategy is a moat. L2s like Arbitrum and Optimism that implement native, subsidized paymaster programs will capture the next wave of users. Those that treat it as an afterthought will cede ground to zkSync Era or Base, which are aggressively building sponsor abstractions.

Evidence: Over 50% of transactions on Polygon are now sponsored, demonstrating that gas abstraction drives volume. A network without a native paymaster strategy is a network that chooses to remain niche.

thesis-statement
THE USER ACQUISITION ENGINE

The Core Argument: Paymaster as a Growth Lever

A native paymaster is the single most effective tool for an L2 to subsidize, onboard, and retain users by abstracting gas fees.

Paymasters subsidize user onboarding. They allow protocols to sponsor transaction fees, removing the primary friction for new users who lack native gas tokens. This converts speculative interest into active users.

Native paymasters create a strategic moat. Generic solutions like Biconomy or Pimlico are commodity infrastructure. A chain-native system enables direct integration with sequencer revenue and ecosystem grants, creating a defensible growth loop.

The model is proven in practice. Polygon's gasless transactions via the native paymaster drove adoption for dApps like QuickSwap. Arbitrum's recent adoption of ERC-4337 and paymaster tooling signals this is now table stakes for L2 competition.

Evidence: Chains without this capability cede growth to aggregators like Coinbase Wallet or Safe{Wallet} which bundle user intent and route transactions to the chain with the best UX, which is increasingly defined by gas abstraction.

deep-dive
THE USER ACQUISITION ENGINE

The Mechanics of a Winning Strategy

A native paymaster is the primary mechanism for subsidizing and capturing user onboarding.

Native paymasters subsidize onboarding. They allow a chain to pay gas fees for users in any token, removing the initial ETH/USDC purchase barrier that blocks adoption. This is the single most effective tool for user acquisition in a multi-chain world.

The strategy is a flywheel. Subsidized transactions attract users, which attracts developers building dApps, which creates more fee-subsidy use cases. This creates a virtuous cycle of growth that competing chains without this tool cannot match.

Compare Arbitrum and zkSync. Arbitrum's BOLD-based native paymaster infrastructure, via tools like Pimlico and Biconomy, enables sponsored transactions for apps like GMX. Chains without this are just another liquidity fragment.

Evidence: Over 50% of Polygon zkEVM transactions use its native paymaster for gas sponsorship. This metric proves users choose chains that abstract gas complexity.

USER ACQUISITION & FEE ABSTRACTION

L2 Paymaster Strategy Scorecard

A first-principles comparison of core strategies for subsidizing gas fees, a critical lever for L2 growth and user experience.

Critical Metric / CapabilitySponsored Gas (Simple Subsidy)ERC-20 Gas Payment (Token Abstraction)Account Abstraction Paymaster (Smart Wallets)

Primary Use Case

Onboarding campaigns, dApp-specific promotions

Pay fees with any token (e.g., USDC, protocol token)

Session keys, batched ops, social recovery, gas sponsorship

User Experience Delta

Seamless for first tx; requires ETH for subsequent

Eliminates ETH dependency completely

Eliminates ETH dependency; enables non-custodial automation

Implementation Complexity for L2

Low (modify gas oracle)

Medium (integrate token price oracles & swap logic)

High (native support for EIP-4337 Bundlers & Paymasters)

Protocol Revenue Model

Cost center (marketing spend)

Potential fee capture on token swaps (cf. UniswapX)

Infrastructure service fee; enables new dApp business models

Gas Cost Overhead vs Native ETH

0% (payer covers standard L2 gas)

5-15% (swap/price oracle cost)

10-20% (bundler & paymaster verification overhead)

Key Dependency / Risk

Centralized subsidy fund management

Oracle security & liquidity depth (Chainlink, Uniswap)

Bundler decentralization & censorship resistance

Strategic Advantage

Fastest path to user acquisition

Deep integration with ecosystem token (e.g., Arbitrum's ARB, Optimism's OP)

Future-proofs chain for next-gen apps (cf. Safe, Biconomy, Pimlico)

Adoption Precedent

Polygon PoS, Base (Onchain Summer)

zkSync Era, Starknet (native AA), Polygon zkEVM

All EVM chains via 4337, but native L2 integration is key

counter-argument
THE REALITY CHECK

The Bear Case: Subsidies Are Unsustainable

Native paymaster strategies are a financial necessity, not a feature, for any L2 seeking long-term viability.

