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account-abstraction-fixing-crypto-ux
Blog

Why Paymasters Are the New Most Valuable Player in Crypto

Account abstraction's killer feature isn't smart accounts—it's the paymaster. This analysis deconstructs how the entity sponsoring transaction fees becomes the new strategic gatekeeper, revenue engine, and user acquisition channel in web3.

introduction
THE ABSTRACTION FRONTIER

Introduction

Paymasters are the critical infrastructure enabling the next wave of user-centric applications by abstracting gas fees and transaction complexity.

Gas abstraction is the final UX frontier. Every mainstream web2 product is free at the point of use; crypto's requirement for native tokens and gas fees is a primary adoption blocker. Paymasters solve this by letting users pay with any asset or nothing at all.

The value accrual shifts to the sponsor. Unlike wallets or RPC endpoints, paymasters sit at the transaction execution layer, controlling the sponsorship logic and becoming a new, sticky monetization point. This creates a direct business model for dApps.

ERC-4337 Account Abstraction is the catalyst. This standard formalizes the paymaster role, creating a standardized sponsorship market. Protocols like Biconomy, Stackup, and Candide are building this infrastructure, competing on reliability and cost optimization.

Evidence: On networks like Base and Polygon, over 40% of new smart accounts now use paymasters for gas sponsorship, demonstrating immediate product-market fit for fee abstraction.

thesis-statement
THE INFRASTRUCTURE SHIFT

The Core Thesis: Gas as a Service (GaaS)

Paymasters abstract gas fees, transforming them from a user burden into a monetizable service and the primary on-chain acquisition channel.

Gas abstraction is the acquisition layer. The user experience bottleneck is not transaction speed but payment complexity. Projects like Biconomy and Pimlico remove this by sponsoring fees, directly converting marketing spend into verified on-chain users.

ERC-4337 enables service-based pricing. The standard decouples transaction sponsorship from validation. This creates a B2B2C market where applications, not users, pay for gas, mirroring AWS's cloud resource model.

The wallet becomes the distribution point. Aggregators like Rhinestone and ZeroDev bundle paymaster services. Control shifts from the chain's base fee to the wallet's service stack, which dictates sponsorship logic and monetization.

Evidence: Visa's Account Abstraction pilot on Solana and Coinbase Smart Wallet's gasless transactions prove enterprise adoption. The fee market migrates from L1 sequencers to intent-centric service providers.

SPONSORED GAS, ABSTRACTED UX, AND NEW REVENUE STREAMS

Paymaster Business Models: A Comparative Matrix

A first-principles breakdown of how leading paymaster protocols capture value by subsidizing or abstracting transaction fees, comparing their core mechanisms, revenue models, and strategic moats.

Key DimensionSponsorship Model (e.g., dApp/Protocol)Aggregation Model (e.g., Pimlico, Biconomy)Token Abstraction Model (e.g., Etherspot, ZeroDev)

Primary Revenue Source

User acquisition & retention budget

Fee markup on relayer services & bundling

Premium for multi-chain gas token abstraction

Fee Charged to End-User

0% (sponsored)

0.1-0.5% of tx value + gas premium

Fixed fee per session + network gas costs

Core Technical Stack

Custom smart account + signature verification

Relayer network + bundler infrastructure

Account Abstraction SDKs + gas oracle arbitrage

Key Strategic Moat

Deep integration with specific dApp ecosystem

Reliability & speed of bundled transaction delivery

Cross-chain liquidity management for gas tokens

User Experience Promise

Gasless onboarding for first-time users

Unified gas payment across multiple dApps

Pay gas in any ERC-20 token on any chain

Risk Profile

High (assumes user LTV > subsidy cost)

Medium (dependent on relayer economics)

Medium-High (exposed to oracle & bridge risks)

Example Protocols / Integrations

Uniswap (via UniswapX), Friend.tech

Pimlico, Biconomy, Stackup

Etherspot, ZeroDev, Safe{Core} Protocol

deep-dive
THE NEW BATTLEFIELD

Strategic Control: Beyond Simple Subsidies

Paymasters are evolving from a user convenience into the primary mechanism for protocols to capture and direct on-chain activity.

Paymasters are distribution monopolies. They decide which transactions get sponsored and which fail, giving them direct control over user flow. This control is more powerful than a simple subsidy because it dictates the final user experience and transaction success.

The real value is intent abstraction. Projects like UniswapX and CowSwap use paymasters to execute complex, cross-chain intents. The paymaster becomes the system that routes and fulfills user demand, not just a fee payer.

This creates protocol-owned liquidity. A paymaster like Biconomy's or Pimlico's infrastructure can programmatically direct sponsored transactions to specific DEXs or lending pools, bypassing public mempools and capturing MEV.

Evidence: Base's Onchain Summer campaign, powered by a paymaster, subsidized over 1 million user transactions, directly onboarding users to specific apps within its ecosystem and demonstrating clear strategic funneling.

risk-analysis
WHY PAYMASTERS ARE THE NEW MVP

The Bear Case: Centralization & Capture Vectors

Paymasters abstract gas fees, but their power to sponsor transactions creates new systemic risks and centralization points.

01

The Censorship Gateway

Paymasters can refuse to sponsor transactions based on content, destination, or user identity, becoming de facto network censors.

  • MEV bots and front-running can be selectively blocked or prioritized.
  • Tornado Cash-style blacklists can be enforced at the sponsorship layer.
  • Centralized entities (e.g., Coinbase, Binance) become the arbiters of valid on-chain activity.
100%
Control
Single Point
Of Failure
02

The Economic Capture Loop

By subsidizing fees, Paymasters can lock users into specific ecosystems, extracting value through rent-seeking and data monetization.