Subsidized gas is a liability. Every L2 currently funds user transaction fees, creating a direct cost that scales with adoption. This model inverts the economic logic of a blockchain, where users should pay for their own compute.

The paymaster is your treasury shield. A native paymaster like EIP-4337 Account Abstraction allows protocols to sponsor only specific, high-value actions. This shifts the subsidy from a blanket cost to a targeted growth lever, preserving capital.

Without it, you commoditize. L2s competing on who burns the most VC money on gas become interchangeable. A strategic paymaster enables unique fee models, like gasless NFT mints or sponsored social transactions, that define a chain's ecosystem.

Evidence: Arbitrum's $130M+ Sequencer Profit in 2023 demonstrates the massive revenue opportunity L2s forfeit by not monetizing block space. A paymaster captures this value for the protocol, not just the sequencer.

takeaways
STRATEGIC INFRASTRUCTURE

TL;DR for Protocol Architects

A native paymaster is not a feature; it's a core economic and user acquisition engine for your L2.

01

The Problem: Gas Abstraction is a UX Kill Switch

Requiring users to hold your L2's native token for gas is a massive adoption barrier. It creates a multi-step onboarding funnel that loses >70% of users. Every transaction becomes a liquidity management puzzle.

  • Key Benefit 1: Enable gas sponsorship for any token (ERC-20, stablecoins).
  • Key Benefit 2: Unlock 1-click onboarding from major wallets and dApps like Rainbow and Uniswap.
-70%
Onboard Friction
1-Click
User Onboarding
02

The Solution: A Native Paymaster as a Revenue Center

Your L2's paymaster should be a first-party service that monetizes gas abstraction. This turns a cost center into a protocol-owned business with predictable yield.

  • Key Benefit 1: Capture ~5-15 bps on all sponsored gas, creating a sustainable revenue stream.
  • Key Benefit 2: Offer account abstraction bundles (e.g., session keys, batched actions) as premium services, competing with Biconomy and Stackup.
5-15 bps
Protocol Revenue
First-Party
Service Control
03

The Strategic Edge: Programmable Intents & Cross-Chain Flow

A native paymaster is the execution layer for intents. It can route user operations for optimal cost and fill, becoming the central liquidity router for your chain.

  • Key Benefit 1: Direct cross-chain intents from UniswapX or CowSwap to settle on your L2, capturing $10B+ in potential flow.
  • Key Benefit 2: Enable complex transaction logic (e.g., "swap this USDC for gas and then bridge") that generic paymasters like Ethereum's 4337 can't optimize.
$10B+
Flow Capture
Intent-Based
Execution
04

The Risk: Ceding Economic Sovereignty to Third Parties

If you rely on a generic, third-party paymaster (e.g., a multi-chain service), you outsource your core user relationship and economic policy. They control the fees, the token list, and the user data.

  • Key Benefit 1: Maintain sovereignty over gas economics and censorship resistance.
  • Key Benefit 2: Prevent a single point of failure; a third-party outage (Polygon's recent paymaster downtime) shouldn't halt your chain.
Sovereignty
Economic Control
Eliminated
Third-Party Risk
05

The Blueprint: Bundler + Paymaster Synergy

The native paymaster must be architecturally coupled with a high-performance, first-party bundler. This vertical integration is what gives zkSync and Starknet their UX edge.

  • Key Benefit 1: Sub-second UserOperation inclusion by eliminating network hops to external bundlers.
  • Key Benefit 2: Enable gasless meta-transactions for dApps, a critical feature for mainstream gaming and social apps.
<1s
Op Inclusion
Vertical Stack
Integration
06

The Metric: Transaction Sponsorship Rate

Track the percentage of total L2 transactions that are gas-sponsored. This is your north star metric for paymaster success. A high rate indicates seamless UX and deep dApp integration.

  • Key Benefit 1: A >40% sponsorship rate signals your L2 is the easiest place to build and use dApps.
  • Key Benefit 2: This metric directly correlates with user retention and developer preference, making it a key VC diligence point.
>40%
Target Rate
North Star
Success Metric
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