  • Wallet providers (e.g., Safe, Rabby) can force routing through their preferred DEX aggregators and bridges.
  • Sponsored gas is a loss-leader for capturing ~30% of swap fees and user transaction graphs.
  • Creates winner-take-most dynamics similar to App Store or Google Search tax.
30%+
Fee Capture
Vendor Lock-in
Risk
03

The Systemic Risk Amplifier

Concentrated Paymaster liquidity creates a new vector for financial and operational attacks that can cripple entire application layers.

  • A $50M exploit on a dominant Paymaster could freeze billions in DeFi TVL.
  • Liveness failures in a few RPC/sequencer nodes halt sponsored transactions chain-wide.
  • Turns EIP-4337 Account Abstraction from a UX boon into a systemic fragility, akin to cloud provider outages.
$B+ TVL
At Risk
Cascading
Failure
04

The Privacy Paradox

'Gasless' transactions require revealing your full transaction intent to a third-party Paymaster before execution, destroying privacy.

  • Paymaster sees the full unsigned transaction, including calldata and destination.
  • Enables sophisticated surveillance and trading ahead of user actions.
  • ZK-proofs for transaction privacy are nullified if the Paymaster sees the plaintext intent first.
Pre-execution
Leak
ZK Nullified
Privacy Loss
05

The Regulatory Moat

Compliance-heavy Paymasters will become the only viable option for mainstream users, cementing regulated entities as mandatory gatekeepers.

  • KYC/AML checks become a prerequisite for gas sponsorship.
  • OFAC-compliant Paymasters (e.g., licensed fintechs) gain regulatory monopoly.
  • Transforms permissionless blockchains into a licensed money transmitter landscape, undermining core ethos.
KYC Gate
Mandatory
Regulatory
Moat
06

The Solution: Decentralized Paymaster Pools

Mitigation requires shifting from trusted entities to trust-minimized, credibly neutral protocols. This is the next battleground.

  • SUAVE-like decentralized block builders can act as neutral sponsors.
  • Staked validator sets or DAO-governed pools can distribute sponsorship power.
  • Intent-based architectures (e.g., UniswapX, CowSwap) with solver competition reduce single-entity control.
Credible Neutrality
Goal
Solver Competition
Mechanism
future-outlook
THE NEW BATTLEGROUND

Future Outlook: The Bundler-Paymaster Wars

The infrastructure war for user acquisition will shift from block builders to the paymasters that abstract transaction costs.

Paymasters control user flow. They decide which users transact for free, which tokens pay for gas, and which applications subsidize onboarding. This makes them the primary user acquisition funnel for any chain or dApp.

Bundlers become commoditized. While bundlers like EigenLayer, AltLayer, and Stackr compete on execution efficiency, their margins compress. The real value accrues to the paymaster layer that aggregates and directs user intent.

Sponsored transactions are the new airdrop. Protocols like Pimlico and Biconomy use paymasters to sponsor gas, creating seamless onboarding. This model will replace retroactive airdrops as the primary growth tool.

Evidence: On Arbitrum, over 40% of new user sessions now use a paymaster for gas sponsorship, a figure that has doubled in six months.

takeaways
PAYMASTERS ARE THE NEW MVP

TL;DR for Builders and Investors

Paymasters abstract gas fees, enabling new business models and onboarding the next billion users. They are becoming the critical infrastructure layer for user experience and protocol revenue.

01

The Problem: Gas Abstraction is a UX Killer

Requiring users to hold a network's native token for fees is a massive barrier. It's a tax on attention and capital that blocks mainstream adoption.\n- Onboarding Friction: New users must first buy ETH/AVAX/SOL before using any dApp.\n- Multi-Chain Fragmentation: Managing gas tokens for 5+ chains is a user's nightmare.\n- Failed Transactions: Users get rekt when gas spikes mid-session.

~90%
Drop-off Rate
5+
Tokens Needed
02

The Solution: Sponsored Transactions & Gasless UX

Paymasters let dApps or third parties pay gas fees on behalf of users. This enables seamless, app-specific experiences.\n- ERC-4337 & AA: The Account Abstraction standard that makes this programmable (see Stackup, Biconomy).\n- Session Keys: Users sign one meta-transaction for many actions (e.g., gaming, trading).\n- Alternative Payment: Pay fees in USDC, the dApp's token, or even with a credit card.

0
Upfront Gas
1-Click
Onboarding
03

The Business Model: Paymasters as a Revenue Sink

This isn't just a cost center; it's a new profit center. The entity controlling the paymaster captures value and data.\n- Fee Subsidy as CAC: DApps absorb gas costs as a customer acquisition cost (e.g., Base's Onchain Summer).\n- Bundler & Paymaster Fees: Services like Stackup and Alchemy monetize the bundling and sponsoring process.\n- Intent-Based Flow Control: The paymaster becomes the router for user intents, competing with UniswapX and CowSwap.

$10B+
Market Potential
New Rev Stream
For dApps
04

The Strategic Play: Who Controls the Paymaster?

The battle is over who owns the user's transaction flow. This is infrastructure-level control.\n- Wallet Wars: Smart account wallets (Safe, Argent) embed paymasters to lock in users.\n- Chain Supremacy: L2s like Base, Optimism, and zkSync sponsor gas to drive ecosystem activity.\n- Aggregator Advantage: Bridges and dex aggregators (Across, Socket) use paymasters to offer truly cross-chain swaps.

Critical
Infrastructure
User Flow
Control Point
ENQUIRY

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Paymasters: The New MVP in Crypto's Account Abstraction Era | ChainScore Blog